flextronics guidelines
DESCRIPTION
Flextronics guidelines and corporate identity systemTRANSCRIPT
Corporate Identity Guidelines
2004 V 4.0
2Contents
Contents
Contents 2
Introduction 3
Signature System Corporate Signature 4Registered Trademark Signature 5Corporate Signature With Business Unit Name 6Unacceptable Treatments 7
Color Identity Palette 8The Corporate Signature Color System 9
Typography Corporate Typefaces 10
Stationery System Business Card 11Business Card Variations 12Letterhead 13#10 Envelope 14Mailing Label 15Electronic Fax 16Variation For Use With Business Unit 17Electronic Templates 18E-Mail Signature 19
Sales Tool Powerpoint Slide (Text Only) 20Powerpoint Slide (With Graphics) 21Flextronics Collateral System 22Flextronics Poster Templates 23CD Cover 24
Facility Badges Employee Name Badges 25Visitor Name Badges 26Smock Patches (where applicable) 27
Exterior Facility Signage Monument Sign Specifi cations 28Exterior Building Signage Primary 29Secondary & Multiple Business Complex Signage 30Existing Monument Sign Retrofi t Specifi cation 31Exterior Signage Flags (optional) 32Letter Contact Information 33Flextronics Vehicle Signage 34
Interior Facility Signage Lobby and Conference Room Specifi cations 35Interior Sign Specifi cations 36Poster Specifi cations for Lobby/Conference Rooms 37-38Printing & Framing Specifi cations for Posters 39Interior Factory Signage 40
3
These standards document the basic elements of the Flextronics Corporate Identity System and provide guidelines for their correct usage.
For more information on the Flextronics identity system, please contact David LeDrew at 408.576.1992, david.ledrew@fl extronics.com or Renee Brotherton at 408.576.7189, renee.brotherton@fl extronics.com.
Since we fi rst introduced the Flextronics corporate identity system in December 2000, we have made changes to accommodate the diverse needs of our global facilities. We believe this evolutionary process has resulted in a more effective corporate identity program. The main goal is to coordinate all of our visual images from stationery to exterior signage so that we present a strong, identifi able image to all of our audiences. The standards and guidelines that follow should help you understand, implement and maintain the Flextronics image. These guidelines have been developed so that all of our employees, vendors, suppliers, etc., wherever located, can deliver the quality standards we have outlined.
Introduction
4Signature System Corporate Signature
The Flextronics identity is built around the signature below. This mark is bold, strong and adaptable. It can be presented in either its positive or negative format according to the most appropriate usage. Whenever possible, use the negative version over a solid blue background.
When presenting the logo against a background without suffi cient contrast, use only the positive version.
1Positive
1-aMinimum Size
2Negative
Flextronics BluePANTONE 289C/2955U (spot) or100/60/0/56 (CMYK) when printed;5/43/89 (RGB) for screen graphics
Flextronics Silver/Gray-LightPANTONE 877metallic (spot) or18% Black (CMYK) when printed;209/209/209 (RGB) for screen graphics
White
X
Flextronics Silver/Gray-DarkPANTONE 877metallic (spot) or27% Black (CMYK) when printed;186/186/186 (RGB) for screen graphics
Flextronics BluePANTONE® 289C/2955U (spot) or100/60/0/56 (CMYK) when printed;5/43/89 (RGB) for screen graphics
PANTONE is a registered trademark of Pantone, Inc.
1.5"
Minimum clear space on all sidesapplies to positive and negativeversions of the logo
38.1 mm
Flextronics Silver (metallic) should be used in printing or fabricating the signature whenever possible. When a metallic is not possible, substitute either Flextronics Gray-Light (on dark backgrounds), or Gray-Dark (on light backgrounds). See pages 8 and 9.
The different grays are specifi ed in these guidelines to maintain suffi cient contrast in the Flextronics logo regardless of the background or materials being used.
The Flextronics logo should be surrounded by a minimum clear space on all sides, equal to half the height of the logotype (show as “X” below).
Keep other logos, text, and design elements out of this clear space, except proper placement of business unit names (explained on page 6).
5
The registered version of the signature (®) should be used on all Flextronics brochures, ads, and manuals. Only the fi rst appearance within the printed piece needs the registered mark, or a registered mark must appear in the body copy at the fi rst mention of Flextronics. The same rules apply for partners and third-party vendors.
The ® mark should only be printed in white on dark backgrounds or in black on light backgrounds. When spot colors are being used on white backgrounds the ® may only print in Flextronics blue. Never print the ® in metallic or process colors. The typeface used for the ® symbol is TheSans Extra Light.
The registered versions of the Flextronics logo are provided in two sizes (as EPS electronic fi les). To maintain legibility of the ®, the large (LG) version should be used when the logo appears at a minimum of 1.75” wide. The small logo mark (SM), with a proportionately bigger ®, should be used at sizes smaller than 1.75”, rather than reducing the LG version. Do not enlarge the small logotype, or the ® will appear too big.
Signature System
2The logotype when sized to less than 1.75", uses a relatively larger registered mark to maintain legibility.
1The logotype, when sized to 1.75" or greater, uses a registered mark as tall as the thickness of the logotype’s “S”.
The ®mark’s entire height, includingthe circle, matches the thickness of theFlextronics “S”. The logotype andregistered mark are aligned at the top.
The height of the R within the circle matches the thicknessof the Flextronics letter “S”.
xx
1.75" or greater
less than 1.75"
Registered Trademark Signature
6Signature System
Semiconductor
2aPositive
1Placement and size
2bNegative
The business unit name goes under the corporate signature aligned on the left side.For proper proportions and placement, use a vertical grid with 6 rows of equalheight, where the Flextronics corporate signature occupies 3 rows, the business unitname occupies 2 rows, and the space between them is 1 row.
White
White Flextronics Silver/Gray-light
Flextronics Silver/Gray-dark
Flextronics BlueSemiconductorx
3x6x
2x
Semiconductor
Corporate Signature With Business Unit Name
There may be instances when a Flextronics business unit name will appear with the corporate signature. In such cases, use the layout as shown below with the division name in Flextronics blue for the positive mark, or white for the negative mark.
The business unit name aligns left and under the corporate signature as shown below and its height is 2/3 that of the corporate signature’s height.
The distance between the baseline of the logo and the top of the business unit name is 1/3 the height of the Flextronics logo (also 1/2 the height of the business unit name).
Use TheSans Regular Plain typeface for the business unit name.
The same minimum clear space should be allowed around this entire combination signature (the logo and the business unit together) as was required around the signature without a business unit (see page 4).
7
Modifying the Flextronics signature will undermine the Flextronics logo and weaken our brand. Here are some examples of what not to do with the signature.
Signature System
Don’t use the negative version of the mark over a lightbackground.
Don’t introduce new colors in or around the mark. Staywithin the Flextronics color palette (see pages 8-9 for details).
Don’t present the mark in 3-D, whether in print or inan electronic environment. The only exception to thisrule is signage.
Don’t introduce new colors for the ‘x’ in the signature.Again, stay within the Flextronics color palette.
Don’t use a drop shadow or add other colors as accentsto the signature.
Don’t use the negative version of the signature over a darkbackground. Always ensure enough contrast for legibility.
Unacceptable Treatments
8
Blue and silver are the primary colors for the Flextronics Identity. In situations where the identity is presented electronically, the silver becomes gray. In certain cases, such as the PowerPoint sales tool, a warm red/orange color is used as an accent.
Since the Flextronics identity will appear in a variety of different media, we have provided different formulas for specifying correct colors.
When producing print materials, refer to the CMYK or PANTONE® formulas. When preparing art for online use, refer to the hexadecimal numbers. For other on-screen uses or electronic displays, refer to the RGB formulas.
Note: The colors as they appear on this page should NOT be used to match color. Always specify colors using PANTONE references or formulas given in the chart below.
Print applicationsProcess Color CMYKCoated Stock
Uncoated Stock
Screen applicationsRGB values
RGB, hexadecimal values
Flextronics Blue
100/60/0/56
PANTONE 289 C
PANTONE 2955 U
5/43/89
052B59
Flextronics Silver
n/a (see Flextronics Grey*)
Metallic PANTONE 877 C
Metallic PANTONE 877 U
n/a (see Flextronics Grey)
n/a (see Flextronics Grey)
Flextronics Grey-darkon light backgrounds*
0/0/0/27
(use metallic silver 877 C)
(use metallic silver 877 U)
186/186/186
BABABA
Flextronics Grey-lighton blue or black backgrounds*
0/0/0/18
(use metallic silver 877 C)
(use metallic silver 877 U)
When using spot colors always specify PANTONE 877 metallic. When metallic inks or metallic fabrication materialsare not possible, substitute Flextronics Grey-light or Grey-dark, depending on the background color being used. See page 9.
209/209/209
D1D1D1
Flextronics Redaccent color
0/79/91/0
PANTONEWarm Red C
PANTONEWarm Red U
254/55/15
FE370F
*PANTONE is a registered trademark of Pantone, Inc.
Color Identity Palette
9
To ensure legibility and consistency, it’s important to use the signature carefully over different backgrounds. Please follow the examples shown here whenever possible.
Recommended background colors are white, Flextronics Blue, and black. If you’re not able to use one of these colors, then choose the signature variation below that creates an appropriate amount of contrast with the background.
In the two-color examples, note how the highlight color in the ‘x’ is always chosen to stand out against the background as well as the rest of the signature.
Color
2One-color system
1Full-color system
Flextronics Blue
White
Flextronics Silver/Gray-dark(see pages 4 and 8 for more information)
Black
White
Flextronics Silver/Gray-light(see pages 4 and 8 for more information)
White
Flextronics Blue
Black
White
Flextronics Blue
Black
The Corporate Signature Color System
10Typography Corporate Typefaces
TheSans (also known as Thesis Sans-Serif) is the Flextronics corporate typeface. Use TheSans for most applications, including headlines in print, screen-based media, and signage.
For long body text within documents (including the body text of letters), use Times.
To preserve legibility, do not alter letter spacing or adjust tracking of the typeface. When typing numbers, use the the Caps version of TheSans font family for uniform characters, especially numbers used in tables, charts, addresses and phone numbers.
Both TheSans and Times type families are available from FontShop International at 1 (888) FF-FONTS (888.333.6687) or www.fontshop.com.
N
11
The business card has been designed to accommodate both two- and three-line addresses, as well as multiple telephone numbers.
In countries where a second language is desired, the back may be used for the other language. Duplicate the same layout from the front.
Stationery System Business Card
Generally, business cards will be produced from a central source, using the templates delivered with these guidelines.
If you need more information or a set of these templates, please contact David LeDrew at 408.576.1992, or by e-mail at david.ledrew@fl extronics.com.
The preferred stock to specify for business card printing is Strathmore Writing, Ultimate White, Wove, 80 Lb. Pasted cover. Or, substitute the brightest white, wove-fi nish cover stock (80 Lb.) available in your area, using matching letterhead and envelope stock, also specifi ed in these guidelines.
Jim SachermanSenior Vice President
2090 Fortune DriveSan Jose, CA 95131
408.576.7000 Main408.576.5881 Direct408.428.0859 Fax
Front Back
TheSans Bold8.25 font size
TheSans Plain8.25 font size
Numbers inTheSans Caps8.25 font size
Metallic PANTONE 877 U At 50%
PANTONE 2955 U
Metallic PANTONE 877 UWhite
Jim SachermanSenior Vice President
2090 Fortune DriveSan Jose, CA 95131
408.576.7000 Main408.576.5881 Direct408.428.0859 Fax
TheSands Plain9.36 font size white
.58"/14.8mm
2"/50.8mm
3.5" / 88.9mm
Logo size 1.65" / 43 mmPlease note: The logo size shown is approximate and is for reference only.
The business card template provided by Corporate Marketing has the actual logo size.
For templates contact David LeDrew at 408.576.1992, [email protected].
12
Business cards with three-line addresses or four lines of phone information should be laid out as shown below.
If economic constraints require, you can refrain from printing color on the backside of the business card. However, this is not ideal and should be avoided if possible.
Stationery System Business Card Variations
Front Back (option 1)
Back (option 2)
Hannes MeyerSenior Vice PresidentBerlin Division
Bergmannstrasse 102D-10961 BerlinGermany
49 30 69 5792-00 Main49 30 69 5792-00 Direct49 30 69 5792-22 Fax49 221 85 71 10 Mobile
TheSans Bold8.25 font size
TheSans Plain8.25 font size
Metallic PANTONE 877 U At 50%
PANTONE 2955 U
Numbers inTheSans Caps8.25 font size
Metallic PANTONE 877 UWhite
13
When using printed letterhead for correspondence, set your margins as indicated below.
Stationery System Letterhead
For body text, use Times Roman, 9-point on 13-point leading (or 9-point single-spaced if using Microsoft Word). For the recipient’s name, use Times Bold.
When having stationery printed, use Strathmore Writing, Ultimate White, Wove, 24 Lb. paper, or substitute the brightest white, 24 Lb., wove-fi nish, 25% cotton-fi ber-content paper available in your area.
US8.5" x 11" A4210mm x 297mm
2090 Fortune DriveSan Jose, CA 95131
www.flextronics.com
408.576.7000 Main408.428.0859 Fax
Dec 10 2000
Mr. Mike Loveserifs
MetaDesign
350 Paci c Ave.
San Francisco, CA 94111
Dear Mr. Loveserifs,
The rst couple to be shown in bed together on prime time television were Fred and Wilma Flint stone.
Coca-Cola was originally green. Every day more money is printed for Monopoly than the US Treasury. It is
possible to lead a cow upstairs but not downstairs. The Hawaiian alphabet has 12 letters.
Average life span of a major league baseball: 7 pitches. Only President to win a Pulitzer: John F. Kennedy
for Pro les in Courage. Intelligent people have more zinc and copper in their hair. The world’s youngest
parents were 8 and 9 and lived in China in 1910. The youngest pope was 11 years old. Iceland consumes
more Coca-Cola per capita than any other nation. First novel ever written on a typewriter: Tom Sawyer. A
duck’s quack doesn’t echo, and no one knows why.
Average life span of a major league baseball: 7 pitches. Only President to win a Pulitzer: John F. Kennedy
for Pro les in Courage. Intelligent people have more zinc and copper in their hair. The world’s youngest
parents were 8 and 9 and lived in China in 1910. The youngest pope was 11 years old. Iceland consumes
more Coca-Cola per capita than any other nation. First novel ever written on a typewriter: Tom Sawyer. A
duck’s quack doesn’t echo, and no one knows why.
Sincerely,
John Doe
Director of Marketing
Dec 01 2000
Mr. Mike Loveserifs
MetaDesign
350 Paci c Ave.
San Francisco, CA 94111
Dear Mr. Loveserifs,
The rst couple to be shown in bed together on prime time television were Fred and Wilma Flint stone.
Coca-Cola was originally green. Every day more money is printed for Monopoly than the US Treasury. It is
possible to lead a cow upstairs but not downstairs. The Hawaiian alphabet has 12 letters.
Average life span of a major league baseball: 7 pitches. Only President to win a Pulitzer: John F. Kennedy
for Pro les in Courage. Intelligent people have more zinc and copper in their hair. The world’s youngest
parents were 8 and 9 and lived in China in 1910. The youngest pope was 11 years old. Iceland consumes
more Coca-Cola per capita than any other nation. First novel ever written on a typewriter: Tom Sawyer. A
duck’s quack doesn’t echo, and no one knows why.
Average life span of a major league baseball: 7 pitches. Only President to win a Pulitzer: John F. Kennedy
for Pro les in Courage. Intelligent people have more zinc and copper in their hair. The world’s youngest
parents were 8 and 9 and lived in China in 1910. The youngest pope was 11 years old. Iceland consumes
more Coca-Cola per capita than any other nation. First novel ever written on a typewriter: Tom Sawyer. A
duck’s quack doesn’t echo, and no one knows why.
Sincerely,
John Doe
Director of Marketing
2090 Fortune DriveSan Jose, CA 95131
www.flextronics.com
408.576.7000 Main408.428.0859 Fax
1.5"
1.75"
Use Times Roman9 point on 13 pointleading (line spacing)throughout.
Use Times Bold9 point forrecipient’s name
38 mm
45mm
1.25"
10.92mm
.43" 31.75mm
14
When using printed envelopes, set your margins as indicated below. The goal is to align the address block with the right edge of the return address color block.
Stationery System #10 Envelope
For the recipient’s address, use Times Roman, 11-point on 14-point leading (or 11-point single-spaced if using Microsoft Word). For the recipient’s name, use Times Bold.
When having envelopes manufactured, use Strathmore Writing, Ultimate White, Wove, 24 Lb. paper, or substitute the brightest white, 24 Lb., wove-fi nish, 25% cotton-fi ber-content paper available in your area to match letterhead.
2090 Fortune DriveSan Jose, CA 95131
www.flextronics.com
Mike LoveserifsMetaDesign350 Pacific Ave., 3rd floorSan Francisco, CA 94111
Times Roman 11/14 pt.Times Bold on recipient’s name
4.2" / 106.68mm
2"/5
0.8m
m
#10 Envelope
.4"/10.16mm
1.2"/30.48mm
15
When using printed mailing labels, set your margins as indicated below. The goal is to align the address block with the left edge of the return-address type.
For the recipient’s address, use Times Roman, 11-point on 14-point leading (or 11-point single-spaced if using Microsoft Word). For the recipient’s name, use Times Bold.
Stationery System Mailing Label
When having labels printed, use Strathmore text, Ultimate White, Wove, 70 Lb. face label stock. Or substitute the brightest white, 28 Lb. or greater, wove-fi nish, laser-compatible, crack-and-peel adhesive label stock available in your area, to match other stationery items.
Mike LoveserifsMetaDesign350 Pacific Ave., 3rd floorSan Francisco, CA 94111
www.flextronics.com
2090 Fortune DriveSan Jose, CA 95131
Times Roman 11/14 pt.Times Bold on recipient’s name
1.75" / 44.45mm
2"/5
0.8m
m.44"/11.176m
m
1.38"/35.052mm
4.76" / 120.905mm
16
Use this form for fax cover sheet. To obtain the fax template, please download from the marketing section of the Flextronics Corporate Intranet site at: http://home.fl extronics.com/marketing/templates.asp.
Stationery System Electronic Fax
The fax template can also be obtained by contacting David LeDrew at: david.ledrew@fl extronics.com.
Times New Roman 9 font sizeTimes New Roman 8 font size
Times New Roman 11 font size
Times New Roman 10 font size
Times New Roman Italic 8 font size
FlexFax2.dot
2090 Fortune DriveSan Jose, CA 95131
www.flextronics.com
408.576.7000 Main408.428.0859 Fax
Date:
To:
Fax Number:
From:
Number of Pages:
Fax Cover Page:
This facsimile and any attached documents are for the sole use of the individual or entity to whom it is addressed. They should beconsidered confidential. Any further distribution or copying of this message is strictly prohibited. If you have received this facsimile
or any attachment in error, please notify me, and destroy the attached message and all attached documents immediately.
17
These alternative letterhead, envelope and business card templates are to be used when a business unit of Flextronics is included with the corporate signature. The corporate signature’s position and the addition
Stationery System Variation For Use With Business Unit
of the business unit name are the only variations. All other specifi cations for typefaces, content placement, paper stock, and sizes mentioned in these guidelines remain the same.
Jim SachermanSenior Vice President
2090 Fortune DriveSan Jose, CA 95131
408.576.7000 Main408.576.5881 Direct408.428.0859 Fax
2090 Fortune DriveSan Jose, CA 95131
www.flextronics.com
408.576.7000 Main408.428.0859 Fax
Dec 10 2000
Mr. Mike Loveserifs
MetaDesign
350 Paci c Ave.
San Francisco, CA 94111
Dear Mr. Loveserifs,
The rst couple to be shown in bed together on prime time television were Fred and Wilma Flint stone.
Coca-Cola was originally green. Every day more money is printed for Monopoly than the US Treasury. It is
possible to lead a cow upstairs but not downstairs. The Hawaiian alphabet has 12 letters.
Average life span of a major league baseball: 7 pitches. Only President to win a Pulitzer: John F. Kennedy
for Pro les in Courage. Intelligent people have more zinc and copper in their hair. The world’s youngest
parents were 8 and 9 and lived in China in 1910. The youngest pope was 11 years old. Iceland consumes
more Coca-Cola per capita than any other nation. First novel ever written on a typewriter: Tom Sawyer. A
duck’s quack doesn’t echo, and no one knows why.
Average life span of a major league baseball: 7 pitches. Only President to win a Pulitzer: John F. Kennedy
for Pro les in Courage. Intelligent people have more zinc and copper in their hair. The world’s youngest
parents were 8 and 9 and lived in China in 1910. The youngest pope was 11 years old. Iceland consumes
more Coca-Cola per capita than any other nation. First novel ever written on a typewriter: Tom Sawyer. A
duck’s quack doesn’t echo, and no one knows why.
Sincerely,
John Doe
Director of Marketing
2090 Fortune DriveSan Jose, CA 95131
www.flextronics.com
Mike LoveserifsMetaDesign350 Pacific Ave., 3rd floorSan Francisco, CA 94111
18
The electronic letterhead and envelope templates can be downloaded from the marketing section of the Flextronics Corporate Intranet site at:http://home.fl extronics.com/marketing/templates.asp.
Stationery System Electronic Templates
The electronic letterhead and envelope templates can also be obtained by contacting David LeDrew at: david.ledrew@fl extronics.com.
Additional instructions for use and installation may be found on the marketing template page of the Flextronics Corporate Intranet site.
Flexenvelope2.dot
2090 Fortune DriveSan Jose, CA 95131
www.flextronics.com
408.576.7000 Main408.428.0859 Fax
Dec 10 2000
Mr. Mike Loveserifs
MetaDesign
350 Paci c Ave.
San Francisco, CA 94111
Dear Mr. Loveserifs,
The rst couple to be shown in bed together on prime time television were Fred and Wilma Flint stone.
Coca-Cola was originally green. Every day more money is printed for Monopoly than the US Treasury. It is
possible to lead a cow upstairs but not downstairs. The Hawaiian alphabet has 12 letters.
Average life span of a major league baseball: 7 pitches. Only President to win a Pulitzer: John F. Kennedy
for Pro les in Courage. Intelligent people have more zinc and copper in their hair. The world’s youngest
parents were 8 and 9 and lived in China in 1910. The youngest pope was 11 years old. Iceland consumes
more Coca-Cola per capita than any other nation. First novel ever written on a typewriter: Tom Sawyer. A
duck’s quack doesn’t echo, and no one knows why.
Average life span of a major league baseball: 7 pitches. Only President to win a Pulitzer: John F. Kennedy
for Pro les in Courage. Intelligent people have more zinc and copper in their hair. The world’s youngest
parents were 8 and 9 and lived in China in 1910. The youngest pope was 11 years old. Iceland consumes
more Coca-Cola per capita than any other nation. First novel ever written on a typewriter: Tom Sawyer. A
duck’s quack doesn’t echo, and no one knows why.
Sincerely,
John Doe
Director of Marketing
Use Times Roman9 point on 13 pointleading (line spacing)throughout.
Use Times Bold9 point forrecipient’s name
NameFlextronics2090 Fortune Dr.
San Jose, CA 95131
2090 Fortune DriveSan Jose, CA 95131
www.flextronics.com
Use Times Roman8 point
for address
Use Times Bold11 point for
recipient’s name
Use Times Roman11 point for recipient's address
Flexenvelope2.dot
19
It is especially important to maintain a consistent image when using the Flextronics logo. To ensure this consistent image, we have created a stylized look for e-mail signatures.
Stationery System E-Mail Signature
The e-mail signature template can be downloaded from the marketing section of the Flextronics Corporate Intranet site at:http://home.fl extronics.com/marketing/templates.asp.
The e-mail signature can also be obtained by contacting David LeDrew at: david.ledrew@fl extronics.com.
Note:Logo and text fore-mail signatureshould be all black.
Do not use the negative version of the logo.
Do not use either color version of the logo.
Do not use general fonts orcolors to try and imitate theFlextronics logo as this is anunacceptable treatment thatcan undermine the Flextronicslogo and weaken our brandingefforts.
Please note that this is only applicable when insertingthe Flextronics logo into an e-mail signature and isNOT required. The e-mail image has been compressedto save space.
20
It’s especially important to maintain a consistent image of Flextronics in sales presentations. To ensure this consistent image, we’ve created a master template for PowerPoint.
Sales Tool Powerpoint Slide (Text Only)
Please follow all type formatting in these master templates, including the red bullets.
To request a set of these templates, please contact David LeDrew at 408.576.1992, david.ledrew@fl extronics.com.
Flextronics logo placed here on first page only
Additional text Arial 18Section title here Arial 28
Cover page
Section divider page
The PowerPoint template and the "How to use" presentation can be downloaded from the marketing section of theFlextronics Corporate Intranet site at:
http://home.flextronics.com/marketing/presentation_template.asp.The PowerPoint template can also be obtained by contacting David LeDrew at: [email protected].
21
The PowerPoint example here shows a slide with an area for graphics or images, and a caption if desired.
Sales Tool Powerpoint Slide (With Graphics)
To request a set of these templates, please contact David LeDrew at 408.576.1992, david.ledrew@fl extronics.com.
Presentation name Arial Bold size 9Slide title Arial size 24
Placed Image
Secondary title Arial size 20Slide body copy Arial size 18
First level of Bullets Arial size 16
Webdings at 100%
Second level of bullets Arial size 14Arial at 140%
Link Image, a link to anotherPowerPoint presentation
The PowerPoint template and the "How to use" presentation can be downloaded from the marketing section of theFlextronics Corporate Intranet site at:
http://home.flextronics.com/marketing/presentation_template.asp.
Presentation date Arial Bold size 9
22
To ensure fl exibility and consistency across the company, we’ve created four collateral templates: Service Offerings, Market Segments, Case Study, and Facility Sheets.
Sales Tool Flextronics Collateral System
Please note: Service Offerings and Market Segments use the same visual scheme, i.e., the puzzle pieces. To access these templates, go to the Collateral Templates fi le folder on Sales CNET. Please follow all font and style
TAB - TheSans-CAPS white size 10
SUB-HEADS - TheSans-CAPS Flexblue size 11
PULL TEXT - TheSans-CAPS gray size 18
(gray = 80% CMYK = 0, 0, 0, 80)
IDEA UNIT TITLE - TheSans-CAPSwhite size 10
IDEA UNIT COPY - TheSansSemiLight-Plain black size 10
BULLET - TheSansSemiLight-Plain black size 10
(Bullet character = Alt Key 0, 1, 4, 9)
FOOTER - TheSansSemiLight-Plain Flexblue size 8
TITLE - TheSans-CAPS white size 16
BODY COPY - TheSansSemiLight-Plain black size 10
CAPTION - TheSans-CAPS Flexblue size 10Electronic Components for Navigation Systems
IDEA UNIT - Title box height 3.498" FlexRed (CMYK = 23, 96, 99, 16)
IDEA UNIT - Copy box outline .5" FlexRed (CMYK = 23, 96, 99, 16)
The collateral example below uses the Service Offerings template.
sheet formatting for these templates. For published collateral go to http://home.fl extronics.com/marketing/print_on_demand.asp.Contact David LeDrew at 408.576.1992 with any questions.
You can use the red Tab to identify the template type(i.e., Service Offerings, Case Study, etc.) or a Flextronics business unit (i.e., Photonics, Flextronics Design, etc.).
23
Three poster templates have been developed for use at conferences, tradeshows, or for internal purposes.
Sales Tool Flextronics Poster Templates
These templates are designed to be fl exible, allowing you to modify the copy and images to suit your particular needs.
The examples below show a standard poster size, however sizes can vary depending on the project. Remember, these templates can be modifi ed to meet your needs. For best results, be sure to use high-resolution images.
To download the poster templates, go to http://home.fl extronics.com/marketing/posters.asp. Contact David LeDrew at 408.576.1992 with any questions.
Template #1
By incorporating various images of your choice into the blue design wave, this poster allows you to convey Flextronics’ expertise in various product categories or disciplines.
Template #2
This template relies on a central image for a more generic look and feel.
Template #3
Using generous amounts of white space, this poster uses three images for a simple, clean design.
24
It is especially important to maintain a consistent image of Flextronics in sales presentations. To ensure this consistent image, we have created one look for CDs and CD Covers.
Sales Tool CD Cover
The PowerPoint fi le for the CD template can be downloaded from the marketing section of the Flextronics corporate Intranet site at: http://home.fl extronics.com/marketing/documents/cd_templates.asp.
The PowerPoint CD template fi le can also be obtained by contacting David LeDrew at: david.ledrew@fl extronics.com.
Use Arial14 point for a
subtitle or date
Use Arial18 pointfor Title
25
This section presents the Flextronics employee name badgesystem with examples that show two different badge styles based on employee status.
Facility Badges Employee Name Badges
All badges must include:Employee name, number, type, and photoFlextronics logoBar code (not used at all facilities)
DAVID
LeDREW
REGULAR
First Name (Arial 14 all caps)
Last Name (Arial 14 all caps)
Employee Type (Arial 10 all caps)
Bar Code
EmployeePhoto
12345
DAVID
LeDREW
REGULAR
First Name (Arial 14 all caps)
Last Name (Arial 14 all caps)
Employee Type (Arial 10)
Employee Type Box
VISITOR
REGULAR
CONTRACT
Employee Number (Arial 14)
Employee Number (Arial 14)
Name Badge without Bar Code
Different employee types should have differentcolor codes for the name, number and employeetype box.
Color codes should be as follows:Blue: Regular EmployeesGreen: Visitor EmployeesBurgundy: Contract EmployeesGray: Temporary Employees
The name badge without a bar c ode will havedifferent colors for employee type, name andnumber only.
TEMPORARY
12345
26
The visitor name badge system shows four different badge confi gurations. Please follow all type formatting in the examples listed below.
Facility Badges Visitor Name Badges
DateArial 14
2.75” / 69.85mm
2.1”
/53.
34m
m
01/19/01
DAVID LeDREWAcme Inc.
01/19/01
DAVID LeDREWEscort Required
01/19/01
DAVID LeDREWEscort Required
01/19/01
DAVID LeDREWAcme Inc.
NameArial 18
CompanyName
or “EscortRequired”
Arial 12
Black and White Black and White
Date
Name
CompanyNameor “EscortRequired”
27
The following suggestions for patches are not required since most locations do not have logos on their smocks.Aramark Uniform Services has been selected as a Flextronics patch supplier.
Facility Badges Smock Patches (where applicable)
For uniformity and consistency, obtain your patches from this source if possible. Contact Bob Snyder at 510.835.9285 or [email protected].
2.5”
/63.
5mm
4.5” / 114.93White with white border
White with white border
3.59” / 91.28mm
1.75
”/4
4.45
.25”
/6.3
5mm
3” / 74mm
Flextronics Blue andSilver or All Black
28Exterior Facility Signage Monument Sign Specifi cations
• LETTERS TO BE CUT FROM 1/4" (6mm) THICK ALUMINUM.
WORDMARKDETAIL
• WORDMARK ARTWORK PROVIDED IN EPS AND DXF FORMATS
• MOUNT LETTER USING SPACERS TO OFFSET 1/2" (13mm)FROM MONUMENT SURFACE- COLOR: FLAT BLACK
• SURFACE FINISH OF LETTERS SHOULD BE BRUSHED,EXCEPT WHERE NOTED TO ‘POLISH’.
• CLEAR COATED SURFACES PRIOR TO INSTALLATION.
ADDRESS TEXT DETAIL
• FONT: TheSans 5 FOR TEXT, TheSans 5-Caps FOR NUMBERS
• SIZE REFERENCE: CAPITOL LETTER HEIGHTAPPROXIMATELY 3" (76mm) TALL.
• VINYL ADHESIVE LETTERS IN MATTE OR SATIN BLACK.
• LOCATION: CENTERED, SEE DRAWING FOR BASELINE HEIGHT
2090 Fortune Drive3" (76mm)
TheSans 5TheSans 5-Caps
GENERAL NOTES(A) SUGGESTED MATERIAL: SHEET ALUMINUM, WELDED SEAMS
WITH EDGES BROKEN TO A MINIMUM CHAMFER OF 1/8” (3mm)BUT TO NOT EXCEED 3/16” (5mm).
(B) TOP SECTION COLOR- TO MATCH PANTONE 289c (REFFLEXTRONICS COLOR SYSTEM ON PAGE 8).ACRYLIC POLYMER- MATTE FINISH SUGGESTED.
(C) REVEAL COLOR- TO MATCH PANTONE 289c (REF TONOTE (B).
(D) BOTTOM SECTION - NATURAL BRUSHED ALUMINUM,CLEAR COATED.
(E) CONCRETE PLATFORM- 2” ABOVE SURROUNDING GROUND.
• TOTAL SIGN HEIGHT SHOULD NOT EXCEED 6’ (1828mm).
• NO INTERNAL LIGHTING SPECIFIED. EXTERNAL SPOTLIGHTING ACCEPTABLE.
ADDITIONALNOTES
CIRC 83" (1524mm) REF30" (762mm) CENTER
POLISHED
Thread colors #24 Lt Navy and#97 Cinder are suggested and areavailable fromThe PennCompanies.
1"(2
5.4m
m)
RE
F.
REVEAL (optionalbut recommended)1” W x .75” D(25W x 19D)
20.75"(527mm)
R 167” (4242mm)FRONT & BACK
46.25"(1175mm)
68"(1727mm)
SEE WORDMARKDETAIL
11"(279mm)
MATERIAL & FINISHSEE NOTES (A) & (B)
FINISH-SEE NOTE (D)
FINISH-SEE NOTE (C)
SEE ADDRESS TEXT DETAIL
2"(50mm)
SEE NOTE (E)
2090 Fortune Drive
0.5” (13mm) LETTER OFFSET
R 200” (5080mm)
96” (2438mm)104” (2642mm)
28”(711mm)
19.70 REF(500mm)8”
(203mm)
R 200” (5080mm)
4.5"
(114
mm
)
29Exterior Facility Signage Exterior Building Signage Primary
Exterior wordmark signage can be mounted on building sides to supplement the Flextronics monument. These letters aretypically mounted on lighter color surfaces, therefore painted acrylic or polycarbonate letters are recommended. On darkercolors or wood surfaces, use brushed aluminum letters.
(A) Installation on lighter building colors use polycarbonate letters to match Flextronics Blue inmatte or flat finish(ref to Flextronics color system on page 8). Letters should be 1/4 (5mm) thick material.The X fragments will be Flextronics Blue in glossy or polished finish (ref to Flextronics color system on page 8).
(B) Installation on darker wall colors or wood, use brushed aluminum letters, 1/4 (5mm) thick.The X fragments will be polished.
(C) All letters should be offset from building wall: 3/4 (19mm).
(D) Minimum spacing around wordmark: (1x) wordmark cap height all around.
1x
1xX- FRAGMENTS, SEE NOTE (A) & (B)
1x
1x
1xMINIMUM SPACING
30Exterior Facility Signage Secondary & Multiple Business Complex Signage
MULTIPLE BUSINESS SIGN -
For existing business complex sign slots or cards, try to apply Flextronics Signage and identityguidelines as much as possible. Refer to the corporate identity guidelines for proper sizingand color match for logo & backgrounds.
IDEALUtilizes Flextronics corporatecolors against a whitebackground.
IDEALUtilizes Flextronics corporatecolors against a Flextronics Bluebackground.
ACCEPTABLEUtilizes Flextronics corporatelogo in black against a whitebackground.
ACCEPTABLEUtilizes Flextronics corporatelogo in white against a blackbackground.
Semiconductor
Shipping & Receiving
36 (914mm)
24(610mm)
4.5(114mm)7
(178mm)
2.5(63mm)
BUSINESS NAMESEE NOTE 3.
DESIGNATED AREA OR ADDRESS LINE (SEE NOTE 4).
LINE UP WITH WORD MARK
32 (813mm) CENTERED
SECONDARY SMALL SIGN PLAQUE
As a compliment to main building signage,small 2 x 3 plaquescan be mounted on exterior walls near doorways where mainsignage is not immediately visible.
These plaques can also be used to designate specific areas,such as Shipping & Receiving or Employee Entrance etc.
1 Plastic or aluminum plaque 1/4 or 5mm thick.
2 Painted to match Flextronics Blue (see Flextronics color systemon page 8).
3 Flextronics wordmark & business unit color & size mustconform to Identity Guidelines (see page 6).Approximately 160 point type size.
4 3rd line of text can designate a certain area or street address.
WORDMARKSEE NOTE 3.
X FRAGMENTS FLEXTRONICS BLUE
X FRAGMENTS WHITE
31Exterior Facility Signage Existing Monument Sign Retrofi t Specifi cation
SEE ADDRESS TEXT DETAIL
REF THIS EDGE
2090 Fortune Drive
• LETTERS TO BE CUT FROM 1/4" (6mm) THICK ALUMINUM.
WORDMARK DETAIL
• WORDMARK ARTWORK PROVIDED IN EPS AND DXF FORMATS
• MOUNT LETTER USING SPACERS TO OFFSET 1/2" (13mm)FROM MONUMENT SURFACE- COLOR: FLAT BLACK
• SURFACE FINISH OF LETTERS SHOULD BE BRUSHED,EXCEPT WHERE NOTED TO ‘POLISH’.
• CLEAR COATED SURFACES PRIOR TO INSTALLATION.
ADDRESS TEXT DETAIL
• FONT: TheSans 5 FOR TEXT, TheSans 5-Caps FOR NUMBERS
• SIZE REFERENCE: CAPITOL LETTER HEIGHTAPPROXIMATELY 3" (76mm) TALL.
• LETTERS IN MATTE OR SATIN BLACK.
• LOCATION: CENTERED, SEE DRAWING FOR BASELINE HEIGHT
2090 Fortune Drive3" (76mm)
TheSans 5TheSans 5-Caps
GENERAL NOTES(A) EXISTING STRUCTURE TO BE REPAINTED AND SURFACED.
(B) TOP SECTION COLOR- TO MATCH PANTONE 289c (REFFLEXTRONICS BLUE ON PAGE 8).ACRYLIC POLYMER- MATTE FINISH SUGGESTED.
(C) BOTTOM SECTION - TO MATCH PANTONE 877 OREQUIVALENT (REF ‘FLEXTRONICS DARK GREY ON PAGE 8).ACRYLIC POLYMER- MATTE FINISH SUGGESTED.
(D) SUPPORTS (IF ANY) - TO MATCH PANTONE 877 OREQUIVALENT (REF ‘FLEXTRONICS LIGHT GREY ON PAGE 8).ACRYLIC POLYMER- MATTE FINISH SUGGESTED.
• TOTAL SIGN HEIGHT SHOULD NOT EXCEED 6’ (1828mm).
• NO INTERNAL LIGHTING SPECIFIED. EXTERNAL SPOTLIGHTING ACCEPTABLE.
ADDITIONALNOTES
CIRC 83" (1524mm) REF30" (762mm) CENTER
POLISHED
SEE WORDMARKDETAIL
MATERIAL & FINISHSEE NOTES (A) & (B)
FINISH-SEE NOTE (D)
FINISH-SEE NOTE (C)
1X
2X
1X1X
1X
1/2X MINIMUM
1/2X MINIMUM
32Exterior Facility Signage Exterior Signage Flags (optional)
IDEALUtilizes Flextronics corporatelogo in Flextronics blue againsta white background.
ACCEPTABLEUtilizes Flextronics corporatelogo in black against a whitebackground.
33Exterior Facility Signage Letter Contact Information
Watercut aluminum letters are available from the SLN group in Nanuet NY by special arrangement with Flextronics Corporate Marketing.
Metal fi nish letters are 3/16th Aluminum, random orbital texture on all letters with the exception of the “x” extensions which are polished. The edges are sandblasted and the Aluminum is fi nished with a “Steel Coat” to simulate a Stainless Steel fi nish. The letters are tapped for 10-24 (American size) hardware and 1.5” threaded studs are included. Also a master template is included for drilling locations.
The threaded studs can be used with standoff sleeves and then mounted with nuts or direct glue in with an epoxy or silicone adhesive.
Painted fi nish letters are in Flextronics Blue (PMS 289C). All letters are fi nished with satin with the exception of the “x” extensions which are in gloss.
Following are price guidelines provided by SLN group. Actual costs will vary with the actual size.
10’ Wide $497.05 per set7’ Wide $312.87 per set4’ Wide $183.34 per setPainted letters, add 10%
Please have your sign company or facilities group contact SLN as given below. If you need a recommendation for a local sign company, SLN has contacts world wide with the trade.
SLN (Sales, Estimates, Order Placement)Carla [email protected] x14
SLN (Production/Operation)Paul Pastorelli1.845.623.7600 x 20
StatusDawn Bachmann1.845.623.7600 x12
Management and Technical IssuesJim [email protected] x 11
34
It is especially important to maintain a consistent image of Flextronics. To ensure this consistent image, we have created a stylized look for vehicle signage.
Exterior Facility Signage Flextronics Vehicle Signage
Vehicle signage will vary depending on location. Here are some examples of possible usage.
35
Flex Factory Best Practices has established guidelines for a standardized “look and feel” for all Flextronics lobbies and conference rooms. The following are suggested for
Interior Facility Signage Lobby and Conference Room Specifi cations
the main lobbies and conference rooms as long as they are aesthetically pleasing and there is enough space without being too crowded.
Flextronics LogoThe Flextronics logo must be visible immediately upon entering the lobby or conference room and it is suggested that it be posted directly behind the receptionist area.
In a conference room, the Flextronics logo should be on a major wall, which in most cases is opposite the side where presentations take place. If your conference room has the metal world map, you do not need to add another logo (Please note: We have discontinued the maps and are no longer taking orders).
Please reference Interior Sign Specifi cations for detailed information.
PostersEach facility must have a copy of the Corporate Quality Policy posted within the main lobby and conference room.
Each facility must have a copy of the Environmental, Health and Safety Policy posted within the main lobby.
At a minimum, the main building on the campus should post one of the current Flextronics advertisement posters within the lobby and primary conference room.
Please reference Poster Specifi cations for Interior Lobby and Conference Rooms.
AwardsAwards should be displayed neatly on shelves in a display case in the main lobby of the facility or in a main conference room (see Fig. 1 and Fig. 2).
Fig. 1 Fig. 2
36Interior Facility Signage Interior Sign Specifi cations
When specifying interior signage, it is important to choose aluminum onmedium to dark color walls, and Flextronics Blue letterson lighter color or white walls. Note the above images showing the brushed aluminum letters against darker wall colors. The photoon the far right shows a lighter wall color and acrylic letters painted Flextronics Blue (ref Flextronics color system on page8). Try toachieve the most contrast as possible with the wordmark.
1x
1xX- FRAGMENTS, SEE NOTE (A) & (B)
1x
1x
1x
(A) Brushed aluminum letters will be mounted offset 1/2 (13mm) off the wall surface.X fragments will be polished.
(B) Painted plastic letters should match Flextronics Blue inmatte or flat finish &mounted 1/2 (13mm) off the wall surface.X fragments will match Flextronics Blue in gloss finish.
(C) The minimum recommended spacing around wordmark should be (1x) the totalheight of the letters.
(D) When the wordmark is visually located near architectural features such aswindows and doorways, try to line up the top/bottom or sides of the wordmarkwith these features.
MINIMUM SPACING
37
The following specifi cations are for the posters that are to be displayed in the main lobby and conference room at each site. The posters to be displayed are: any one of the current advertisement posters (shown below); the
Interior Facility Signage Poster Specifi cations for Lobby/Conference Rooms
Environmental, Health and Safety (EHS) poster; and the Corporate Quality Policy poster (shown on next page). See also in this section Printing and Framing Specifi cations for Posters.
The Flextronics Advertisement Posters:There are four images to choose from. Each image is offered in three sizes:4’x 6’ –for two-story lobbies3’x 5’ –for one-story lobbies20” x 24” –for small lobbies
Placement Suggestions:Posters should be framed (see also in this section Printing and Framing Specifi cations for Poster) and hung on wall(s) of the main lobby and conference room. One Flextronics advertisement poster should be chosen and hung on the wall (see Fig. 1 and Fig. 2 above).
Xerox InFocus
HP Xbox
Flextronics Advertisement Posters
Fig.1 Fig.2
38
The Environmental, Health and Safety (EHS) poster and the Corporate Quality Policy poster are to be displayed in the main lobby and conference room at each site. See also in
Interior Facility Signage Poster Specifi cations for Lobby/Conference Rooms (con’t)
this section Printing and Framing Specifi cations for Posters.
The Environmental, Health and Safety (EHS) and Quality Posters:Each poster is offered in two sizes:16” x 20”8.5” x 11”
Placement Suggestions:Posters should be framed (see also in this section Printing and Framing Specifi cations for Posters) and hung on wall(s) of the main lobby and conference room (Fig. 1). When there is not enough wall space to hang the EHS and Quality posters, an alternative display can be used (Fig. 2). EHS and Quality posters should also be hung side by side. Posters should be evenly spaced and not crowded onto the wall.
EHS Poster Corporate Quality Policy Poster
Fig.1 Fig.2
39
Image fi les can be downloaded for printing from the Marketing page on the Corporate Intranet at http://home.fl extronics.com/marketing/lobby_posters.asp.*
Interior Facility Signage Printing & Framing Specifi cations for Posters
Local vendors can be used for framing.
*Printing in the US can be ordered through Kinko’s.
Printing Quality:Posters are to be free of noticeable blemishes, tears, banding, and are to be of very high image quality (e.g. no bit mapped images).Printing Process: 6 color ink jetInks: HP UV Resistant InksStock: HP Photo Gloss PaperFinish: Cut to bleedResolution: At least 300 dpi
8.5” x 11” size can be printed from a color printer on regular copy paper.
Printing Orders:For US facilities, Corporate Marketing has established a relationship with Kinko’s Corporate Services to supply the posters for our lobbies and conference rooms. Our Asia, Europe, Mexico and Brazil facilities should order from a local vendor that can supply the quality printing specifi ed. Image fi les can be downloaded from the Marketing page on the Corporate Intranet (the EHS and the Quality posters can also be found at http://university.fl extronics.com/fl exu).
Posters may be easily ordered online at: http://Docstore.kinkos.com/FlextronicsLogin ID: FlextronicsPassword: Flextronics
Simply select the poster and the desired size from the catalog, provide delivery and billing instructions, and your poster will be shipped within 48 hours.
Questions about the poster printing can be directed to:
Rick KleinguentherMajor Account RepresentativeKinko’sTelephone: 408.452.0301Mobile: 925.209.9237Email: [email protected]
FramingBe sure to select a vendor that can easily mount up to 4’ x 6’ sized posters. Posters should not have wrinkles or bubbles when mounted. A simple fl at black wooden frame should be chosen for all posters.
Try to choose something close to the specifi cations below:Material: WoodColor: BlackFinish: SatinStyle: Studio, Flat profi le, 1 3/4 “W x 3/4”D
Frame sizes for Flextronics advertisement posters: 4’x6’ 3’x5’ and 20” x 24”Frame sizes for Corporate Quality Policy poster and Environmental, Health and Safety poster: 16”x 20” and 8.5” x 11”
40
The following examples are suggested uses of the line signage when using the Flextronics logo and/or customer’s logo.
Interior Facility Signage Interior Factory Signage
Line signs will vary in size depending on the size of factory fl oor. If using the customer’s logo, contact customer for correct usage.
If the customer uses a wordmark as itslogo, place it in the center of board.
Shipping & Receiving
Board color : white
Customer's logo (only applicable if the logo isnot a wordmark i.e. Microsoft)
Shipping & Receiving
Board color : white
HANDSPRINGCustomer name(TheSans-Caps)
If the customer has more than onemanufacturing line, in the same location,use line names, i.e. Line 1, Line 2, Line 3,etc. (TheSans-Plain)
Line 1
Flextronics BluePANTONE 289C/2955U (spot)or 100/60/0/56 (CMYK)
Negative version of logoFlextronics Silver/Gray-LightPANTONE 877metallic (spot)or 18% Black (CMYK)
White