flat rammy recap

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#FlatRammy Recap Tuesday, December 10, 13

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A post-campaign break down of Suffolk University's Flat Rammy photo challenge - send to incoming freshman a couple months before their first day of school.

TRANSCRIPT

#FlatRammy Recap

Tuesday, December 10, 13

#FlatRammy RecapGoals

Cultivate brand affinity before day 1

Brag to peers how great Suffolk is

Attribute making new friends to Flatrammy

Tuesday, December 10, 13

#FlatRammy Recap

Cultivate brand affinity before day 1

Anecdotal

Tuesday, December 10, 13

#FlatRammy RecapAnecdotal

Tuesday, December 10, 13

#FlatRammy RecapAnecdotal

Tuesday, December 10, 13

#FlatRammy RecapAnecdotal

Tuesday, December 10, 13

#FlatRammy RecapAnecdotal

Tuesday, December 10, 13

#FlatRammy Recap

Attribute making new friends to Flatrammy

Anecdotal

Tuesday, December 10, 13

#FlatRammy Recap

Brag to peers how great Suffolk is

Anecdotal

Tuesday, December 10, 13

#FlatRammy RecapMetrics

1,100,000+ media impressions

The majority of those impressions were generated by our

incoming freshman.

Tuesday, December 10, 13

#FlatRammy RecapMetrics

400+ photos created with Flat Rammy

4,000+ high-schoolers and 1st year college students endorsed their excited for Suffolk + FlatRammy

800+ unique conversations created around the subject of Flat Rammy

Tuesday, December 10, 13

#FlatRammy RecapMetrics

400+ photos created with Flat Rammy

Tuesday, December 10, 13

#FlatRammy RecapMetrics

400+ photos created with Flat Rammy

4,000+ high-schoolers and 1st year college students endorsed their

excitement for Suffolk + FlatRammy

800+ unique conversations created around the subject of Flat Rammy

Tuesday, December 10, 13

#FlatRammy RecapMetrics

4,000+ high-schoolers and 1st year college students endorsed their excited for Suffolk + FlatRammy

Tuesday, December 10, 13

#FlatRammy RecapMetrics

38 favorites3 comments

Tuesday, December 10, 13

#FlatRammy RecapMetrics

400+ photos created with Flat Rammy

4,000+ high-schoolers and 1st year college students endorsed their excited for Suffolk + FlatRammy

800+ unique conversations created around the subject of Flat Rammy

Tuesday, December 10, 13

#FlatRammy RecapMetrics

800+ unique conversations created around the subject of Flat Rammy

Tuesday, December 10, 13

#FlatRammy RecapMetrics

Participation

100 Students

Average of 4 unique photos per student

10-20% participation rate non-pro#t shipping

Tuesday, December 10, 13

#FlatRammy RecapMetrics$atrammy.com

1,579 visits unique visits

Time on site: 5:28

Tuesday, December 10, 13

#FlatRammy Recapother

Internal Department Demand

Non-freshman demand

Tuesday, December 10, 13

#FlatRammy Recapother

Tuesday, December 10, 13

#FlatRammy RecapYour Thoughts

Did our execution meet your

expectations?

Tuesday, December 10, 13

#FlatRammy Recapyour thoughts

Did our execution meet your

expectations?

Please share with us your: thoughts

feedback anecdotes

feelings ideas hopes

Tuesday, December 10, 13

#FlatRammy Recapnext steps

videopriority shipping

cutouts/costumesgami#cationnew pricing

rewards

Tuesday, December 10, 13

#FlatRammy Recapnext steps

videopriority shipping

cutouts/costumesgami#cationnew pricing

rewards

Tuesday, December 10, 13