firstcuts 34 - smart phone era productivity
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FirstCutsFramework Consulting Inc. June 2010: Issue 34
Inside
Editorial 2
Article 3
Tips, Ads and Links 10
Editorial
FirstCuts - a source of
provocative ideas for
Caribbean business-
thinkers
Article
Time management andproductivity in the era
of smartphones.
Tips, Ads and Links
Editorial
It’s been some time since thelast issue, and I have lots of things to blame for that. There’s a recessionunderway, plus I also movedresidences, AND there’scurrently a state of emergency here in Jamaica,caused in part by a mannicknamed “Dudus.” In
addition, I launchedMyTimeDesign 2.0 back inDecember.
So, I’ve been quite busy—andwondering whether I should join the legions of professionals who useBlackberrys and othersmartphones. But I’m a bitconcerned … When I started
leading time managementprogrammes several years
ago, I never had a problemconvincing people to turn off their smartphones during thecourse. Recently, however,I’ve noticed a shift. In each of the five programmes I’ve ledover the past few months,there’s been an increase inthe number of those whocannot do so, either because
they’re scared or because of ingrained habits.
Is this the new definition of productivity? Am I doomed tofollow suit if I purchase asmartphone?-- Francis
P.S. Don’t forget the podcastpage:
www.fwconsulting.podomatic.com
3389 Sheridan Street #434
Hollywood FL 33021, USA
PO Box 3109
Kingston 8, Jamaica
phone: 954-323-2552
phone: 876-880-8653
fax: 509-272-7966
www.fwconsulting.com
The audio podcast ofthis ezine is about 30minutes long and can befound atfwconsulting.podomatic.com.
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Smartphone Era Productivity
"How did we get here?"
This question was mutteredto me by an executive as hewas describing the timepressures being felt in hisCaribbean workplace. Hiscompany was one of the firstto encourage the widespreaduse of smartphones, givingalmost all employees a toolthat the CEO and otherexecutives had found to be
invaluable.
However, the result was far
from what he expected.
From what he could tell, 24/7
access to email, voice mail,
and instant messages were
proving to be a massive
distraction. He could hardly
conduct a meeting without
watching people’s heads dip
into their laps as they
diverted their attention to
some message on their
smartphones and away from
the meeting. Some even
used their devices during
one-on-one conversations,
pretending to listen while
they sent, or searched for,
something more important incyberspace. A few claimed
that they were “good at
multitasking” — but as far as
the executive was
concerned, that was a lot of
crap.
The poor etiquette was one
issue, but he was more
concerned about the obvious
drop in personal productivity.
Too many of his employees
were doing half-finished
work and missing importantdeadlines as they zigged and
zagged from one task to
another, never bringing
anything to completion.
They were busy, all right, but
they were wasting tons of
time.
The executive remembered,
from the TV show M*A*S*H,
that even battlefield
surgeons used triage to
separate one case from
another when there was a
flood of casualties. They
certainly didn’t jump from
patient to patient like scared
rabbits.
Yet, that was what his staff
was doing — going from one
unfinished task to the next,with their smartphones in
hand. How could he reverse
the seemingly inevitable
drop in productivity?
After speaking with a few
members of his staff, I had
nothing but bad news.
Based on my observations of
companies around the world
that had adopted
smartphones, I told him that
the problem was likely to get
worse if he didn’t intervene.
It was reasonable to assume
that every single employee
would, at some point, have
access to a smartphone. The
habits that he deplored now
were simply likely to
multiply.
Here’s what I explained —
and I urged him not to takemy word for it, but to read
the statistics I would later
share with him.
Today, we have a perfect
storm of conditions that
have turned email into a
burden: outdated habits, a
rapid increase in messages,
the spreading use of
smartphones, and an
ongoing recession.
These factors are
collectively producing the
productivity issues being
experienced. Altogether,
they’re exerting a powerful
force that’s responsible for
shaping corporate culture in
many companies — far morethan any value statements,
I told him thatthe problemwas likely toget worse...when everyemployee (got)access to asmartphone.The habits hedeplored were
likely tomultiply.
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vision exercises, or training
programmes. They influence
behaviours in ways that are
unavoidable.
To get past the drop in
productivity, companies
need to put in place
innovative individual
training, buttressed by new
policies. But to understand
why these solutions work,
we must understand the four
conditions that are
producing the perfect storm.
OLD HABITS
The habits that we use to
manage our time — and, in
particular, electronic
messages — have grown
stale.
Here’s why.
When email was introduced
to the workplace in the
1990s, there were no classes
to learn best practices for
processing messages. At
best, we took courses that
taught us how to use
Microsoft Outlook or Lotus
Notes, but they didn’taddress the habits necessary
to be productive using this
new technology.
This wasn’t too much of a
problem at the time, as the
volume of email was
miniscule — and, as
employees, we simply
taught ourselves our own
way of processing messages.
Many of us independently
came up with something
close to the following
process:
1. Open email programme
first thing in the morning,
and keep it open throughout
the day.
2. Allow email to stream into
your inbox continuously.
3. Check email periodically,
depending on what you
expect to receive, perhaps
prompted by a flashing
graphic icon or audible“ding.”
4. Glance at each message
once — and if you can’t
delete it immediately due to
its irrelevance, leave it in the
inbox while making a mental
commitment to return to it
later.
Frequently, however, I meet
professionals who have
10,000–30,000 emails in
their inboxes. And it’s not
because they have a
character defect. They’re not
lazy, disorganised, or lacking
in commitment. They’re also
not afflicted with the wrong
ethnic background, age,
gender, or education.
Instead, they’re simply and
faithfully following themethod they’ve always used
to process email at a time
when that method has
stopped working. Little do
they know that the habits
they’ve always used are
actually creating their
current problems because
they haven’t been adapted
to the new circumstances
that exist today.
Back then, other forms of
messaging — like instant
messaging and Twitter —
were not even
contemplated, yet these
Frequently,however, Imeetprofessionalswith 10-30
thousandemails in theirInboxes.
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now make up an important
part of many employees’
days.
AN INCREASE IN MESSAGE
VOLUME
An increase in the number of electronic messages is a fact
of life in the corporate world,
and it will remain that way
for the foreseeable future.
The question is this: How
much will messages
increase, and what impact
will that have on
productivity?
My casual observation is thatCaribbean professionals
average between 50 and
100 emails per day. The data
show that the average global
professional receives 147
emails per day in his/her
personal and business
accounts, which gives us an
idea of what’s likely to
happen locally.
Recent studies conducted by
the Radicati Group predict
that the number of wireless
email accounts will more
than triple by 2014. Also, the
volume of email sent in a
100-person company was
measured at 5.7 million
emails per year in 2006, and
it’s expected to increase to8.5 million in 2012. The
Caribbean has among the
world’s highest rates of
mobile penetration, so I
expect the number of
messages sent and received
to also rise as employees
convert to smartphones from
regular cell phones.
If you’ve ever sent people
email and never received a
reply, the chances are good
that those people are
overwhelmed. This wouldn’thappen if their current set of
habits could handle higher
volume. Unfortunately,
that’s often not the case —
those habits just don’t scale
well, and the four steps fallapart if people continue to
use them.
That’s just how life is. Cute
habits, like putting pictures
on a refrigerator door with
magnets, are fine when the
number of pictures is small
— but you produce a mess
when the number of pictures
becomes too large. Somehabits are meant for small
numbers, and they must be
abandoned or changed when
the numbers increase.
This new environment of
increased messages
demands new habits to deal
with them. Otherwise,
electronic messages end up
falling through the cracks,
languishing in inboxes for
email, voice mail, social
networks, etc., for months
and years at a time.
NEW SMARTPHONE
TECHNOLOGY
After the creation of email,
the invention of the
smartphone is probably the
most important innovation
to impact individual
productivity.
Smartphones free users
from their desks, laptops,
and offices — and they keep
people in touch with others
who want to reach them,
and vice versa. The miracle
is that this happens
seamlessly at all hours of
the day, every day of the
year, around the globe.
What smartphone users are
never told is the degree to
which their work habits are
likely to change for the
worse as a result of using
this device.
Unfortunately, in many
cases the gains made from
smartphones areoutweighed by the loss of
productivity that occurs at
the same time. The fact is,
most employees are still
using the self-taught habits
from the 1990s. The results
have been disastrous,
If you've eversent people
email andnever receiveda reply, thechances aregood that theyareoverwhelmed.
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something the press is now
highlighting in a variety of
articles recently published
around the world.
For example, on June 6 and
7, 2010, The New York Times
published a trio of articles onthe subject, with the longest
entitled “Hooked on
Gadgets, and Paying a
Mental Price.” It describes
the negative impact on
family life that results from
using smartphones and
other devices.
Seven Pounds, a 2009 movie
starring Will Smith,highlighted the risk of
multitasking using a
smartphone at the wheel.
Many U.S. states require
hands-free devices to use
cell phones and
smartphones while driving.
The old four-step process for
email that I described above
simply doesn’t make sense
in the smartphone era.
Trying to follow the old
formula leads to constant
monitoring of email, an
increase in disruptions, and
email inboxes that fly further
out of control.
Comedian Jerry Seinfeld has
joked about the wanderingattention of those Blackberry
users whose eyes start to
drift toward their
smartphones during a
conversation. (Click here to
access the Seinfeld clip.)
They seem unable to resist
the disruptive pull provided
by the device, a fact that
scientists link to a dopamine
rush that takes place in the
brain when new electronic
messages are received.
Outside of email, there’s
another unproductive habit
that smartphone use
promotes: the practice of
answering the phonewhenever we hear it (or feel
it) ringing.
Rudolph Giuliani, candidate
for the Republican
nomination for U.S. president
in 2008, gave the world a
perfect example when he
stopped to answer his
smartphone in the middle of
a speech he was giving to a
packed audience at the
National Rifle Association.
(Click here to access the
Giuliani clip.)
I remember doing some
work with a regional telecom
company back in the early
2000s, when cell phones
were becoming ubiquitous.
Company staff somehow
developed the unspokenpolicy of answering their cell
phones whenever they rang,
which dragged out meetings
for hours. Even a presenter
would stop in midsentence
to answer a cell phone, just
like Giuliani.
The fact is, radical new
technology requires brand
new habits and practices
that we consciously choose
and refine to ensure no loss
of productivity.
What’s happening instead is
that employees are once
again learning how to use
the features onsmartphones, without
rethinking their personal
habits and productivity. This
is why so many people (over
60% in the U.S.) use their
smartphones in the
bathroom.
It’s also the reason why an
executive team (often
starting with the managingdirector) can send 20 emails
between 3:00 am and 7:00
am.
Old habits don’t always work
well with new technology,
and it takes a certain
amount of awareness to
stem the tide of
unproductive behaviour.
It goes without explanation
that people who sit in my
time management class for
a day and check their
smartphones every 15
minutes have wasted their
time by attending the
course. The same goes for
people who sit in a meeting,
at their desks, or in aconversation over the phone
and allow their attention to
drift or to be dragged away
from their original purpose.
People who interrupt their
own speeches to answer
their cell phones are also
wasting the time of all who
are listening.
Sometimes, corporate
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policies help to ensure a
constant flow of random
interruptions.
Recently, I heard of a
company that just reversed
a long-standing policy of
banning voice mail. The ruleused to be that each
employee
should
answer
every call,
because the
call might be
from a
customer. If
that sounds
bizarre,
consider the
effect that a
vague open-
door policy
has on
managerial
productivity.
It’s not too
different
from policiesthat promote open floor
plans. These policies all say
the same thing to the
employee: “Make yourself
available for random,
constant interruptions.”
Smartphones encourage
random interruptions in
much the same way. This is
the reason why a fewemployees are wising up and
refusing to use them.
When every employee finally
has a smartphone, I expect
the number of disruptions to
increase as more people are
CC’ed on those problem-
solving email threads that
are sent in the middle of the
night.
THE RECESSION
As if these practices weren’t
bad enough, we happen to
be in the midst of the Big
Recession. This means that
executives and managersare generally anxious and
often in a rush to get quick
answers.
Some managers are going
further and accusing their
employees who don’t
respond quickly enough of
having poor time
management habits —
declaring those employees
to be in need of training.
These managers are making
an implicit threat: “If you
don’t drop whatever you’re
doing to respond to my
requests as fast as I make
them, then I’ll find someone
else who will.”
This growing fear of repercussions has meant
that employees are adopting
all of the unproductive
behaviours of their
managers just to keep their
jobs.
Some are simply quitting, as
is the case of a vicepresident I interviewed. She
refused to
continue living
the kind of
lifestyle that we
used to associate
only with
emergency
response teams
and casualty
wards. Being “on
call” all the time
led to burnout,
and she resigned
to “spend more
time with her
family.”
All over the world,
there are
employees whocan’t resist the urge to use
their smartphones while
driving, in spite of the
studies showing that drunk
drivers demonstrate better
response times. The
motivation here is not a love
for work — it’s the fear of
missing something
important that might be
critical to keeping their jobs.
Some bosses just don’t care.
They’re too anxious to take
in the big picture, and they
don’t want to miss being a
part of key decisions made
before 6:00 am.
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Reversing the trend toward
greater “un”-productivity
driven by smartphone use
needs to start at the top of theorganisation.
As we say in the change
management business, “The
dead fish stinks the worst at
the head.”
In the smartphone era, the
habits that are destroying
productivity started, in mostcases, in the executive suite.
Unlike PCs, which entered
companies via IT
departments, smartphones
were typically first used by
executives.
Executives are the ones who
first demonstrated the
unproductive habits that arenow being passed down to all
levels of the company. In
many cases, it was a
demanding CEO who taught
the company how to engage
in the following habits: give
partial attention in meetings,
conversations, and phone
calls as the Blackberry takes
away your attention; interruptactivities to check and send
messages; take time away
from family and friends on
weekends, vacations, and
holidays; move to 24/7
contact (e.g., 3:00 am
messages); and demand
quick responses from
subordinates, regardless of
what they’re doing.
In some companies, a
promotion to management
carries an unspoken demand:You must use a smartphone,
and you must join in the
habits listed above to become
a full member of the team.
Because these are executive
behaviours, they often go
unquestioned.
Unfortunately, human
resources, the traditionaldefender of employee
productivity in most
companies, has been slow to
take up this particular
challenge. Many human
resource professionals have
not even recognised the
problem clearly, and the most
they might do is recommend
that an individual attend atime management class.
INDIVIDUAL TRAINING
Here at Framework, we’ve
been working for several
years on helping
professionals upgrade their
time management systems.
Our programmes focus on the
habits and practices that
operate under the surface of
all individual time
management systems. Using
this approach, it’s possible to
upgrade any current time
management system to
include new technology.
We start by recognising that
each person has an individual
time management system
that has worked to some
degree until now. With some
insight into how it’s working,
and where it’s failing, it’s not
too hard to determine which
habits need to change to
meet the demands of the next
decade.
Professionals who have the
ability to adapt their time
management systems to
different circumstances and
Making Change Happen
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technologies are well
positioned to upgrade and
adjust them as needed.
It’s the very opposite of being
caught using new
technologies with old habits.
However, upgrading your own
system is often not enough.
The problem is much bigger
than any single employee can
solve.
In the time management
classes I conduct in
companies, it’s not too hard to
see these habits at work.
During a workshop in which
all attendees must contend
with their unproductive
Blackberry habits, it’s obvious
which habits are killing the
company’s productivity.
At the same time, the
company’s culture has been
shaped by these habits over
time, and forging a different
culture based on new habits
isn’t easy to do.
In most cases, it won’t happen
without a change in company
policies. Once again, changes
made by individuals simply
aren’t enough.
POLICY CHANGES
Within a company that’s rife
with unproductive habits, it’s
hard to enforce a widespread
change. For example, a
manager may decide to check
email on a set schedule, only
to have his boss insist oninstant responses to her
messages. Unfortunately, for
most people this means
checking all emails in a
continuous manner just to find
the boss’s emails. This is a
notorious habit that wastes a
great deal of time.
In such a company, it would
take a policy change to allow
the right behaviours to
override this habit. For
example, the new policy could
be to never communicate
emergencies via email, and
instead use face-to-face
contact, phone calls, or text
messages.
This kind of policy could drive
large-scale behaviour
changes — and keep
employees from making life
miserable for their colleagues.
Unfortunately, in reality it’s
quite difficult to convince
executives to give up their
own unproductive behaviours,
especially when they’ve used
them to get things done from
time to time. Many
CEOs/owners who like to
send 3:00 am emails and
expect immediate answers
are unlikely to want to stop.
What they need to understand
is that habits such as these
create havoc when the whole
company follows their lead
and every single person
expects the others to be just
as “responsive.” These
executives must come to see
for themselves that the results
of these habits are a massiveprice to pay when everyone
indulges in them.
Before the policies can
change, therefore, the
executive team must
collectively agree that a
change is necessary. They
can do this by demonstrating
the effect of unproductive
habits and also by showingthe data that predicts what
will happen when widespread
smartphone use becomes a
reality.
For example, the average
employee experiences seven
interruptions per hour. Data
from companies outside the
Caribbean that have beenusing smartphones for a
longer time show that
smartphone use only
increases the number of
interruptions.
The odd company may
overreact and try to ban
smartphones altogether, and
some have banished
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smartphone use in meetings.
One well-known company has
made a rule that smartphones
cannot be used in board
meetings. In essence, they’ve
surrendered to unproductive
habits altogether, and they’ve
decided that the little
productive benefit from having
smartphones in the
boardroom is outweighed by
the distraction they cause.
Consider what this means.
These board members have
admitted that they are
individually powerless in the
face of their addiction to poor
smartphone habits. They’ve
implemented a draconian rule
to prevent their unproductive
habits from disrupting their
important meetings.
Obviously, they saw
something that scared them
into drastic action.
You may well ask yourself,
“What is my company doing?”
You may also ask, “If the
board has realised that this is
a problem for its members,
what does it mean for the
average employee?”
These are important
questions.
FC