fliptop - newvoicemedia looks to predictive marketing to meet aggressive growth targets
TRANSCRIPT
NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets
Your speakers
Doug CamplejohnCEO
Fliptop
Tim PickardSVP Marketing
NewVoiceMedia
The Fliptop Platform
Predictive Lead Scoring Predictive Account Marketing
Predictive Opportunity Scoring
Predictive Up-Sell/Cross-Sell
The only full funnel predictive marketing solution
How NewVoiceMedia leverages Fliptop
Tim Pickard| SVP Marketing
Sell More. Serve Better. Grow Faster.
Company & Customer Facts
20,000+ agents
Offices in US, APAC, EMEA
400+ contact centers in 116 countries
10-1,000 customer seat range
150+ 5 Star ratings on AppExchange
90% annual sales growth
“With CC operations in Mountain View, New York, Bangalore and Singapore, ContactWorld is a unified global solution.”Mike McCarron, VP Customer Success
Marketing Challenges
Maintain growth rate
Salesforce integration
Expand into new regions
Marketing campaign success
Building a scalable infrastructure
Manage Sales efficiency
Pipe to Close
Manage Marketing efficiency
Lead to pipe
Build awareness of brand
Marketing Challenges
Maintain growth rate
Salesforce integration
Expand into new regions
Marketing campaign success
Building a scalable infrastructure
Manage Sales efficiency
Pipe to Close (inc. 64%)
Manage Marketing efficiency
Lead to pipe (inc. 40%)
Build awareness of brand
won
Sales & Marketing Technology Platform
15/04/2023 Company Confidential 9
nurture
socialweb
eventspartner
s
lists
segment /
score
data enrich
cold nurture
target
webinars convert
opportunity
lost(wait 60
days)
de-dupe MQL
response
NewVoiceMedia’s Account Conversion Rates by Grade
• Grade A accounts generate 6x the opportunities as Ds
Converting More Grade A Accounts to Opportunities
• Grade A opportunities convert at almost 3.5x Ds
The Evolution of Predictive Marketing
Marketing Automation
Predictive Marketing
Email Web Social
Leads Accounts Opportunities
Sales & Marketing teams use Fliptop to:
Filter out bad leads
Get best leads to sales faster
Focus marketing spend on programs generating highest quality leads
Pinpoint next best accounts to go afterTarget new markets, territoriesCreate named account lists per rep
Gauge accuracy of forecastPrioritize pipeline activities
Identify cross-sell/up-sell opportunities
Q & A
Thank you.