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    Use the FISH Program to ImproveYour Organizations Culture

    Prepared by:

    James J. Messina, Ph.D.Available on: www.jamesjmessina.com

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    Do you love what you do? Do you believe you should not settle for

    anything less than doing what you love?

    Do you tell yourself that life is too short tospend your working hours doing anythingless than the ideal?

    Are you on a continuous search forcreating your organization as a perfectworkplace?

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    Is your organization a Toxic

    Energy Dump? Is energy, passion, and spirit on the job

    missing?

    Any job no matter how big or small can becomeboring and yet it can be done with energy andenthusiasm if you do something about theculture of the workplace!

    Is the energy and morale in your organizationso low that it pulls down everyone in yourorganization?

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    Why the FISH Program? Do you want a productive and profitable

    work environment which is innovativeand accountable where a playful,attentive, and engaging attitude leadsto more energy, enthusiasm,

    productivity and creativity among youremployees?

    Then you have come to the right place!

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    Are you ready to make the

    change in your organization?Consider these obstacles to implementing a culture

    change in organizations like yours:

    1. Are you afraid to take the risk to change?2. Are you afraid of failing in your efforts?

    3. Do you know how to have fun and play?

    4. Do you trust your staff to do the right thing?

    5. Do you feel that you already do enough for your staffto be happy and satisfied?

    6. Are you suspicious of ideas which do not come fromone of your own?

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    Are you ready to change?Are you ready to make your

    organization world famous?

    Are you ready to give your workers andcustomers legendary services?

    Are you ready to reap the rewards ofengaging your workers and customersin a life changing experience?

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    THEN LETS FISH

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    The 4 Keys ofFISH

    1. Choose Your Attitude be aware that each

    of us chooses our attitude each day2. Play have fun while doing your work

    because fun is energizing

    3. Make Their Day - engage customers in ways

    which create energy and good will

    4. Be There be fully attentive to the needsand desires of your customers at all times

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    FISH Key 1:

    Choose Your Attitude! Step 1: There is always a choice about the way you do

    your work, even if there is not a choice about the workitself

    Step 2: There is a need to give up the victim rolebecause life is not fair, but why let it ruin your day- choseto be and do your best today!

    Step 3:You have to be willing to take the risk to change!

    You have to get unstuck! Step 4: Have faith and trust that whatever happens in

    your efforts to change your organization that you will beall right-You will survive!

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    Choose Your AttitudeWhat it looks like:

    Living fully engaged lives realizing that you have the

    power to choose your response to what life and workbrings your way

    Recognizing that you are responsible for how yourchoices affect others

    In this era of enormous emphasis on productivity and

    maximizing human capital, leaders do not lose sightof the fact that it is people that drive their businesses

    These leaders are passionate about helpingemployees stay alive and engaged in the work theydo

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    Affirm Yourself as You take on

    the FISH challenge Changing the culture in my organization will

    require me to become a leader in every sense of

    the word I will need to risk the possibility of failure

    To take no action is to fail for sure!

    My first step is to choose my attitude: I chooseconfidence, trust, and faith as I grow and learnto FISH with my organization!

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    FISH Key 2: Play Step 1: Recognize that although you are

    out to make a profit, pay lots of salaries,and run a serious business you can still beserious about business and still have funin the way you conduct your business

    Step 2: Let things flow and let go of thestress through play and having fun

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    PLAYWhat it looks like:

    Keeping curiosity alive and trust it to leadto better solutions

    Finding ways to incorporate play in yourdaily lives

    Approaching your work, responsibilitiesand challenges with energy andenthusiasm

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    Benefits ofPlay-Learn from

    Pike Place FISHMarket High levels of productivity and profitability Low turnover of employees

    Employees enjoy the work that can be tedious Employees become great friends Employees feel like members of a winning team Employees have pride in what they do and the

    way they do it The organization develops a product and service

    which is legendary and well known in thecommunity!

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    FISH Key 3: Make their Day!Make their Day: Creating Good Memories

    Step 1: Look for as many ways you can to

    create great memories for your customers Step 2: Being playful in the way you work

    allows you to find creative ways to engage yourcustomers

    Step 3: Engage your customers by finding waysto respectfully include them and to invite themto join in your fun

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    Make Their Day!What it looks like:

    B

    eing passionate about serving-yourcustomers and co-workers

    Striving to bring sincerity and value intothe lives of your customers and co-

    workers

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    Impact of Make Their Day! at

    Pike Place FISH Market Customer like being part of the show

    Memories are created which bring smiles and

    make good stories for a long time afterwards

    Involving others and working to make theirday directs attention to the customer

    Focusing attention on ways to make anotherpersons day provides a constant flow of

    positive feelings

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    FISH Key 4: Be Present! Step 1: Be present (Be there) for your

    customers at all times S

    tep 2:Always be fully engaged in your workand always working to engage your customer Step 3: Involve your customer in every step you

    take in completing their work Step 4:Always keep your focus on your

    customers Step 5: Talk to your customers as if they were

    your long lost friends

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    Being There or Being Present!What it looks like:

    Listening to others and yourself Cultivating self-trust

    Becoming conscious of how you showup at work

    Striving to be fully present for eachother every day

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    Being Theres impact on Pike

    StreetFISH Market Engaged and enthusiastic employees Employees who are inspired, motivated and

    engaged Creating a culture based on camaraderie,

    renewed creativity, reinvigorated passion andloyalty

    Productivity increases Customer satisfaction improves Turnovers drop Revenues go up and stay up

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    FISH Culture Statement As you enter this place of work choose to make

    today a great day - Your colleagues andcustomers and you will be thankful

    Find ways to play - We can be serious aboutwork without being serious about ourselves

    Stay focused in order to be there when yourcustomers and co-workers need you

    Should you feel your energy lapsing try thissurefire remedy: Find someone who needs ahelping hand, a word of support, or a good ear andmake their day!

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    Practice FISH atWork! Be sincere in your efforts-really mean

    what you say when you encourage your

    staff to Play, Be There, Make Their Dayand Choose a Positive Attitude

    Be sure to role model this effort at team

    work in your organization

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    References1. FISH! A Remarkable Way to Boost Morale and Improve Results (2000) by

    Stephen C. Lundin, Ph.D., Harry Paul and John Christensen. HyperionBooks, New York

    2. FISH! Tales Bite-sized Stories. Unlimited possibilities (2002) by StephenC. Lundin, Ph.D., Harry Paul and John Christensen. Hyperion Books, New

    York3. FISH! Sticks Make Change Stick (2003) by Stephen C. Lundin, Ph.D.,

    Harry Paul and John Christensen. Hyperion Books, New York4. FISH for Life (2004) by Stephen C. Lundin, Ph.D., John Christensen and

    Harry Paul, Hyperion Books, New York5. When Fish Fly: Lessons for Creating Vital and Energized Workplace from

    the World Famous Pike Place Fish Market (2004) by John Yokoyama and

    Joseph Michelli, Hyperion Books, New York6. Catch! A Fishmongers Guide to Greatness: Stop Floundering and Become

    More Effective in Your Life and Work (2004) by Cyndi Crother and theCrew of World Famous Pike Place Fish, Berrett-Koehler Publisher, SanFrancisco, CA

    Where can you get the Fish books? http://www.fishphilosophy.comGraphics come from http://www.charthouse.com/ecards.asp?whoenter=

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    References from Jim Messina On Becoming a Risk Taker:

    http://www.coping.org/growth/risk.htm Handling Insecurity:

    http://www.coping.org/growth/security.htm Overcoming Pessimism and Negativity:

    http://www.coping.org/anger/pessimis.htm Handling Hostility, Sarcasm and Cynicism:

    http://www.coping.org/anger/hostile.htm

    Handling Fear of Success:http://www.coping.org/growth/success.htm

    Self Affirmations:http://www.coping.org/innerhealing/affirms.htm

    Having Fun: http://www.coping.org/growth/fun.htm