#firmday manchester 25th feb 2016 - glass door ‘build an employee engagement strategy that works...

Confidential and Proprietary © Glassdoor, Inc. 2008-2016 #GDChat

How to Develop anEmployee Engagement Strategy

to Improve Your Brand


Featured Speaker

Ravi EdwardsClient Relationship Director at Glassdoor

@GlassdoorUK


Agenda• The Impact of Employee Engagement on Brand • Signs of Low Engagement• Six Steps to Increase Engagement• Employee Engagement Templates


What is an Employer Brand?


“Your brand is what otherpeople say about you when

you’re not in the room.”

Jeff Bezos – Founder & CEO, Amazon.com

Confidential and Proprietary © Glassdoor, Inc. 2008-2016 #Glassdoor

Employer Branding Starts with Employee Engagement


Would current

employees recommend

your organisation to a friend?

What arejob seekers

sayingabout you

onsocial?

What isyour

companyrating

onGlassdoor?

Ask Yourself…


Where you workis one of the

most important decisionsyou’ll make in your life.


The Way Candidates Search for Jobs Today is Different!

Provides the information to makea more informed decision

vs.


Candidate Behavior Today

83% of recruiters describe today’s talent market as candidate-driven.

Candidates are wary of employer messages.Employees are 3X more credible than the CEO when talking about work conditions.

75% turn to peers before making their own decisions about a brand.

Innovation and the Earned Brand, Edelman, 2015

Trust Barometer, Edelman, 2014

Recruiter Sentiment Study, MRINetwork, 2014


Launched: 2000

Travel

Reviews and Ratings Help Inform Decisions

Since 1995 decisions have been made on reviews…

Local

Launched: 2004

Products

Launched: 1995


Top 5 Things Job Seekers Want to Learn

Source: Glassdoor User Survey, 2014

What Makes the Company an Attractive Place to Work

Compensation Packages

Benefit Packages

Company Mission, Vision and Values

Basic Company Info (location, # of employees, etc.)

1

2

3

4

5


Share the Vision


61%Seek company reviews and ratings before making a decision to apply for a job



Encourage Feedback


say that it’s important to work for a company that embraces transparency

90%of job

seekers



Listen to Employees


Utilise Reviews to Fix Problems

No Company Is Perfect


Respond to Reviews


Respond to Reviews & Feedback


62% agree their perception of a company improves after seeing an employerrespond to a review


Invest in Employees / Boost Productivity


3 Ways to Invest in Your Employees

Promote From Within

Give Out Company Stock to EmployeesInvest in Onboarding andTraining Programs

1

2

3


£ £ £ £ £10% increase in pay =

1 point increase in satisfaction

on 0-100 scale Source: Glassdoor Economic Research, 2015


Source: Glassdoor Economic Research, 2015

Findings:Salary is NOT the main driver of satisfaction


Source: Glassdoor Economic Research, 2015

Findings:Culture, opportunities and leadership matter most


Why Does All of This Matter?The Culture Effect


Findings:

Source: Chamberlain, Andrew (2015). “Does Company Culture Pay Off? Analyzing Stock Performance of ‘Best Places to Work’ Companies,” online at http://bit.ly/1QTGJ0xdfd

Glassdoor’s “Best Places to Work” list outperformed the S&P by 122% from 2009 to 2014

Lowest rated companies underperform S&P by 29.5%

Assumes rating-weighted portfolio of Glassdoor Best Places to Work. See full report for details.

http://bit.ly/1QTGJ0x


Resources Available

www.glassdoor.co.uk/employers/resources


Questions?Ravi Edwards

[email protected]

#firmday manchester 25th feb 2016 - glass door ‘build an employee engagement strategy that works...

Recruiting & HR