PROGRAM

14TH NATIONAL CONFERENCEThe Road to Trade SuccessJune 7–8, 2011 | Gatineau, QC

Conference Strategic Partners:

2 Conference Strategic Partners:

Registration Opens & Continental Breakfast with Exhibitors Join us for breakfast, mingle with delegates, and browse exhibitor booths.

Opening Remarks & Welcome Caroline Tompkins, CITP, President, FITT

Round Table Breakouts (Five rounds of 20 minutes; participants choose fi ve diff erent sessions to attend)

1. BeingUnderstoodinAnyLanguage Discussion Leader: Blair Patton, LexiTech Translation Services

The world is getting smaller every day. Communication has never been more important! We’ve all heard the expression “Lost in Translation,” make sure lost in translation doesn’t mean lost business for you. In today’s competitive global marketplace, it is imperative that you have every advantage and that your message is precise!

2. CultureisOnlyOnePartofBuildingRelationships Discussion Leader: Ennio Vita-Finzi, CITP, Groupe Phoenix-Paragon Group

Relationships which are only concerned with cultural issues ignore some of the basic similarities we all have: the need to feed ourselves, the desire to be respected by others, the satisfaction of being successful in our endeavours and the importance of friends and family around us. Whether at home or internationally, one must establish human contact fi rst to fi nd common ground, and then adjust to the other challenges that are present in any new relationship.

3. TradeFinanceTools–HedgingandCurrencyMarkets Discussion Leader: Charlie Janthur, CITP, DEPAG Deposit Agency of Canada Incorporated

This presentation will focus on the importance of understanding the basic trade tools available to assist in trade fi nance and the reduction of fi nancial risk. An overview of the currency trends will be undertaken along with a look at the infl uence of currency on pricing and profi tability. Currency hedging and payment options in international trade will also be explored.

4. TheAsiaPacifi cGateway–WhyCanadaneedstobuildup Discussion Leader: Doug Taylor, CITP, Pacifi c Business Intelligence Ltd.

The economies of the Asia Pacifi c region, including China and India, are expected to grow by over 50 per cent in the next decade. Canada’s market share in the region is about 1 per cent mostly through the export of commodities and large scale infrastructure products such as aircraft and telecommunications. SME’s in Canada, which constitute over 95 per cent of all businesses in Canada, are not participating in this vibrant and expanding market because of a lack of competitive positioning, product innovation and marketing. Come and learn about BC based success stories in the Asia Pacifi c market and how to take advantage of the opportunities that await aggressive, marketing oriented Canadian fi rms.

5. SellingtoLarge/ComplexAccounts Discussion Leader: Leroy Lowe, CITP, Nova Scotia Community College.

Large accounts that have many stakeholders can be complex to understand and diffi cult to manage from a sales standpoint. This roundtable focuses on a set of practical methods that can be employed in early stage business meetings with a prospective client that will help your company better understand the account and enable you to better position your fi rm in the sales process.

6. TheChallengesofDoingBusinessintheUnitedStates Discussion Leader: Ray Joyce, CITP, CFO, Hydrotestors International Inc.

Even though Canada and the US are partners in NAFTA there are many non-tariff barriers that companies must navigate before they can tap that potential. Failure to take these barriers into account can lead to many undesirable consequences for the unwary business. Join Ray Joyce as he shares his experiences of taking Hydrotestors International Inc., an Alberta oil and gas service company, into the US market and the non-tariff barriers he found and overcame.

TUESDAY June 7

8:00 AMTerrasse des Nations

8:30 AM - 8:45 AMSalon des Nations

9:00 AM – 11:45 AMChaudière I & II

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June 7–8, 2011, Gatineau, Quebec T: 800.561.3488 | 613.230.6808 | F: 613.230.6808

TUESDAY June 7

9:00 AM – 11:45 AMChaudière I & II

7. Whatissupplierdiversity?Isthisatoolthatyoumightusewhensellingtogiantclients? Discussion Leader: Mary Anderson, Executive Director, WEConnect Canada

Supplier diversity is the proactive business process of sourcing products and services from previously under-used suppliers. This process helps transform a large corporation’s supply chain reflecting the demographics of the community in which it operates or customers it serves. An estimated 97% of large multinationals have supplier diversity programs. Are you a women-owned or minority business? Learn about becoming “certified” to gain access to new contacts enhancing your international business options.

8. TradeRegulationUpdatesDiscussion Leader: Darcy Ferron, Vice President, Trade Finance, BMO Capital MarketIn 2010, importers/exporters witnessed an unprededented series of updates to several key international regulations, including updates to the Uniform Rules for Demand Guarantees (URDG 758) and International Commercial Terms (Incoterms 2010), an internationally recognized standard used worldwide in international and domestic contracts for the sale of goods. In this session, Mr. Ferron will aim to make sense of what changed, what didn’t, and what it all means moving forward. He will also answer your questions on how these changes might impact your business.

9. OrganizationalProjectManagementfromaSystemApproachDiscussion Leader: Scott Hunter, President and Owner of PMC Project Management Centre Inc. This topic covers organizational project management from a systems approach. Focus is on the: Processes—how to integrate PM best practices with project deliverables and operational processes; PMO Capability and Competency—how to measure and improve PM capability; and Tools—how project tools (scheduling, risk, requirements and portfolio management) support the delivery of the organization’s strategic and operational plans.

10. TradeCommissionersService:EverywhereyoudobusinessDiscussion Leader: Jean-Paul Lemieux, Director, Foreign Affairs and International Trade Canada, Trade Commissioner Service Renewal DivisionJean-Paul Lemieux will present an overview of the benefits for the Canadian business community in accessing the Trade Commissioner Service network both in Canada and abroad.

11. eManifestUpdatesandAdvancedCommercialInformationDiscussion Leader: Étienne Vachon, Senior Project Advisor, Canada Border Services Agency, Project Infrastructure and Integration eManifest, a major Government of Canada initiative, is about getting the right information at the right time to enhance the ability of the Canada Border Services Agency (CBSA) to identify potential threats to Canada, while facilitating the movement of low-risk shipments across the border. Please visit Etienne Vachon, Senior Project Officer with the CBSA to learn more about this important major Crown project that will change the way commercial goods coming into Canada are processed.

12. SocialMediaforInternationalTradeSuccessDiscussion Leader: Barney Lehrer – Vice President FITASocial media technologies are changing the way international business is done. All practitioners of international trade must be aware of social media outlets and know how to effectively leverage them to build relationships across borders and add value to their daily activities. This discussion will provide an overview of social media technologies useful in international trade. You will learn how to use these important and popular tools for both business and education.

13. SupplyChainTradeFinanceSolutionsforCompaniesDiscussion Leader: Anju Malhotra, Senior Manager, Trade Finance & Team Lead, ScotiabankFinancial Supply Chain (FSC) is the sequence of events covering the product’s entire life cycle from inception to consumption. This round table will discuss effective management of the FSC which creates value to the buyer and seller by: optimizing working capital to increase productivity; mitigating risk and increasing transparency across the supply chain; creating efficiencies along the business cycle; and automating processes to achieve operational excellence.

4 Conference Strategic Partners:

AGM Luncheon with KeynotePeter Hall, Vice President and Chief Economist, Export Development Canada

Risk and Recovery: The Race is On!

The world economy is closing in on recovery. Under normal circumstances, we would be checking off items on the risk list, but the list is growing and threatening recovery. Will we actually get to the recovery point before one or more of these risks throws us off course? Hear EDCs latest outlook and the implications for Canadian global trade.

Concurrent Expert Panel Sessions (Choose one session)

GlobalTradePerspectivesfromAcrossCanadaSponsored by: OttawaBusinessJournal

Speakers: y Doug Taylor, CITP, Pacifi c Business Intelligence Ltd. y Ennio Vita-Finzi, CITP, Groupe Phoenix-Paragon Group y Ray Joyce, CITP, CFO, Hydrotestors International Inc. y Charles Janthur, CITP, DEPAG Deposit Agency of Canada Incorporated y Leroy Lowe, CITP, Faculty of International Business, Nova Scotia Community College

We all know about the regional diff erences that exist in Canada but are you aware of the diff erences in global trade activities across the country? Join the fi ve FITT Regional Representatives, all international trade experts in their own rights, for an insightful look into best practices and where key opportunities may be emerging in global markets from a truly pan-Canadian perspective. From Atlantic Canada, through Québec, Ontario, Alberta and B.C. this session will give you the chance to validate your own international trade thoughts, fi nd new ideas, or challenge the perspectives of this dynamic panel.

MakeCanada’sFreeTradeAgreementsWorkforYourCompanySpeakers:

y Gustavo Zentner, CITP, President, International Point of Commerce Inc. y Don Stephenson, Assistant Deputy Minister, Trade Policy and Negotiations, Foreign Aff airs and International Trade Canada

Canada has several Free Trade Agreements in place and is negotiating several new key agreements that will open even more markets to Canadian goods and services. But what does a free trade agreement really mean for your company and how can you truly take advantage of it to gain a competitive advantage in global markets. This panel brings together government and the private sector to explain what it really means to your company for Canada to have these agreements in place.

Networking & Refreshment Break with ExhibitorsJoin us for a quick snack, network with other participants, and visit our exhibitors.

TUESDAY June 7

12:00 PM – 2:00 PMSalon des Nations

2:15 PM – 3:15 PMChaudière I

2:15 PM – 3:15 PMChaudière II

3:15 PM - 3:30 PMTerrasse des Nations

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June 7–8, 2011, Gatineau, Quebec T: 800.561.3488 | 613.230.6808 | F: 613.230.6808

3:30 PM – 5:00 PMChaudière I

3:30 PM – 5:00 PMChaudière II

6:00 PM – 9:00 PMTerrasse des Nations & Salon des Nations

TUESDAY June 7

Concurrent Expert Panel Sessions (Choose one session)

GlobalMarketPursuitsandInternationalDevelopment:OpportunitieswiththeInternationalFinancialInstitutions(IFIs)andBeyondSpeakers:

y LauraDorling,CITP,Managing Director of Beyond Barriers Inc. y Paloma Healey, Director Strategy, Trade Services and Financial Institutions

As the economy continues to recover, emerging markets continue to present new growth opportunities. Canadians are actively seeking ways to broaden their traditional business development to access new global markets. There is a world of opportunity when considering the international development arena. This session will provide an overview of the International Financial Institutions and other types of development agencies to consider when expanding your global market pursuits. Bringing experience from the IFIs and private sector banking, the speakers will provide insight on how to strategically pursue these markets, while also explaining the role of commercial banks to help you enter these markets.

BigOpportunitiesinUnknownMarketsSponsored by: SaskatchewanTradeandExportPartnership(STEP)

Speakers:y KarlMivilledeChêne,CITP,President, Contacts Mondey AndrewMatthews,President, Douglas McNeill Consulting Ltd.y GulmiraKuanzhanova, PIBCI Regional Manager

While much of the world is focusing its attention on the BRIC countries and other large markets, there are significant opportunities in many relatively unknown markets. Kazakhstan, Afghanistan, Central Asia, and Morocco will have the spotlight shining on them in this exciting panel presented by representatives from companies that have had success in all these markets. You will learn what it takes to research, make the go-no-go decisions, plan market entry strategies, execute and capture business success in challenging, but surprisingly robust markets.

FITT Awards Ceremony and Dinner ReceptionSpeaker: Peter McGovern, Assistant Deputy Minister, Asia and Chief Trade Commissioner, DFAIT

This prestigious event honours international trade’s finest—the newest recipients of the Certified International Trade Professional (CITP) designation. These individuals have met the highest level of excellence in global business and are being recognized for their accomplishments, along side Canada’s top international business students, and FITT’s employer of the year.

A standing dinner will be provided along with a cash bar. Attire is business formal.

y 2010–2011 CITP/FIBP Designation Recipients y 2010–2011 FITT Certificate/Diploma in International Trade Recipients y FITT 2010 Educational Award Winners y FITT – EDC 2011 Internship y FITT Employer Recognition Award

6 Conference Strategic Partners:

Registration Opens & Continental Breakfast with Exhibitors SpotlightonStudents—Students studying international business will be the ones driving change, growth and prosperity in the global marketplace. Come meet some of FITT’s future CITPs as we turn the stage over to them and hear their insights on how they want to shape the future of global trade. Sponsored by: Ottawa Business Journal

Concurrent Expert Panel Sessions (Choose one session)

LeveragingEducationforBusinessResultsSpeaker: Murray E. Morgan, Professor, International Business Management, Fanshawe College

Presenting a collaborative business-education partnership model to foster market-driven innovation by small and medium enterprises (SMEs), build synergistic international networks and enhance regional economic and social development in the global economy. This innovative business-education model identifi es the role that applied learning institutions can play in creating new jobs and driving economic growth in manufacturing regions challenged by globalization.

Cashfl owandRiskManagementinGlobalBusinessSpeaker: Fergus Groundwater, Program Lead - Global Trade Management Centre of Innovation, Export Development Canada

International business opens up a world of opportunities for a company. But it can also bring more complex operational risks, greater requirements for capital and a need to manage cash fl ow more vigilantly. Using a real-life case-study, this presentation examines risk elements that can aff ect cash fl ow at all stages of an international transaction including tendering, procurement, production, delivery, payment, post-sales service, trade compliance and logistics and off ers ideas to mitigate risks and accelerate cash fl ow using third-party tools and by developing internal business processes.

Networking & Refreshment Break with ExhibitorsJoin us for a quick snack, network with other participants, and visit our exhibitors.

Concurrent Expert Panel Sessions (Choose one session)

Canada,India&theMiddleEast:TheOpportunityTriangleSponsored by: Edwards School of Business, University of Saskatchewan

Speaker: Alex Alagappan,Partner, Chief Big Rain, Rmagine Strategic Consultancy

A perspective on how these three markets are uniquely placed to mutually benefi t from each market’s needs. The speaker, an India expert and a Middle East consultant shares his in-depth understanding of the key sectors in India and the MENA Region that hold great promise for Canadian businesses, SMEs and entrepreneurs. Listen to his rationale on what makes for a one-of-a-kind Opportunity Triangle, where entry into one market indeed opens out the opportunity to tap the others as well. Rmagine, in its advisory role as an India & Middle East Consultancy, has crafted the market entry strategy for many Canadian businesses—so join us and learn the key steps that you need to take, before you go.

WorldTradeCentres&InternationalSuccessSpeaker: Bill Aasvangen,Director, World Trade Center Atlantic Canada

Canada has World Trade Centres in Halifax, Montreal, Toronto, Edmonton, and Vancouver. Learn how this international association of 320 World Trade Centers in 96 countries can help your business succeed internationally through trade information & market research, trade shows, offi ce support, trade education, and trade mission services.

8:00 AM - 8:45 AMTerrasse des Nations

9:00 AM - 10:30 AMChaudiere I

9:00 AM - 10:30 AMChaudiere II

10:30 - 10:45 AM Terrasse des Nations

10:45 AM - 11:45 AMChaudiere I

10:45 AM - 11:45 AMChaudiere II

WEDNESDAY June 8

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June 7–8, 2011, Gatineau, Quebec T: 800.561.3488 | 613.230.6808 | F: 613.230.6808

Interactive Luncheon with KeynoteJohn Proctor, VP, Integrated Human Risk Solutions

TravelandWorkingAbroadRiskManagementYour company has a legal responsibility to extend a Duty of Care and achieve a reasonable standard of Due Diligence when sending employees abroad or even employing foreign workers; companies that don’t are risking their employees, their reputation and fi nancial liability. The interactive luncheon will cover the four pillars of a robust travel risk management program to integrate with Business Continuity Plans and Health and Safety policies.

Concurrent Expert Panel Sessions (Choose one session)

GlobalSourcing,SocialMedia,andDrivingOpportunityintheOnlineEnvironmentSpeakers:

y Barney Lehrer, Vice President, FITA Online y Japman Bajaj, VP of Finance and Operations, Soshal Group Inc. y Scott Ferris, Director of Business Development, FITT

As powerful as the Internet and social media may be, the tools are only as eff ective as the people who use them. FITA has identifi ed several leading edge global sourcing tools and will showcase them in combination with using social media to capture international trade opportunities. FITT will highlight its use of social media in growing its audience and connect information and resources and fi nally the Soshal Group will unite all these ideas into a cohesive strategy to drive return on investment from electronic tools. It’s a session that will help build your understanding of leading edge tools no international trade professional can be without.

TradeCompliance,ExportingSponsored by: Ontario Ministry of Economic Development & Trade

Speaker: Maggie Weaver, Secretariat for the Canada-Ontario Export Forum

You’ve made a great product, done your market research, adjusted your supply chain process to go global, and developed a strong international business plan. You are all set to sell internationally…or are you? The fi nal step in the export process is to ensure you are “trade compliant.” Trade experts see the future of trade compliance as extending past customs compliance to all aspects of international trade, and moving from a back-offi ce function to an area of company-wide strategic initiatives. This workshop covers the fourteen most important areas of trade compliance that aff ect Canadian exporters across the whole supply chain as well as at the border.

Networking & Refreshment Break with ExhibitorsJoin us for a quick snack, network with other participants, and visit our exhibitors before returning for the second half of the afternoon panel sessions.

Closing Remarks & 2012 Conference AnnouncementWhere will FITT be in 2012? Join us to fi nd out!

12:00 PM - 1:30 PMSalon des Nations

1:45 PM - 4:00 PMChaudiere I

1:45 PM - 4:00 PMChaudiere II

3:15 - 3:30 PM Terrasse des Nations

4:15 PM - 4:30 PMSalon des Nations

WEDNESDAY June 8

300 - 116 Lisgar Street Ottawa, ON K2P 0C2, Canada

scott@fi tt.ca | www.fi tt.ca

CONTACT US

Strategic Partners:

Expert Panels Partners:

Supporting Partners:

DIANE COUSINEAU TRANSLATION

AV Sponsor:

SPECIAL THANKS TO OUR CONFERENCE PARTNERS

Funded in part by the Government of Canada’s Sector Council Program