florida public markets in planning - vilano beach€¦ · markets are 6,000 years young –...
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Florida Public Markets in planning
Markets are 6,000 years young – Starting at the dawn
of civilization. Our cities grew up around Markets.
Public Markets exist to fulfill public purposes. They
consist of owner-operated businesses that reflect
what is unique about their communities, and serve
their community’s everyday shopping needs.
Typical components of Public Markets:
Fresh Foods
Restaurants
Crafts
Neighborhood Shops
Four types of Public Markets:
Seasonal Outdoor Market Indoor/Outdoor Market
Market Hall Public Market District
Caracas Venezuela
Central Market - LA
Roanoke Va.
Pike Place Market - Seattle
Public Markets are often thriving while Festival Markets –
consisting of exclusive national chain stores, such as
Crabtree & Evelyn, Gucci Shoes, & Victoria’s Secrets - often
lack customers.
DC Old Post Office Festival Market - 5/3/99 at 10 AM
Public Markets are different from Festival Markets
Nearby DC Eastern Public Market. - 15 min. later
Display is important in Public Markets
A proper display of Market fresh food – there is a sense of abundance,
colors are balanced, good smells permeate the air, products fill the space
on both horizontal and vertical planes, and, the food looks scrumptious
Indoor Produce Displays can be Great.
A social gathering place
Cross St. Public Market - Baltimore
Outdoor sales & festivals
Grove Arcade Public Market - Asheville, NC
“Meet the Producer” – A Public Market premise
for owner – operated businesses The horseradish hurts your
nose! Mixing Caramel
Central Market - Lancaster Pa.
Granville Island B.C.
Delicious.... Hungry yet? Wonderful Displays!
Granville Island – B.C.
Cross St. Market - Baltimore
Markets: A “common ground” bringing diverse
elements of a community together
St. Lawrence Market., Toronto
Cross St. Market - Baltimore
Firehouse Market – Phila.
Redding Market - Phila. Fez, Morocco
A fiesta for the senses!
Italian Market - Philadelphia Pa.
Microenterprises create the most new jobs.
Public Markets boost success by providing a
critical mass, marketing & technical support, &
micro lending.
According to the US Census Bureau the vast
majority of jobs that are created in the U.S.
economy (2003-2004 data), occur in
microenterprise businesses that employ
between 1-4 employees. The overwhelming
majority of jobs that are lost, occur in firms that
employ between 100-500 employees.
Source:
www.census.gov/csd/susb/usst03_04.xls
Jobs and entrepreneurial opportunities: Labor intensive = jobs Extremely successful shops
Lexington Market - Baltimore
From a coffee roaster to a conglomerate
That’s $.33 per pound! The Original Starbucks
Pike Place Market - Seattle
Reliable Leases
Daily to Multi-year
Institutional advertising
Help with Display
Year-round
Business Mix
Currently in Business 33%
Business Experience 33%
New to Business 33%
Public Market Start-Up Business Advantages
Entrepreneurial opportunities for minorities
Pike Place Market - Seattle Central Market -
Lancaster Pa.
Businesses that sustain families & are passed
down through generations
3 Girls Bakery - 1911
Same business – 1992
Owned by Founder’s Great
Granddaughter
Pike Place Market - Seattle
Public Markets: celebrating diverse cultures Israeli foods Neighboring Arab foods
Pike Place Market neighbors- Seattle
Public Markets: mixing varied economic strata Kitchen closeouts &
seconds
Exclusive kitchenware
Pike Place Market neighbors - Seattle
The original “Skid Row” – Public Markets create healthy, mixed
income communities – increase Surrounding RE Values
Pike Place Market - Seattle
What Makes a Market
Successful?
1. Excellent Location / Site
2. Diverse, Vital, and Culturally Rich
Environment
3. Size of Market Appropriately Scaled
to Location
4. Great Vendors, Mix, and Design/ Layout
5. Engaged Professional Management
6. Intensive Promotion and Advertising
7. Reflects local character and meets everyday
shopping needs for fresh foods
Partnership Opportunities
Education
Food & Nutrition
Cooking
Entrepreneurships
Kitchen Incubator
Gardening and Food
Production
Local Food System
Hydroponic Gardening
Incorporates Farmer’s Market
Hub for Local Initiatives
Tourism/Promotions
Tourism and Agriculture
Community Promotions
Events
Health
Wellness Initiatives
Health Screenings
Nutritional Education
Agricultural Support
Institutional kitchen for value added food production and cooking?
Important for achieving goals, creating community loyalty and enhancing sales.
Public Market Reported Sales
Square Feet Sales Sales per SQ. FT.
Granville Island Public Market 42,000 84,000,000$ 2,000$
Pike Place Market 260,000 158,000,000$ 608$
Reading Terminal 40,000 30,000,000$ 750$
Ferry Plaza Market 65,000 50,000,000$ 769$
Reviewed Market's Projection $723- $964
Super WalMart 500$
Average Grocery Store 642$
Social Benefit Analysis Dynamic Social Gathering
Place
Food Access/ Food Security
Culturally appropriate
foods
Affordable fresh foods
Model of Sustainability
Hydroponic Products
Construction
Composting
Tourism
New, unique attraction for
adults and children
Health - Access to fresh,
healthy foods
Community space for
health education
programming
Regional Agriculture
Spotlights bounty of
local agriculture
Supports development
and marketing of
regional foods
Place to connect food
consumer and
professionals with
producers
Direct Economic Benefits
Sales Tax
Property Tax
Business License Fees
Accommodation Taxes
Indirect Tax Benefits
Many new jobs
New entrepreneurial opportunities
Funding Resources
New Market Tax Credits
Foundations
• Grants
• Program Related
Investments
Individual Corporate Donors
• Exhibit Opportunities
Federal Government
• Department of Agriculture
• Legislation appropriations
and grants
• Department of Commerce,
EDA
State Government
• Dept. of Agriculture
• Dept. of Tourism and
Economic Development
Local Government
* Woodland Park
• Teller County
• Tax Increment Financing
• Other Benefiting Counties
• County/ Regional Divisions
Bonds
Private Investment
Conventional Financing
Developing a Public Market can be like trying to
stand on your head!
Flying Wallendas - Grand Opening Grove Arcade Public
Market --- Asheville NC