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First For women

2016 media kit

for womenEditorial

First for Women is a motivating guide to the good life that gives its audience of 3.9 million readers the tools and inspiration they need to feel great, look beautiful and love every dimension of their life. Published every three weeks, First delivers positive information on everything from health and nutrition, to beauty and fitness, to home and family. Also included in every issue: A 20-24 page pull-out-and-save cookbook that serves up original recipes for fast, easy, healthy meals. All in all, it’s like three empowering magazines in one!

ratE basE: 900,000

total circulation: 989,032

singlE copy salEs: 794,458

total audiEncE: 3,993,000

frEquEncy: every three weeks

distribution: 80% single copy sold, 20% subscription

ad to Edit ratio: 17% advertising, 83% editorial

mEdian agE: 51.9

mEdian HHi: $59,851

rEadEr pEr copy: 3.91

Source: AAM June 2015. Bauer Media Group. MRI Doublebase 2015.

our mission - “inspiration for lifE”

for womenEditorial

Source: MRI Doublebase 2015. Bauer Media Group Estimates.

an avid, activE rEadErFirst for Women is a mainstay of her life. • she spends an average of 40 minutes with each new issue • multiple entry-points allow her to learn something new each time

she picks up the magazine• no roll-over edit keeps her interested from start to finish

HEr sHopping guidEFirst for Women’s trusted editorial gives her the confidence to make wise purchases when she’s shopping at the mall or at the supermarket • checklists and editorial mentions simplify her shopping experience

pull out and save cookbook, hair guides and smart solutions allowher to save information for future reference

an Editorial mix tHat catErs to a dEmanding lifEstylE

food - 34%

home - 11%

fashion - 5%

beauty - 8%

health - 15%

parenting - 1%

travel - 3%

features - 12%

finance - 2%

fitness - 2%

self help/relationships - 7%

for womenfacts

Source: MRI Doublebase 2015.

rEadEr profilEtotal audiEncE- 3,993,000

% comp indEx audiEncE (000)WomEn 96.3 186 3,844ageW18-49 42.9 152 1,713W25-49 39.5 179 1,576W25-54 53.9 201 2,152W35-54 42.4 236 1,693Median Age 51.9

Household incomeMedian household income $59,851Median home value $189,521Principal shopper 84.6 136 3,379

EmploymentEmployed 55.7 92 2,226Employed Full-Time 42.9 89 1,712Working Mother 19.4 172 773Attended College 53.8 93 2,150

familyMarried 57.6 108 2,300Children in Household 41.1 104 1,642Children Ages 2-5 10.0 70 400Children Ages 6-11 23.5 127 940Children Ages 12-17 21.1 110 844Average Age of Children 9.5

for womenfacts

Source: Duplication as % of net reach. MRI Doublebase 2015.

Woman’s DayFamily CircleRedbook Good HousekeepingBetter Home & GardensWomen’s Service Avg.

PreventionHealthLifestyle Avg.

11.3%9.9%9.7%8.7%5.1%8.9%

6.7%5.7%6.2%

rEacH an untappEd audiEncE of your corE consumErs

first % nEt duplication

duplication

an unduplicatEd audiEncE

for womenfacts

Source: MRI Doublebase 2015; Base: Women

dEvotEd Walmart sHoppErs

SHoPPED AT WALMART In THE LAST 3 MonTHSFirst for Women 74% (118 index)

SHoPPED AT WALMART In THE LAST 30 DAySFirst for Women 66% (118 index)

SHoPPED AT WALMART 3+ TIMES In THE LAST 30 DAySFirst for Women 44% (131 index)

SHoPPED AT WALMART 4+ TIMES In THE LAST 30 DAySFirst for Women 34% (128 index)

EngagEmEnt

for womencirculation

Source: AAM June 2015

rEtail salEs

top sElling magazinEs at rEtailBauer Publishes the top 2 selling magazines at retail

ranK titlE avEragE rEtail salEs pEr issuE

#1 Woman’s World 823,844

#2 first for WomEn 794,458

#3 PEoPLE 643,847

#4 CoSMoPoLITAn 531,086

#5 In TouCH 367,625

for womencirculation

consumErs pay morE for first for WomEn + Woman’s World

$0-

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

$1.60

$1.80

$2.00

GoodHousekeeping

Redbook

rCovePrice$2.49

Co verPrice$1.79

Woman’s Day

CoverPrice$2.79

CoverPrice$3.49

Better Homes &Gardens

$0.77

$0.86$0.90

$1.16 $1.09

$1.73

$2.23

Family Circle

CoverPrice$3.99CoverPrice$3.99

CoverPrice$2.79

FIRST WOMAN’SWORLD

$2.20

$2.40

CoverPrice$2.79

*Weighted average of newsstand sales and subscription sales paid per issue.

avEragE pricE pEr issuE*

avEragE pricE pEr copy

Source: AAM June 2015

for womenEditorial

issuE closing calEndar 2016

*Editorial and closing/on sale dates subject to changePlease contact Gail DeSantis, [email protected], 201.569.6699 ext. 502for material extension beyond due date above.

All fractionals must be booked one week prior to space close.

issuE covEr datE on salE datE ad closing matErial duE1602

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10/27/16

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10/06/16

uPDATED 10.9.15

for womenEditorial

issuE: 1602 on-SALE DATE: 12.21.15THEME: LAST-MIn. HoLIDAyS / FRESH START

bEauty: new cuts for 2015

nutrition: Delicious metabolism boosters

HEaltH: Make 2016 your healthiest year

HappinEss: Make any resolution stick

diEt: The plant extract that works like a diet pill

dEcor: new year’s Eve tableau; fabric scrap accents;

white-and-gold bouquets

cooKbooK: new year’s slimdown; Grain-free indulgence;

Energizing snacks; Guiltless desserts

issuE: 1611 on-SALE DATE: 2.22.16THEME: CoZy CoMFoRT

bEauty: new hair color, younger you!

nutrition: Healthy twists on hot cider

HEaltH: Sneaky winter energy thieves

HappinEss: Tap into your intuition

diEt: Body clock tweak melts 2x more belly fat

dEcor: Cabin-fever color cures; Home accents from sweaters;

Kitchen “gardens”

cooKbooK: Beat-the-blahs feasts; Mood-boosting comfort

carbs; omega-3–rich snacks; Low-cal sweet treats

issuE: 1605 on-SALE DATE: 1.11.16 THEME: SMALL CHAnGES/BIG RESuLTS

bEauty: Winter skin woes—solved

nutrition: Revitalizing turmeric teas

HEaltH: natural cold and flu cures

HappinEss: Freedom from self-doubt

diEt: The mineral that empties fat cells for good

dEcor: Cozy Sunday brunch; Cork accents; Instant ice

sculptures

cooKbooK: Come home to comfort: Slow

cooker dinners; Fix-and-freeze miracles; Skinny

make-ahead sweets

issuE: 1608 on-SALE DATE: 2.1.16THEME: VALEnTInE’S DAy

bEauty: Pampering spa secrets

nutrition: Slimming hot cocoas

HEaltH: Surprising germ hot spots

HappinEss: unlock the power of touch

diEt: Boost your brown fat and slim!

dEcor: “I love you” luncheon; Rosy bouquet; Candied accents

cooKbooK: Share-the-love feasts; Healthy-for-two casseroles;

Cook once, eat twice dinners; Chocolate decadence

issuE: 1614on-SALE DATE: 3.14.16 THEME: HAPPy, HEALTHy you

bEauty: The best cuts for thinning hair

nutrition: 5 delicious mood boosters

HEaltH: Beat end-of-winter blahs

HappinEss: Are you too hard on yourself?

diEt: Hormonal reboot that triples fat burn

dEcor: Toasty weekend brunch; fabulous felt accents;

supermarket bouquets

cooKbooK: Spring celebrations made easy;

Make-ahead brunch delights; Easter novelty treats

issuE: 1617on-SALE DATE: 4.04.16THEME: WELCoME SPRInG

bEauty: The perfect bra for you

nutrition: Detoxifying spa spritzers

HEaltH: natural allergy cures

HappinEss: Feel more hopeful today!

diEt: Heal your gut to melt your belly

dEcor: Ring in spring celebration; ribbon crafts; floating

floral displays

cooKbooK: Super-speedy spring suppers: 5-ingredient dinners;

Hidden-veggie desserts; Healthy quickbreads

for womenEditorialissuE: 1620on-SALE DATE: 4.25.16THEME: MoTHER’S DAy

bEauty: Breakthrough anti-agers

nutrition: Energize with spring’s bounty

HEaltH: Fast fixes for spring aches/pains

HappinEss: Do you take on too much?

diEt: Walk off 36 lbs. by Memorial Day

dEcor: Mother’s Day breakfast table; quick bedroom closet

redo; basket bouquets

cooKbooK: Summer slimdown cookbook (Paleo); Main-dish

salads; Restaurant favorites made lighter; Slimming berry treats

issuE: 1629on-SALE DATE: 6.27.16THEME: KICK BACK AnD RELAX

bEauty: Cooling summer cuts

nutrition: Fizzy refreshers sans chemicals

HEaltH: Kitchen cures that really work

HappinEss: What’s your relax roadblock?

diEt: Smoothies that burn 940% more fat

dEcor: Relaxed weekend picnic; Light lace accents; Tulip

bouquets

cooKbooK: Creamy treats that slim; probiotic packed

salads; 15-minute midweek mains; Frozen yogurt fruity treats

issuE: 1623on-SALE DATE: 5.16.16THEME: MEMoRIAL DAy/SuMMER KICKoFF

bEauty: Body beautiful by summer

nutrition: 5 bloat-busting superfoods

HEaltH: Relax your way to 100% healthy

HappinEss: Do you sell yourself short?

diEt: Detox your thyroid to blast fat

dEcor: “Welcome summer” gathering, new ways with

old jars, daisy teacup displays

cooKbooK: Grilled Memorial Day mmm; Healthy

marinades, new twists on BBQ classics; Patriotic

sweet treats

issuE: 1626on-SALE DATE: 6.6.16THEME: FouRTH oF JuLy

bEauty: Instant body beautifiers

nutrition: Cheers to the uSA mocktails

HEaltH: Round-the-world cures for summer health woes

HappinEss: uncover the joy under stress

diEt: Heal your gut to melt flab fast

dEcor: Patriotic party; scrapbook paper accents;

“Happy uSA” bouquets

cooKbooK: Fourth of July celebrations; Best-ever burgers

and healthy hot dogs;

issuE: 1632on-SALE DATE: 7.18.16THEME: SuMMER LIVInG

bEauty: natural summer skin soothers

nutrition: Slimming melonades

HEaltH: Surprising cause of summer tiredness

HappinEss: Decode your dreams and unlock the

secret to success

diEt: Juice strategy that melts 1 lb every day

dEcor: Breezy bistro table; spray paint updates,

daisy nosegays

cooKbooK: Make-and-take miracles; picnic perfect

sandwiches; better-for-you ice cream

issuE: 1635on-SALE DATE: 8.8.16THEME: STAy CooL & REVITALIZE

bEauty: Beat-the-heat beautifiers

nutrition: Better-for-you veggie dips

HEaltH: The nutrient shortfall making women stressed and tired

HappinEss: Are you too good at all you do?

diEt: The new Paleo melts 3x more fat

dEcor: “Vacation happy” lunch, hydrangea party accents; wildflower

arrangements

cooKbooK: Beat-the-heat feasts; 10-minute grilled dinners;

Icy-cool desserts

for womenEditorial

issuE: 1638on-SALE DATE: 8.29.16THEME: BACK To SCHooL/EnD oF SuMMER

bEauty: The best jeans for your body type

nutrition: Slimming iced coffee sips

HEaltH: Are your hormones out of whack?

HappinEss: Why can’t you say no?

diEt: Heal detox systems to reboot metabolism

dEcor: Shady Sunday supper; Wine bottle accents;

Monochromatic bouquets

cooKbooK: 5-ingredient miracles; Healthy takes

on fast food favorites; shortcut sweet treats;

15-minute skillet meals

issuE: 1647on-SALE DATE: 10.31.16THEME: THAnKSGIVInG

bEauty: The new shapewear you need now

nutrition: Healthy twists on hot cider

HEaltH: 6 stomach soothers

HappinEss: More confidence—found!

diEt: The phytonutrient cure for hunger

dEcor: “Give thanks” tablescape; Shop your yard accents;

Fall foliage wreath

cooKbooK: Fresh twists on Thanksgiving classics;

Celeb chefs’ side upgrades; Shortcut pumpkin desserts;

new takes on leftovers

issuE: 1641on-SALE DATE: 9.19.16THEME: GET READy FoR FALL

bEauty: Fall hair color reboot

nutrition: 5 delicious brain boosters

HEaltH: Dial down seasonal stress

HappinEss: Be immune to negative energy

diEt: Walk off 45 lbs with this tweak

dEcor: Indian summer gathering; Entryway clutter cured;

Darling ways with dahlias

cooKbooK: Super-carb slimdown; Healthy risottos;

Ancient-grain casseroles; Bake-sale bliss bites

issuE: 1644on-SALE DATE: 10.10.16THEME: HALLoWEEn / FALL Fun

bEauty: Kitchen secrets for a beautiful you

nutrition: Hauntingly healthy candy

HEaltH: natural thyroid boosters

HappinEss: Do you trust your gut enough?

diEt: The fiber that melts 4x more fat

dEcor: Enchanting Halloween table; spooky-cute party accents;

mum bouquets

cooKbooK: Fall harvest celebration feasts; Backyard

octoberfest bash; Rustic Autumn desserts; Halloween novelty

treats

issuE: 1650on-SALE DATE: 11.21.16THEME: CHRISTMAS

bEauty: Instant style tweaks for any soirée

nutrition: Holidays favorites that slim

HEaltH: Cures for holiday aches/pains

HappinEss: Are you too held together?

diEt: Little Black Dress Diet - melts 5x more fat

dEcor: Festive morning brunch; Delightful DIy gifts; Mini

tree table toppers

cooKbooK: Merry made easy; Wow without the work

meals; Make-ahead brunch; Speedy starters, one-mix

cookie sensations

issuE: 1701on-SALE DATE: 12.12.16THEME: LAST-MInuTE HoLIDAy

bEauty: Festive easy holiday hairdos

nutrition: Raise a glass to good health

HEaltH: Dodge ’tis-the-season health woes

HappinEss: Mantras that end stress instantly

diEt: Plant extract—Eat what you love and lose!

dEcor: Merry breakfast tablescape; Recycled holiday

crafts; Rose & evergreen displays

cooKbooK: Fast & Fabulous entertaining; Marvelous

15-minute mains; 5-ingredient appetizers; Quick-and-easy

food gifts

ratEs & spEcsfor women

Rates are gross.Standard 15% Agency commission applies.All special unit pricing available upon request.

EffEctivE: January 2016 ratE basE: 900,000

4-color Page $68,450 ⅔ Page Vertical $58,200½ Page Horizontal $44,500⅓ Page Vertical $34,2502nd Cover $94,2003rd Cover $83,7504th Cover $104,650

2-color Page $67,450⅔ Page Vertical $57,400½ Page Horizontal $43,900⅓ Page Vertical $33,700

b/W Page $58,550⅔ Page Vertical $49,750½ Page Horizontal $38,000⅓ Page Vertical $29,300

publisHEd by: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 & Bauer Media Group, Inc., 58 W. 40th St., 5th Floor, New York, NY 10018 | 212.764.3344circulation: Rates based on an annual (12 month) contract year average. Single copy price: $2.49.agEncy commission: 15% to recognized agenciesratE incrEasEs: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.cancEllation datEs: Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date. tErms of salE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.frEquEncy discounts: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during contract year, will be short-rated back to earned frequency level. REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to 10%, due to mechanical tolerances and local distribution patterns.

*Prices subject to change at Publisher’s discretion.Copyright © 2016 by Bauer Media Group, Inc.

2016 ratE card


suppliEd insErt spacE ratEs

pagEs gross spacE ratE2 $71,850 + net Production Cost

4 $129,350 + net Production Cost


12 $364,850+ net Production Cost

16 $485,300+ net Production Cost


Standard BRC $51,000 + net Production Cost

scEnt-strip (flap sizE)up to & including 1-⅝” $80,100 + net Production Cost

wider than 1-⅝” & incl 2-½” $89,000+ net Production Cost

wider than 2-½” $103,400 + net Production Cost

EFFECTIVE: JAnuARy 2016 RATE BASE: 900,000

*Prices subject to change at Publisher’s discretion.


publication trim sizE: 8.0625” x 10.5”BLEED TRIM SAFETy

Single Page 8.3125” x 10.75” 8.0625” x 10.5” 7.5625” x 10”

Spread 16.375” x 10.75” 16.125” x 10.5” 15.625” x 10”

½ Page Horizontal 8.3125” x 5.5” 8.0625” x 5.25” 7.5625” x 4.75”

½ Page Horiz. Spread 16.375” x 5.5” 16.125” x 5.25” 15.625” x 4.75”

½ Page Vertical 4.28125” x 10.75” 4.03125” x 10.5” 3.53125” x 10”

⅓ Page Vertical 2.9375” x 10.75” 2.6875” x 10.5” 2.1875” x 10”

⅔ Page Vertical 5.625” x 10.75” 5.375” x 10.5” 4.875” x 10”

Keep safety 1/4" in from TRIM and BLEED is 1/8" out from TRIM. Image areas intended to bleed should extend 1/8" beyond the trim.

PREFERRED FILE FoRMAT: Hi-res PDF files (made onLy through Acrobat Distiller) no native application files accepted. PDF

files MuST be made using Acrobat Distiller 5.0 (preferred) & also 4.0 (3.0 will noT be accepted)the Hi res pdf distilled files must have:1. All fonts embedded (no True Type fonts accepted)2. The correct mode (i.e. CMyK or Grayscale) never RGB or LAB or embedded color profiles. (i.e. ICC profiles)3. All spot colors MuST be converted to CMyK unless running 1, 2, or 3 color ads. no file with PMS colors accepted unless pre-ordered.4. oPI must nEVER be included in the file. (see advanced tab in distiller)5. Resolution: 300 DPI for all submitted images and files.6. All ads must have position marks for non-bleed ads and trim &bleed marks for bleed ads.7. Files must comply with SWoP standards. 8. Knockout type should be no smaller than 7 pt. Serifs should be .007 minimum thickness. Black type on ads should be solid black and not 4/C.

PuBLISHER’S SERVICES: Services performed by The Publisher are non-commissionable. The Publisher will charge for all costs incurred in preparing submitted material which does not meet mechanical specifications. Detailed specifications and costs are available upon request. An early identification proof or facsimile of advertisement is to be used solely as an aid in positioning should be sent well in advance of closing date to The Publisher. All advertising material will be destroyed one year after last use unless otherwise instructed upon arrival.

production spEcs

All Files should be submitted viA bAuer Ad PortAl: bAuermediA.sendmyAd.com


Minimum Stock 40lb (Full Page only)Minimum Stock 50lb (BRC cards)Maximum Stock 130lb

Page Breaks — 22-23 & 102-103, 42-43 & 82-83, 62-63Jogs to FootHigh Folio (folded to back)

Hanger Flap 3 1/2”Gutter/Perforation Space 3/8”

DeliverFull Page Inserts—FoldedBRC or 1/2 Page Inserts Folded

Full Print Run: 2.9 million (this is estimated #’s change IBI basis)2.9 million u.S and Canadanote: There is a 3% binding waste

BRC .007 Caliber Print1/3 BRC 4" x 6" untrimmed or 4 1/2" x 6 3/8"Flap or Hanger 4 x 3 1/2"

2/3 Page 5 x 10 3/4" (estimated)Flap or Hanger 3 1/2" x 10 3/4"

Full Page 8 3/16" x 10 3/4"Flap or Hanger 3 1/2" x 10 3/4"

4 sample inserts required 2 weeks prior to issue rate card space close for printer and publisher approval.

sHip to:Bauer Publishing270 Sylvan Ave, Englewood Cliffs, nJ 07632Attn: Gail DeSantis, Phone: (201) 569-6699 ext. 502

suppliEd insErts spEcs


bills of lading and pacK listsDue to the complexity of accurately determining the number of pieces in any shipment of inserts, we require a BILL oF LADInG and a PACKLIST. They are our way of tracking and identifying your shipment in our plant. Without this information we cannot guarantee accuracy of quantity of identification of the insert.

The BILL oF LADInG must include:•nameofmagazine•issuedate•numberofpallets•numberofinsertsperpallet•totalnumberofinserts•whethertheshipmentisfullorpartial

The PACKLIST must include:•alloftheinformationontheBillofLading•Versionorcodenumber(oneversionorcodeperskid)

pallEt informationEach pallet should be marked with the following info.:•nameofmagazine•issuedate•numberofinsertsontheskid•grossload(totalskidweight,includebands,runners,inserts,etc.)•loadcare(packingmaterialsonly)•netloadweight(insertweightonly)•relativeorderofskids•onecopyoftheinsertattachedtoeachsideoftheskidAll inserts must be supplied without curl, tears, and properly skidded with a minimum of cross-stacking.

suppliEd insErts

pallEt constructionSkids and pallets should be built to the following specifications:

Pallet size: 42”x48”Pallet height: 54” (inc. pallet)Pallet top: 42”x48”number of bands: 6 (six)Max. wt. per Pallet: 3,000 lbs.

Three 2”x 4” ‘s should be used as runners, one on each side and one in the middle. The support cross piece on the bottom should be 1”x 4”.

The top deck can be made of 1”x 4” ‘s or 1”x 6” ‘s with no more than 2” of spacing between the deckboards. If banding is used, a cover sheet of corrugated or chipboard and a wood top are required.

All inserts ship to: Quebecor-WorldCorinth Division2787 South Harper RoadCorinth, MS 38834

sHipping and pacKing spEcifications for furnisHEd insErts


A. First for Women reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy for any reason at any time, whether or not the same has already been acknowledged and/or previously published. In addition, First for Women reserves the right to remove from selected copies of the publication advertisements containing matter that subscribers have deemed objectionable. In the event of such cancellation or rejection by First for Women, advertising already run shall be paid for at the rate that would apply if the entire order were published. Cancellation of any portion of any advertising order or contract by the Advertiser or its Agency or failure of the Advertiser or its Agency to have published the specified number of pages automatically nullifies any rate discount, including any rate discount applied to previously published advertisements, and may result in a short-rate. In such event, the Advertiser or its Agency must reimburse First for Women for the short-rate, which is the difference between the rate charged on the contracted frequency and the higher rate based on reduced frequency, within 30 days of invoice therefore.

B. orders that contain rates that vary from the rates listed herein shall not be binding on First for Women and may be inserted and charged for at the actual schedule of rates.

C. Advertisements that simulate editorial content must be clearly defined and labeled “ADVERTISEMEnT” and First for Women may, in its discretion, so label such copy.

D. orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and inserted but such restrictions or specifications are at First for

Women’s sole discretion. In no event will adjustments, reinstatements or refunds be made because of the position in which an advertisement has been published. notwithstanding the foregoing, if Advertiser has paid a premium for a particular position, reimbursement for failure to publish an advertisement in a particular position shall be limited to the refund of such premium to the Advertiser.

E. The Advertiser or its Agency may not cancel orders for or make changes in advertising materials after the closing date.

F. First for Women is not responsible for errors or omissions in any advertising materials provided by the Advertiser or its Agency (including errors in key numbers) or for changes made after the closing date. First for Women shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue or issues of First for Women because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of First for Women. In the event of errors in or omissions of any advertisement(s) which result from an error on the part of First for Women, First for Women’s liability shall not exceed a refund of amounts paid to First for Women for the advertisement. First for Women is not responsible for errors in key numbers.

G. Inserts: (1) A facsimile of any furnished insert must be submitted to First for Women prior to printing of the insert. (2) First for Women is not responsible for errors or omissions in, or the production quality of, furnished inserts. (3) The Advertiser or its Agency shall be responsible for any additional charges incurred by First for Women arising out of the Advertiser or its Agency’s failure to deliver furnished inserts pursuant to First for Women’s

specifications. (4) In the event that First for Women is unable to publish the furnished insert as a result of Advertiser’s or its Agency’s failure to comply with First for Women’s specifications, the Advertiser or its Agency shall remain liable for the space cost of such insert.

H. All issues relating to advertising will be governed by the laws of the State of new york applicable to contracts to be performed entirely therein. Any action brought by Advertiser against First for Women relating to advertising must be brought in the state or federal courts in new york, new york and the parties hereby consent to the jurisdiction of such courts.

I. The Advertiser or its Agency each represent that they are authorized to publish the entire contents and subject matter of any advertisement submitted to First for Women and that any such advertising (including product samples) complies with all applicable laws and regulations and does not violate or infringe the rights of, and is not harmful to, any person, corporation or other entity. As part of the consideration to induce First for Women to publish such advertisement, the Advertiser or its Agency each agree jointly and severally to indemnify, defend and hold harmless First for Women and its employees and representatives from and against any and all liability, losses, damages, and expenses of any nature (including without limitation, attorneys’ fees) arising out of the copying, printing, publishing, distribution or transmission of such advertisements in First for Women including but not limited to any claims for libel, defamation, misappropriation, invasion of privacy, copyright or trademark infringement, violation of rights of privacy or publicity and/or any other claims or suits now known or hereinafter devised or created.

copy and contract rEgulations


J. In the event an order is placed by an Agency on behalf of the Advertiser, such Agency warrants and represents that it has full right and authority to place such order on behalf of the Advertiser and that all legal obligations arising out of the placement of the advertisement will be binding on both the Advertiser and the Agency.

K. The Advertiser or its Agency agree to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on the Advertiser’s behalf. Advertiser authorizes First for Women, at its election, to tender any bill to Advertiser’s Agency, and such tender shall constitute due notice to the Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of the Advertiser and Agency. Payment by the Advertiser to the Agency shall not discharge the Advertiser’s liability to First for Women. The rights of First for Women shall in no way be affected by any dispute or claim between the Advertiser and the Agency.

L. The Advertiser or its Agency may only use the advertising space for the advertisement as agreed to by First for Women. The Advertiser or its Agency may not use or authorize others to use the advertising space, either directly or indirectly, for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by First for Women.

M. First for Women reserves the right to use any of the commercially accepted printing processes.

n. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts

printed by BAuER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date. o. The Advertiser and/or Agency agrees to reimburse First for Women for its attorneys’ fees and costs in collecting any unpaid charge or portion of the charge for any advertisement.

P. The copyright in any advertisement created by First for Women is owned by First for Women, and may not be otherwise used by the Advertiser or third parties without First for Women’s prior written consent. The Advertiser and Agency agree that any advertisements published may, at First for Women’s option, be included in all media, whether now in existence or hereafter developed, in which the issue containing the advertisement is published, reproduced, distributed, displayed, performed, or transmitted, in whole or in part.

Q. Rates and units of space are effective with the January 2011 issue. Announcement of any change in rate will be made thirty (30) days in advance of the closing date for the First for Women issue affected by such new rates. orders for issues thereafter will be at the rates then prevailing. All rate discounts must be used within six months after the end of the period in which they were earned. unused rate discounts will expire six months after the end of the period in which they were earned.

R. Ratebase guarantees are made on an annual (12 month) contract-year average.

S. Agency Commission: 15% of gross advertising charge to recognized agencies.

T. Terms of sale: Payment due thirty (30) days from date of invoice. Interest will be charged at rate of 1.5% per month on past due balances. First for Women reserves the right to change the payment terms to cash with order at any time.

u. In consideration of First for Women’s reviewing for acceptance or acceptance of any advertising for publication in First for Women, the Advertiser or its Agency agrees not to make promotional or merchandising reference to First for Women in any way without the prior written permission of First for Women in each instance.

V. The foregoing terms and conditions shall govern the relationship between First for Women and the Advertiser and/or Agency. First for Women has not made any representations to the Advertiser or Agency that are not contained herein. unless expressly agreed to in writing by First for Women, no other terms or conditions, printed or otherwise, appearing in contracts, orders, copy, instruction, or otherwise which conflict with, vary, or add to these terms and conditions or the provisions of First for Women’s rate card will be binding on First for Women. First for Women has the right to insert the advertising anywhere in the magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. First for Women’s inability or failure to comply with any such condition shall not relieve the Advertiser or its Agency of the obligation to pay for the advertising.

copy and contract rEgulations


East coastBauer Media Sales, Inc.58 W. 40th Street 5th Floornew york, ny 10018Tel: 212-764-3344Fax: 212-764-7255

IAn SCoTTPresident & Group Publisher Bauer Women’s Group [email protected]

productionBauer Publishing270 Sylvan AveEnglewood Cliffs, nJ 07632GAIL DESAnTISTel: 201-569-6699 ext. 502Email: [email protected]

WEst coastBauer Media Sales, Inc.1640 S. Sepulveda Blvd. Suite 460W. Los Angeles, CA 90025Tel: 310-575-0823Fax: 310-575-4167Email: [email protected]

midWEst Bauer Media Sales, Inc.230 E. ohio Street Suite 300Chicago, IL 60611Tel: 312-664-2244Fax: 312-664-9046Email: [email protected]

soutHWEst + bEntonvillEBauer Media Sales, Inc.801 East Plano ParkwaySuite 210 Plano, TX 75074 Tel: 469-229-0600Fax: 469-229-0800Email: [email protected]

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