fix me
DESCRIPTION
fix me is about revealing the nature of an injury through color. While it does cover a small portion of the body, it does not necesarily heal or protect a wound. fix me focuses on wound recognition, acceptance, and exposure, and is therefore more an emotional remedy than a physical one. Project results from MICA Graphic Design MFA workshops with Peter Buchanan-Smith and Georgie Stout.TRANSCRIPT
by virginia sasser
branding an injury
broken bone
frostbite
puncture wound
flu
allergic reaction
hangover
migraine
severed limb
heartache
dehydration
animal attack
burn
language
nexcare™ helping you feel better faster. premium and professional
quality help you stay active. at 3m, we continue to introduce new,
advanced solutions that help protect and keep you comfortable so you
can feel better, faster and get on with your life. no two cuts or scrapes
are alike. that’s why nexcare™ bandages come in a wide variety —
from flexible bandages for dedicated athletes to playful designs that
feature characters kids love. nexcare™ feels better. is better. curad® we help heal. curad® brand products offer protection for the entire
family. from our unique and colorful character bandages to hospital
quality gauze items, curad® is there every step of the way covering
all of your family’s first-aid needs. our woven fabric is designed to
stretch, bend, breathe, and stay on securely and comfortably as you
heal. band-aid® heals the wound fast. heals the hurt faster. sticks
with you through the years. america’s #1 bandage brand covers all
your wound-protection needs. band-aid® brand adhesive bandages
have been there to protect you and your children for years and we are
continuously developing new products to help heal the wound fast
and heal the hurt faster. using the product finder you can find the
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staying america’s #1 bandage brand for now and years to come.
comforthealingprotection quick resultspain reliefcare variety
typical brand language: reject
comforthealingprotection quick resultspain reliefcare variety
fix me: divergent purpose
fix me is about revealing the nature of an injury through
color. While it does cover a small portion of the body, it
does not necesarily heal or protect a wound. fix me focuses
on wound recognition, acceptance, and exposure, and is
therefore more an emotional remedy than a physical one.
color
color
typical brand color: reject
primary brand colors
fix me: bold colors
shape
trend brand shape: research
fix me: shape combination
a. broken bone
b. frostbite
c. puncture wound
d. flu
e. allergic reaction
f. hangover
g. migraine
h. severed limb
i. heartache
j. dehydration
k. animal attack
l. burn
fix me: injury and color application
a.
d.
g.
j.
b.
e.
h.
k.
c.
f.
i.
l.
broken bone
frostbite
puncture wound
flu
allergic reaction
hangover
migraine
severed limb
heartache
dehydration
animal attack
burn
fix me: mélange