flipkart final c& i

8/14/2019 Flipkart Final c& i

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CREATIVITY AND

INNOVATION

PRESENTED BY:-

VIKRAM SANTHANAM

SREEKUMAR HAMSIKASATHISH RAHUL


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FlipkartOne of the leading Indian e-

commerce companies headquartered in

Bangalore, Karnataka Founded by Sachin Bansal and Binny Bansal

in 2007 with 4 lakhs funding

Raised two rounds of funding from Accel

India and Tiger global management Early focus on online sales of books and

later expansion of product line

Offers multiple payment methods

Path Breaking Services

Among the top 20 Indian Web sites in terms

of traffic

Regarded as the Amazon of India


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Management Team

Sachin BansalCEO and Co-founder

Binny Bansal

COO and Co-founder

Sachin spent his early years in Chandigarh. He graduated from IIT-Delhi with a degree inComputer Engineering. In 2006 he joined Amazon.com in India which he later left to set-up

Flipkart.

As CEO, Sachin oversees all the customer facing activities of the company ranging from

technology to marketing. He is also in charge of Flipkart's corporate divisions which include the

finance and legal departments.

An avid gaming enthusiast, Sachin likes to spend most of his free time with his family.

Born and raised in Chandigarh, Binny went on to get a degree in Computer Engineering from

IIT Delhi. He had a brief stint at Amazon before taking the entrepreneurial plunge with

Flipkart.

At Flipkart, Binny oversees all operational activities that come into play from the time the

customer places an order till the time of delivery. This spans across divisions like warehousing,

logistics and customer support.

Binny is also passionate about soccer and NBA. An active sportsman, he used to captain his

school basketball and soccer teams.
http://en.wikipedia.org/wiki/File:Flipkart_india.pnghttp://en.wikipedia.org/wiki/File:Flipkart_india.png


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Management Team

Mekin MaheswariPresident, Technology

Sujeet Kumar

President, Operations

Mekin completed his B.E. from PESIT Bangalore in 2002. He started his career with Yahoo!

and then went on to join Ugenie where he created weRead, a successful social network

around books.

At Flipkart, Mekin is responsible for overseeing the companys technological operations.

These include innovation and application of technology in areas starting from supply chain

to website management.

Mekin is an avid sports fan and was actively involved in badminton, table tennis and cricket

during his school and college days.

Sujeet completed his engineering from IIT Delhi. He worked in the KPO industry and

orchestrated several freelance projects before joining Flipkart in 2008.

At Flipkart he is responsible for overseeing supply-chain, warehousing and logistics. He is

also in charge of business development for all categories.

Sujeet loves playing bridge and poker.
http://en.wikipedia.org/wiki/File:Flipkart_india.png


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Order Lifecycle

Attract usersto the site

Provideselection/Detail

s

Price wellProvide

payment

options

Confirmpayment

Pack theitem

Clean &Check for

sanity

Get theitem

Take care ofreturns

Get

tracking id&

communicate to

customer

Selectcourier &hand-over


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1. To get tie up with major vendors.

2. To get the approval for credit-cardpayment gateway.

3. Poor experience with product

4. Late Shipping

5. Poor customer service & Customer trust

6. People were not interested in paying for

things they have not seen

Challenges Faced While Launching


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What Flipkartdid

????????????


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24/7 Customer

Support

Shipment Tracking Discounted Price

Don't count your customers

before they smile


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Supply Chain/Logistics

procurement model and its

robust logistics

well-oiled warehousing

,delivery system

Network of 500 distributors 4

office, warehouses in 7 cities

and 15 courier tie ups


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2010: WeRead, a social book discovery tool

2011: Mime360, a digital content platformcompany

2011: Chakpak.com is a Bollywood news sitethat offers updates, news, photos andvideos

2012: Letsbuy.com is India's second largeste-retailer in electronics for an estimatedUS$ 25 million

ACQUISITIONS


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Flipkart has been mostly marketed by word of mouth advertising.

Customer satisfaction has been their best marketing medium.

Flipkart.com official Face book page has close to 2.2 million'likes.

Kids were used to create the adverts to send out the message - if a kid

can do it, you can also do it.

No Kidding No worries!!!!


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Flipkart very wisely used SEO (Search EngineOptimization) and Google Ad-words as the marketingtools to havea far reach in the online world.

Customer friendly website

E-commerce in the DNA


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Flipkart has added a prepaid Wallet feature to its e-commerce platform that allows

shoppers to store money on the site and use it to purchase items, without having to reachfor their credit card for each transaction.

Prepaid Wallet feature


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Startups Hiring? Do it the Flipkart way!

Dont Look At Specialists ->They Look Out

For Generalists

High Sense Of Ownership

Your Hiring Process Is The Best Brand

Campaign For You


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Conclusion

Flipkart, The First Billion Dollar Internet Company From India(going By

2015 Estimates )Is By Far The Leading Online Store In The Nation.

First Mover

Low Capital Investment

Fast Turn-around Time

Customer Retention Rate

With Online Retail Industry In India Pegged To Reach $1.5 Billion (2015),

Sources Suggest That E-commerce Is Just Hotting Up In India And We

May Soon Seen Many More Internet Companies Achieving Similar

Success.

flipkart final c& i

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