From 0 to 30M Downloads

Benny ShavivFounder & CEO

Founded in 2011No investments

30 Million downloads, all organic

Profitable

App Marketing

Press Social

User Acquisition Brand AwarenessApp Store Optimization

(ASO(

ASO is good because

Long term effects

Cost effective

Real users

What is good ASO?Getting your app in front of potential customers, when they are searching for something which your app provides

And your app must4.5 or 5 Stars

Awesome Icon

Awesome Screenshots

Make it clear what it does

All ASO Algorithms rely on

Search Terms

Downloads

Usage

The Key To Success

• Understand that its a process. It will take time

• Only optimize for search terms that you can rank well for

• Example: • Recipe: 8,082• Chinese Recipe: 141 • Japanese Recipe: 86

• As your app visibility improves over time, target harder search terms

The Key To Success

Finding Good Search Terms

Relevant + Achievable,as popular as possible

Competitor Names

User reviews for competitors

Use ASO tools

Search Term Placement

Prioritize your terms (must, high, med(

Try to fit the “must”s into the app name

The rest everywhere else

A few tipsSearch terms in app title… elegantly

Experiment: different apps, different countries

Proximity matters! “chinese,japanese,food” vs “japanese,food,chinese”Price drops can be very effective, if

done right

Read. Read. Read.