The Flash: Potential for Partnership

Samuel Adams Project Coordinator

August 2016

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The Flash: He keeps racing in and out of our listening programs! #Cisco

• The Flash is an television series on The CW. It is based on the DC Comics character Barry Allen / Flash, a costumed superhero crime-fighter with the power to move at superhuman speeds. The series follows Allen, portrayed by Grant Gustin, a crime scene investigator who gains super-human speed, which he uses to fight criminals.

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The Flash: Show Themes “Any real-world analytic team would benefit from understanding and modeling Barry’s team. Teamwork, diversity, cooperation, and even the emphasis put on research and decision making are all critical components for success. If it can stop evil meta-humans, just think what it should mean to your business.”

“While Barry’s speed is a focus, so is the speed of the team and their research. The drama of the show is just as often driven by the timelines of their discoveries and their ongoing race against evil. While Barry is capable of reading fast and acting fast, his speed does not allow him to bend the laws of discovery and innovation.” – Medium.com

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Ratings

The Flash’s 2015 premiere pulled in a 1.8 rating in the coveted 18-49 demographic and 4.5 million total viewers. Over at ABC, the latest episode of S.H.I.E.L.D. brought in a 1.6 rating and 4.39 million total viewers.

• The Flash consistently places above the “Big Four” Networks • Also has a steady YouTube and Social Media presence

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RatingsSeason 1 (2014–15) Season 2 (2015–16)

No. Air dateRating/share

Viewers DVR DVR viewers Total Total

viewers No. Air dateRating/share

Viewers DVR DVR viewers Total Total viewers

(18–49) (millions) (18–49) (millions) (18–49) (millions) (18–49) (millions) (18–49) (millions) (18–49) (millions)

1 10/7/14 1.9/6 4.83 0.7 2 2.6 6.83 1 10/6/15 1.4/5 3.58 1 2.35 2.4 5.932 10/14/14 1.7/5 4.27 N/A N/A N/A N/A 2 10/13/1

5 1.4/4 3.49 0.8 2.06 2.2 5.523 10/21/14 1.5/4 3.59 N/A N/A N/A N/A 3 10/20/1

5 1.4/5 3.47 0.9 2.05 2.3 5.64 10/28/14 1.4/4 3.53 0.9 N/A 2.3 N/A 4 10/27/1

5 1.4/4 3.43 0.9 2.04 2.3 5.465 11/11/14 1.4/4 3.46 0.9 N/A 2.3 N/A 5 11/3/15 1.5/5 3.87 0.8 1.68 2.3 5.556 11/18/14 1.4/4 3.73 0.9 N/A 2.3 N/A 6 11/10/1

5 1.5/5 3.63 0.9 2.05 2.4 5.687 11/25/14 1.4/4 3.47 0.9 N/A 2.3 N/A 7 11/17/1

5 1.4/4 3.46 0.8 1.92 2.2 5.388 12/2/14 1.6/5 4.34 1 2.31 2.6 6.65 8 12/1/15 1.4/5 3.94 0.9 2.12 2.3 6.079 12/9/14 1.5/5 4.66 0.9 2.06 2.4 6.72 9 12/8/15 1.3/4 3.55 0.9 2.01 2.2 5.56

10 1/20/15 1.4/5 3.87 1 2.41 2.4 6.27 10 1/19/16 1.3/4 3.41 1 2.06 2.3 5.4811 1/27/15 1.3/4 4.08 1 2.2 2.3 6.28 11 1/26/16 1.4/5 3.71 1 2.02 2.4 5.7312 2/3/15 1.3/4 3.6 0.9 N/A 2.2 N/A 12 2/2/16 1.4/5 3.66 0.8 1.86 2.2 5.5313 2/10/15 1.5/5 3.66 N/A N/A N/A N/A 13 2/9/16 1.6/5 3.96 0.9 2.02 2.5 5.9814 2/17/15 1.5/4 4.01 0.9 N/A 2.4 N/A 14 2/16/16 1.5/5 3.9 0.8 1.77 2.3 5.6715 3/17/15 1.3/5 3.69 1 2.34 2.3 6.09 15 2/23/16 1.4/5 3.8 0.9 1.96 2.3 5.7716 3/24/15 1.2/4 3.33 1 2.37 2.2 5.69 16 3/22/16 1.1/4 3 0.9 1.96 2 4.9617 3/31/15 1.3/4 3.67 1 2.43 2.3 6.1 17 3/29/16 1.3/5 3.39 0.9 1.92 2.2 5.3118 4/14/15 1.4/5 3.67 0.9 2.05 2.3 5.72 18 4/19/16 1.2/4 3.03 0.8 2.03 2 5.0719 4/21/15 1.3/4 3.75 0.9 N/A 2.2 N/A 19 4/26/16 1.3/5 3.39 0.8 1.86 2.1 5.2620 4/28/15 1.5/5 3.93 0.9 N/A 2.4 N/A 20 5/3/16 1.3/5 3.34 0.8 1.92 2.1 5.2521 5/5/15 1.4/5 3.62 0.9 2.27 2.3 5.97 21 5/10/16 1.3/5 3.52 0.8 1.82 2.1 5.3422 5/12/15 1.5/5 3.65 0.9 N/A 2.4 N/A 22 5/17/16 1.3/5 3.37 0.9 2.08 2.2 5.4523 5/19/15 1.5/5 3.87 1 2.38 2.5 6.25 23 5/24/16 1.3/5 3.35 0.6 1.49 1.9 4.85

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Cisco: A History of Product Placement

Mission Impossible: Rogue Nation (2015)

Silicon Valley (2016)

The Martian (2015)

30 Rock (2009) The Office (2009)

Billions (2016)

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Cisco: A History of Product Placement (Cont)

• Cisco has been included in: • The Office• CSI:NY• Heroes• House • The Walking Dead• Transformers• Iron Man• 24

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Enter Cisco Ramon

A character who has become a fan favorite consistently pops up on our listening feeds when listening to #Cisco

• He works for S.T.A.R. Labs, working on new tech and usually being the inventor for Team Flash.

• His focus is on creating high tech gear and gadgets, and he makes Barry's uniform.

• Cisco helps Barry by giving him directions from Star Labs and comes up with special protein bars for Barry to help with his metabolic issue.

• He has his own YouTube mini series last season, sponsored by AT&T

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The Chronicles of CiscoYouTube Series

o Part 1: 83,694 Views 209 Commentso Part 2: 48,748 Views 127 Commentso Part 3: 62,302 Views 181 Commentso Part 4: 24,026 Views 81 Comments

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Enter Cisco Ramon

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Recommendations

• We should research sponsoring the Cisco YouTube series this season.

• We could even try and do some show product placement. Imagine a scene where Cisco is installing a new piece of Cisco tech and he sneaks in “Well Barry, there’s never been a better time to… .

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Finish Line