FIRST FOR WOMEN

2017 MEDIA KIT

for womenEDITORIAL

First for Women is a motivating guide to the good life that gives its audience of 3.5 million readers the tools and inspiration they need to feel great, look beautiful and love every dimension of their life. Published every three weeks, First delivers positive information on everything from health and nutrition, to beauty

and fitness, to home and family. Also included in every issue: A 20-24 page pull-out-and-save cookbook that serves up original recipes for fast, easy, healthy meals. It’s like three empowering magazines in one!

RATE BASE: 900,000

TOTAL CIRCULATION: 921,008

SINGLE COPY SALES: 736,659

TOTAL AUDIENCE: 3,500,000

FREQUENCY: every three weeks

DISTRIBUTION: 80% single copy sold, 20% subscription

AD TO EDIT RATIO: 17% advertising, 83% editorial

MEDIAN AGE: 53.2

MEDIAN HHI: $59,094

READER PER COPY: 3.82

Source: AAM June 2016. Bauer Media Group. MRI Doublebase 2016.

OUR MISSION - “INSPIRATION FOR LIFE”

for womenEDITORIAL

Source: MRI Doublebase 2016. Bauer Media Group Estimates.

AN AVID, ACTIVE READERFirst for Women is a mainstay of her life. • She spends an average of 36 minutes with each new issue • Multiple entry-points allow her to learn something new each time

she picks up the magazine• No roll-over edit keeps her interested from start to finish

HER SHOPPING GUIDEFirst for Women’s trusted editorial gives her the confidence to make wise purchases when she’s shopping at the mall or at the supermarket. • Checklists and editorial mentions simplify her shopping experience;

pull out and save cookbook, hair guides and smart solutions allowher to save information for future reference

AN EDITORIAL MIX THAT CATERS TO A DEMANDING LIFESTYLE

food - 34%

home - 11%

fashion - 5%

beauty - 8%

health - 15%

parenting - 1%

travel - 3%

features - 12%

finance - 2%

fitness - 2%

self help/relationships - 7%

for womenFACTS

Source: MRI Doublebase 2016.

READER PROFILETOTAL AUDIENCE- 3,500,000

% COMP AUDIENCE (000)WOMEN 96.1 3,365AgeW18-49 38.6 1,352W25-49 36.1 1,262W25-54 50.6 1,772W35-54 40.5 1,417Median Age 53.2

Household IncomeMedian household income $59,094Median home value $209,243Principal shopper 85.8 3,003

EmploymentEmployed 56.7 1,983Employed Full-Time 42.5 1,489Working Mother 18.1 634Attended College 55.0 1,924

FamilyMarried 58.8 2,057Children in Household 36.5 1,269Children Ages 2-5 6.8 237Children Ages 6-11 19.3 674Children Ages 12-17 18.0 629Average Age of Children 10.0

for womenFACTS

Source: Duplication as % of net reach. MRI Doublebase 2016

Woman’s DayFamily CircleRedbook Good HousekeepingBetter Home & GardensWomen’s Service Avg.

10.6%9.0%8.9%7.2%4.7%8.1%

REACH AN UNTAPPED AUDIENCE OF YOUR CORE CONSUMERS

FIRST % NET DUPLICATION

DUPLICATION

AN UNDUPLICATED AUDIENCE

for womenFACTS

Source: MRI Doublebase 2016

DEVOTED WALMART SHOPPERS

SHOPPED AT WALMART IN THE LAST 3 MONTHSFirst for Women 74% (126 Index)

SHOPPED AT WALMART IN THE LAST 30 DAYSFirst for Women 68% (129 Index)

SHOPPED AT WALMART 3+ TIMES IN THE LAST 30 DAYSFirst for Women 45% (146 Index)

SHOPPED AT WALMART 4+ TIMES IN THE LAST 30 DAYSFirst for Women 36% (150 Index)

ENGAGEMENT

for womenCIRCULATION

Source: AAM June 2015

RETAIL SALES

TOP SELLING MAGAZINES AT RETAILBauer Publishes the top 2 selling magazines at retail

RANK TITLE AVERAGE RETAIL SALES PER ISSUE

#1 WOMAN’S WORLD 781,072

#2 FIRST FOR WOMEN 736,659

#3 PEOPLE 538,189

#4 COSMOPOLITAN 350,287

#5 IN TOUCH 332,963

for womenCIRCULATION

CONSUMERS PAY MORE FOR FIRST FOR WOMEN + WOMAN’S WORLD

$0-

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

$1.60

$1.80

$2.00

GoodHousekeeping

Redbook

rCovePrice$2.49

Co verPrice$1.89

Woman’s Day

CoverPrice$2.79

Better Homes &Gardens

$0.71

$0.82

$1.05

$1.29 $1.20

$1.81

$2.22

Family Circle

CoverPrice$3.99CoverPrice$3.99

CoverPrice$2.79

CoverPrice$3.99

CoverPrice$3.49

FIRST WOMAN’SWORLD

$2.20

$2.40

*Weighted average of newsstand sales and subscription sales paid per issue.

AVERAGE PRICE PER ISSUE*

AVERAGE PRICE PER COPY

Source: AAM June 2016

for womenEDITORIAL

ISSUE CLOSING CALENDAR 2017

*Editorial and closing/on sale dates subject to changePlease contact Gail DeSantis, gdesantis@bauerpublishing.com, 201.569.6699 ext. 502 for material extension beyond due date above.All fractionals must be booked one week prior to space close.

ISSUE COVER DATE ON SALE DATE AD CLOSING MATERIAL DUE1701

1704

1707

1710

1713

1716

1719

1722

1725

1728

1731

1734

1737

1740

1743

1746

1749

1752

1/2/17

1/23/17

2/13/17

3/6/17

3/27/17

4/17/17

5/8/17

5/29/17

6/19/17

7/10/17

7/31/17

8/21/17

9/11/17

10/2/17

10/23/17

11/13/17

12/4/17

12/25/17

12/12/2016

1/2/17

1/23/17

2/13/17

3/6/17

3/27/17

4/17/17

5/8/17

5/29/17

6/19/17

7/10/17

7/31/17

8/21/17

9/11/17

10/2/17

10/23/17

11/13/17

12/4/17

10/18/16

11/8/16

11/29/16

12/20/16

1/10/17

1/31/17

2/21/17

3/14/17

4/4/17

4/25/17

5/16/17

6/6/17

6/27/17

7/18/17

8/08/17

8/22/17

9/12/17

10/03/17

10/27/16

11/17/16

12/8/16

12/29/16

1/19/17

2/9/17

3/2/17

3/23/17

4/13/17

5/4/17

5/25/17

6/15/17

7/6/17

7/27/17

8/17/17

9/7/17

9/28/17

10/19/17

UPDATED 8.29.16

for womenEDITORIAL

ISSUE: 1701ON-SALE DATE: 12.8.16THEME: LAST-MINUTE HOLIDAY/NYE BEAUTY: New cut, new you

NUTRITION: Good-for-you cocktails

HEALTH: Natural cures for colds and flu

HAPPINESS: Help resolutions stick

DIET: The vitamin that releases fat for good

DECOR: New Year’s Eve tableau; luxe and lovely bouquets;

vibrant ribbon accents

COOKBOOK: Last-minute entertaining; Merry morning

breakfasts; healthy Hannukah sweet treats

ISSUE: 1710ON-SALE DATE: 2.9.17THEME: ST. PATRICK’S DAY

BEAUTY: Hair that makes you happy

NUTRITION: Revitalizing matcha drinks

HEALTH: Sneaky causes of winter fatigue

HAPPINESS: Bring luck into your life

DIET: Comfort carbs that triple fat burn

DECOR: St. Paddy’s party; lucky bouquets; quick button accents

COOKBOOK: Luck of the Irish corn beef feast; fix-and-freeze

suppers; low-sugar sweet treats

ISSUE: 1704ON-SALE DATE: 12.29.16THEME: SMALL CHANGES, BIG RESULTS

BEAUTY: Break out of your beauty rut

NUTRITION: Secret slimming smoothies

HEALTH: Surprising germ hot spots

HAPPINESS: Tap into your intuition

DIET: Boost brown fat & slim 4x faster

DECOR: Cozy weekend brunch; warm-hued floral

arrangements; wine-bottle accents

COOKBOOK: Slimdown feasts; warm and hearty stews

that slim; fabulous low-sugar chocolate treats

ISSUE: 1707ON-SALE DATE: 01.19.17THEME: VALENTINE’S DAY

BEAUTY: Pampering spa secrets

NUTRITION: Slimming comfort carbs

HEALTH: Beat the winter blahs

HAPPINESS: Easy ways to show yourself love

DIET: M.D.’s Rx for sluggish metabolism

DECOR: Sweet Valentine’s Day brunch; rosy bouquets;

fabric-scrap accents

COOKBOOK: From-the-heart dinners for two;

share-the-love sweet treats

ISSUE: 1713ON-SALE DATE: 3.2.17THEME: COZY COMFORT

BEAUTY: Winter skin woes—solved

NUTRITION: Stress-soothing teas

HEALTH: 6 ways to wake up healthier

HAPPINESS: Feel more hopeful every day!

DIET: Heal the liver to flush 235% more fat

DECOR: Cozy soup supper; easy-care kitchen herb

gardens, chic chalkboard-paint ideas

COOKBOOK: 5-ingredient healthy comfort food

dinners; warm and cheesy weeknight casseroles;

hidden-goodness baked goods

ISSUE: 1716ON-SALE DATE: 3.23.17THEME: EASTER

BEAUTY: Breakthrough anti-agers

NUTRITION: Delicious detoxifying superfoods

HEALTH: Speed up a slow thyroid—naturally

HAPPINESS: Easy ways to renew your spirit

DIET: The mind-body secret to slim & serene

DECOR: Happy Easter brunch; early spring floral displays; new ways

with doilies

COOKBOOK: Spring harvest celebrations; brunch bakes and

casseroles; Easter crowd-pleasing treats

for womenEDITORIAL

ISSUE: 1719ON-SALE DATE: 4.13.17THEME: MOTHER’S DAY

BEAUTY: Beautiful with a new cut and color

NUTRITION: Healthy brunch sangrias

HEALTH: Kitchen cures for allergies

HAPPINESS: Do you take on too much?

DIET: Detox your weight-loss glands to slim

DECOR: Mother’s Day luncheon; easy-care “lollipop”

houseplants; linen closet revamp

COOKBOOK: Summer slimdown cookbook; lighten-up

weeknight favorites; slimming berry treats; make-ahead

grain salads

ISSUE: 1728ON-SALE DATE: 6.15.17THEME: SUMMER LIVING

BEAUTY: Beat-the-heat beautiful updos

NUTRITION: Skinny ice cream picks

HEALTH: The nutrient shortfall that’s making women tired

HAPPINESS: Nature’s fast stress cures

DIET: Juice strategy that resets metabolism

DECOR: Instant joy with a farmer’s market feast;

wildflower bouquets; lacy accents

COOKBOOK: Make-and-take meals; picnic perfect

sandwiches; no-bake desserts

ISSUE: 1722ON-SALE DATE: 5.4.17THEME: MEMORIAL DAY/SUMMER KICKOFF

BEAUTY: Body confidence found

NUTRITION: Fat-flushing spa spritzers

HEALTH: Fast fixes for warm-weather aches

HAPPINESS: Swap stress for joy

DIET: Hormone reboot that doubles fat burn

DECOR: Backyard BBQ; “welcome summer” bouquets;

nautical rope accents

COOKBOOK: Grilled Memorial Day feasts; healthy

marinades and spice rubs; red, white and blue treats

ISSUE: 1725ON-SALE DATE: 5.25.17THEME: FOURTH OF JULY

BEAUTY: Instant body beautifiers

NUTRITION: Patriotic mocktails that slim

HEALTH: Embarrassing health woes—solved

HAPPINESS: Summer secrets to serenity

DIET: Heal your gut to melt belly fat

DECOR: “Happy 4th!” gathering; patriotic posies; fast &

festive party accents

COOKBOOK: Fourth of July celebration; celeb chefs best

burgers and dogs

ISSUE: 1731ON-SALE DATE: 7.6.17THEME: KICK BACK AND RELAX

BEAUTY: Natural summer skin soothers

NUTRITION: Energizing melon-ades

HEALTH: Stress-less secrets to 100% healthy

HAPPINESS: Creative cures for anxiety

DIET: Paleo breakthrough melts 3x more fat

DECOR: Island-inspired tabletop; floating floral

arrangements; spray paint updates

COOKBOOK: Beat-the-heat feasts; 15-minutes grilled

dinners; fast and fabulous dinner salads; creamy-cool

sweet treats

ISSUE: 1734ON-SALE DATE: 7.27.17THEME: STAY COOL AND REVITALIZE

BEAUTY: Cool & confident with a new haircut

NUTRITION: Better-for-you fruit Popsicles

HEALTH: Summer sleep Rx

HAPPINESS: The power of saying no

DIET: Phytonutrient cure for toxic fat

DECOR: Carefree sunset supper; sunflower bouquets;

scrapbook paper accents

COOKBOOK: Creamy treats that slim; healthy takes on pasta

salads; frozen yogurt desserts; Summer-fresh fruit pies and tarts

for womenEDITORIAL

ISSUE: 1737ON-SALE DATE: 8.17.17THEME: END OF SUMMER/BACK TO SCHOOL

BEAUTY: Fall fashion that flatters

NUTRITION: Revitalizing ice coffee sips

HEALTH: Natural GI soothers

HAPPINESS: Color your way to happy

DIET: Smoothies that burn 940% more fat

DECOR: Shady Sunday retreat; “standing” centerpieces;

washi tape accents

COOKBOOK: 5-ingredient miracles; good-for-you takes

on fast food; shortcut skinny sweets; healthy back-to-school

breakfasts

ISSUE: 1746ON-SALE DATE: 10.19.17THEME: THANKSGIVING

BEAUTY: Bras that make you look younger and slimmer

NUTRITION: Better-for-you pumpkin delights

HEALTH: Home remedies that work wonders

HAPPINESS: Calming tricks in holiday bustle

DIET: Unclog lymph to melt 3x more fat

DECOR: “Give thanks” tableau; impressive supermarket

centerpieces; hazelnut accents

COOKBOOK: Make-ahead Thanksgiving; best-ever pies;

Wow-worthy appetizers

ISSUE: 1740ON-SALE DATE: 9.7.17THEME: WELCOME FALL

BEAUTY: Fall hair color reboot

NUTRITION: Energize with fall’s bounty

HEALTH: Dial down seasonal stress

HAPPINESS: Do you trust your gut enough?

DIET: Heal the thyroid to blast stubborn fat and

turbocharge energy

DECOR: Breezy backyard get-together; easy seasonal

nosegays; new ways with old denim

COOKBOOK: Speedy fall suppers; 20-minute pizza

sensations; Easy, healthy apple desserts

ISSUE: 1743ON-SALE DATE: 9.28.17THEME: HALLOWEEN

BEAUTY: Kitchen cures to young allover

NUTRITION: Hauntingly healthy candy

HEALTH: Balance hormones naturally

HAPPINESS: Five-second happiness boosters

DIET: Metabolism reboot—melts 5x more fat

DECOR: Spook-tacular gathering; festive mum bouquets;

entryway clutter busters

COOKBOOK: Fall harvest celebrations; Octoberfest bash;

Halloween novelty treats

ISSUE: 1749ON-SALE DATE: 11.9.17THEME: GEAR UP FOR THE HOLIDAYS

BEAUTY: Gorgeous party looks for every occassion

NUTRITION: Holiday favorites that slim

HEALTH: Outsmart ’tis-the-season stress

HAPPINESS: Instant confidence!

DIET: Body clock reset that torches belly fat

DECOR: Take-out night delight; fall wreaths; surprisingly

chic ways with crabapples

COOKBOOK: Easy entertaining feasts; food gifts;

simple sweet treats

ISSUE: 1752ON-SALE DATE: 11.30.17THEME: CHRISTMAS

BEAUTY: Holiday hairdos

NUTRITION: Heavenly holiday cocktails

HEALTH: Dodge ’tis-the-season health woes

HAPPINESS: Become immune to negativity

DIET: Plant extract—better than a diet pill

DECOR: Festive tabletop; homemade holiday gifts with felt;

evergreen table accents

COOKBOOK: Spectacular Christmas feasts; Make-ahead

brunch stunners; cookie exchange winners; Hannukah treats

RATES & SPECSfor women

Rates are gross.Standard 15% Agency commission applies.All special unit pricing available upon request.

EFFECTIVE: JANUARY 2017 RATE BASE: 900,000

COVERS2nd Cover $96,555

2nd Cover Spread $193,110

3rd Cover $85,845

4th Cover $107,265

4-COLORPG $70,160

2/3 Page $59,655

1/2 Page Horizontal $45,615

1/2 Page Verticle $45,615

1/3 Page $35,105

Spread $143,830

Copy Split National Page $52,500

Copy Split Walmart Page $19,420

Copy Split National Spread $107,625

Copy Split Walmartspread $39,810

B/WPage $60,015

2/3 Page $50,995

1/2 Page $38,950

1/3 Page $30,035

PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 & Bauer Media Group, Inc., 58 W. 40th St., 5th Floor, New York, NY 10018 | 212.764.3344CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $2.49.AGENCY COMMISSION: 15% to recognized agenciesRATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.CANCELLATION DATES: Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date. TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during contract year, will be short-rated back to earned frequency level. REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to 10%, due to mechanical tolerances and local distribution patterns.

*Prices subject to change at Publisher’s discretion.Copyright © 2017 by Bauer Media Group, Inc.

2017 RATE CARD

RATES & SPECSfor women

SUPPLIED INSERT SPACE RATES

PAGES GROSS SPACE RATE2 $73,645 + Net Production Cost

4 $132,585 + Net Production Cost

8 $249,330 + Net Production Cost

12 $373,970+ Net Production Cost

16 $497,430+ Net Production Cost

24 $746,200 + Net Production Cost

Standard BRC $52,275 + Net Production Cost

SCENT-STRIP (FLAP SIZE)up to & including 1-⅝” $82,100 + Net Production Cost

wider than 1-⅝” & incl 2-½” $91,225+ Net Production Cost

wider than 2-½” $105,985 + Net Production Cost

EFFECTIVE: JANUARY 2017 RATE BASE: 900,000

*Prices subject to change at Publisher’s discretion.

RATES & SPECSfor women

PUBLICATION TRIM SIZE: 8.0625” X 10.5”BLEED TRIM SAFETY

Single Page 8.3125” x 10.75” 8.0625” x 10.5” 7.5625” x 10”

Spread 16.375” x 10.75” 16.125” x 10.5” 15.625” x 10”

½ Page Horizontal 8.3125” x 5.5” 8.0625” x 5.25” 7.5625” x 4.75”

½ Page Horiz. Spread 16.375” x 5.5” 16.125” x 5.25” 15.625” x 4.75”

½ Page Vertical 4.28125” x 10.75” 4.03125” x 10.5” 3.53125” x 10”

⅓ Page Vertical 2.9375” x 10.75” 2.6875” x 10.5” 2.1875” x 10”

⅔ Page Vertical 5.625” x 10.75” 5.375” x 10.5” 4.875” x 10”

Keep safety 1/4" in from TRIM and BLEED is 1/8" out from TRIM. Image areas intended to bleed should extend 1/8" beyond the trim.

PREFERRED FILE FORMAT: Hi-res PDF files (made ONLY through Acrobat Distiller) No native application files accepted. PDF

files MUST be made using Acrobat Distiller 5.0 (preferred) & also 4.0 (3.0 will NOT be accepted)The Hi res PDF distilled files must have:1. All fonts embedded (NO True Type fonts accepted)2. The correct mode (i.e. CMYK or Grayscale) Never RGB or LAB or embedded color profiles. (i.e. ICC profiles)3. All spot colors MUST be converted to CMYK unless running 1, 2, or 3 color ads. NO file with PMS colors accepted unless pre-ordered.4. OPI must NEVER be included in the file. (see advanced tab in distiller)5. Resolution: 300 DPI for all submitted images and files.6. All ads must have position marks for non-bleed ads and trim &bleed marks for bleed ads.7. Files must comply with SWOP standards. 8. Knockout type should be no smaller than 7 pt. Serifs should be .007 minimum thickness. Black type on ads should be solid black and not 4/C.

PUBLISHER’S SERVICES: Services performed by The Publisher are non-commissionable. The Publisher will charge for all costs incurred in preparing submitted material which does not meet mechanical specifications. Detailed specifications and costs are available upon request. An early identification proof or facsimile of advertisement is to be used solely as an aid in positioning should be sent well in advance of closing date to The Publisher. All advertising material will be destroyed one year after last use unless otherwise instructed upon arrival.

PRODUCTION SPECS

ALL FILES SHOULD BE SUBMITTED VIA BAUER AD PORTAL: BAUERMEDIA.SENDMYAD.COM

RATES & SPECSfor women

Minimum Stock 40lb (Full Page Only)Minimum Stock 50lb (BRC cards)Maximum Stock 130lb

Page Breaks — 22-23 & 102-103, 42-43 & 82-83, 62-63Jogs to FootHigh Folio (folded to back)

Hanger Flap 3 1/2”Gutter/Perforation Space 3/8”

DeliverFull Page Inserts—FoldedBRC or 1/2 Page Inserts Folded

Full Print Run: 2.9 million (this is estimated #’s change IBI basis)2.9 million U.S and CanadaNote: There is a 3% binding waste

BRC .007 Caliber Print1/3 BRC 4" x 6" untrimmed or 4 1/2" x 6 3/8"Flap or Hanger 4 x 3 1/2"

2/3 Page 5 x 10 3/4" (estimated)Flap or Hanger 3 1/2" x 10 3/4"

Full Page 8 3/16" x 10 3/4"Flap or Hanger 3 1/2" x 10 3/4"

4 sample inserts required 2 weeks prior to issue rate card space close for printer and publisher approval.

SHIP TO:Bauer Publishing270 Sylvan Ave, Englewood Cliffs, NJ 07632Attn: Gail DeSantis, Phone: (201) 569-6699 ext. 502

SUPPLIED INSERTS SPECS

RATES & SPECSfor women

BILLS OF LADING AND PACK LISTSDue to the complexity of accurately determining the number of pieces in any shipment of inserts, we require a BILL OF LADING and a PACKLIST. They are our way of tracking and identifying your shipment in our plant. Without this information we cannot guarantee accuracy of quantity of identification of the insert.

The BILL OF LADING must include:•nameofmagazine•issuedate•numberofpallets•numberofinsertsperpallet•totalnumberofinserts•whethertheshipmentisfullorpartial

The PACKLIST must include:•alloftheinformationontheBillofLading•Versionorcodenumber(oneversionorcodeperskid)

PALLET INFORMATIONEach pallet should be marked with the following info.:•nameofmagazine•issuedate•numberofinsertsontheskid•grossload(totalskidweight,includebands,runners,inserts,etc.)•loadcare(packingmaterialsonly)•netloadweight(insertweightonly)•relativeorderofskids•onecopyoftheinsertattachedtoeachsideoftheskidAll inserts must be supplied without curl, tears, and properly skidded with a minimum of cross-stacking.

SUPPLIED INSERTS

PALLET CONSTRUCTIONSkids and pallets should be built to the following specifications:

Pallet size: 42”x48”Pallet height: 54” (inc. pallet)Pallet top: 42”x48”Number of bands: 6 (six)Max. wt. per Pallet: 3,000 lbs.

Three 2”x 4” ‘s should be used as runners, one on each side and one in the middle. The support cross piece on the bottom should be 1”x 4”.

The top deck can be made of 1”x 4” ‘s or 1”x 6” ‘s with no more than 2” of spacing between the deckboards. If banding is used, a cover sheet of corrugated or chipboard and a wood top are required.

All inserts ship to: Quebecor-WorldCorinth Division2787 South Harper RoadCorinth, MS 38834

SHIPPING AND PACKING SPECIFICATIONS FOR FURNISHED INSERTS

RATES & SPECSfor women

A. First for Women reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy for any reason at any time, whether or not the same has already been acknowledged and/or previously published. In addition, First for Women reserves the right to remove from selected copies of the publication advertisements containing matter that subscribers have deemed objectionable. In the event of such cancellation or rejection by First for Women, advertising already run shall be paid for at the rate that would apply if the entire order were published. Cancellation of any portion of any advertising order or contract by the Advertiser or its Agency or failure of the Advertiser or its Agency to have published the specified number of pages automatically nullifies any rate discount, including any rate discount applied to previously published advertisements, and may result in a short-rate. In such event, the Advertiser or its Agency must reimburse First for Women for the short-rate, which is the difference between the rate charged on the contracted frequency and the higher rate based on reduced frequency, within 30 days of invoice therefore.

B. Orders that contain rates that vary from the rates listed herein shall not be binding on First for Women and may be inserted and charged for at the actual schedule of rates.

C. Advertisements that simulate editorial content must be clearly defined and labeled “ADVERTISEMENT” and First for Women may, in its discretion, so label such copy.

D. Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and inserted but such restrictions or specifications are at First for

Women’s sole discretion. In no event will adjustments, reinstatements or refunds be made because of the position in which an advertisement has been published. Notwithstanding the foregoing, if Advertiser has paid a premium for a particular position, reimbursement for failure to publish an advertisement in a particular position shall be limited to the refund of such premium to the Advertiser.

E. The Advertiser or its Agency may not cancel orders for or make changes in advertising materials after the closing date.

F. First for Women is not responsible for errors or omissions in any advertising materials provided by the Advertiser or its Agency (including errors in key numbers) or for changes made after the closing date. First for Women shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue or issues of First for Women because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of First for Women. In the event of errors in or omissions of any advertisement(s) which result from an error on the part of First for Women, First for Women’s liability shall not exceed a refund of amounts paid to First for Women for the advertisement. First for Women is not responsible for errors in key numbers.

G. Inserts: (1) A facsimile of any furnished insert must be submitted to First for Women prior to printing of the insert. (2) First for Women is not responsible for errors or omissions in, or the production quality of, furnished inserts. (3) The Advertiser or its Agency shall be responsible for any additional charges incurred by First for Women arising out of the Advertiser or its Agency’s failure to deliver furnished inserts pursuant to First for Women’s

specifications. (4) In the event that First for Women is unable to publish the furnished insert as a result of Advertiser’s or its Agency’s failure to comply with First for Women’s specifications, the Advertiser or its Agency shall remain liable for the space cost of such insert.

H. All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against First for Women relating to advertising must be brought in the state or federal courts in New York, New York and the parties hereby consent to the jurisdiction of such courts.

I. The Advertiser or its Agency each represent that they are authorized to publish the entire contents and subject matter of any advertisement submitted to First for Women and that any such advertising (including product samples) complies with all applicable laws and regulations and does not violate or infringe the rights of, and is not harmful to, any person, corporation or other entity. As part of the consideration to induce First for Women to publish such advertisement, the Advertiser or its Agency each agree jointly and severally to indemnify, defend and hold harmless First for Women and its employees and representatives from and against any and all liability, losses, damages, and expenses of any nature (including without limitation, attorneys’ fees) arising out of the copying, printing, publishing, distribution or transmission of such advertisements in First for Women including but not limited to any claims for libel, defamation, misappropriation, invasion of privacy, copyright or trademark infringement, violation of rights of privacy or publicity and/or any other claims or suits now known or hereinafter devised or created.

COPY AND CONTRACT REGULATIONS

RATES & SPECSfor women

J. In the event an order is placed by an Agency on behalf of the Advertiser, such Agency warrants and represents that it has full right and authority to place such order on behalf of the Advertiser and that all legal obligations arising out of the placement of the advertisement will be binding on both the Advertiser and the Agency.

K. The Advertiser or its Agency agree to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on the Advertiser’s behalf. Advertiser authorizes First for Women, at its election, to tender any bill to Advertiser’s Agency, and such tender shall constitute due notice to the Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of the Advertiser and Agency. Payment by the Advertiser to the Agency shall not discharge the Advertiser’s liability to First for Women. The rights of First for Women shall in no way be affected by any dispute or claim between the Advertiser and the Agency.

L. The Advertiser or its Agency may only use the advertising space for the advertisement as agreed to by First for Women. The Advertiser or its Agency may not use or authorize others to use the advertising space, either directly or indirectly, for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by First for Women.

M. First for Women reserves the right to use any of the commercially accepted printing processes.

N. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts

printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date. O. The Advertiser and/or Agency agrees to reimburse First for Women for its attorneys’ fees and costs in collecting any unpaid charge or portion of the charge for any advertisement.

P. The copyright in any advertisement created by First for Women is owned by First for Women, and may not be otherwise used by the Advertiser or third parties without First for Women’s prior written consent. The Advertiser and Agency agree that any advertisements published may, at First for Women’s option, be included in all media, whether now in existence or hereafter developed, in which the issue containing the advertisement is published, reproduced, distributed, displayed, performed, or transmitted, in whole or in part.

Q. Rates and units of space are effective with the January 2011 issue. Announcement of any change in rate will be made thirty (30) days in advance of the closing date for the First for Women issue affected by such new rates. Orders for issues thereafter will be at the rates then prevailing. All rate discounts must be used within six months after the end of the period in which they were earned. Unused rate discounts will expire six months after the end of the period in which they were earned.

R. Ratebase guarantees are made on an annual (12 month) contract-year average.

S. Agency Commission: 15% of gross advertising charge to recognized agencies.

T. Terms of sale: Payment due thirty (30) days from date of invoice. Interest will be charged at rate of 1.5% per month on past due balances. First for Women reserves the right to change the payment terms to cash with order at any time.

U. In consideration of First for Women’s reviewing for acceptance or acceptance of any advertising for publication in First for Women, the Advertiser or its Agency agrees not to make promotional or merchandising reference to First for Women in any way without the prior written permission of First for Women in each instance.

V. The foregoing terms and conditions shall govern the relationship between First for Women and the Advertiser and/or Agency. First for Women has not made any representations to the Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing by First for Women, no other terms or conditions, printed or otherwise, appearing in contracts, orders, copy, instruction, or otherwise which conflict with, vary, or add to these terms and conditions or the provisions of First for Women’s rate card will be binding on First for Women. First for Women has the right to insert the advertising anywhere in the magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. First for Women’s inability or failure to comply with any such condition shall not relieve the Advertiser or its Agency of the obligation to pay for the advertising.

COPY AND CONTRACT REGULATIONS

RATES & SPECSfor women

EAST COASTBauer Media Sales, Inc.58 W. 40th Street 5th FloorNew York, NY 10018Tel: 212-764-3344Fax: 212-764-7255

IAN SCOTTPresident & Group Publisher Bauer Women’s Group Tel: 212-994-4200Email: iscott@bauermediaus.com

PRODUCTIONBauer Publishing270 Sylvan AveEnglewood Cliffs, NJ 07632GAIL DESANTISTel: 201-569-6699 ext. 502Email: gdesantis@bauerpublishing.com

WEST COASTMICHELLE BRAUETel: 310.595.4573 Email: mbraue@bauermediaus.com

NATALIE DUELLTel: 773.383.9240Email: nduell@bauermediaus.com

MIDWESTMOLLY POWERSTel: 312.502.4938Email: mpowers@bauermediaus.com

SOUTHEASTLAURA MARIE FLECKNERTel: 212.994.4178Email: lfleckner@bauermediaus.com

SOUTHWEST + BENTONVILLEKELLY MCKAYTel: 214.566.4497Email: kmckay@bauermediaus.com

WOMEN’S DIVISION

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