#firmday manchester 27 sept 13 manging your image on linkedin, mark williams
Post on 18-Oct-2014
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Managing Your Image
Mark Williams
@mr_linkedinWednesday, 25 September 13
Wednesday, 25 September 13
Most professionals are on LinkedIn
Wednesday, 25 September 13
245 million 12 million
2+ every second
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Networking Market Research
Knowledge
Job Hunting
Recruiting
Business Development
Marketing
Internal communication
Sourcing
Wednesday, 25 September 13
LinkedIn is now mainstream
Wednesday, 25 September 13
Wednesday, 25 September 13
1. Recruiter profile
2. Company page
3. Employee profiles
Wednesday, 25 September 13
Recruiter
• Impressive profile?
• Authentic
• Activity
Wednesday, 25 September 13
WhatWho
Why
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Company Page• Information, pictures, videos
• Business focussed
• Careers Page
• Products & Services
• Followers
• Updates
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People
Location
Remuneration
Title Role
Company Values
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“We can’t dictate what our staff put in their profiles........ because they own them”
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Employees
• Impressive profiles?
• Consistency
• Activity / Behavior
• Threat vs opportunity
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Wednesday, 25 September 13
Contacts
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LinkedIn Contacts
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Wednesday, 25 September 13
Wednesday, 25 September 13
Mobile
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SummaryProfileActivity
Contacts
Company PageEmployees
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uk.linkedin.com/in/mrlinkedin
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Wednesday, 25 September 13
etn-training.co.uk
@mr_linkedin
Email for a copy of the
slides
Wednesday, 25 September 13