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Page 1: BAUER MEDIA GROUP 2020 MEDIA KITbauerpromotions.com/bauerpublishing/mediakits/BWG-2020MKIT.pdf · First for Women offers women the tools and inspiration they need to look good, feel

BAUER MEDIA GROUP2020 MEDIA KIT

Page 2: BAUER MEDIA GROUP 2020 MEDIA KITbauerpromotions.com/bauerpublishing/mediakits/BWG-2020MKIT.pdf · First for Women offers women the tools and inspiration they need to look good, feel

EDITORIAL MISSION

First for Women offers women the tools and inspiration

they need to look good, feel great and enjoy every aspect

of their lives with guidance and encouragement on

topics like beauty, fashion, health, food, home and family.

Understanding how busy readers are, First for Women

offers visually driven, reliable information in bite-sized

nuggets within a larger, clearly organized framework.

Bright, friendly, smart and engaging, First for Women is

the go-to for women on the go.

Woman’s World is a warm voice in a cold world, a comforting hug, a reliable friend. It’s a feel-good read filled with everything the reader needs to make her week better and happier, to feel healthier, to express her creativity and to share her love. Woman’s World stands alone as the only women’s service magazine that makes a meaningful and lasting emotional connection with the reader, a connection that’s evidenced by its place at the top of the newsstand.

Page 3: BAUER MEDIA GROUP 2020 MEDIA KITbauerpromotions.com/bauerpublishing/mediakits/BWG-2020MKIT.pdf · First for Women offers women the tools and inspiration they need to look good, feel

Source: MRI Doublebase 2019

AT A GLANCE

Total Audience 5,767,000

Median Age 57.6

Median HHI $ $59,902

Rate Base 800,000

Frequency Weekly, 52x/Year

2020 P4C Gross Open Rate $84,130

Total Audience 3,305,000

Median Age 54.3

Median HHI $ $56,827

Rate Base 850,000

Frequency Tri-weekly, 17x/Year

2020 P4C Gross Open Rate $72,405

Page 4: BAUER MEDIA GROUP 2020 MEDIA KITbauerpromotions.com/bauerpublishing/mediakits/BWG-2020MKIT.pdf · First for Women offers women the tools and inspiration they need to look good, feel

WOMAN’S WORLD 2020 RATES

Rates are gross.All special unit pricing available upon request.

PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 |201.569.6699 & BAUER MEDIA SALES, INC., 261 Madison Avenue, 18th Floor, New York, NY 10016 | 212.764.3344 CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $2.19.RATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.CANCELLATION DATES: Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date. TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during contract year, will be short-rated back to earned frequency level.

*Prices subject to change at Publisher’s discretion.Copyright © 2020 by Bauer Media Sales, Inc.

EFFECTIVE: JANUARY 2020RATE BASE: 800,000

COVERS2nd Cover $105,1604th Cover $130,150

4-COLORPage $84,1301/2 Page $63,0451/3 Page $42,065

B/WPage $70,5001/2 Page $52,9201/3 Page $35,280

Page 5: BAUER MEDIA GROUP 2020 MEDIA KITbauerpromotions.com/bauerpublishing/mediakits/BWG-2020MKIT.pdf · First for Women offers women the tools and inspiration they need to look good, feel

WOMAN’S WORLD 2020 DATES

*All edit themes, content and dates are subject to change.Please contact Gail DeSantis, [email protected], 201.569.6699 ext. 502 for material extension beyond due date above. All fractionals must be booked one week prior to space close.

2001200220032004200520062007200820092010201120122013201420152016201720182019202020212022202320242025202620272028202920302031203220332034203520362037203820392040204120422043204420452046204720482049205020512052

New Year Weight Loss Over 50

Super Bowl (2/2)

Valentine’s Day (2/14)

Mardi Gras (2/25)

St. Patrick’s Day (3/17)

Easter (4/12)

Cinco de Mayo (5/5); Mother’s Day (5/10)

Memorial Day (5/25)

Father’s Day (6/25)

July 4th (7/4)Summer Beauty

BBQ FavoritesCool Off TricksBest Natural Cures

Thyroid Detox

Labor Day (9/7)

Halloween (10/31)Last Minute Halloween (10/31)

Special Thanksgiving Issue (11/26)Thanksgiving (11/26)Last Minute Thanksgiving (11/26)

Christmas (12/25); Hanukkah (12/10–18)Special Christmas Issue (12/25)Last Minute Christmas (12/25)

01/06/2001/13/2001/20/2001/27/2002/03/2002/10/2002/17/2002/24/2003/02/2003/09/2003/16/2003/23/2003/30/2004/06/2004/13/2004/20/2004/27/2005/04/2005/11/2005/18/2005/25/2006/01/2006/08/2006/15/2006/22/2006/29/2007/06/2007/13/2007/20/2007/27/2008/03/2008/10/2008/17/2008/24/2008/31/2009/07/2009/14/2009/21/2009/28/2010/05/2010/12/2010/19/2010/26/2011/02/2011/09/2011/16/2011/23/2011/30/2012/07/2012/14/2012/21/2012/28/20

12/30/1901/06/2001/13/2001/20/2001/27/2002/03/2002/10/2002/17/2002/24/2003/02/2003/09/2003/16/2003/23/2003/30/2004/06/2004/13/2004/20/2004/27/2005/04/2005/11/2005/18/2005/25/2006/01/2006/08/2006/15/2006/22/2006/29/2007/06/2007/13/2007/20/2007/27/2008/03/2008/10/2008/17/2008/24/2008/31/2009/07/2009/14/2009/21/2009/28/2010/05/2010/12/2010/19/2010/26/2011/02/2011/09/2011/16/2011/23/2011/30/2012/07/2012/14/2012/21/20

11/15/1911/22/1911/29/1912/06/1912/13/1912/20/1912/27/1901/03/2001/10/2001/17/2001/24/2001/31/2002/07/2002/14/2002/21/2002/28/2003/06/2003/13/2003/20/2003/27/2004/03/2004/10/2004/17/2004/24/2005/01/2005/08/2005/15/2005/22/2005/29/2006/05/2006/12/2006/19/2006/26/2007/03/2007/10/2007/17/2007/24/2007/31/2008/07/2008/14/2008/21/2008/28/2009/04/2009/11/2009/18/2009/25/2010/02/2010/09/2010/16/2010/23/2010/30/2011/06/20

11/25/1912/02/1912/09/1912/16/1912/23/1912/30/1901/06/2001/13/2001/20/2001/27/2002/03/2002/10/2002/17/2002/24/2003/02/2003/09/2003/16/2003/23/2003/30/2004/06/2004/13/2004/20/2004/27/2005/04/2005/11/2005/18/2005/26/2006/01/2006/08/2006/15/2006/22/2006/29/2007/06/2007/13/2007/20/2007/27/2008/03/2008/10/2008/17/2008/24/2008/31/2009/04/2009/14/2009/21/2009/28/2010/05/2010/09/2010/19/2010/26/2011/02/2011/09/2011/16/20

ISSUE NUMBER ON SALE DATE SPACE CLOSE MATERIAL DUE DATE THEMECOVER DATE

Page 6: BAUER MEDIA GROUP 2020 MEDIA KITbauerpromotions.com/bauerpublishing/mediakits/BWG-2020MKIT.pdf · First for Women offers women the tools and inspiration they need to look good, feel

WOMAN’S WORLD SPECIFICATIONSPRODUCTION SPECSPUBLICATION TRIM SIZE: 9” X 11”

BLEED TRIM SAFETYSingle Page 9.25” x 11.25” 9” x 11” 8.5” x 10.5”Two Page Spread 18.25” x 11.25” 18” x 11” 17.5” x 10.5”1/2 Page Horizontal 9.25” x 5.75” 9” x 5.5” 8.5” x 5”1/2 Page Horizontal Spread 18.25” x 5.75” 18” x 5.5” 17.5” x 5”1/3 Page Vertical 3.25” x 11.25” 3” x 11” 2.5” x 10.5”1/2 Page Vertical 4.75” x 11.25” 4.5” x 11” 4” x 10.5”

Keep safety 1/4" in from TRIM and BLEED is 1/8" out from TRIM. Image areas intended to bleed should extend 1/8" beyond the trim. ALL FILES SHOULD BE SUBMITTED VIA BAUER AD PORTAL: BAUERMEDIA.SENDMYAD.COM

PREFERRED FILE FORMAT: Hi-res PDF files (made ONLY through Acrobat Distiller) No native application files accepted. PDF files MUST be made using Acrobat Distiller 5.0 (preferred) & also 4.0 (3.0 will NOT be accepted) The Hi-res PDF distilled files must have:

1. All fonts embedded. (NO True Type fonts accepted)2. The correct mode (i.e. CMYK or Grayscale) Never RGB or LAB or embedded color profiles. (i.e. ICC profiles)3. All spot colors MUST be converted to CMYK unless running 1, 2, or 3 color ads. NO file with PMS colors

accepted unless pre-ordered.4. OPI must NEVER be included in the file. (see advanced tab in distiller)5. Resolution: 300 DPI for all submitted images and files.6. All ads must have position marks for non-bleed ads and trim & bleed marks for bleed ads.7. Files must comply with SWOP standards. 8. Knockout type should be no smaller than 7 pt. Serifs should be .007 minimum thickness. Black type on ads should

be solid black and not 4/C.

ADVERTISING MATERIAL: All materials should be uploaded to BAUERMEDIA.SENDMYAD.COM

Once the ad has been posted, please email the following information to Gail DeSantis, [email protected] • Advertiser Name • Publication Name • Issue Number and Cover Date • File Name that was uploaded • Low Res PDF of the ad for file identification

*NOTE: If using a MAC to upload, Fire Fox is the preferred Browser.

PUBLISHER’S SERVICES: Services performed by The Publisher are non-commissionable. The Publisher will charge for all costs incurred in preparing submitted material which does not meet mechanical specifications. Detailed specifications and costs are available upon request. An early identification proof or facsimile of advertisement is to be used solely as an aid in positioning should be sent well in advance of closing date to The Publisher. All advertising material will be destroyed one year after last use unless otherwise instructed upon arrival.

Page 7: BAUER MEDIA GROUP 2020 MEDIA KITbauerpromotions.com/bauerpublishing/mediakits/BWG-2020MKIT.pdf · First for Women offers women the tools and inspiration they need to look good, feel

FIRST FOR WOMEN 2020 RATESEFFECTIVE: JANUARY 2020 RATE BASE: 850,000

COVERS2nd Cover $90,5103rd Cover $83,270

4th Cover $97,750

4-COLORPage $72,4051/2 Page $47,0751/3 Page $36,230

B/WPage $61,9351/2 Page $40,2001/3 Page $30,990

PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 & Bauer Media Sales, Inc., 261 Madison Avenue, 18th Floor, New York, NY 10016 | 212.764.3344CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $2.99.RATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.CANCELLATION DATES: Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date. TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during contract year, will be short-rated back to earned frequency level. REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to 10%, due to mechanical tolerances and local distribution patterns. *Prices subject to change at Publisher’s discretion.Copyright © 2020 by Bauer Media Sales, Inc.

Rates are gross.All special unit pricing available upon request.

Page 8: BAUER MEDIA GROUP 2020 MEDIA KITbauerpromotions.com/bauerpublishing/mediakits/BWG-2020MKIT.pdf · First for Women offers women the tools and inspiration they need to look good, feel

FIRST FOR WOMEN 2020 DATES

*Editorial themes and closing/on sale dates subject to changePlease contact Gail DeSantis, [email protected], 201.569.6699 ext. 502 for material extension beyond due date above.All fractionals must be booked one week prior to space close.

ISSUE COVER DATE ON SALE AD CLOSING MATERIAL DUE THEME

UPDATED 8/29/19

Fresh Start

Valentine’s Day

Warm Comfort

St. Patrick’s Day

Easter/Welcome Spring

Mother’s Day/Spring

Memorial Day/Grilling/Summer Kickoff

Welcome Summer

July 4Th

Kick Back And Relax

Summer Living

Back-To-School

Cool Down

Halloween

Fall Makeovers/Fall Decor/Immunity Boosters

Thanksgiving

Christmas

New Year

2003

2006

2009

2012

2015

2018

2021

2024

2027

2030

2033

2036

2039

2042

2045

2048

2051

2102

01/20/20

02/10/20

03/02/20

03/23/20

04/13/20

05/04/20

05/25/20

06/15/20

07/06/20

07/27/20

08/17/20

09/07/20

09/28/20

10/19/20

11/09/20

11/30/20

12/21/20

01/11/21

12/30/19

01/20/20

02/10/20

03/02/20

03/23/20

04/13/20

05/04/20

05/25/20

06/15/20

07/06/20

07/27/20

08/17/20

09/07/20

09/28/20

10/19/20

11/09/20

11/30/20

12/21/20

11/05/19

11/26/19

12/17/19

01/07/20

01/28/20

02/18/20

03/10/20

03/31/20

04/21/20

05/12/20

06/02/20

06/23/20

07/14/20

08/04/20

08/25/20

09/15/20

10/06/20

10/27/20

11/14/19

12/05/19

12/26/19

01/16/20

02/06/20

02/27/20

03/19/20

04/09/20

04/30/20

05/21/20

06/11/20

07/02/20

07/23/20

08/13/20

09/03/20

09/24/20

10/15/20

11/05/20

Page 9: BAUER MEDIA GROUP 2020 MEDIA KITbauerpromotions.com/bauerpublishing/mediakits/BWG-2020MKIT.pdf · First for Women offers women the tools and inspiration they need to look good, feel

FIRST FOR WOMEN SPECIFICATIONS

PUBLICATION TRIM SIZE: 8.0625” X 10.5”BLEED TRIM SAFETY

Single Page 8.3125” x 10.75” 8.0625” x 10.5” 7.5625” x 10”Spread 16.375” x 10.75” 16.125” x 10.5” 15.625” x 10”1/2 Page Horizontal 8.3125” x 5.5” 8.0625” x 5.25” 7.5625” x 4.75”1/2 Page Horizontal Spread 16.375” x 5.5” 16.125” x 5.25” 15.625” x 4.75”1/2 Page Vertical 4.28125” x 10.75” 4.03125” x 10.5” 3.53125” x 10”1/3 Page Vertical 2.9375” x 10.75” 2.6875” x 10.5” 2.1875” x 10”2/3 Page Vertical 5.625” x 10.75” 5.375” x 10.5” 4.875” x 10”

Keep safety 1/4" in from TRIM and BLEED is 1/8" out from TRIM. Image areas intended to bleed should extend 1/8" beyond the trim.

PRODUCTION SPECS

ALL FILES SHOULD BE SUBMITTED VIA BAUER AD PORTAL: BAUERMEDIA.SENDMYAD.COM

PREFERRED FILE FORMAT: Hi-res PDF files (made ONLY through Acrobat Distiller) No native application files accepted. PDF files MUST be made using Acrobat Distiller 5.0 (preferred) & also 4.0 (3.0 will NOT be accepted) The Hi-res PDF distilled files must have:

1. All fonts embedded. (NO True Type fonts accepted)2. The correct mode (i.e. CMYK or Grayscale) Never RGB or LAB or embedded color profiles. (i.e. ICC profiles)3. All spot colors MUST be converted to CMYK unless running 1, 2, or 3 color ads. NO file with PMS colors

accepted unless pre-ordered.4. OPI must NEVER be included in the file. (see advanced tab in distiller)5. Resolution: 300 DPI for all submitted images and files.6. All ads must have position marks for non-bleed ads and trim & bleed marks for bleed ads.7. Files must comply with SWOP standards. 8. Knockout type should be no smaller than 7 pt. Serifs should be .007 minimum thickness. Black type on ads should

be solid black and not 4/C.

ADVERTISING MATERIAL: All materials should be uploaded to BAUERMEDIA.SENDMYAD.COM

Once the ad has been posted, please email the following information to Gail DeSantis, [email protected] • Advertiser Name • Publication Name • Issue Number and Cover Date • File Name that was uploaded • Low Res PDF of the ad for file identification

*NOTE: If using a MAC to upload, Fire Fox is the preferred Browser.

PUBLISHER’S SERVICES: Services performed by The Publisher are non-commissionable. The Publisher will charge for all costs incurred in preparing submitted material which does not meet mechanical specifications. Detailed specifications and costs are available upon request. An early identification proof or facsimile of advertisement is to be used solely as an aid in positioning should be sent well in advance of closing date to The Publisher. All advertising material will be destroyed one year after last use unless otherwise instructed upon arrival.

Page 10: BAUER MEDIA GROUP 2020 MEDIA KITbauerpromotions.com/bauerpublishing/mediakits/BWG-2020MKIT.pdf · First for Women offers women the tools and inspiration they need to look good, feel

SPECIAL INTEREST PUBLICATIONS BLEED TRIM SAFETY

Full Page 8.25" x 11.125" 8" x 10.875" 7.5" x 10.375"

Spread 16.25" x 11.125" 16" x 10.875" 15.5" x 10.375"

SPECIAL INTEREST PUBLICATION TRIM SIZE: 8” X 10.875”

SPECIAL INTEREST PUBLICATION DATES

JOANNELOST131 LBS

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$9.99DISPLAY UNTILJUNE 10, 2019

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ISSUE 2002200320052006200720092010201120132015201620172018200620192019B202120072022202320252026200820272028202920302009203120322032B2033203520362038201120392040204120432011B204420452046210120492101B2050205120522101

THEMEGutKetoDetoxWhoa WaitSlow CookerReverse AgingCelebrate SpringCupcakesFit & HealthyAngelsSmoothiesKeto Over 50DayspringSudoku*Plant BasedWhoa WaitCelebrate SummerWord Search*Low CarbSummer ActivityMindfulnessThyroid DietCrossword*DayspringMichael JordanPlant BasedBetty WhiteSudoku #2*Animal AngelsWhoa WaitBack To SchoolFall RecipesCelebrate HalloweenDayspringBoomerHalloween*Cook, FreezeFit & HealthyReverse AgingWest Side StoryWord Search #2*Whoa WaitDayspringCelebrate HolidayHoliday*Holiday ActivityHoliday Puzzles*InspirationalLow CarbBoomerDiet

AD CLOSING11/01/1911/08/1911/22/1911/29/1912/06/1912/20/1912/27/1901/03/2001/17/2001/31/2002/07/2002/14/2002/21/2002/21/2002/28/2002/28/2003/13/2003/13/2003/20/2003/27/2004/10/2004/17/2004/24/2004/24/2005/01/2005/08/2005/15/2005/15/2005/22/2005/29/2005/29/2006/05/2006/19/2006/26/2007/02/2007/10/2007/17/2007/24/2007/31/2008/14/2007/31/2008/21/2008/28/2009/04/2009/04/2009/25/2009/25/2010/02/2010/09/2010/16/2010/23/20

ON SALE01/06/2001/13/2001/27/2002/03/2002/10/2002/24/2003/02/2003/09/2003/23/2004/06/2004/13/2004/20/2004/27/2004/27/2005/04/2005/04/2005/18/2005/18/2005/25/2006/01/2006/15/2006/22/2006/29/2006/29/2007/06/2007/13/2007/20/2007/20/2007/27/2008/03/2008/03/2008/10/2008/24/2008/31/2009/14/2009/14/2009/21/2009/28/2010/05/2010/19/2010/05/2010/26/2011/02/2011/09/2011/09/2011/30/2011/30/2012/07/2012/14/2012/21/2012/28/20

COVER DATE04/06/2004/13/2004/27/2005/04/2005/11/2005/25/2005/18/2006/08/2006/22/2007/06/2007/13/2007/20/2007/27/2006/22/2008/03/2008/03/2008/17/2007/13/2008/24/2008/31/2009/14/2009/21/2008/24/2009/28/2010/05/2010/12/2010/19/2009/14/2010/26/2011/02/2011/02/2011/09/2011/23/2011/30/2012/14/2011/09/2012/21/2012/28/2001/04/2101/18/2111/30/2001/25/2102/01/2102/08/2101/04/2103/01/2101/25/2103/08/2103/15/2103/22/2103/29/21

MATERIALS DUE11/15/1911/22/1912/06/1912/13/1912/20/1901/03/2001/10/2001/17/2001/31/2002/14/2002/21/2002/28/2003/06/2003/06/2003/13/2003/13/2003/27/2003/27/2004/03/2004/10/2004/24/2005/01/2005/08/2005/08/2005/15/2005/22/2005/29/2005/29/2006/05/2006/12/2006/12/2006/19/2007/02/2007/10/2007/24/2007/24/2007/31/2008/07/2008/14/2008/28/2008/14/2009/04/2009/11/2009/18/2009/18/2010/09/2010/09/2010/16/2010/23/2010/30/2011/06/20

*Digest Trim Size: 5.125” X 7.25”**Editorial themes and closing/on sale dates subject to change

Page 11: BAUER MEDIA GROUP 2020 MEDIA KITbauerpromotions.com/bauerpublishing/mediakits/BWG-2020MKIT.pdf · First for Women offers women the tools and inspiration they need to look good, feel

DOT DOT DOT AND BRAIN BOOSTERS AD SPECIFICATIONS

DOT DOT DOT DATESISSUE 200120022003200420062008201020122102

AD CLOSING09/30/1910/28/1911/25/1912/16/1902/17/2004/20/2006/22/2008/17/2010/19/20

ON SALE11/04/1912/02/1912/30/1901/27/2003/30/2006/01/2008/03/2009/28/2011/30/20

COVER DATE12/30/1901/27/2003/02/2003/30/2006/01/2008/03/2009/28/2011/30/2001/25/21

MATERIALS DUE10/04/1911/01/1911/29/1912/20/1902/21/2004/24/2006/26/2008/21/2010/23/20

DOT DOT DOT & BRAIN BOOSTERS

BLEED TRIM SAFETYFull Page 8.25” x 10.75” 8” x 10.50” 7.50” x 10”

PUBLICATIONS TRIM SIZE: 8” X 10.5”*

BRAIN BOOSTERSISSUE ON SALE AD CLOSING MATERIALS DUECOVER DATE

200320052007200920112101

11/18/1901/20/2003/23/2005/25/2007/20/2009/21/20

12/30/1903/02/2005/04/2007/06/2008/31/2011/02/20

03/02/2005/04/2007/06/2008/31/2011/02/2012/28/20

11/22/1901/24/2003/27/2005/29/2007/24/2009/25/20

*Editorial themes and closing/on sale dates subject to change

Page 12: BAUER MEDIA GROUP 2020 MEDIA KITbauerpromotions.com/bauerpublishing/mediakits/BWG-2020MKIT.pdf · First for Women offers women the tools and inspiration they need to look good, feel

COPY AND CONTRACTA. BAUER MEDIA SALES, INC. reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy for any reason at any time, whether or not the same has already been acknowledged and/or previously published. In addition, BAUER MEDIA SALES, INC. reserves the right to remove from selected copies of the publication advertisements containing matter that subscribers have deemed objectionable. In the event of such cancellation or rejection by BAUER MEDIA SALES, INC., advertising already run shall be paid for at the rate that would apply if the entire order were published. Cancellation of any portion of any advertising order or contract by the Advertiser or its Agency or failure of the Advertiser or its Agency to have published the specified number of pages automatically nullifies any rate discount, including any rate discount applied to previously published advertisements, and may result in a short-rate. In such event, the Advertiser or its Agency must reimburse BAUER MEDIA SALES, INC. for the short-rate, which is the difference between the rate charged on the contracted frequency and the higher rate based on reduced frequency, within 30 days of invoice therefore.

B. Orders that contain rates that vary from the rates listed herein shall not be binding on BAUER MEDIA SALES, INC. and may be inserted and charged for at the actual schedule of rates.

C. Advertisements that simulate editorial content must be clearly defined and labeled “ADVERTISEMENT” and BAUER MEDIA SALES, INC. may, in its discretion, so label such copy.

D. Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and inserted but such restrictions or specifications are at BAUER MEDIA SALES, INC.’s sole discretion. In no event will adjustments, reinstatements or refunds be made because of the position in which an advertisement has been published. Notwithstanding the foregoing, if Advertiser has paid a premium for a particular position, reimbursement for failure to publish an advertisement in a particular position shall be limited to the refund of such premium to the Advertiser.

E. The Advertiser or its Agency may not cancel orders for or make changes in advertising materials after the closing date.

F. BAUER MEDIA SALES, INC. is not responsible for errors or omissions in any advertising materials provided by the Advertiser or its Agency (including errors in key numbers) or for changes made after the closing date. BAUER MEDIA SALES, INC. shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue or issues of BAUER MEDIA SALES, INC. because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of BAUER MEDIA SALES, INC.. In the event of errors in or omissions of any advertisement(s) which result from an error on the part

of BAUER MEDIA SALES, INC., BAUER MEDIA SALES, INC.’S liability shall not exceed a refund of amounts paid to BAUER MEDIA SALES, INC. for the advertisement. BAUER MEDIA SALES, INC. is not responsible for errors in key numbers.

G. Inserts: (1) A facsimile of any furnished insert must be submitted to BAUER MEDIA SALES, INC. prior to printing of the insert. (2) BAUER MEDIA SALES, INC. is not responsible for errors or omissions in, or the production quality of, furnished inserts. (3) The Advertiser or its Agency shall be responsible for any additional charges incurred by BAUER MEDIA SALES, INC. arising out of the Advertiser or its Agency’s failure to deliver furnished inserts pursuant to BAUER MEDIA SALES, INC.’S specifications. (4) In the event that BAUER MEDIA SALES, INC. is unable to publish the furnished insert as a result of Advertiser’s or its Agency’s failure to comply with BAUER MEDIA SALES, INC.’s specifications, the Advertiser or its Agency shall remain liable for the space cost of such insert.

H. All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against BAUER MEDIA SALES, INC. relating to advertising must be brought in the state or federal courts in New York, New York and the parties hereby consent to the jurisdiction of such courts

I. The Advertiser or its Agency each represent that they are authorized to publish the entire contents and subject matter of any advertisement submitted to BAUER MEDIA SALES, INC. and that any such advertising (including product samples) complies with all applicable laws and regulations and does not violate or infringe the rights of, and is not harmful to, any person, corporation or other entity. As part of the consideration to induce BAUER MEDIA SALES, INC. to publish such advertisement, the Advertiser or its Agency each agree jointly and severally to indemnify, defend and hold harmless BAUER MEDIA SALES, INC. and its employees and representatives from and against any and all liability, losses, damages, and expenses of any nature (including without limitation, attorneys’ fees) arising out of the copying, printing, publishing, distribution or transmission of such advertisements in BAUER MEDIA SALES, INC. including but not limited to any claims for libel, defamation, misappropriation, invasion of privacy, copyright or trademark infringement, violation of rights of privacy or publicity and/or any other claims or suits now known or hereinafter devised or created.

J. In the event an order is placed by an Agency on behalf of the Advertiser, such Agency warrants and represents that it has full right and authority to place such order on behalf of the Advertiser and that all legal obligations arising out of the placement of the advertisement will be binding on both the Advertiser and the Agency.

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COPY AND CONTRACTK. The Advertiser or its Agency agree to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on the Advertiser’s behalf. Advertiser authorizes BAUER MEDIA SALES, INC., at its election, to tender any bill to Advertiser’s Agency, and such tender shall constitute due notice to the Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of the Advertiser and Agency. Payment by the Advertiser to the Agency shall not discharge the Advertiser’s liability to BAUER MEDIA SALES, INC..

The rights of BAUER MEDIA SALES, INC. shall in no way be affected by any dispute or claim between the Advertiser and the Agency.

L. The Advertiser or its Agency may only use the advertising space for the advertisement as agreed to by BAUER MEDIA SALES, INC.. The Advertiser or its Agency may not use or authorize others to use the advertising space, either directly or indirectly, for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by BAUER MEDIA SALES, INC..

M. BAUER MEDIA SALES, INC. reserves the right to use any of the commercially accepted printing processes.

N. The Advertiser or its Agency may not cancel orders for any inside advertising units unless such a request is submitted in writing to and received by BAUER MEDIA SALES, INC. 15 days prior to closing date. The Advertiser or its Agency may not cancel orders for supplied inserts unless such a request is submitted it writing to and received by BAUER MEDIA SALES, INC. by the first day of the fourth month preceding the date of issue. The Advertiser or its Agency may not cancel orders for any BAUER MEDIA SALES, INC.—produced inserts without the written agreement of BAUER MEDIA SALES, INC.. Should BAUER MEDIA SALES, INC. agree to cancel an existing order, the Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of the Advertiser, including the cost of services, paper and/or printing.

O. The Advertiser and/or Agency agrees to reimburse BAUER MEDIA SALES, INC. for its attorneys’ fees and costs in collecting any unpaid charge or portion of the charge for any advertisement.

P. The copyright in any advertisement created by BAUER MEDIA SALES, INC. is owned by BAUER MEDIA SALES, INC., and may not be otherwise used by the Advertiser or third parties without BAUER MEDIA SALES, INC.’s prior written consent. The Advertiser and Agency agree that any advertisements published may, at BAUER MEDIA SALES, INC.’s option, be included in all media, whether now in existence or hereafter developed, in which the issue containing the advertisement is published, reproduced, distributed, displayed, performed, or transmitted, in whole or in part.

Q. Rates and units of space are effective with the January 2020 issue. Announcement of any change in rate will be made thirty (30) days in advance of the closing date for the first issue affected by such new rates. Orders for issues thereafter will be at the rates then prevailing. All rate discounts must be used within six months after the end of the period in which they were earned. Unused rate discounts will expire six months after the end of the period in which they were earned.

R. Ratebase guarantees are made on an annual (12 month) contract-year average.

S. Terms of sale: Payment due thirty (30) days from date of invoice. Interest will be charged at rate of 1.5% per month on past due balances. BAUER MEDIA SALES, INC. reserves the right to change the payment terms to cash with order at any time.

T. In consideration of BAUER MEDIA SALES, INC.’s reviewing for acceptance or acceptance of any advertising for publication in BAUER MEDIA SALES, INC., the Advertiser or its Agency agrees not to make promotional or merchandising reference to BAUER MEDIA SALES, INC. in any way without the prior written permission of BAUER MEDIA SALES, INC. in each instance.

U. The foregoing terms and conditions shall govern the relationship between BAUER MEDIA SALES, INC. and the Advertiser and/or Agency. BAUER MEDIA SALES, INC. has not made any representations to the Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing by BAUER MEDIA SALES, INC., no other terms or conditions, printed or otherwise, appearing in contracts, orders, copy, instruction, or otherwise which conflict with, vary, or add to these terms and conditions or the provisions of BAUER MEDIA SALES, INC.’S rate card will be binding on BAUER MEDIA SALES, INC.. BAUER MEDIA SALES, INC. has the right to insert the advertising anywhere in the magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. BAUER MEDIA SALES, INC.’s inability or failure to comply with any such condition shall not relieve the Advertiser or its Agency of the obligation to pay for the advertising.

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NEW YORK, Main OfficeBauer Media Sales, Inc.261 Madison Ave., 18th FloorNew York, NY 10016Tel: 212.764.3344Fax: 212.764.7255www.bauermediaus.com

Jeff WellingtonExecutive Vice President, AdvertisingTel: [email protected]

PRODUCTIONBauer Publishing270 Sylvan Ave.Englewood Cliffs, NJ 07632 Gail DeSantisTel: 201.569.6699 ext. [email protected]

LOS ANGELESAmy LloydTel: [email protected]

CHICAGOMolly PowersTel: [email protected]

SOUTHWESTKelly McKayTel: [email protected]

CONTACT