flow xl castrol campaign
TRANSCRIPT
Consumer Flow in CAS
Targeted Consumer
Receive SMS Blast+Uniqu
e code
See CAS with banner
Get 50K for service disc
Show SMS to owner
BUY MAGNATEC
Hear/See Ad in Radio/Digital
Send SMS & Receive SMS
Blast
See CAS with banner
Get 50K for service disc
Show SMS to owner
BUY MAGNATEC
1. Konsumen yang menerima sms blast (Applied for XL XTRA User):
2. Konsumen yang mendapat info dr advertising: (SMS Reply) – (Applied for 3 mobile operators)
Targeted Consumer
Went to CAS & see POSM
Send SMS & receive sms
blast
Get 50K for service disc
Show SMS to owner
BUY MAGNATEC
3. Konsumen yang lgs datang ke CAS: (SMS Reply) - (Applied for 3 mobile operators)
Mudik promo
• Route 1 (Applied for XL XTRA User)
– SMS Targeted to targeted user:
• Male, 25 – 45, SES A-B, having a car, location in Jakarta, Bandung, Surabaya, Medan, Palembang, Lampung, Samarinda, Makassar
• Route 2 (Applied for 3 mobile operators – XL, Isat, Tsel)
– Consumer request for promo by sending sms: Castrol to 2000 (get SMS reply)