A High Profit, Repeatable

Group Personal Training System

for Health Clubs

What Is

A 4-5 week group training program servicing 10-12

people simultaneously in 400-500 square feet

Uses inexpensive equipment clubs already have or

requires a minimal investment (Usually less than $1,000)

Sets of 8-35 lb hex dumbbells

Physio-balls and Medicine Balls

TRX

Exercise Tubing

Bosu ball

Group weight training barbell sets (2-3 sets)

Steps (3-4)

Please note not all equipment is used all the time!!

What is (cont.)

Sessions take place on specific days & times similar to

group fitness timetable

A club program that can be marketed and promoted via

every club department internally and externally

Efficient method to train multiple clients in very little time

and space

Club product vs. Trainer Product

Club can insert different trainers when necessary

Members do not have to find the most experienced or elite

trainer

Consistent so members can switch times if necessary

Simple sales process letting trainers train instead of sell

Feature/Benefit Checklist of FIT-traxx

Pre-programmed workouts

4-weeks of programming

2 or 3 day per week programs at

different times

All exercises can be progressed

or regressed quickly and easily

Club product and not trainer

product

10-12 participants per class

10 Program Launches per year

Safe, effective workout regardless of trainer

Participants avoid boredom, workout system, exercise

adherence with a beginning and end

Members choose days and times that are convenient

All ability levels from beginner to athlete train at same

time each achieving his own personal best

Easily marketed and participants loyal to program and

not a specific trainer

Leverages trainers’ time along with less expensive for

participants opening new markets

Predictable, consistent revenue for club and trainers

Testimonials

Lisa Evans - 37

What made you want to try FIT-traxx?

“I needed to get back to the gym and to also shed some pounds. My

sister persuaded me to join.”

What is the biggest benefit of participating in FIT-traxx

Program?

“Weight loss, loss of inches, and learning to do weight conditioning.”

What specific results have you gotten from FIT-traxx Program?

“I have lost 29 pounds and a total of 16 inches. My body fat has also

decreased.”

Testimonials

Beth Reilly - 31

What made you want to try FIT-traxx?

“I chose to try FIT-traxx to jump start my fitness level.”

What is the biggest benefit of participating in FIT-traxx

Program?

“I really enjoy the small class size and individual attention.”

What specific results have you gotten from FIT-traxx Program?

“I lost 7 pounds the first week!.”

Show Me The MONEY!

10 Launches per year pre-planned

40-80 Average participants per launch

$7k-$14k gross revenue per launch

50-70% profit margin per participant

Minimal marketing expense (as low as $50)

Up to 10% non-member participants

Mo’ Money

Revenue and Participation Example

Eclipse Fitness recent Launch

77 Participants, $11,500 gross revenue

Shrewsbury Health & Racquet 1st Launch

43 Participants, over $5,600 gross revenue

Global Fitness Centers recent Launch

96 Participants, over $17,600 in gross revenue

Forum Fitness 3rd Launch

63 Participants, $10,700 gross revenue

Marketing System

10 Program Launches per year

Pre-determined to create a timeline with

appropriate due dates

Creates a repeatable system requiring

MINIMAL effort on club

Marketing can done internally ONLY

Combination of internal & external promotions

Marketing cont.

Internal Marketing

Demo Week Workouts - Low risk “call to action”

Try FIT-traxx for free during demo week

Simple to talk about with new members, existing

members looking for change, group fitness members

wanting more service or less crowds

If you fill your demos, your classes will fill!

Professionally designed posters, emails, club

announcements in classes & over PA system, new

member follow up calls, etc.

Examples:

Marketing cont.

External MarketingFIT-traxx can be marketed as a stand-alone program as

an alternative to membership

Appeal is a beginning and end to program

General public will pay more for a “program” than for just

a short-term membership

Establishes club as having a weight-loss program rather

than just “renting space”

Risk-reversal Money-Back Guarantee lowers

apprehension to trying

Marketing cont.

Marketing cont.

The Selling Process

The Demo is low risk, low pressure “call to action”

Prospects register for a demo workout during Demo Week

New members, members stuck in plateau, group fitness members

seeking more service, long time members who want a trainer but

cannot or will not pay

Always two trainers to establish high level of service

Specific Demo workout to highlight all different workout protocols of

the program

All Demo participants given start-up packet including special Demo

Workout incentive

All participants are followed up on the following day for service and

to determine level of interest

The Workouts

All workouts are pre-planned for all FIT-traxx instructors to follow Specific exercises chosen that can be easily progressed or regressed for different

levels of fitness

No rep counting making all participants feel successful

“Low Leverage” exercises require light weight but challenge most advanced exercisers

Each week of FIT-traxx is periodized to provide superior results

Each day of each week is formatted differently providing a different

workout experience for participants

Each launch is unique so members are encourage to participate in

consecutive programs

Cardio workouts are provided for participants done as “homework”

The Workouts

What’s Included

The ONLY packaged group personal training program on the marketAll strength workouts – 6 programs including a five week

version

All cardio workouts – 8 unique cardiovascular workouts that can be adapted to any piece of cardio

All forms customizable for every club – registration forms, food logs, activity trackers, professional marketing materials, exercise station cards templates, management binder, desk binder, class roster sheets, etc.

All marketing materials

ALL INCLUDED!!!!!

Set-up and training On-site training of instructors, management, sales staff

Initial 4 week program

FIT-traxx Club Launch Kit

• Manual

• Step by Step guide to launching and running Fittraxx

• Marketing Kit

• Compensation Guidelines

• Sales materials

• Operations and tracking systems

What’s Included

continued

Ongoing Support, programming, marketing, and training 10 Annual Program Releases with program video

Ongoing marketing support

Member Program Information link for your website

Video Testimonials

Consumer targeted information

Your Club Listed on FIT-traxx location finder

Web Based Instructor Materials including Video Training

What’ s Included

continued

Please call or email me (Greg Maurer) if you would like

more information on becoming one of our next club

partners

302-528-1660

gmaurer@newparadigmpartners.com

Follow-up