flavorpill media kit 2010

8/8/2019 Flavorpill Media Kit 2010

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JULY 2009, CONFIDENTIAL AND PROPRIETARY. UNAUTHORIZED DUPLICATION IS PROHIBITED


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What is Flavorpill?

Flavorpill is a quickly growing, trusted online source of arts

and culture, publishing Flavorpill event guides in six cities

(NYC, LA, SF, Chicago, Miami and London), as well as the

Flavorwire blog and Daily Dose email, which focus on cultural

picks and news. Together, these sites and emails form a

dynamic, multi-channel arts and culture guide, which is bothlocal and national.

Flavorpill reaches a growing community over 1.5 million

cultural consumers, providing a platform to discover quality

arts, entertainment, and nightlife -- embracing the

underground, the mainstream, and everything in between.

Since our beginnings in New York City in 2000 around our

founders kitchen tables, Flavorpills mission has been to

promote and support quality culture to find good things for

you to do with your valuable free time. Flavorpill is like your

most connected, trusted friend providing you with a short,

targeted list of the best music, art, books, film, events andcultural news you need to know.


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The Flavorpill Community

The more than 1.5M cultural consumers who

constitute the Flavorpill community are a socially

active, smart, influential audience, deeply

passionate about music, art, and culture.

97% tell their friends about cool things to check out

82% are between 21- 34 years old

84% are college grads or hold graduate degrees

64% have a $75,000+ HHI60/40% female / male

Flavorpill subscribers go out an average of 3.3

times a week


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The People

Flavorpill has long been synonymous with quality. Its a must.

-Sam ValetiFounder, Ghostly International Music

The wide range of events and information is always diverse andcutting-edge. It has good information that you can trust.

-Anna HeissDirector, P.S.1

Flavorpill is colorful, opinionated, smart, and trustworthy. The

listings have a real voice; they dont just blindly say everythings

cool, and when they say its cool, you believe them.

-ToureAuthor, CNN pop culture correspondent


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Flavorpill City Guide Emails

Delivered in your inbox every Tuesday, the

Flavorpill city guide emails spotlight hand-picked,

quality local events, including live music, club

nights, film, art, and performances in six cultural

epicenters.

New York

Los Angeles

San Francisco

Chicago

Miami

London

Benefits

Reaches people in their inbox where they

are most engaged

Sponsorship model that includes custom

editorial call-out

Multiple ad unit sizes allow for

customization and provides high impact for

brand messaging

100% SOV for advertising partners


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Flavorpill.com

The always evolving Flavorpill.com is a go-to destination for

urban influencers. Updated daily, the site features a

dynamic event and easily searchable listings based on

genres, making it simple for our readers to find where their

favorite band is playing, whos showing at the MoMA, or

which party to check out on Friday night.

Such is Flavorpills trend-setting street credthat, in some quarters, its seal of approval isconsidered the equivalent of a papal blessing.

- New York Times Magazine

Benefits

Roadblock capabilities

Rich media capabilities

Custom editorial executions


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Flavorpill Venue Partners

Flavorpill is partners with the most respected venues and

event producers in each of our cities, providing them each

with a custom profile page and the ability to publish events

directly to the Flavorpill site. With partners in every city,

Flavorpill.com is now social.


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Flavorwire.comFlavorwire.com is a daily source for smart, engaging

coverage of music, entertainment, and popular culture.

With 15-20 posts a day from the editors of Flavorpill,

Flavorwire.com is a the cultural enthusiast who wants to

stay in the know. Flavorwire has grown 300% in the last 6

months.

I started out as a fan for my own personal

consumption, but being in media, I realized that

Flavorpill is a great place to reach the alpha

consumer...

-Sasha XavierMedia Supervisor, Avenue A/Razorfish

Benefits

Roadblock Capabilities

Custom editorial executions

Rich media capabilities

Engages readers in an interactive environment


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Flavorpill Daily DoseThe Daily Dose gives readers a quick, interesting and easy-to-

digest cultural pick every weekday morning. Across the five

days, it gives its readers cultural recommendations in the areas

of music, art, web, film, and books.

Flavorpill Daily Dose offers a bit of social ammunition just

what you need to navigate a cocktail party or impress your co-workers and is easy enough to read without leaving your

inbox.

This free email magazine is guaranteed to makeyou an instant member of the cultural cognoscenti...

It's like an HTML happy meal for your inbox. - Wired

Benefits

Reaches people in their inbox where they are most engaged Custom editorial executions


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The HookUp- Dedicated Email

Flavorpills dedicated email, The HookUp, is a

stand-alone email devoted exclusively to your

brand or product.

Written by our editors, The HookUp creates a

direct dialogue with a community of 225,000

Cultural Consumers, generating buzz and

excitement for our advertising partner.

As Flavorpill is known to its readers as a brand

which always hooks people up, weve taken

this idea to our dedicated email, offering readers

a compelling, custom contest or giveaway

promotion with each email. As such, they look

forward to opening them.

Benefits

100% SOV

Encourages viral, send-to-a-friend functionality

Written in the Flavorpill voice to which readers

respond

Offering custom giveaway/promotion --far more

than just an ad


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Advertising Partners

Flavorpill has partnered with many of the most influential brands, providing a platform to introduce,

reposition and reinvigorate.


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Custom Solutions: Harness the Flavorpill Creativity


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Budweiser - Select Flavor

Anheuser Busch was launching BudweiserSelect, a premium product targeted at an

influential urban audience, and they needed a

partner to execute a multi-faceted program.

Flavorpill Solution

Flavorpill developed Select Flavor a programthat featured the work of up-and-coming artists,

interpreting the Budweiser Select brand. In total,

12 emerging artists from the US, UK, Japan, and

Brazil were commissioned for the program, with

their artwork used as ads on Flavorpill (and other

like-minded media outlets) and featured in an

online art gallery. Budweiser also sponsored our

monthly events series at the Guggenheim

Museum (NYC) and the Flavorpill Anniversary

Series in five cities.

Flavorpill has a deep understanding of our brand

positioning and have developed excellent creativeways of delivering that message. We value the ar tists

who have created custom art reflecting our brands

attributes and feel it has been a relevant and effective

platform in reaching our core, influential consumers.

Megan Beckemeir

Media Marketing Director Anheuser Busch


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Flavorpill Solution

Flavorpill and Le Mridien launched theExplorers program, which asks contestants tosubmit travel photos and 100-word essays onwhy theyd make the ideal cultural agent. Fromthousand of entries, weve selected winners whotraveled to exotic destinations (Paris, Shanghai,Vienna, Barcelona, and Monaco), blogging andphotographing their adventures to be edited byFlavorpill and featured on the Le Mridien site.

Le Mridien Explorers ProgramThe world-renowned Le Mridien hotels

wanted to engage the creative consumer with aprogram that provoked this savvy audience to

participate and ultimately share their travel

experiences.


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Pimp Hung - HBO

HBO enlisted Flavorpill to help to promote the launch of its

newest show, Hung. HBO wanted to develop unique ways

to integrate their ad creative and contextualize the shows

premise via editorial content.

Flavorpill Solution

Hung is about a loser who is a failure at everything he does.A friend helps him discover that he has a hidden talent and

uses it to earn money. Flavorpill created a custom execution

that used original content, a contest and email takeovers to

generate real engagement with the idea of discovering

hidden talent, the theme of the show.

The Flavorpill Daily Dose email kicked off the program with

well designed email takeover.

Flavorwire followed it up with an editorial series that revolved

around actors, musician and artists that have little known

talents. At the end of each post we asked our audience to

submit their hidden talents in the comments.

We heavily cross-promoted the program on relevant

Flavorpill.com listings, editorial features in the Flavorpill

email, several different sections of the Daily Dose, Twitter

and Facebook.

To conclude the program the 20 best submissions were

awarded with a HBO DVD box set of their choosing.


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Flavorpill Events

Over the past 6 years Flavorpill has hosted some of the bestongoing and stand-alone events, including critically acclaimedmonthly museum series as well as exclusive VIP and launchparties

Flavorpill has hosted events at world-class venues including:

Guggenheim Museum

Getty Center American Museum of Natural History Standard Hotel Walt Disney Hall MoMA

Flavorpill has featured cutting-edge artists at our events including:

Kanye West Diplo DJ Jazzy Jeff Simian Mobile Disco Brazilian Girls Spank Rock James Murphy- LCD Soundsystem

Ratatat Talib Kweli


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Yoga At The Great Lawn

On June 22nd 2010, Flavorpill made history and hosted theworlds largest registered yoga event on the legendaryGreat Lawn at Central Park in New York City.

Sponsors included JetBlue, Smartwater, and The StandardHotel

Success Metrics:

13,000 registrants

500 million+ press impressions

200+ press features

100+ partnerships with yoga studios and lifestyle brands

Over 5 million social media impressions

To view video of event: www.flavorpill.com/yoga


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Flavorpill iPhone App

Flavorpill is now mobile. Our readers live to go out andlove technology that facilities this lifestyle. The currentversion of our free app focuses on an Events enginethat closely mimics our sites utility.

Features include:

Event sort- by day, venue, proximity, and editorial picks Saved event list Giveaway section Flavorwire daily content Customized sponsor integration

Flavorpill will be re-launching our app in the fall to takeadvantage of newly available hardware and software.

Features to come:

Social Interaction via Foursquares API showing who

is out at local events and venues. Bars and Restaurants listings providingrecommendations geo-targeted to your location.


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The Flavorpill Connection 5 Reasons to be on Flavorpill

1We are a trusted brand with

world-class editorial content

2Our loyal growing

community of engaged,

influential Cultural

Consumers

3The "Inbox Love" effect - our

subscribers look forward to

our email updates

4Innovative, first to market

custom programs

5Our strong national-local and

mobile model allows us to

always be providing relevant,

targeted information toCultural Consumers


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flavorpill media kit 2010

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