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FLUX WEBZINEISSUE 6, 28 SEPTEMBER 2012

EditorsBen SmithMichelle StarkJeremy Swanborough

Production CoordinatorBen Smith

Magazine DesignBen Smith

SubmissionsWe encourage Brisbane-based readers to submit suitable artwork for consideration by Flux Collective. If you wish to submit artwork, please contact Flux Collective at mail@fluxcollective.com

Creative DirectorMichelle Stark

Digital ManagerJeremy Swanborough

ContributorsBen SmithMichelle StarkJeremy SwanboroughYarron FrauenfelderMartin Schluter

Special Thanks ToYarron FrauenfelderDesign & Thinking (Film)Incstamp

Cover DesignBen Smith

TypefacesPT Sans Pro RegularCatorze 27 Style 1 Book

Facebookwww.facebook.com/fluxcollective

Twitterwww.twitter.com/flux_collective

EDITORIAL4-5

DESIGNER PROFILE6-11

POSTER

12-13

ILLUSTRATION

14-15DIGITAL ART

16-17GUEST DESIGNER

18-21

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EDITORIAL

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Hi Readers,

Last week I decided to go along to the State Library to see the film Design and Thinking – a documentary that explores the term Design Thinking and how it can be applied to business and social issues. Design Thinking is a phrase that has been evolving over the past decade, and can be described as a style of thinking that works effectively in finding solutions to ambiguous or ill-defined problems. It refers to the ‘thinking-in-action’ behind design – the process of looking at a problem from as many different perspectives as possible and experimenting with different solutions as part of that process. Design thinking is collaborative, inventive, experimental, personal and integrative.

As graphic designers and visual communicators we can obviously use the notion of design thinking to open our minds to various possibilities when solving visual problems, but we can also use it to extend our problem-

solving potential to improve our circumstances as humans. If we can develop an attitude of design thinking, then we can use it to great effect in a number of different ways that will hopefully have some sort of a positive impact on our world.

This might be starting to sound a bit pretentious, but I firmly believe that if we are lucky enough to be able to do something we love for a living, then we should use our position of privilege to try and contribute to our world in a positive way. Design thinking could be one method via which we can begin to create practical positive change.

For those of you new to this way of thinking, please consider.

For those of you already using design to create positive change, we thank you.

- M

Yarron Frauenfelder is the graphic designer and art director of his own design studio; This is Neu | www.thisisneu.com. Yarron was born on the Sunshine Coast and began working for

himself in 2008. Since then he has built up a wide-range of clients, including nightclubs, record labels, the mining industry, city council projects, professional organisations and

boutique small business. Yarron completed studies at both QUT and Shillington Design College – where he has since guest lectured. Yarron is currently working and travelling through

Europe, however he recently took part in the Terrible Twos Brisbane event and will be part of ‘SHOOT, an art tribute to all things Photography’ at the Antonia Kelly gallery, Kangaroo Point on 5th October 2012. As a child, Yarron was fascinated with posters, comics, animation and

video games – which led him to his career in Graphic Design.

yarron frauenfelder

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DESIGNER PROFILE

What was your first design job?My first design job was working

for a beverage company in-house, creating point-of-sale advertising and marketing documents. It was

a fairly typical affair, but it did help me build industry experience

straight out of university. After a brief stint I returned to study, where I gained more practical experience and a professional

looking folio to start showing clients.

What is your career highlight so far?

Deciding to work for myself was a big step that I have enjoyed immensely. It’s not always the easiest career path, but it does give you more freedom over the

work, clients and hours you keep. It’s more than being a designer, it includes marketing, finance, workflows and organising, but

when it comes down to the work it’s nice to look back and see what

you have achieved.

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Who or what inspires you?My inspiration comes from art, nature, music, blogs and film.

More recently, travelling to Berlin has stimulated the creative

mind. During ‘Berlin Art Week’ I managed to attend museum and art exhibitions frequently. Even

walking down the art filled streets can fill the camera roll in moments.

What is your dream job?I am fortunate enough to feel like I may have already obtained that one. I have plans to advance the business, build new partnerships

with clients and keep evolving my design work; but keeping creative and building a business seems like

the perfect dream job.

Do you have any advice for juniors?Experiment and play with different

styles and approaches to your work. Keeping a collection of personal projects will show

initiative and passion for design, it will freshen your mind and allow

you to explore concepts/ideas that you may not get to work on with client work. Also, producing good work for clients is the best way to

get them talking positively to other potential employees. You never

know who is looking at your next piece of work - so make sure it hits

the mark. Realise what path you should be on.

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DESIGNER PROFILE

a selection of yarron’s designs

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DESIGNER PROFILE

SCREEN or PRINT

PEN or MOUSE

TEA or COFFEE

SUMMER or WINTER

EARLY BIRD or NIGHT OWL

SERIF or SANS-SERIF

THE MEDIUM or THE MESSAGE

GRID or NO GRID

NEVILLE BRODY or MILTON GLASER

UNI or INDUSTRY EXPERIENCE

WORK TO LIVE or LIVE TO WORK

TUMBLR or PINTEREST

we asked yarron...

thisisneu.tumblr.com

(& Tablet)

(blurred)

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POSTER

This piece of work was created in response to the current Incstamp

“Designate” Exhibition design brief, which proposed that designers can influence public attitudes towards social, political and environmental

issues through their work.

When choosing my response to this brief, I considered a number

of issues that I felt I could comment on via design. One of the

significant themes that emerged was that, just as design trends come and go, public awareness

of various social causes can also fluctuate. Considering this, it was

important for me to choose a cause that was somewhat enduring – one with a simple message that could last far beyond the latest

wave of popularity. After stripping back the myriad of details relating

to the protection of our natural environment, the result was a

simple message: Respect.

The poster utilizes my ever-favored design element of

typography (surprised?). A classic and customized Bodoni-inspired

typeface, composed in classic grid formation, communicates a classic message. Such a simplistic design

allows the photographic image that fills the negative space to show

through – presenting the beauty of the natural environment.

- M

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ILLUSTRATION

I am a big fan of zombies and the whole undead scenario. Almost every week one of my friends or some random person I have just met will say to me, “it would be so cool if there were zombies, I’d run around killing them all day

=3.” I don’t psychologically agree with these desires, I don’t think I

could severely maim someone just because they are undead, they are

still people with dreams and family you know? Though my fascination

and defence of the undeads’ humanity probably has a lot to do with the fact that my parents run

a funeral home, I still enjoy a good zombie film or game. The case is so here, I have been a faithful player of DotA (Defence of the Ancients) for many years now. So you can

imagine my excitement when DotA 2 was released this year, and this piece is a combination of those

two loves. I give you the undead butcher, Pudge from DotA 2.

- J *

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DIGITAL ART

This piece was created for the express purpose of designing something visually appealing.

The design originally began based on the concept of a kaleidoscope,

but the piece quickly extended beyond that. The design was

cropped, reconfigured and altered until it was no longer a clear kaleidoscope but was visually

appealing. Combining black and white elements with the coloured image elements was a last minute

decision, in order to add more appeal. I was extremely satisfied with how the design turned out,

especially the balance between the various elements, as well as the focal points present in the piece.

Those who can find enjoyment in designs that exist purely for visual appreciation, this piece is for you.

- B.

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martin schluterMartin is a recent design graduate from the Queensland College of Art, graduating with a Bachelor of Deign with a major in Communication Design. With a passion for branding and

typography, Martin enjoys using his skills as a designer to create unique and sometimes quirky resolutions for clients. He enjoys travelling, recently returning from Europe where he shamelessly cried seeing his first Paul Cézanne painting up close and personal. A fine artist

at heart and go-getter in spirit, he loves creating objects that people can enjoy and share. His dislikes include Helvetica, horrible kerning and writing biographies. He finds it awkward.

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GUEST DESIGNER

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DEERHOUSEPICTURES.COM

JOHN SMITHDirector

madebybreathe.com

shiven@madebybreathe.com

0423 456 789

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GUEST DESIGNER

we asked martin...SCREEN or PRINT

PEN or MOUSE

TEA or COFFEE

EARLY BIRD or NIGHT OWL

SERIF or SANS-SERIF

TUMBLR or PINTEREST

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IncStamp will be presenting its fifth exhibition ‘Designate’ on

Friday 28th of September. Twenty-two emerging artists from Brisbane have contributed to the show; each one responding to an issue or topic that they’re passionate about from

asylum seekers to endangered animals. Entry is free, doors open at 6pm. Come along and support

local artists over a drink and some great conversation starters!

Below is a sneak peek at some of the amazing work included

in the exhibition.

1ST PRIZEA 4-page Guest Designer Feature in Flux

Webzine and your design used on the cover of Flux Webzine!

2ND & 3RD PRIZEA 4-page Guest Designer Feature

in Flux Webzine!

WIN A FEATURE IN FLUX WEBZINE

ENTER NOWwww.fluxcollective.com/contest

competition closes 31 September 2012terms and conditions apply

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next issue...12 OCTOBER 2012