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FM & MM Course Catalogue

I YEAR Course code: EAM101 Course title: PRINCIPLES OF ECONOMICS Level: I cycle Year: I Semester: I ECTS credits: 5

Status: Core Number of hours per week: 3 + 2 Total number of hours: 75 1. AIM OF THE COURSE Interpretation of basic concepts and instruments of economic analysis,

p r i n c i p l e s of microeconomics, principles of macroeconomics in a closed economy, principles of open economy macroeconomics, and economic growth.

1.1. Basic thematic units 1. Economics as a science: Its basic concepts, principles and tools of analysis 2. Introduction to demand, consumer behaviour, and supply 3. The firm and entrepreneurship 4. The market and market structures 5. Costs in the short and long run 6. Factor markets 7. Market imperfections and the economic role of government 8. National income accounting and the circular flow of production and income 9. Output and aggregate demand in the model with fixed prices 10. Money and banking 11. Monetary and fiscal policy and the IS-LM model (closed economy) 12. Aggregate demand and aggregate supply in the model with flexible prices 13. Inflation, expectations, unemployment, and economic growth 14.Open economy macroeconomics – International trade, international payments, exchange rate policy and the IS-LM-BP model

1.2. Learning outcomes Upon completion of this course students will be able to understand and implement basic concepts and principles of economic analysis, develop the skills to assess economic issues that would affect their lives as employees, consumers and citizens, develop the competence to contribute to discussions on current economic issues and decisions that should be made to shape and strengthen national, regional and international institutions, and develop the ability to analyse economic decisions of economic policy makers and enterpreneurs. 2. TEACHING METHODS

Activity description (%) 2.1. Pedagogical technologies 1. Lecturing

2. Discussions 1. 80% 2. 20%

Weights (%) 2.2. Assessment methods 1. Mid-term exam

2. Quiz 3. Oral exam

1. November/December 2x40% 2. 2 x 10% 3. For grades higher than 6

3. TEXTBOOK Core reading: 1.Fikret Čaušević, Principles of Economics - Volume I: Principles of Microeconomics; Volume II: Principles of Macroeconomics, School of Economics and Business, University of Sarajevo, 2015. Further reading:

2.David Begg, Stanley Fischer, Rudiger Dornubusch, Economics, 9h Edition, McGraw-Hill, 2010.

Course code: EAM102 Course title: BUSINESS ECONOMICS Level: I cycle Year: I Semester: I ECTS credits: 5 Status: Core Number of hours per week: 3 + 2 Total number of hours: 75 1. AIM OF THE COURSE Business economics is a field of economics that studies how individual firm

operate in contemporary business environment (with furthermore, it aims to explore the influence of different factors on business performance measures such as efficiency, effectiveness and profitability). The purpose of this subject is to give students a thorough understanding of main economic categories that apply to business process, and to develop the economic mind-set necessary to make business decisions based on optimal choice between investments and outcomes.

1.1. Basic thematic units 1. Business economics as a science 2. Economic system of the firm and business system 3. Principles of business economics and factors-potentials 4. Theoretic aspects of production; production and costs 5. Appropriation of funds and circulation of value in production 6. Firm assets, human resources, (company resources, personnel, sources)

the economics of resources 7. Costs, cost classification and modern approach 8. Costs in the function of establishing and using the capacities 9. Cost behaviour, production areas and capacity using 10. Break-even-point 11. Cost calculation methods 12. Production performance, profit and loss, operational risk 13. Economic principles

1.2. Learning outcomes To understand the process and principles of a business To understand the process of appropriation of assets To identify costs and determine the unit cost using different methods of

cost calculation To measure business performances.

2. TEACHING METHODS Activity description (%)

2.1. Pedagogical technologies 1. Lecturing 2. Discussions 3. Student presentations 4. Case study

1. 60% 2. 20% 3. 10% 4. 10%

Weights (%) 2.2. Assessment methods 1. Mid-term exam (8th week)

2. Final exam (16th week) 3. Active participation in tutorials (quizzes, case studies etc.) 4. Assignment

1. 40% 2. 40% 3. 10% 4. 10%

3. TEXTBOOK Business Economics - Theory and Application/Neil Harris, Butterworth- Heinemann, Oxford, 2001.

Course code: EAM103 Course title: MATHEMATICS FOR ECONOMISTS Level: I cycle Year: I Semester: I ECTS credits: 6 Status: Core Number of hours per week: 6 Total number of hours: 90 1. AIM OF THE COURSE The aim of the course is to introduce mathematical concepts necessary for

understanding basic microeconomic and macroeconomic models. The course should help students to improve their analytic skills and to acquire certain systematism when identifying problems and seeking for solutions.

1.1. Basic thematic units 1. Matrices and operations with matrices. Determinant of a matrix. Inverse matrix. Matrix equations.

2. Linear dependence an independence of n-dimensional vectors. The rank of a matrix.

3. Systems of linear equations. Equilibrium as a solution of systems of equations. Homogeneous and nonhomogeneous systems of equations.

4. Methods for solving systems of equations. 5. The concept of function of one real variable. Features of a function:

monotonicity, continuity, inverse function. Elementary functions. 6. The concept of a derivative and dynamic analysis. Local extremes of the

function of one real variable. Elasticity coefficient. 7. Asymptotes and a graph of a function of a single real variable. Convexity

and concavity. Relation with indifference curve. 8. Differential calculus of functions of two and more variables. The concept of

partial derivative and its application in economics. Dynamic analysis of the process with two variables (for example, production).

9. Local extremes of a function of two and three real variables. Extremes of function of two variables subject to a constraint and applications. (e.g. Cobb-Douglas's production function).

10.Indefinite integral. Basic integration methods. 11.Definite integral. Relation between definite and indefinite integrals.

Application on processes in continuous time. 12.The concept of differential equation. Dynamics of economic processes and

definition of the appropriate equation for the presupposed dynamics. Examples of models of economic growth.

13.Basic types of differential equations of the first order. 1.2. Learning outcomes Knowledge: students will gain knowledge in basics of linear algebra, differential

and integral calculus that are necessary for applications in economics, as well as for understanding various economic models. Skills: students will improve their analytical and thinking skills

2. TEACHING METHODS

Activity description (%)

2.1. Pedagogical technologies 1. Lecturing 2. Tutorials 3. Discussions

1. 60% 2. 30% 3. 10%

Weights (%)

2.2. Assessment methods 1. Mid-term exam 2. Final exam 3. In-class quizzes

1. 45% 2. 45% 3. 10%

3. TEXTBOOK Fundamental Methods of Mathematical Economics/Alpha C. Chiang, Kevin Wainwright, McGraw Hill, 4th edition, 2005.

Course code: EAM104 Course title: BUSINESS INFORMATICS Level: I cycle Year: I Semester: I ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours:75 1. AIM OF THE COURSE Understanding the fundamentals of information technology and its role in

business. 1.1. Basic thematic units 1. Introduction to IT and IS

2. Systems theory, systems approach, I-P-O model 3. Types of information systems 4. Computer configurations, computer hardware 5. System software 6. Application software 7. Data organization and introduction to databases 8. Text processing and presentation software (Word, PP) 9. Spreadsheet tools (Excel) 10. Desktop DBMS (Access) 11. Application software for modern business 12. Communication technology and computer networks 13. Information systems in modern business 14. Introduction to IS design and development 15. IT issues

1.2. Learning outcomes After passing the exam, students will master the following set of knowledge and skills:

a) Knowledge: Basic aspects of theory of systems and systemic approach, features of modern computer configurations and operating systems; application software in business computing; computer networks; business information system development.

b) Skills: Working with modern desktop and server operating systems, using Office applications in modern business: text processing, spreadsheets, making presentations, desktop databases, creating web sites; using communication and network software.


2.1. Pedagogical technologies 1. Lecturing 2. Presentations 3. Guest lecturer 4. Lab sessions - Tutorials

1. 40% 2. 10% 3. 10% 4. 40%

Weights (%) 2.2. Assessment methods 1. Midterm exam

2. Active participation in tutorials 3. Presentation 4. Final exam

1. 20% 2. 25% 3. 10% 4. 45%

3. TEXTBOOKS 1. Rainer, R.K., Cegielski, C.G., Introduction to Information Systems: Enabling and Transforming Business, 3rd Edition, International Student Version, Wiley, 2010

2. Turban, E, Volonino, L., Information Technology for Management: Transforming Organizations in the Digital Economy, International Student Version, 7th Edition, 2010

Course code: EAM105 Course title: BUSINESS LAW Level: I cycle Year: I Semester: I ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE Studying the basics of business law includes knowledge of: basic law of

obligations, company law, bankruptcy law, contracts, securities and competition law. The aim of studying of this subject is to introduce future economists with basic principles of law which they will encounter in their future work. This is a consequence of the fact that, no matter of sector in which they will work, economists encounters a number of legal institutes and instruments. This is a reason why this discipline that we call business law has become unavoidable in education of economists

1.1. Basic thematic units 1. Basic terms about state and law 2. Law of obligations 3. Company law 4. Bankruptcy and liquidation 5. Sale contracts 6. Contract of Agency 7. Service contracts 8. Other contracts of (construction, licence, insurance contract) 9. Securities 10. Competition law

1.2. Learning outcomes Knowledge (acquiring basic knowledge of law of obligations, company, bankruptcy, contract, securities and competition law)

Thinking skills (ability to identify the applicable sources of law and solve practical case study problems in the field of business law)

IT skills (ability to prepare and deliver a presentation using adequate computer programmes)

Communication skills (ability to work individually and in a team in solving business law case studies, ability to develop a professional presentation and deliver it within a group, ability to communicate effectively and express their opinion clearly)


2.1. Pedagogical technologies 1. Lecturing 2. Discussions 3. Case studies 4. Guest lecturers

1. 40% 2. 20% 3. 35% 4. 5%

Weights (%) 2.2. Assessment methods 1. Case study/written assignment

2. Team work, Activity, Presentation, Quiz 3. Mid-term exam 4. Final exam

1. 20% 2. 10% 3. 40% 4. 30%

3. TEXTBOOK Applied Business Law/Trivun, V., Silajdžić S., Mahmutćehajić F., Mrgud M., School of Economics and Business Sarajevo, 2009

Course code: EAM195/1 BUS195/1

Course title: ENGLISH LANGUAGE - ELEMENTARY

Level: I cycle Year: I Semester: I ECTS credits: 2

Status: Core Number of hours per week: Total number of hours:

1. AIM OF THE COURSE

Students are supposed to master the basic terms and structures used in business English

1.1. Basic thematic units

1. Introduce yourself 2. Routines 3. Telephoning 4. Places 5. Food 6. Products 7. Companies 8. How It All Started 9. People (personalities) 10. Future

1.2. Learning outcomes Students will be able to communicate in English in basic situations 2. TEACHING METHODS

Activity description (%) 2.1. Pedagogical technologies

1. in class 2. DL

1. 30 % 2. 70 %

Weights (%)

2.2. Assessment methods 1. in-class participation 2. mini-quizzes(in-class) 3. online activities 4. final test

1. 10 % 2. 20 % 3. 20% 4. 50%

3.TEXTBOOK 1. Market Leader Elementary 2. Powerbase 3. Business Venture 1 & 2

Course code: EAM106 Course title: MACROECONOMICS Level: I cycle Year: I Semester: II ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The aim of the course is to get students acquainted with the way of functioning

of national economy, the instruments that economic policymakers have at their disposal when making economic decisions, as well as the effects of economic relations with the rest of the world.

1.1. Basic thematic units 1. Basics of macroeconomics – terms and aims - System of national accounting - Instruments of macroeconomic policy

2. Macroeconomic analysis - Macroeconomics of short-run fluctuations - Macroeconomics of medium-run fluctuations - Macroeconomics of long-run fluctuations

3. Open economy macroeconomics - Trade and specialization - Balance of payments and exchange rate - Architecture of the world trade and financial system - Economic competition and economic growth

4. Advanced macroeconomics 5. Macroeconomics of the European Union

1.2. Learning outcomes Students master basic macroeconomic terms, differentiate determinants of national economy functioning in short, medium and long run and understand principles of international presence of national economies on the world economic scene.


2.1. Pedagogical technologies 1. Lecturing 2. Guest lecturers

1. 80% 2. 20%


2. Final exam 1. Test 1 = 50% 2. Test 2 = 50%

3. TEXTBOOK Economics, Samuelson, P.A. and Nordhaus, W.D. New York: McGraw-Hill, Inc 2009, 19th edition

Course code: EAM107 Course title: MICROECONOMICS Level: I cycle Year: I Semester: II ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE Introducing basic goal functions and the way in which main participants of

market economy – consumers, producers and state agencies – make their decisions and implement them on the market. With clear distinction of single market conditions – perfect competition, oligopoly, monopolistic competition and monopoly – the student gets an insight in the way in which a company realizes maximum profit in different conditions of doing business. Special focus is on modern theories that explain strategic interaction of the participants, primary, different models of cooperative and uncooperative behaviour of the company on the market with limited competition. The aim is to explain both the way and the methods that are employed by the state in regulating natural monopolies, and the role of the state in realizing the measures of environmental protection through the analysis of external effects on different market structures. The aim is to get the students acquainted with types of economic efficiency and the possibility of stating them as static or dynamic efficiencies on the levels of a company, a branch or society as a whole.

1.1. Basic thematic units 1. Theories of consumer choice and their practical use 2. Theory of production – production function 3. Optimization of expenses in short terms and long terms 4. Profit maximization on the market of perfect competition and practical use of

competitive model 5. Monopoly – profit maximization and price discrimination 6. Oligopoly – classic models and game theory 7. Monopolistic competition 8. Production factor market 9. External effects – market conditions analysis 10. State regulation of natural monopoly 11. Asymmetric information 12. Economic efficiency – types and analysis according to market structures

1.2. Learning outcomes After completing the lectures, students will be able to: - show deeper understanding of the relation between basic

microeconomic principles and business result of the company; - employ economic tools and techniques in analysis of market

structures; - understand state regulation and its impact on a company's business;


2.1. Pedagogical technologies 1. Lecturing 2. Discussions 3. Written assignment and presentations 4. Guest lecturers

1. 60% 2. 15% 3. 15% 4. 10%


2. Final exam 3. Written Assignments/Problem Sets 4.Quizzes

1. 40% 2. 40% 3. 15% 4. 5% 3. TEXTBOOK Microeconomics: Global edition, Michael Parkin, 9th edition, Pearson

Education, 2010.

Course code: EAM108 Course title: STATISTICS IN ECONOMICS AND MANAGEMENT Level: I cycle Year: I Semester: II ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE Mastering basic statistical methods and models and their use in economics

and management. 1.1. Basic thematic units 1. Statistics and statistical research

2. Program support for statistical data and model analysis 3. Empirical frequency distribution analysis 4. Measures of central tendency and dispersion 5. Measures of shape and concentration for frequency distribution 6. Regression and correlation analysis (simple linear regression, simple

curvilinear regression, multiple regressions, measures of model representation, least square method, ANOVA).

7. Indices and evolution measuring (absolute and relative changes, individual indices, aggregated indices)

8. Time series (moving average method, trend models, additive and multiplicative methods)

9. Probability and theoretic distributions of probability (definitions and probability types, continuous and discrete probability distributions)

10. Basic sampling methods 11. Defining confidence interval (arithmetic mean, variance and proportion) 12. Hypotheses testing (arithmetic mean, variance, proportion, regression

model parameters) 1.2. Learning outcomes Knowledge: Upon passing the exam, the students will be able to employ

statistical methods for data analysis, and to present and interpret results they had gained by using statistical methods and models through appropriate reports so that decision makers choose the best strategies on the basis of those reports. By employing probability theory and inferential statics, students will be able to include stochastic component which is always present in economic phenomena and processes in the analysis of the problem and to valuate population parameters on the basis of sampling marks. Skills: Students will improve analytical skills


2.1. Pedagogical technologies 1. Lecturing 2. Case studies with the use of statistical software 3. Presentations 4. Discussions 5. Guest lecturers

1. 60% 2. 20% 3. 10% 4. 5% 5. 5%

Weights (%) 2.2. Assessment methods 1. On line quizzes

2. Test I 3. Test II 4. Final exam

1. 10% 2. 20% 3. 20% 4. 50%

3. TEXTBOOK Statistics in economics and management, Resić Emina, Delalić Adela, Merima Balavac, Ademir Abdić, School of Economics and Business Sarajevo, 2010

Course code: EAM109 Course title: PRINCIPLES OF MANAGEMENT Level: I cycle Year: I Semester: II ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE Understanding management as a complete business process

Understanding the scope of basic managerial functions Mastering basic principles of management and creating the foundations for

deeper studying of specific managerial functions depending on the affinity of the students

1.1. Basic thematic units 1. Introduction to Management 2. Management theory development 3. Organization environment 4. Creating vision and mission of the organization 5. Strategic management and planning 6. Decision making 7. Organizing – structuring the organization 8. Human resource management – HRM 9. Motivation 10. Leadership 11. Communication 12. Control

1.2. Learning outcomes 1. Understanding the management as a complete business process and solving simple managerial problems

2. Ability to understand and manage basic organizational systems 3. Active knowledge of basic managerial concepts that can be applied in

every organization 2. TEACHING METHODS


2. Presentations 3. Guest lecturers 4. Tutorials

1. 40% 2. 10% 3. 10% 4. 40%


2. Coursework (group) 3. Coursework (individual) 4. Final exam

1. 25% 2. 20% 3. 5% 4. 50%

3. TEXTBOOK Principles of management, Kreitner, Robert, 11th ed. International student ed. – Boston (etc.): South Western, 2009.

Course code: EAM110 Course title: MARKETING Level: I cycle Year: I Semester: II ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75

1. AIM OF THE COURSE Specific course objectives are: 1) acquaint students with role and function of marketing in company, 2) indicate ignificance of marketing opportunities identification for company through comprehension of environmental influences, consumer behavior, market importance analysis and company’s market share, 3) acquaint students with strategic decisions in segmentation, target markets selections and positioning, 4) acquaint students with marketing mix elements – product, price, distribution and promotion and strengthen their capability to understand and examine specific situations in which marketing decisions are carried out and finally, 5) through study case analysis enable them to develop, present, discuss and defend their opinion and suggestions about marketing activities as well as to question and in constructive way criticize their peers proposals.

1.1. Basic thematic units 1. Marketing – Creating value and satisfaction for consumer. 2. Strategic planning and marketing process. 3. Marketing environment. 4. Marketing research and information systems. 5. Consumer and business clients purchasing behavior. 6. Market segmentation, target market selection and positioning. 7. Production management and new products development. 8. Price formulation and strategy. 9. Marketing channels and management of distribution chain. 10. Management of integrated marketing communication. 11. Creation of competitive advantages. 12. Global marketing. 13. Marketing ethics and corporate social responsibility 14. Customer relationship management

1.2. Learning outcomes Upon completing the course the students should be able to understand basic concepts of marketing and its role within modern business environment and to develop and implement marketing programs.

2. TEACHING METHODS Activities description (%)

2.1. Pedagogical technologies

1. Ex cathedra 2. Course discussions 3. Presentations 4. Study case analysis 5. Group work

1. 40% 2. 10% 3. 15% 4. 20% 5. 15%

Weights (%)

2.2. Assessment methods 1. Mid-term test 2. Final test 3. Quiz 4. Activity level – tutorials 5. Group work - lectures

1. 35% 2. 35% 3. 10% 4. 12% 5. 8%

3. TEXTBOOK Basic literature: Blythe, J., Essentials of Marketing, 3rd edition, Prentice Hall, 2005 Lamb, C.W., Hair, J.F., McDaniel, C., MKTG 4, 4th edition, SouthWestern College Pub, 2010 Additional literature: Kotler, P., Armstrong, G., Principles of Marketing, Pearson Prentice Hall, 2012.

Course code: EiM-111; BUS -111

Course title: ACCOUNTING

Level: I cycle Year: I Semester: II ECTS credits: 5

Status: Core Number of hours per week: 5 Total number of hours: 75


The objective of the “Accounting” course “is fro students to acquire knowledge about the main financial statements, that is, financial reporting, in context of International Accounting Standards (IAS). This aim is of crucial importance for vast majority of students in the world, who are engaged in studying business operations of a company. Our approach has the following main objectives, to: 1. Provide global perspective, relevance and authoritativeness of use of the IAS. 2. To provide the students with basic, but, complete introductory information from the accounting field in a written form, with the emphasis on the role of the accounting data in the decision making processes. 3. Emphasise both, theoretical and practical content, which reflects real situations. 4. Provide pedagogical approach with strong emphasis on self-learning method application, through the framework of the topic units integrated in the text of the textbooks as per objectives, through the material for practice exercise. 5. To develop extensive and flexible materials for exercising and resolving tasks.


1. Framework of Accounting 2. Subject of accounting coverage 3. Accounting principles and standards, as a framework of real financial reporting 4. Content of main financial statements (balance sheet and income statement). 5. Characteristics, content and phases of accounting process 6. Accounting coverage of typical events of accounting process:

• Accounting of non-current assets • Accounting coverage of current assets • Accounting coverage of equity • Accounting coverage of liabilities and

7. Cost Accounting 8. Accounting coverage of revenues, expenses and determining operating results

1.2.Learning outcomes After passing accounting course, students will be able to : 1. Describe many characteristics that should provide global perspective, relevance and authoritativeness of use of IAS . 2. Demonstrate foundations of accounting and compiling of main financial statements, and their application in real business environment in accordance with IAS and effective regulation. 3. Become intelligent users of accounting information in making business decisions, as internal users, but also of management.

2. TEACHING METHODS


2.1. Pedagogical technologies 1. Lectures 2. Discussions 3. vVsiting lecturers

1. 80% 2. 10% 3. 10%

Weights (%)

2.2. Assessment methods 1. First partial exam 2. Second partial exam 3. Final exam 4. Quizz 5. Presentation

1. 20 % 2. 20 % 3. 50 % 4. 5 % 5. 5 %

3. TEXTBOOK 1. Jadranka Kapic, Ph.D.: Accounting II Revised and Updated edition, Economics Faculty, Sarajevo, 2011. 2. Sidney J. Gray,Belverd E.Needles ,Jr.:Financial Accounting A global approach, Houghton Mifflin Company, Boston ,New York,1999.

II YEAR Course code: MAN201 Course title: FINANCIAL ACCOUNTING Level: I cycle Year: II Semester: III ECTS credits: 6 Status: Core Number of hours per week: 6 Total number of hours: 90 1. AIM OF THE COURSE The aim of Financial Accounting course is to provide the students with detailed

understanding of the implementation of the Accounting Principles Conduct and accounting standards in order to make them competent to use charts of accounts with the relevant legislation. It is an assumption that through this course the students will acquire knowledge of records and monitoring of business changes with a possibility of financial reporting in accordance with the requirements of International Accounting Standard 1 and the relevant legislation. Financial Accounting should provide adequate levels of gaining knowledge for managing financial operations based on accurate set of accounting information as a result of proper application of International Accounting Standards and International Financial Reporting Standards and the existing regulations.

1.1. Basic thematic units 1. Introduction to financial accounting 2. Accounting Principles Conduct and accounting standards 3. The chart of accounts for business companies 4. Accounting for initial capital and subscribed capital unpaid 5. Accounting for fixed assets 6. Accounting for inventories 7. Accounting for trading enterprises 8. Cash, short-term receivables and investments 9. Accounting of costs 10. Accounting for capital and reserves 11. Liabilities 12. Revenues and expenses 13. Profit and loss 14. Internal accounting and off balance accounts 15. Preparation and making financial reports and related information and their

1.2. Learning outcomes Upon passing the Financial Accounting exam, the students will be able to: 1. Describe and valuate the application of key concepts from the field of financial

accounting 2. Use the knowledge and skills necessary for record keeping of business

events in accounting 3. Use the knowledge and skills for the requirements of preparation and

presentation of financial reports 2. TEACHING METHODS


2. Discussions 3. Guest lecturers

1. 80% 2. 10% 3. 10%

Weights (%) 2.2. Assessment methods 1. Mid-term exam 1

2. Mid-term exam 2 3. Final exam 4. Quiz 5. Presentation

1. 20% 2. 20% ( 3. 50% 4. 5% 5. 5%

3. TEXTBOOK 1. FINANCIAL ACCOUNTING, Professor Mehmed Jahic, Ph.D. , Second Revised and Updated Edition, Sarajevo 2009, Printing: “Printing House Fojnica” Fojnica with mandatory compliance with IFRS (International Financial Reporting Standard), IAS (International Accounting Standards) and local legislation.

Course code: ECO201 Course title: INTERNATIONAL ECONOMICS Level: I cycle Year: II Semester: III ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The aim of the course is to get the students acquainted with basic terms,

theoretical concepts and policies within the area of international trade and finance, and to explain the importance of mastering the above mentioned in the times of growing economic interdependences of the countries and vivid dynamics of the world economic trends. Adopting basic knowledge in modern international economics is a prerequisite for seeing the wider picture and understanding the processes, phenomena and mechanisms that are integral parts of international economic environment and that affect positions of countries in the world economy.

1.1. Basic thematic units 1. Theory of international trade 2. Foreign trade policy 3. Theory and practice of economic integration 4. Multilateral trading system 5. Theory and policy of Balance of Payments 6. Terms, determination and systems of exchange rates 7. Financial markets 8. Foreign direct investment and TNC 9. International monetary system 10. The role of international financial institutions 11. Contemporary processes in global economy 12. Economic relations of BiH with foreign countries

1.2. Learning outcomes The students will be able to: - Perceive, explain and compare different motives and ways of including countries

in international economic relations bringing them into relation with appropriate theoretical concepts;

- Analyze and explain causes, legalities and determinants of modern economic processes and flows;

- Perceive the roles of different subjects of the global economy – their activities and mutual relations and influences, etc.


2.1. Pedagogical technologies 1. Lecturing 2. Students’ presentations 3. Guest lecturers 4. Tutorials

1. 40% 2. 30% 3. 10% 4. 20%


2. Written assignment 3. Presentation 4. Final exam 5. Other activities, in-class and on-line

1. 30% 2. 20% 3. 15% 4. 30% 5. 5%

3. TEXTBOOK International Economics: Theory and Policy / Paul Krugman & Maurice Obstfeld, Addison-Wesley, Pearson Higher Education (8. or 9. eds), 7. eds 2005

Course code: ECO202 Course title: QUANTITATIVE METHODS IN ECONOMICS & MANAGEMENT Level: I cycle Year: II Semester: III ECTS credits: 6 Status: Core Number of hours per week: 6 Total number of hours: 90 1. AIM OF THE COURSE Mastering quantitative modelling and programming of measurable economic

phenomena and processes 1.1. Basic thematic units 1. Place and role of quantitative models and methods in economics and

management 2. Basic econometric functions

Introduction to basic econometric functions Econometric functions of: demand, income, cost, profit, supply, and the

equilibrium Production function Econometric evaluation and function analysis with the use of

appropriate software 3. Project Management

Structure analysis Time analysis Cost analysis

4. Linear programming Primary models of Linear programming Dual models of Linear programming Problem of „transportation“ and “assignment”

5. Input-Output analysis Input-Output table Complex economic system structure analysis

1.2. Learning outcomes Knowledge: Upon passing the exam the students will master the chosen groups of quantitative methods and their application in economics and management. They will also master econometric evaluation and analysis of the most important econometric functions, the use of network planning techniques in project realization, optimization of economic problems using the linear programming models and applying the input-output analysis method in complex economic system research. Skills: Students will be able to define a consistent research plan and conduct a simple quantitative research on specific issue

2. TEACHING METHODS Activity description

2.1. Pedagogical technologies 1. Lecturing 2. Case studies with the use of computer programs 3. Presentations 4. Discussions

1. 65% 2. 20% 3. 10% 4. 5%

Weights (%) 2.2. Assessment methods 1. Quizzes

2. Test 1 3. Test 2 4. Final exam

1. 10% 2. 20% 3. 20% 4. 50%

3. TEXTBOOK Quantitative Analysis for Management/Barry Render, Ralph M. Stair Jr., Michael E.Hanna, International Edition, Prentice Hall, Software CD included, 2003

Course code: ECO 206 Course title: MONETARY AND PUBLIC FINANCE

Level: I cycle Year: II Semester: III ECTS credits: 5



Introduce students to the basic principles of Monetary and Public finance, as well as Monetary and Fiscal policy management as the two pillars of macroeconomic policy of a country. Understand the role and scope of monetary and fiscal policies in historical and contemporary conditions.


I part (Monetary finance)

• The role of the central bank in monetary management • policy • Multiplication of deposits and credit expansion • Monetary aggregates • Monetary policy management after the establishment • of EMU • Monetary system of B&H

II part (Public finance)

• Fiscal policy • Public expenditure • Public revenues • Budgetary policy • Public debt policy • Public finance in B&H

1.2. Learning outcomes Students aquire comperhension of the volution of the economic thought with a special emphasis on monetary and fiscal policies, and critically evaluates their application in a contemporary environment of developed economies and economies in transition.

2. TEACHING METHODS


2.1. Pedagogical technologies 1. Lecture 2. Additional Lecture 3. Discussion 4. Guest Lecture

60% 20% 10% 10%

Weights (%)

2.2. Assessment methods 1. Test I – Monetary Finance 2. Test II – Public finance

50 % 50 %

3. TEXTBOOK 1. W. A. McEeachern, Macroeconomics 2, Students edition, 2010-2011 2. Mishkin, S. Frederick, The Economic of Money, Banking and Financial

Markets, 7th edition, The Addison-Wesley series in economics 2004, ISBN 0-321-12235-6

3. Hyman D.,Public Finance: A Contemporary Application of Theory to Policy, 10th International Edition, South –Western Cengage Learning 2010,2011;

Code: MAN204 Course title: CORPORATE FINANCE


Status: Core Number of hours per week:4 Total number of hours: 60

1. AIM OF THE COURSE The aim of subject is introducing students with fundamental instruments (techniques) of corporate finance and presentation of financial function as the profitable activity of any company.


1. Active Approach to Finance 2. Time Value of Money 3. Financial Function 4. Instruments of Money Market 5. Instruments of the Capital Market 6. Risk and Uncertainty 7. Financial Planning 8. Investments 9. Financial Analysis 10. Source of Financing 11. Rules of Financing 12. Making Financial Decisions

1.2. Learning outcomes After this course students will: 1. Be in positions to use contemporary financial instruments and techniques in

the company, 2. Accept active approach to financial management 3. Understand and treated financial functions of the firm as a profitable unit

2. TEACHING METHODS

Activity description (%) 2.1.Pedagogical technologies 1. ex cathedra

2. discussions 3. presentations 4. guest lecturers

1. 50% 2. 10% 3. 30 % 4. 10 %

Weights (%)

2.2. Assessment methods 1. Quizzes 2. Team work 3. Midterm test 4. Final exam

1. 5 % 2. 20 % 3. 25 % 4. 50 %

4. TEXTBOOK Basic literature: 1. Troy, A. A. (2006). Corporate finance demystified. Chicago: McGraw-Hill

Companies, Inc. 2. Ross, S. A., Westerfield, R. W. and Jaffe, J. (2010). Corporate finance. IX

edition. New York: McGraw-Hill Companies, Inc. Extended literature: 1. Brealey, R. A., Myers, S. C. and Marcus, A. J. (2003). Fundamentals of

Corporate Finance. VII izdanje. New York: McGraw-Hill Companies, Inc.

Course code: EAM 295/1 BUS 295/1

Course title: ENGLISH LANGUAGE


Status: Core Number of hours per week: Total number of hours:


Students should master vocabulary and structures needed for the konwledge of English at the intermediate level


1. International manager 2. Business plans and arrangements 3. Corporate culture 4. The stock market 5. Brands 6. Business and environment 7. Corporate performance 8. International trade 9. Corporate alliances 10. Business media

1.2. Learning outcomes Students will be able to use and understand the main points of clear standard input on familiar matters regularly encountered in work, experiences and events, dreams, hopes & ambitions and briefly give reasons and explanations for opinions and plans.

2. TEACHING METHODS


1. in class 2. DL

1. 30 % 2. 70 %

Weights (%)


1. 10 % 2. 20 % 3. 20% 4. 50%

3.TEXTBOOK 1. Market Leader Intermediate 2. Intelligent Learning 3. New Insights into Business 4. Business English Grammar

Course code: MAN205 Course title: INDUSTRIAL SOCIOLOGY Level: I cycle Year: II Semester: III ECTS credits: 3 Status: Elective Number of hours per week: 3 Total number of hours: 45 1. AIM OF THE COURSE Get students acquainted with changes caused by industry development and

basic terms and theories of industrial sociology. 1.2. Basic thematic units 1. Introduction to industrial sociology

2. Society – term, types and importance of work. 3. Typology of global societies – Basic features of industrial and post-

industrial society 4. Social structure – Interactive relations of economic and superstructure of

society 5. Social groups 6. Social stratification and class differentiation in modern society 7. The role and significance of human potential in industrial organization 8. Formal and informal organizations 9. Management: humanization of bureaucracy and different trends of

organization 10. Scientific-technological progress and society. 11. Virtual organizations as virtual teams 12. Ownership and industrial democracy


2.1. Pedagogical technologies 1. Lecturing 2. Discussions 3. Presentations

1. 60% 2. 20% 3. 20%

Weights (%) 2.2. Assessment methods 1. Attendance and activities

2. Presentations 3. Written assignments 4. Homework 5. Quizzes (2 quizzes) 4. Mid-term and final exam

1. 5% 2. 5% 3. 5% 4. 5% 5. 10% 6. 70%

3. TEXTBOOK 1. Watson, Tony J. Sociology, Work and Industry. Routledge, London, 2003. 2. Eldridge, John et al. Industrial Sociology and Economic Crisis. Pearson

Higher Education, 1991.

Course code: MAN203 Course title: DIGITAL ECONOMY Level: I cycle Year: II Semester: III ECTS credits: 3 Status: Elective Number of hours per week: 3 Total number of hours: 45 1. AIM OF THE COURSE The aim of the course is to introduce the students with principles of the so-

called Digital Economics. 1.1. Basic thematic units 1.Digital economy – new economy (network economics, Internet economics,

Web economics) 2. Running business in digital economy (new economy versus old economy) 3. Business models in digital economy 4. Virtual business, virtual companies, virtual production 5. Creating a virtual company 6. IT architectures for virtual business and network economiy 7. Network computing, network business 8. Mobile, Wireless, Pervasive computing 9. Outsourcing, SaaS, Utility computing 10. The impact of IT on the organization, work, society, life 11. Macroeconomic perspective of digital economiy 12. Market structures in digital economy 13. SME and digital economy 14. Employment and labour force 15. IT economics

1.2. Learning outcomes The students will master a set of knowledge containing different aspects of the so-called digital economy („new“ economy or I-economy) This primarily refers to new business models, virtual business, network and networked business, outsourcing, etc., as well as various macro and micro aspects and perspectives of the „new“ economy in various economic areas, such as: market structures, employment, small and medium enterprises, management aspects, etc.

2. TEACHING METHOODS Activity description (%)

2.1. Pedagogical technologies 1. Lecturing 2. Discussions 3. Case studies 4. Presentations

1. 40% 2. 20% 3. 20% 4. 20%

Weights (%) 2.2. Assessment methods 1. Midterm exam

2. Final exam 3. Term paper 4. Presentation

1. 20% 2. 40% 3. 20% 4. 20%

3. TEXTBOOK 1. Harbhajan, K., Varinder, P.S. (eds), Digital Economy: Impacts, Influences and Challenges, IDEA Group, 2005

2. Brynjolfsson, E., Kahin, B. (eds), Understanding the Digital Economy, The MIT Press, 2000

3. Turban, Volonino, Information Technology For Management, Wiley, 2010 (selected chapters)

Course code: ECO205 Course title: BUSINESS ENVIRONMENT Level: I cycle Year: II Semester: III ECTS credits: 3 Status: Elective Number of hours per week: 3 Total number of hours: 45 1. AIM OF THE COURSE Introduce students to the aspects of business environment

Explain the tie between companies, state and wider institutional environment in resolving development issues

Develop the ability of systematic perception of the business environment as the basis for decision making

1.1. Basic thematic units 1. Economy, society and business 2. Major economic systems and transition 3. Evaluation of economic performance 4. Market, state and policies 5. State and institutions 6. Anti-trust policies 7. Regulations and the role of the state in other areas (consumer protection,

product security, patents) 8. Technological environment of a company 9. Environment protection 10. Company and employees

1.2. Learning outcomes After passing the exam, the students are expected to: Show understanding of the basic concepts and types of analyses that are

relevant for business environment. Understand major influences and strengths that initiate international

business Understand environment challenges that businesses are facing Critically perceive globalization influence on the environment in which

companies operate 2. TEACHING METHODS


2. Presentations 3. Guest lecturers 4. Tutorials

1. 40% 2. 15% 3. 15% 4. 30%


2. Written assignment 3. Presentation 4. Final exam 5. Project

1. 20% 2. 20% 3. 10% 4. 40% 5. 10%

3. TEXTBOOK Business and Its Environment, 6/E, David P. Baron, Stanford University, Prentice Hall, 2009

Course code: ECO203 Course title: ECONOMIC OF DEVELOPMENT Level: I cycle Year: II Semester: III ECTS credits: 4 Status:Elective Number of hours per week: 4 Total number of hours: 60 1. AIM OF THE COURSE Basic aim of the course is advancing the students' abilities to understand

modern economic problems of developing, developed and countries in transition. The aim of the course is to make the students competent to make impartial decisions based on facts, and conclusions on policies in relation to their potential solving. The course deals with economic development in the context of problems and policies.

1.1. Basic thematic units 1. Concept of development 2. Convergence 3. Poverty 4. Inequality 5. Population 6. Migrations 7. Urbanization 8. Human capital 9. Creation of development policies 10. Development institutions 11. Development financing

1.2. Learning outcomes Self management (ability to clear up one's own values and goals) Learning skills (ability to learn both individually and in a team, to use library

and to find relevant information on economic development) Communication (ability to use appropriate language and form when writing

and speaking about development) Teamwork (ability to take over responsibility, take over initiative and

leadership in preparation of materials-projects-papers about development) Problem solving (ability to investigate, and ability to laterally analyze

development problems) IT (ability to use IT as a tool for communication and studying, ability to use

IT for accessing and managing development information) 2. TEACHING METHODS


2. Presentations 3. Guest lecturers 4. Tutorials 5. Discussions, problem solving

1. 20 2. 20 3. 20 4. 20 5. 20

Weights (%) 2.2. Assessment method 1. Mid-term exam

2. Written assignment 3. Project-problem-task 4. Presentations 5. Final exam 6. Quiz

1. 30 2. 10 3. 10 4. 10 5. 30 6. 10

3. TEXTBOOK Economic Development – Todaro, P.M. & Smith, C.S. (2011). Economic Development (11th Edition), 10th edition

Course code; MAN206 Course title: MARKETING MANAGEMENT Level: I cycle Year: II Semester: IV ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The objective of the course is to introduce students to the process of marketing

decision making in an organization and to teach them to think as marketers, as well as to understand the effects and consequences that business choices have in marketing.

1.1. Basic thematic units 1. Marketing management process 2. Objectives of participants in interchange 3. Marketing environment 4. MIS and market research in marketing management 5. Competition analysis 6. Decision making analysis on customer and organizational market 7. Marketing strategies 8. Products and production lines decisions 9. Services and marketing mix decisions 10.Quality of the supply from marketing perspective 11.Price management as the element of marketing mix 12.Distribution channels management 13.Marketing communication management 14.Organization models and marketing audit

1.2. Learning outcomes Upon completing the course the students should be able to understand strategic role of marketing and develop analytical abilities for marketing problems that managers face and to understand analytical concepts and techniques that are used in marketing management.


2.1. Pedagogical technologies 1. Workshops 2. Discussions 3. Presentation 4. Guest lecturers

Weights of certain elements depend on thematic unit. Lectures are organized in a

way that offers maximum student participation in every way.


2. Presentations and written assignments 3. Case study 4. Mid-term 5. Final exam

1. 5% 2. 10% 3. 10% 4. 35% 5. 40%

3. TEXTBOOK Managing Marketing in the 21st Century, Noel Capon, European Edition, 2009

Code: MAN207 Course title: FINANCIAL MANAGEMENT Level: I cycle Year: II Semester: IV ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The aim of the subject is to introduce the students with basic financial principles,

techniques and possibilities of financial management. 1.1. Basic thematic units 1. Financial system as the frame for financial management,

2. Financial market instruments, 3. Risk and return, 4. Accounts receivable and inventory management, 5. Cash and marketable securities management 6. Financing costs, 7. Capital budgeting, 8. Financial leverage, 9. Capital structure, 10. Dividend policy

1.2. Learning outcomes Students will be able to analyze financial system of a country and its containing elements, financial markets, institutions and instruments, and to price securities and manage a simple security portfolio. They will master principles and techniques of cash, receivable, inventory, and other forms of current assists management. Students will be competent to valuate investment in real assets, calculate the cost of capital, and analyze effects of operating and financial leverage. They will adopt basic theories of capital structure and dividend policies.


2.1. Pedagogical technologies 1. Lecturing 2. Discussions 3. Presentations 4. Guest lecturers

1. 60% 2. 10% 3. 20% 4. 10%

Weights (%) 2.2. Assessment methods 1. Exams

2. Case studies and presentations 3. Attendance and activities

1. 80% 2. 10% 3. 10%

3. TEXTBOOK Intermediate Financial Management, Brigham & Daves, 10th Ed, South-Western College PubI. ISBN 978-0-324-59471-3 (student ed.)

Course code: MAN208 Course title: MANAGEMENT INFORMATION SYSTEMS Level: I cycle Year: II Semester: IV ECTS credits: 5 Status: Core Number of hours per week: 3+2 Total number of hours: 75 1. AIM OF THE COURSE Understanding the role of information technology (IT) in business environment

and the importance of business IT in strengthening competitive position of a company.

1.1. Basic thematic units 1. Introduction to business decision making and computer based information techniques

2. e-Business and e-Commerce 3. Web 2.0 Environment, Social Networks and Commerce 4. Systems (ERP, CRM, SCM, etc.) 5. Inter-organizational, Large-Scale, and Global IS 6. Business Intelligence and DSS 7. Information Technology Economics 8. IT Strategy and Planning 9. Managing IT Projects, Process Improvement and Organizational

Change 10. Impact of IT on Enterprises 11. Acquiring and Developing Business Applications and

Infrastructure

1.2. Learning outcomes Upon completing the course, the student will have a complete overview of the relation between modern information technology and management and will understand the role and advantages of using business information systems and information technology in doing business in general. Further on, the student will acquire all the necessary knowledge about the impact of information technology on the company's competitiveness, basic understanding of e-business and challenges related to information system security.


2.1. Pedagogical technologies 1. Lecturing 2. Presentations 3. Guest lecturers 4. Lab tutorials 5. Problem solving

1. 40% 2. 20% 3. 10% 4. 20% 5. 10%


2. Written assignment/Tutorials 3. Project/Seminar paper 4. Presentation 5. Final exam 6. Attendance and activities/Quiz

1. 25% 2. 20% 3. 10% 4. 10% 5. 25% 6. 10%

3. TEXTBOOK Information Technology for management: transforming organizations in the Digital Economy, Eifraim Turban & Linda Volonino, – Student ed. – Boston: Course Technology, Cengage Learning, 2011

Course code: MAN209 Course title: STRATEGIC MANAGEMENT Level: I cycle Year: II Semester: IV ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE Conceptual framework of the course Strategic Managment is based on

conception that profitability is mainly determined by strategic direction of a company. Thereby, it is necessary to outline how selection of an adequate strategy is equally important to both profitable, successful organizations and also organizations dealing with profitability issues. Strategic management is a deep and complex process, which includes formulation and implementation of business decisions in dynamic environment. Therefore, the concept of Strategic Management course relies on the idea that organizational strategy should be properly defined, comprehensible and targeted activity, which primarily relies on strategic and pragmatic thinking.

1.1. Basic thematic units 1. Introduction to Strategic Management 2. Strategic planning 3. The Adizes decision making methodology 4. Stakeholders and company's mission 5. External environment analysis 6. Internal factor analysis 7. Building competitiveness through functional strategy 8. Strategies on the level of a strategic business unit 9. Strategies on the level of a multidivisional company 10. Concept of portfolio management 11. Strategy implementation 12. Designing organizational structure as a function of strategy

implementation 13. Strategic control system 1.2. Learning outcomes By the end of this course, students will be able to: • critically observe and question the importance of strategic orientation

of a company; • analyze and critically think on concepts of building blocks of

competitiveness and sources of competitiveness; • comprehend and interpret the relationships between building blocks

of competitiveness, business unit (generic) strategies and corporate strategies;

• comprehend and analyze the interaction between implementation of strategic commitment and organizational structure.


2.1. Pedagogical technologies 1. Lecturing 2. Presentations 3. Guest lecturers 4. Tutorials

1. 35% 2. 25% 3. 10% 4. 30%


2. Literature review 3. Final exam

1. 3 5 % 2. 1 5 % 3. 5 0 %

3. TEXTBOOK Gareth R. Jones; Charles W. L. Hill: Theory of Strategic Management with Cases, International Edition, 9th Edition

Course code: ECO213 Course title: QUANTITATIVE MODELS IN FINANCE Level: I cycle Year: II Semester: IV ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The aim of the course is to make the students master theoretical and practical

knowledge in quantitative models in finance based on applied mathematics, such as equivalence principle and compound interest in deterministic and stochastic processes. The purpose of the course is to perceive the overall picture and parts of quantitative models and methods in finance, science and everyday business and social practice; their wide practical use not only in financial activities, but also in other activities.

1.1. Basic thematic units a) Quantitative models based on deterministic processes 1. Simple and compound interest 2. One capital calculus 3. Calculus of deposits and annuities (periodic deposits and periodic withdrawals) 4. Loan amortization 5. Loans distributed into bonds 6. Lottery loans 7. Conversion of loan

b) Quantitative models based on stochastic processes 1. Basic elements: theory of probability, law of large numbers, mortality

and actuarial tables 2. Life insurance models based on a single-premium payment: rent

insurance and capital insurance 3. Models of life insurance based on multiple- premium payment: rent

insurance and capital insurance 4. Gross premiums: single and multiple 5. Mathematical (premium) reserve

1.2. Learning outcomes Upon passing the exam, the students will be competent to solve problems, both in theory and practice, based on deterministic and stochastic processes in finance, and in all other parts of economics where problems of deterministic and stochastic nature occur.


2.1. Pedagogical technologies 1. Lecturing 2. Presentations 3. Guest lecturers 4. Tutorials 5. Discussions

1. 50% 2. 10% 3. 10% 4. 20% 5. 10%

Weights (%)

2.2. Assessment methods 1. Mid-term exam 2. Quiz 3. Final exam 4. Research paper 5. Presentation

1.35% 2.10% 3. 35% 4. 10% 5. 10%

3. TEXTBOOKS 1. Theory of Interest, Stephen Kellison, McGraw-Hill/Irwin; 3rd edition, 2008 2. Fundamentals of Actuarial Mathematics, S. David Promislow, Wiley; 2nd

edition 2011 2.

Course code: ECO214 Course title: OPERATIONS RESEARCH Level: I cycle Year: II Semester: IV ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The aim of the course is to teach students how to use mathematical and

statistical methods and models in quantitative modelling and programming of different economic problems for the purpose of efficient business decision making and business system management.

1.1. Basic thematic units 1. Operations research course and its aim 2. Game theory (Matrix games)

2.1. „Zero sum“ matrix games 2.1.1. Pure „zero sum“' matrix games 2.1.2. Mixed „zero sum“' matrix games'

2.2. Linear programming of matrix games 3. Models of supply management

3.1.Deterministic models 3.2. Stochastic model 3.3. Case of „stimulating prices“

4. Dynamic programming 4.1. Dynamic programming of production 4.2. Dynamic programming of stocks 4.3. Dynamic programming of buying and selling 4.4. Dynamic programming of resource distribution

5. Queuing theory 5.1. Probability of an event occurring in a Service system 5.2. Models of a Service system

6. Models of equipment replacement 6.1. Interval models of equipment replacement 6.2 Continuous models of equipment replacement

7. Simulations 1.2. Learning outcomes Upon passing the exam the students will be able to provide the optimal solutions

for given economic problems by using systematic approach and continuous quantitative research.


2.1. Pedagogical technologies 1. Lecturing 2. Case studies: application of statistical

and econometric software 3. Presentations 4. Discussions 5. Guest lecturers

1. 60% 2. 20%

3. 10% 4. 5% 5. 5%

Weights (%) 2.2. Assessment methods 1. On line quizzes

2. Test I 3. Test II 4. Presentation 4. Final exam

1. 10% 2. 15% 3. 15% 4. 10% 4. 50%

3. TEXTBOOK OM 2, David Alan Collier, James R. Evans, South Western, 2nd edition, 2010

III YEAR

FINACIAL MANAGEMENT Course code: ECO 341 Course title: MONETARY AND FISCAL SYSTEMS OF EU

Level: I Cycle Year: III Semester: VI ECTS credits: 5



Introduce students to the basic principles of Monetary and Fiscal systems and policies in the context of the economic integration in the case of theEuropean Union. Understand the role and scope of monetary and fiscal policies as the two pillars of macroeconomic policy in historical and contemporary conditions.

1.1. Basic thematic units I Part (Monetary System of EU) 1. Optimum Currency Areas 2. Monetary Integration: History and Principles 3. The European Monetary Union 4. European Central Bank 5. Monetary Policy of EMU

II dio (Fiscal System of EU)

6. Institutional framework for fiscal policy of EU 7. Budget 8. Fiscal policy in the currency area 9. Fiscal Harmonization in the EU 10. Tax System in the EU 11. Stability pact 12. Government Debt Crisis in the EU

1.2. Learning outcomes Students aquire comperhension of the funcioning of monetary and fiscal policy mechanism on the supranational level, and harmonization of national economic policies. Students develop critical way of thinking about advantages and disadvantages of integration processes, and ways of overcoming obstacles on the way to EU integration.

2. TEACHING METHODS


2.1. Pedagogical technologies 5. Lecture 6. Additional Lecture 7. Discussion 8. Guest Lecture

60% 20% 10% 10%

Weights (%)

2.2. Assessment methods 3. Test I – Monetary System of EU 4. Test II – Fiscal Systen of EU

50 % 50 %

3. TEXTBOOK 1. Baldwin, Richard and Wyplosz, Charles: The Economics of European Integration”, The McGraw-Hill, 2nd ed, 2006

2. European Central Bank Publications: The Monetary Policy of The ECB, ECB 2004

3. De Grauwe, Paul: „Economics of Monetary Union“, Oxford press, eight edition 2009.

Course code: MAN302 Course title: INTERNATIONAL FINANCIAL MANAGEMENT Level: I cycle Year: III Semester: V ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75

1. AIM OF THE COURSE International financial management studies basic principles of international financial system functioning, as well as basic relations of finance management in a global framework, from the point of view of national economies and from multinational and global companies’ perspectives.

1.1. Basic thematic units 1. International finance (considering Balance of Payments and Purchasing Power Parity), economic and political environment and referring to comparative advantages of the country and BiH Competitiveness Report

2. International financial flows (focus on foreign direct investment) and institutions

3. Stock markets 4. Financial structure of global financing (focus on financial structure and

multinational corporations) 5. Internationally diversified portfolio 6. Foreign exchange market (its importance and functioning and taking into

concern government's influence on the exchange rate) and risk management (exchange rate risk and interest rate risk)

7. International project evaluation – adjusted present value approach 8. Funding of exchange 9. Money transfer as the basis for international payment 10. Cash management in international relations 11. Money laundering – techniques of conducting and possibilities of stopping

the process

1.2. Learning outcomes Students will be able to understand the relations in international finance management, that is, multinational corporation finance management. They will master the basics of functioning of international financial markets, that is, financial instruments that are used in the process. They will also be acquainted with the basics of investment project evaluation, costs of capital, and portfolio management in international financial environment.



1. 60% 2. 10% 3. 20% 4. 10%


2. Final exam 3. Written assignment and presentation 4. Group discussions and debates 5. Attendance and activities

1. 35% 2. 35% 3. 20% 4. 5% 5. 5%

3. TEXTBOOK International Corporate finance, Madura, Jeff, South-Western, Div of Thomson Learning last edition

Course code: MAN303 Course title: BANKING Level: I cycle Year: III Semester: V ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE Getting acquainted with establishment, development, role and importance

which bank has, as most significant financial intermediator in today's modern economics and in domestic financial system; Getting acquainted with banking system of Bosnia and Herzegovina, that is, banking sectors in FBiH and RS; Studying central banking, and within that, studying the instruments of monetary policy; Studying The Central Bank of BiH as a significant subject which supports the stability and development of the domestic banking sector; Studying basic principles and aspects of banking business, bank deposit and non-deposit sources and bank equity in particular. In this course, the students will study wide range of traditional and modern banking businesses. In the process of the course study, there will be presented a number of practical cases, and it will be given the opportunity for exchange opinions within discussions, debates and presentations.

1.1. Basic thematic units 1. Establishment and development of banks 2. Banks on the financial market 3. Commercial banking 4. Central banking systems 5. The Central Bank of BiH 6. Basic principles of banking 7. Banking sources and banks' equity 8. Loan Business of the banks 9. Banking system of BiH 10. Other banking businesses 11. Bank guarantee 12. Loans and lending activities 13. Banking products that banks in BiH offer

1.2. Learning outcomes Students will acquire knowledge about establishment and development of banks and their position within the developed but also domestic financial system. They will be able to differentiate between certain instruments of monetary policy of central banks and their practical use. They will be acquainted with basic principles of banking business and parts of structure of banking sources and assets. They will be aware with the significance of banks' deposit and equity, and they will learn how to calculate capital adequacy ratio. They will understand the lending process and learn how to differentiate between certain banking activities, products and services.


2.1. Pedagogical technologies 1. Lecturing 2. On-line presentations and discussions 3. Presentations

1. 60% 2. 20% 3. 20%

Weights (%) 2.2. Assessment methods 1. Quizzes (in-class)

2. Presentation 3. Mid-term exam 4. Final exam

1. 10% 2. 10% 3. 30% 4. 50%

3. TEXTBOOK Introduction to banking, Casu B, Claudia Girardone Philip Molyneux, Prentice Hall, 2006

Course code: ECO332 Course title: FINANCIAL MARKETS AND INSTITUTIONS Level: I cycle Year: III Semester: V ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours:75 1. AIM OF THE COURSE Familiarize students with the basic outlines of the monetary policy management

as one of the most important macroeconomic policies in a country

1.1. Basic thematic units 1. Fundamentals of the Financial Markets 2. Fundamentals of Financial Institutions 3. Central Banking and the Conduct of the Monetary Policy 4. Financial Markets

• The Money Market • The Bond Market • The Stock Market • The Mortgage Markets • The Foreign Exchange Market

5. The International Financial Market 6. The Financial Institutions Industry 7. The Management of the Financial Institutions

1.2. Learning outcomes Upon completing the course the student will be able to understand basic principles of financial markets functioning. Students will also have the opportunity to use in practice the acquired knowledge that refers to characteristics of securities and knowledge about the way of trading on money market and capital market. Upon finishing with the course's lectures, the students will have better understanding of financial institutions. Special meaning of this course is seen in the fact that it has sublimed previously acquired knowledge about macroeconomic and microeconomic disciplines, which offers possibility for the student to better understand economic reality. 2. TEACHING METHODS

Activity description (%) 2.1. Pedagogical technologies 1. Ex-cathedra

2. Presentations 3. Visiting professors/guest lecturers 4. Tutorials

1. 40% 2. 30% 3. 10% 4. 20%

Weights (%) 2.2. Assessment methods 1. Test I

2. S tu d e n t s ' presentation & research paper 3. Discussion & critique 3. Test II (final)

1. 30% 2. 25% 3. 15% 4. 30%

3. TEXTBOOK 1. Mishkin F.S. & Eakins S. G., „Financial Markets and Institutions“, 7th Edition, Pearson

2. Kreso S, „Svjetska kapitalistčka privreda i svjetska inflacija“, 1. Izdanje, Ekonomski fakultet Sarajevo 2012.

3. Kreso S, „Globalizacija i promjena fokusa makroekonomskog upravljanja“, 1. Izdanje, Ekonomski fakultet Sarajevo 2012.

Course code: MAN 305 Course title: BANK MANAGEMENT

Level: I cycle Year: III Semester: VI ECTS credits: 4



Introducing basic trends and organizational structures in modern banking; The aspect of loan business of the banks will be dealt with in particular, along with modern procedures and techniques of lending business and consumer, mortgage and non performing loans management. Students will be introduced with functioning of basic instruments of payment in domestic and international payments systems. They will study models, instruments and mechanisms of assets and liabilities management of banks for the purpose of defining and valuating interest rates with special emphasis on security and off balance sheet financing; Introducing the ways of risk management in banking (credit risk in particular); Studying control, supervision, mergers and acquisitions processes of banks. Studying ways of deposit services management, non deposit investment products, equity and other non deposit liabilities of banks. Studying basic features of micro credit financing. During the process of studying of this course, there will be presented practical cases, and given the opportunity for exchange opinions in discussions, debates, presentations and conversations with guest lecturers.


1. Lending to business entities (corporative and development) 2. Lending to households entities (consumer credits and mortgage loans) 3. International and domestic payment systems 4. Assets and liabilities management - ALM 5. Bank risk management 6. New agreement on banks' capital – Basel II 7. Electronic banking 8. Control and supervision of banks 9. Investment banking 10. Mergers and acquisitions in banking 11. Islamic banking 12. Micro credit financing 13. International banking

1.2. Learning outcomes The students will acquire knowledge about management of certain segments of banking. They will learn the process of lending to households and to companies; the way of local and international payment system implementation with their basic instruments; the way of managing assets and liabilities of banks. They will have the opportunity to identify certain banking risks, and choose methods and models of bank risk management. They will be aware of the significance of control and supervision of banking and of new standards in banks' capital management. They will gain knowledge about special aspects of banking such as: electronic, Islamic, investment, international banking and micro credit financing.

2. TEACHING METHODS


2.1. Pedagogical technologies 1. Lecturing 2. On-line 3. Presentations 4. Guest lecturers

1. 40 % 2. 20 % 3. 20 % 4. 20%

Weights (%) 2.2.Assessment methods 1. Discussions - attendance

2. Recitation-bank game 3. Mid-term exam 4. Final exam

1. 5 % 2. 20% 3. 25 % 4. 50 %

3. TEXTBOOK 1. Rose Peter, Hudgins Sylvia, Bank Management and Financial Services + Standard & Poor's Educational Version of Market Insight + Ethics in Finance Power web, , McGraw-Hill/Irwin; 9 edition, 2013.

2. Teaching notes

Code: MAN308 Course title: FINANCIAL RISKS MANAGEMENT

Level: I Cycle Year: III Semester: VI ECTS credits: 4


1. AIM OF THE COURSE The aim of subject is introducing students with derivative securities and techniques of risk management (hedging).


1. Active approach to risk management 2. Systematic and Unsystematic Risks 3. Contemporary Methods of Measuring Risk 4. Stochastic Process 5. Portfolio Risk Management 6. Exchange Rate Risk 7. Interest Rate Risk 8. Country Risk 9. Simulation 10. Derivative securities 11. Valuing Derivative Securities 12. Hedging transactions 13. Diversifications 14. Real options 15. Repurchase agreements, factoring

1.2. Learning outcomes After this course students will: 1. Learn techniques and methods of valuing risks 2. Learn methods and techniques of hedging transactions 3. Accept active approach to risk management

2. TEACHING METHODS

Activity description (%) 2.1.Pedagogical technologies 1. ex cathedra

2. discussions 3. presentations 4. guest lecturers

1. 50 % 2. 10 % 3. 30 % 4. 10 %

Weights (%)

2.2. Assessment methods 5. Quizzes 6. Group work (presentation) 7. Midterm test 8. Final exam

4. 10 % 5. 15 % 6. 25 % 4. 50 %

3. TEXTBOOK Basic literature: 1. Horcher, K. A. (2005). Essentials of Financial Risk Management. Hoboken:

John Wiley & Sons, Inc. 2. Chisholm, A. (2004). Derivatives Demystified. Chichester: John Wiley & Sons,

Inc. Extended literature: 1. Saunders, A. and Cornett, M. M. (2008). Financial institutions management: a

risk management approach. 6. Edition New York: McGraw-Hill.

Course code: MAN304 Course title: ECONOMICS OF INSURANCE Level: I cycle Year: III Semester: VI ECTS credits: 4 Status: Core Number of hours per week: 4 Total number of hours: 60 1. AIM OF THE COURSE The aim of the course is to provoke the students mastering basic theoretical and

practical knowledge in insurance and insurance economics. The purpose of the course perceives this subject matter as a whole. Activities and features of insurance should be considered as well, from scientific, theoretical and practical points of view, and regarding legal preconditions and professional performances; Correlation with environment and interactive processes, as well as BiH and modern trends will be studied.

1.1. Basic thematic units 1. Introduction into insurance; establishment and development of insurance 2. Purpose of insurance: purpose of protection, financial and mobilisation purpose

and social purpose 3. Economic principles of insurance: insurance fund, insurance and

amortization 4. Elements of insurance: risk, premium and compensation from insurance 5. Types of insurance: obligatory and non-obligatory, personal insurance,

social insurance, life and health insurance, pensions, property and liability insurance, transport insurance, credit insurance

6. Legislation of insurance: proposal, policy, contracts, insurance business legislative

7. Reinsurance, retrocession, and coinsurance: principles and types 8. Technical organization of insurance: tasks and elements 9. Insurance tariffs 10. Financial management in insurance 11. Insurance companies at financial market 12. Insurance in the future: economic and social aspects

1.2. Learning outcomes Upon passing the exam the students will be able to understand and apply legalities of risk dispersion through all the forms of insurance industries with clear financial, economic and social characteristics. Also, they will be able to consistently govern the processes of insurance mission and vision as components of existing and protection of private and legal entities.


2.1. Pedagogical technologies 1. Lecturing 2. Presentations 3. Guest lecturers 4. Tutorials 5. Discussions

1. 40% 2. 10% 3. 15% 4. 20% 5. 15%


2. Quiz 3. Final exam 4. Research paper 5. Presentation

1. 30% 2. 10% 3. 40% 4. 10% 5. 10%

3. TEXTBOOK Principles of Risk Management and Insurance, George E. Rejda, Prentice Hall; 11 edition, 2010


Course title: BUSINESS ENGLISH CERTIFICATE - VANTAGE



Students should satisfy requirements for passing the test for obtaining Business English Certificate - Vantage


1. Communication 2. Workplace 3. Customer service 4. Business eductaion and training 5. Managament issues 6. Mock-up test

1.2 Learning outcomes Students will be able to use language flexibly and effectively for social, academic and professional purposes, produce clear, well-structured, detailed text on complex subjects, showing controlled use of organisational patterns, connectors and cohesive devices.

2. TEACHING METHODS


1. in class 2. DL

1. 30 % 2. 70 %

Weights (%)


1. 10 % 2. 20 % 3. 20% 4. 50%

3.TEXTBOOK 1. Market Leader Upper-Intermediate 2. The Business 3. Business English Certificate Vantage Preparation Practice 4. Business English Grammar

ELECTIVE Code: MAN320 Course title: PORTFOLIO MANAGEMENT Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE To introduce the students with review of basic concepts and techniques used for

creation of portfolio of securities and for their analysis, measuring, management and control.

1.1. Basic thematic units 1. Securities as portfolio components 2. Portfolio creation and rebalancing 3. Portfolio risk 4. Estimation risk and return 5. Capital Asset Pricing Model 6. Markowitz’s portfolio theory 7. Strategies of portfolio management 8. International portfolio management 9. Institutional investors and portfolio management 10. Evaluation of portfolio performance

1.2. Learning outcomes Students will master basic concepts and techniques used for creation of portfolio of securities and will be competent to measure and manage their risks. They will be able to understand and interpret basic return models and and they will be able to implement various types of active and/or passive strategies of investment.



1. 60% 2. 20% 3. 10% 4. 10%

Weights (%) 2.2. Assessment methods 1. Exams

2. Portfolio Project 3. Stock Market Game 4. Beta Calulation

1. 40% 2. 10% 3. 25% 4. 25%

3. TEXTBOOK Modern Portfolio Theory and Investment Analysis, Elton E., Gruber M., Brown S., Goetzmann W., John Wiley & Sons, Inc., eight ed., 2010

Course code: MAN313

Course title: INVESTMENTS

Level: I cycle Year: III Semester: V ECTS credits: 5

Status: Elective Number of hours per week: 5 Total number of hours: 75


Primary aim of this course is to introduce students with analysis of real investment and basic methods of both traditional and modern approaches to analysis of real investment. Several teaching units will be studied within the framework of this course, and they will introduce the students to: analysis of real investment in general, process of planning and development of investment projects, analysis and valuation of investors' development potentials, process of analysis of market aspects of real investment, process and basic assumptions of technical and technological analysis, local and ecological aspects of investments, basic assumptions and concept of economic and financial analysis of investment, analyses of financial reports and analysis of investors' cash flow, basic methods of investment analysis, methodological approaches to choosing the optimal project, basic and most common risks in analyses, and implementation of investment project. Students will have at their disposal basic methodological instruments used in valuation of investors and investment project funding by local and international commercial and development banks.


1. Analysis of investment – Introduction, 2. Planning and development of investment projects, 3. Analysis of investors' development potentials, 4. Analysis of market aspects of the investment, 5. Technical and technological analysis, 6. Analysis of location and ecological aspects of the investment, 7. Economic and financial analysis, 8. Cash flow analysis, 9. Valuation methods of investment projects, 10. Cost-Benefit analysis of infrastructure projects, 11. Choosing the optimal project, 12. Risks in analysis and investment project implementation 13. Investment project valuation 14. Investment project funding

1.2. Learning outcomes

Upon completing the course, the students will comprehend the process of analysis of real investment (from generating the idea to its implementation). They will be able to analyze the investor from the aspect of perceiving development and financial potentials, and make market analysis and technical and technological aspects of the investment. They will be acquainted with the approach of creation and valuation of other relevant elements of investment projects from the aspect of banking methods of the valuation. They will be able to properly analyze basic financial reports of the investor, to use basic valuation methods of investment projects and choose the optimal project, as well as to monitor and analyze basic risks in analysis and investment project implementation. They will be competent to properly mark the acceptability and profitability of a certain investment project, and define the optimal concept of real investment funding.

2. TEACHING METHODS


2.1. Pedagogical technologies

1. Lecturing 2. On-line 3. Presentations 4. Guest lecturers

1. 30% 2. 20% 3. 40% 4. 10%

Weights (%) 2.2.Assessment methods

1. Attendance 2. Case study 3. Assignment 4. Final exam

1. 15% 2. 15% 3. 20% 4. 50%

3. TEXTBOOK 1. McKeever, Mike, P., How to write a business plan, 8th ed., Nolo, USA, 2007 2. Guide to COST-BENEFIT ANALYSIS of Investment projects, European Commission,

Directorate General Regional Policy, 2008 3. Timothy, Berry, The plan-as-you-go business plan, Enterpreneut Media Inc., 2008

Course code: MAN321 Course title: FINANCIAL INSTITUTIONS ACCOUNTING Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The aim of the course is to get the students acquainted with types of financial

institutions, their actions, recording of business changes related to different financial institutions, as well as with the process of making financial statement and its proper presentation.

1.1. Basic thematic units 1. Introduction to Accounting for financial institutions 2. Legislative which regulates accounting of financial institutions 3. Basis of bank accounting 4. Basis of micro credit organizations accounting 5. Basis of insurance accounting 6. Basis of funds accounting 7. Basis of leasing companies accounting o 8. Basis of financial instruments accounting 9. Basis of securities accounting 10. Financial reporting of financial institutions

1.2. Learning outcomes The aim of all the above listed themes is to provide the students with the basis of this kind of accounting so that they could, upon passing the exam, be easily introduced to more detailed entries and reports through potentially separate courses: bank accounting, insurance, funds, and other financial institutions accounting within the framework of undergraduate or postgraduate studies. Upon passing the exam, the students will be able to: 1. Describe and valuate the application of key concepts from the domain of

Accounting for financial institutions 2. Use the knowledge and skills for the business events recording in financial

institutions accounting 3. Use the knowledge and skills for the making and presenting financial

statements in financial institutions 2. TEACHING METHODS


2. Discussions 3. Presentations

1. 70% 2. 20% 3. 10%

Weights (%) 2.2.Assessment methods 1. Mid-term exam 1


1. 20% (20 points) 2. 20% (20 points) 3. 50% (50 points) 4. 5% (5 points) 5. 5% (5 points)

3. TEXTBOOK Paul J. Sanchez, "Accounting Basics for Community Financial Institutions" 2nd edition, Financial Mangers Society, 2009, ISBN-10: 0979907799

Course code: MAN309 Course title: FINANCIAL REPORTING Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The aim of the Financial Reporting course is to make students better

understands the accounting principles, accounting cycle and financial report as the main output of the accounting function.

1.1. Basic thematic units 1. Framework for the presentation of financial statements 2. Law on Accounting and Auditing in BiH and FBiH 3. Business entities division and their financial reporting obligations 4. IV, VII and VIII EU Directives 5. Accounting policies 6. Final entries and prerequisites for real financial statements 7. Financial statements (aim, subject, users, taxpayers, ...) 8. Management bodies in business society and their role in relation to

financial statement adopting 9. Connection between financial statements and annual report 10. Financial statements as the basis for proper planning, control, and

business analysis 1.2. Learning outcomes Upon passing the exam, students will be able to:

1. Describe and valuate the application of key concepts from Financial reporting domain

2. Use the knowledge and skills for making and presenting financial statements


2.1. Pedagogical technologies 1. Lecturing 2. Discussions 3. Presentations

1. 70% 2. 20% 3. 10%

Weights (%) 2.2. Assessment methods 1. Mid-term exam 1


1. 20% (20 points) 2. 20% (20 points) 3. 50% (50 points) 4. 5% (5 points) 5. 5% (5 points)

3. TEXTBOOK Lawrence Revsine, Daniel Collins, Bruce Johnson, Fred Mittelstaedt, "Financial Reporting and Analysis", 4th edition, McGraw-Hill/Irwin, 2008, ISBN- 10: 0073527092, ISBN-13: 978-0073527093

Course code: MAN311 Course title: ISLAMIC BANKING AND FINANCE Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The aim of this course is to make students master basic theoretical and

practical knowledge in the domain of Islamic economics, banking and finance. Within the framework of the course will be presented basis of Islamic economic philosophy, together with the critics of interest throughout history, starting with monotheistic religions and antique philosophers all the way to classical, neoclassical and current economic theorists. Special attention will be paid to the Islamic perspective towards interest and its prohibition. We will focus to the development of Islamic finance, Islamic economic system, and on explanation of certain Islamic financial instruments and financing models. Also, students will be introduced to the perspectives of development of Islamic banking and Islamic finance, and to the obstacles of their development in BiH. During the studying of this course, there will be presented practical cases, and will be given the opportunity to exchange opinions during discussions, debates and presentations, and to compare conventional and Islamic banking.

1.1. Basic thematic units 1. Theoretical basis of Islamic banking 2. Attitude towards interest 3. Sources of funding 4. Islamic financing system and market 5. Establishment and development of Islamic banking 6. Ways of collecting deposits 7. Financing models based on of sale 8. Financing models based on partnership 9. Financing models based on leasing 10. Islamic development banking 11. Perspectives of development of Islamic banking 12. Obstacles for development of Islamic banking 13. Implementation of Islamic banking in BiH

1.2. Learning outcomes Students will acquire knowledge in Islamic economics, banking and finance, and methodology of research applied in this domain. They will be able to differentiate between financing models used in business practice of Islamic banks and other Islamic financial institutions. They will be introduced to the perspectives and obstacles of Islamic banking and finance development in the world and in our country, and to the implementation of certain models of Islamic banking in business practice of the domestic Islamic bank.



1. 40% 2. 10% 3. 40% 4. 10%


2. Presentation 3. Mid-term exam 4. Final exam

1. 10% 2. 20% 3. 30% 4. 40%

3. TEXTBOOK An Introduction to Islamic Finance-Theory and Practice, JW&S, Iqbal Z. and Abbas M., 2007

Course code: MAN305 Course title: CAPITAL MARKET INSTRUMENTS Level: I cycle Year: III Semester: V ECTS credits: 5 Status: Elective Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE To acquire practical experiences on the capital market by trading of securities.

Structured portfolio management and making portfolio decisions. 1.1. Basic thematic units 1. Financial markets

2. Capital market 3. Institutions of capital market

– Securities and exchange commission – Register of securities – Professional intermediation – Stock exchange – Investors

4. Capital market instruments 5. Issuing securities 6. Financial statement analysis for the needs of company valuation 7. Fundamental and technical analysis 8. Portfolio management 9. Capital market reporting 10. Securities trading

1.2. Learning outcomes Students will acquire practical experience in field of securities analysis and securities investment. They will master the technology of stock market trading. They will create and manage securities portfolio of securities form capital market in BiH and wider area, keep track news on local and world stock markets, and use available information in managing their own portfolios. They will be competent to use and analyze financial statements and stock market reports. They will apply fundamental and technical analyses when investing.


2.1. Pedagogical technologies 1. Lecturing 2. Presentations 3. Guest lecturers 4. Practical work (tutorials)

1. 20% 2. 10% 3. 20% 4. 50%

Weights (%) 2.2. Assessment methods 1. Portfolio management

2. Company analysis 3. Mid-term exam 4. Final exam 5. Creation of stock market indices 6. Beta calculation 7. Quiz 8. Presentations

1. 20% 2. 20% 3. 15% 4. 15% 5. 10% 6. 10% 7. 5% 8. 5%

3. TEXTBOOK Essentials of Investments, Bodie Z., Kane A., Marcus A., McGraw-Hill, 5th ed., 2004

Course code: MAN306 Course title: COMPANY VALUATION Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE Introduce students to basic methods of company valuation (company's

assets), and make a detailed account of each of them. Show the way of defining company's value through practical examples.

1.1. Basic thematic units 1. Basic and specific value concepts 2. Methods of company valuation 3. Methods of company valuation based on assets 4. Methods of company valuation based on its profit power 5. Method of present value of future cash flows 6. Combined methods of company valuation 7. Example of complex company value 8. Testing of established values 9. Testing of justifiability of buying 10. Report of company valuation

1.2. Learning outcomes Results of studying are reflected in making the students competent to know when to use which of the methods in company valuation, considering the fact that choosing the right method is of crucial importance in the process of valuation, so that they could apply each of the presented methods properly and on their own accord, as well as make a proper report on company valuation.



1. 50% 2. 20% 3. 20% 4. 10%

Weights (%) 2.2. Assessment methods 1. Written assignment

2. Mid-term exam 3. Final exam 4. Presentation/verbal exam

1. 10% 2. 40% 3. 40% 4. 10%

3. TEXTBOOK Andrew Heslop (2008) How to Value & Sell your Business, Kogan Page Limited

Course code: MAN312 Course title: BANKING AND INSURANCE LAW Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The aim of this course is for the students to acquire basic knowledge of banking sector

and insurance sector organization in legal system of BiH. Apart from this, the aim of the course is to point to not only domestic but also to comparative legal solutions, so that apart from organizational aspects, knowledge of basic instruments used in business banks and insurance sector could be acquired. Apart from this, students are introduced to the most common contracts in these two sectors, along with system of securities.

1.1. Basic thematic units 1. Terms (term; subject; method, sources) 2. Banking and insurance entities (term and importance of banks and insurance

companies; types of banks and insurance companies; banking agency, insurance supervisory agency, deposit insurance agency)

3. Banking (banking in general; features (characteristics) of banking jobs; bank secrecy and bank responsibility)

4. Active banking operations (credit agreement; types of credit; lombard; relombard; discount; rediscout)

5. Passive banking operations (emission; issuance of bonds and mortgage bonds; current account; savings contract)

6. Neutral banking (deposit; safe deposit box contract; credentials; bank guarantee) 7. Legislative in insurance and general insurance principles (basic terms (elements)

of insurance); entities in insurance; responsibility in insurance) 8. Property insurance (term and features of property insurance; types of property

insurance; property insurance agreement) 9. Personal insurance (term and features of personal insurance; types of personal

insurance; personal insurance agreement) 10. Reinsurance (term and features of reinsurance, types of reinsurance; reinsurance

agreement) 1.2. Learning outcomes Knowledge (acquiring basic knowledge of banking and insurance sector

organization in the legal system of B&H, basic instruments used in the sector, most common contracts and securities law)

Thinking skills (ability to identify the applicable sources of law and solve practical case study problems in the field of banking and insurance law)

IT skills (ability to prepare and deliver a presentation using adequate computer programmes)

Communication skills (ability to work individually and in a team in solving business law case studies, ability to develop a professional presentation and deliver it within a group, ability to communicate effectively and express their opinion clearly)


2.1. Pedagogical technologies 1. Lecturing 2. Discussions 3. Case studies 4. Guest lecturers

1. 40% 2. 20% 3. 35% 4. 5%

Weights (%) 2.2. Assessment methods 1. Case study/presentation

2. Team work, Activity, Quiz 3. Mid-term exam 4. Final exam

1. 20% 2. 10% 3. 40% 4. 30%

3. TEXTBOOK 1. E.P. Ellinger, E. Lomnicka, R.J.A. Hooley (2006) „Ellinger's Modern Banking Law“, Fourth Edition, Oxford University Press

2. Lowry, J. and Rawlings, P. (2005) Insurance Law: Doctrines and Principles (Second Edition) Paperback, Hart Publishing

III YEAR

MARKETNIG MANAGEMENT Course code: MAN340 Course title: MARKETING RESEARCH Level: I cycle Year: III Semester: V ECTS credits: 5 Status: Core Number of hours per week: 3 + 2 Total number of hours: 75 1. AIM OF THE COURSE Main objective of the course is to acquire necessary knowledge and skills in

analytic approach to marketing. Unlike other activities done within the scope of marketing, results of marketing researchers are exclusively information that serve as a support to managers in decision-making process. For information to be relevant, students have to master methodology of research and specific methods used in marketing. Theoretical part of the education is complemented with examples from marketing research practice in certain business environments. Guest lecturers from the field of marketing research are also planned within the course.

1.1. Basic thematic units 1. Marketing research as support to managers in decision making 2. Scientific method as a basis of marketing research 3. Marketing research planning 4. Secondary data collection 5. Primary data collection – methods of testing and monitoring 6. Measuring methods in marketing research 7. Sampling methods and organization of primary data collection 8. Collected data analysis – preparation, descriptive analysis, hypothesis

definition 9. Collected data analysis – analysis of one, two or more variables,

interpretations and report writing 10. Marketing Information System - MIS 11. Sales forecasting and pre-investment research 12. International marketing research 13. Impact of new economies and new technologies on marketing

1.2. Learning outcomes Upon completion of this course, students will be able to fully understand the concept and stages of marketing research, to discuss, analyze and explain key aspects of market analysis and acquire knowledge and skills required for participation in specific projects of tourist market research. Also, they will be given the opportunity to use the acquired knowledge in reporting, interpreting and analyzing specific data, as well as writing final reports to solve certain marketing problems.


2.1. Pedagogical technologies 1. Lecturing 2. Case studies 3. Presentations and discussions 4. Guest lecturers

1. 50% 2. 20% 3. 20% 4. 10%


2. Final exam 3. Presentation 4. Research project

1. 30% 2. 30% 3. 20% 4. 20%

3. TEXTBOOK Marketing Research – online research applications, Alvin C. Burns, Ronald F. Bush, 4th edition, Prentice Hall, 2003

Course code: MAN341 Course title: MARKETING COMMUNICATIONS Level: I cycle Year: III Semester: V ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The objective of Marketing Communications course is to introduce students to

basic phases of the marketing communications planning, to explain the importance of creativity in marketing, to introduce major communication means and media that are used by companies to promote their products and services. Understanding the need for marketing communication integration is especially emphasized – strategies of marketing message coordination and combination in order to accomplish maximum impact.

1.1. Basic thematic units 1. Introduction to Marketing Communications (MC). 2. Integrated Marketing Communications (IMC); MC strategy and planning. 3. Marketing Communications organization and the role of MC agencies. 4. Consumer behaviour analysis and modelling target audience behaviour. 5. Process and models in marketing communications. 6. Defining marketing communications goals and budget. 7. Planning and creating marketing communications message. 8. Marketing communications media and media planning. 9. Advertising. 10. Sales promotion, public relations and publicity. 11. Personal sales. 12. Direct and database marketing; Online marketing; 13. Control and evaluation of marketing communications.

1.2. Learning outcomes Upon completing the course, students will be able to: 1. Identify and understand key roles and significance of marketing

communications, 2. Explain basic characteristics of marketing communications. 3. Describe, analyze and evaluate different components of marketing

communications mix. 4. Prepare a plan of marketing communications campaign.


2.1. Pedagogical technologies 1. Lecturing 2. Discussions 3. Presentations 4. Guest lecturers 5. Case studies

1. 40% 2. 10% 3. 20% 4. 10% 5. 20%


2. Final exam 3. Presentation 4. Case study

1. 30% 2. 40% 3. 20% 4. 10%

3. TEXTBOOK Marketing Communications: A European Perspective, Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh, 4th edition, Financial Times Press, 2010

Course code: MAN342 Course title: SERVICES MARKETING Level: I cycle Year: III Semester: V ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The course is organized in a way that gives students the opportunity to

perceive and understand supply from the perspective of services, and applications of marketing concepts in service companies and production companies. Primary objective of the course is to help students become successful in potential role of service suppliers, whether it will be electronic service supplier or service supplier in direct interaction. Another objective is to support students in accepting constructive and critical position as users of different types of services and thereby accept active role in the process of serving which modern service consumers have.

1.1. Basic thematic units 1. Understanding service – service and service encounter 2. Services characteristics 3. Types of service 4. Marketing strategies in service 5. Growth strategies 6. Internal, external and interactive marketing 7. Research, segmenting and positioning of service companies 8. Marketing mix of service companies – proactive service 9. Forming of prices in service companies 10. Service promotion and distribution 11. People, processes and forms as elements of marketing mix of services 12. Organization of marketing function in service companies 13. Control of service process

1.2. Learning outcomes Upon completing the course, students will be able to apply specifics of marketing concept and marketing strategy implementation relevant for the service companies. They will also have the opportunity to decide on applying „exceptions“ in the process, depending on particular type of service.


2.1. Pedagogical technologies 1. Workshops 2. Discussions 3. Presentations 4. Guest lecturer

Inclusion of certain elements depends on thematic unit. Lectures are organized in a way that offers maximum participation of

the students and their activity in every way


2. Case study analysis 3. Quizzes 4. Mid-term 5. Final exam

1. 10% 2. 15% 3. 5% 4. 35% 5. 35%

3. TEXTBOOK Marketing Services: Concept, Strategy and Implementation, Babić-Hodović, V. (translation) 2011

Course code: MAN343 Course title: CONSUMER BEHAVIOUR Level: I cycle Year: III Semester: V ECTS credits: 5 Status: Core Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE Primary objective of this interdisciplinary course is to provide students with

insight into managerial understanding of consumer behaviour. Consumers are monitored and analyzed as individuals (their drives, perception, personality, attitudes, etc.) and as group members (family, social class, culture and other reference groups). Upon finishing the course, students will improve their understanding of consumers' buying behaviour, their needs and their satisfaction, the way to approach consumers and to adapt marketing mix to the chosen target group.

1.1. Basic thematic units 1. Consumer behaviour and marketing 2. Drives and motivation 3. Perception 4. Personality as a factor of consumer behaviour 5. Process of studying 6. Attitudes 7. Family 8. Social classes 9. Culture and subcultures 10. Buying and post buying behaviour 11. Communication and consumer behaviour 12. Process of purchase decision making

1.2. Learning outcomes This course helps students to understand consumer needs and their satisfaction. Upon finishing the course, students will understand what affects consumer's decision, the way the consumer makes or changes the decision and effects of that. Students will understand the complexity of consumer behaviour and significance of monitoring and adapting to their needs and requirements.


2.1. Pedagogical technologies 1. Lecturing 2. Workshops 3. Discussions 4. Presentations 5. Guest lecturers

1. 30% 2. 20% 3. 20% 4. 20% 5. 10%


2. Final exam 3. Major team project 4. Small team project 5. Individual project

1. 30% 2. 30% 3. 20% 4. 10% 5. 10%

3. TEXTBOOK Consumer behavior (translation), Čičić, M., Husić, M. i Kukić, S.

Course code: MAN344 Course title: MARKETING CHANNELS Level: I cycle Year: III Semester: VI ECTS credits: 4 Status: Core Number of hours per week: 4 (3+1) Total number of hours: 60 1. AIM OF THE COURSE Introduction to distribution channels in marketing and understanding the

process of commercial marketing entity. Acquiring basic knowledge about management and implementation of distribution channels in marketing.

1.1. Basic thematic units 1. Trade, trading functions and trading institutions 2. Trading business processes 3. Planning process in a trading company 4. Marketing mix 5. Directions of development of trading management 6. Marketing research in trade 7. Location 8. Range of goods and service 9. Prices and calculation methods 10. Promotional activities in trade 11. Sales methods, size of the store and preliminary plan (Layout) 12. Trading business units, trading companies and forms of cooperation 13. Models and institutions of electronic trade 14. Institutions of direct marketing 15. Future of trade (Trading revolution and intensive evolution of marketing channels) 16. Internationalization of retail trade in marketing channels 17. Management of product category in marketing channels

1.2. Learning outcomes In Marketing Channels course students will acquire basic marketing knowledge related to the domain of trade, as well as specific theoretical and practical knowledge. Students are introduced to the significance of trade in industrial structure and acquire the knowledge required for understanding current processes, which take place in trading structures in countries with developed trading economies. The course provides adoption of specific knowledge about the impact of different factors on building and organization of trade.


2.1. Pedagogical technologies 1. Lecturing 2. Discussions 3. Presentations 4. Guest lecturers 5. Case studies

1. 40% 2. 10% 3. 20% 4. 10% 5. 20%

Weights (%) 2.2. Assessment methods: 1. Mid-term

2. Final exam 3. Presentations 4. Case studies

35% 35% 15% 15%

3. TEXTBOOK 1. Levy, M. & Weitz B.A. (2012). Retailing Management, 8th edition. McGraw-Hill Education.

2. Berman, B., Evans J.(2006), Retail Management: A Strategic Approach. Prentice Hall.

Supplemental 1. Resenbloom, B.(1999), Marketing Channels: A Management View, 6th edition,

Dryden Press. 2. Coughlan, A.T, E. Anderson, E, Stern, L.W., & El-Ansary, A.I. (2014). Marketing

channels. Pearson Education Limited.

Course code: MAN345 Course title: GLOBAL MARKETING Level: I cycle Year: III Semester: VI ECTS credits: 4 Status: Core Number of hours per week: 4 Total number of hours: 60 1. AIM OF THE COURSE Acquiring knowledge about ways of creating and implementing the concept of

international marketing in global trade environment. 1.1. Basic thematic units 1. Global trade and international marketing

2. Research for the needs of international marketing 3. Economic environment of international marketing 4. Cultural environment of international marketing 5. Political and legal environment of international marketing 6. Strategies of entering international market through export 7. Strategies of entering international market by outsourcing production abroad 8. Strategies of entering international market through direct investment 9. Marketing mix planning for international market 10. Process of planning and making international marketing plan

1.2. Learning outcomes Results of studying this course include knowledge about ways of conducting marketing in global trade conditions and convergence of consumer needs and specific qualities of global, regional and export marketing in relation to domestic marketing concept. Students will be able to prepare plans for international marketing for regional and export international markets.


2.1. Pedagogical technologies 1. Lecturing 2. Presentations 3. Guest lecturers 4. Project preparation

1. 40% 2. 20% 3. 20% 4. 20%

Weights (%) 2.2. Assessment methods 1. Written exam

2. Tests 3. Presentation of studies 4. Discussions

1. 50% 2. 20% 3. 20% 4. 10%

3. TEXTBOOK Global marketing 6th ed, Keegan, Warren J., Green, M., Prentice Hall, 2011

Course code: MAN346 Course title: PRICE MANAGEMENT Level: I cycle Year: III Semester: VI ECTS credits: 4 Status: Core Number of hours per week: 3+1 Total number of hours: 60 1. AIM OF THE COURSE The course deals with problems of pricing management of products and/or

services for the purpose of achieving business goals. Fundamental objective of the course is to acquire basic analytical skills and abilities from the domain of pricing policy management.

1.1. Basic thematic units 1. Significance and role of price in business decision making 2. Factors that influence price decisions making 3. Research for the purpose of defining prices 4. Price elasticity and price optimization 5. Basic methods of price definition 6. Price definition according to consumers' perception of value 7. Price and other elements of marketing mix 8. Basic pricing strategies and tactics 9. Price wars 10. Techniques of adapting the price and price negotiation 11. Special domains related to problems of price definition

1.2. Learning outcomes Understanding principles and framework of price management for the purpose of making right decisions in business practice. The ability to perceive strategic and tactic aspects of pricing decisions when creating marketing program.


2.1. Pedagogical technologies 1. Lecturing 2. Workshops 3. Case studies

1. 40% 2. 20% 3. 40%


2. Final exam 3. Presentation on lectures 4. Case study 5 Activities on tutorials

1. 30% 2. 30% 3. 10% 4. 20% 5. 10%

3. TEXTBOOK Tim J. Smith, "Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures", South-Western College Pub; 1 edition, 2011


Course title: BUSINESS ENGLISH CERTIFICATE - VANTAGE



Students should satisfy requirements for passing the test for obtaining Business English Certificate - Vantage


1. Communication 2. Workplace 3. Customer service 4. Business eductaion and training 5. Managament issues 6. Mock-up test

1.2 Learning outcomes Students will be able to use language flexibly and effectively for social, academic and professional purposes, produce clear, well-structured, detailed text on complex subjects, showing controlled use of organisational patterns, connectors and cohesive devices.

2. TEACHING METHODS


1. in class 2. DL

1. 30 % 2. 70 %

Weights (%)


1. 10 % 2. 20 % 3. 20% 4. 50%

3.TEXTBOOK 1. Market Leader Upper-Intermediate 2. The Business 3. Business English Certificate Vantage Preparation Practice 4. Business English Grammar

Course code: MAN347 Course title: E-MARKETING Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 (3+2) Total number of hours: 75 1. AIM OF THE COURSE E-marketing is traditional marketing in which information and communication

technologies are used. Technology affects traditional marketing because it increases the efficiency of marketing functions. Technology also transforms marketing strategies in companies. Apart from that, technologies altered consumer behaviour by removing power from companies to buyers. Marketing transformation today leads to new business models that create additional value for consumers, build relationship with them and increase company's profitability. Basic objective of the course is to acquire the necessary knowledge and skills in e-marketing domain, that is, applying technology in marketing. Theoretical part of the education is complemented with relevant examples from practice and students' practical work.

1.1. Basic thematic units 1. Introduction: E-marketing context 2. E-marketing strategy 3. E-marketing plan 4. E-marketing environment (global markets and ethical and legal questions) 5. Marketing research 6. Consumer behaviour (e-buyers) 7. Strategies of segmentation and targeting and strategies of differentiation

and positioning 8. E-marketing mix (product, price, channels of distribution, communication in e-

marketing) 9. Management of relation with buyers 10. Practical aspects of e-marketing

1.2. Learning outcomes Upon finishing the course, students will be able to: 1. Explain and apply concepts and tools (Internet technologies in particular) needed for

planning and implementation of effective e-business in companies, 2. Explain and critically review phases in planning and implementation of e-

marketing strategies (e-marketing mix, e-CRM, e-buyers, marketing research, e- metrics, etc.),

3. Valuate opportunities and challenges of electronic media (especially the Internet) as a means of marketing communication and marketing research, and

4. Apply and develop practical skills related to making marketing decisions. 2. TEACHING METHODS


2. Case study 3. Presentation 4. Projects 5. Guest lecturer

1. 30% 2. 30% 3. 10% 4. 20% 5. 10%

Weights (%) 2.2. Assessment methods 1. Mid-term test

2. Final test 3. Project (lectures) 4. Attendance and activities (tutorials)

1. 25% 2. 25% 3. 30% 4. 20%

3. TEXTBOOK Strauss, J., Frost, R., "E-marketing", Prentice Hall, 6th edition, 2011

Course code: MAN348 Course title: MARKETING OF NON-PROFIT ORGANIZATIONS Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 (3 + 2) Total number of hours: 75 1. AIM OF THE COURSE The aim of the course is acquiring specific theoretical and hands on knowledge

about the whole marketing process in the domain of non-profit activities and non-profit organizations.

1.1. Basic thematic units 1. Non-profit organizations and society. 2. Non-profit marketing planning; Specific qualities and methodology. 3. Marketing-information system in non-profit marketing. 4. Marketing-information system. Marketing research 5. Market segmentation in non-profit marketing: Specific qualities. Segmentation

criteria. 6. Marketing strategy and instruments of non-profit marketing; Selection of

target markets. Marketing mix definition: product, price, promotion, and distribution.

7. Organization and control of non-profit marketing. 8. Adapting and applying marketing strategy in non-profit activities. Charities,

religious institutions, educational institutions, state / public institutions, political organizations, associations and movements, health organizations, institutions of culture and art, ideas and persons.

1.2. Learning outcomes Upon completing the course, students will be able to: 1. Take part in determining the elements of non-profit organization management 2. Create marketing plan for a non-profit organization


2.1. Pedagogical technologies 1. Lecturing 2. Discussions 3. Presentations 4. Guest lecturers 5. Case study

1. 50% 2. 10% 3. 20% 4. 10% 5. 10%


2. Final exam 3. Quizzes 4. Attendance and activities (tutorials)

1. 35% 2. 35% 3. 10% 4. 20%

3. TEXTBOOK Strategic Marketing for Non-Profit Organizations (7th Edition), Alan R. Andreasen, Philip Kotler, Prentice Hall, 2007, ISBN-10: 013175372X, ISBN-13: 978-0131753723

Course code: MAN349 Course title: MARKETING STRATEGIES - MARKSTRAT Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The objective of the course is to apply computer based program of marketing

strategy in practice – MarkStrat. It is a program used in most MBA studies and it implies practical use and simulation of what students study in marketing courses, microeconomics and management. Upon finishing the course, students should be able to understand what consequences the decisions they make will have on their market position and what effects they will have on profit.

1.1. Basic thematic units 1. Introduction to MarkStrat 2. Game simulation 3. Making business decisions in a company 4. Making decisions on introduction of new products 5. Decisions on branding, price strategies of new products, distribution and

promotion 6. Monitoring market conditions changes 7. Report writing

1.2. Learning outcomes Upon passing the exam, students will get a sense of competition on a simulated virtual market and consequences of the game. Despite all the limitations of this simulation program, it enables participants to keep track of their competitors' reactions to the decisions they make. Students are in a position of marketing managers, not executives of the orders that have come from above. In this way, they are in a position to go through all the phases of the decision making process and to face problems of lack of information and consequences which their decisions have on market position and on stock prices on Stock Exchange.


2.1. Pedagogical technologies 1. Interactive activities and group work 2. Discussions 3. Decision making from cycle to cycle, upload of the

decisions that have been made 4. Feedback and results

1. 50% 2. 20% 3. 10%

4. 20%

Weights (%) 2.2. Assessment methods 1. MarkStrat Test

2. Results of the decision that have been made 3. Report on results of the decisions that have been

made and critical review on group decisions

1. 10% 2. 45% 3. 45%

3. TEXTBOOK Markstrat Online Student Handbook and Doyle, P. and Stern, P. (2006). Marketing management and strategy, Prentice Hall

Course code: MAN350 Course title: NON-VERBAL COMMUNICATION Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The objective of studying this interdisciplinary course is understanding and

interpretation of non-verbal clues, and better communication and overall impact we have on our environment. Knowledge and skills mastered in this course can be applied in everyday life as well as in business negotiations and presentations and simpler business activities in intercultural environment.

1.1. Basic thematic units 1. Differences between verbal and non-verbal communication 2. Physical appearance 3. Gestures 4. Facial and eye expressions 5. Voice 6. Space and time 7. Touch 8. Gender differences 9. Communicating emotions 10. Business presentations 11. Appearance in front of cameras 12. Non-verbal behaviour in international environment

1.2. Learning outcomes Upon completing the course, students will acquire knowledge about non-verbal communication and behaviour, differences and causes of certain behaviour. After finishing the course, students will acquire a number of skills related to the analysis of their own non-verbal communication and behaviour of their interlocutor. Communication skills will be highly improved upon completing the course.


2.1. Pedagogical technologies 1. Workshops 2. Discussions 3. Presentation 4. Guest lecturers

1. 20% 2. 50% 3. 20% 4. 10%


2. Final exam 3. Major project 4. Small project 5. Case study

1. 30% 2. 30% 3. 20% 4. 10% 5. 10%

3. TEXTBOOK Richmond, V.P. & McCroskey, J.C. (2004). Nonverbal behavior in interpersonal relations. (5th Ed.). New York, NY: Pearson.

Course code: MAN351 Course title: PUBLIC RELATIONS AND CORPORATE COMMUNICATION Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE Public Relations and Corporate Communication course aims to create an

understanding of the purpose of public relations and corporate communication and show their relation with top management of a company and the way the company uses communication in implementation of its business strategy and in forming relations with different interest groups.

1.1. Basic thematic units 1. Introduction to corporate communication and public relations. 2. Corporate communication and public relations strategy and planning. 3. Creation of the company's identity, image and reputation 4. Corporate (institutional) advertising 5. Relations with media 6. Communication with employees 7. Investor relations and financial public relations 8. Community relations 9. Corporate social responsibility 10. Crisis communications management

1.2. Learning outcomes Upon completing the course, students will be able to: 1. Identify and understand key roles and significance of public relations and

corporate communication, 2. Explain basic features of public relations and corporate communication. 3. Describe, analyze and valuate different components of communication mix. 4. Individually prepare a plan for public relations and corporate communication

campaign. 2. TEACHING METHODS


2. Discussions 3. Presentation 4. Guest lecturers 5. Case study

1. 40% 2. 10% 3. 20% 4. 10% 5. 20%


2. Final exam 3. Presentation 4. Case study

1. 30% 2. 40% 3. 20% 4. 10%

3. TEXTBOOK „Exploring Public Relations“, 2/E, Ralph Tench, Leeds Metropolitan University, Liz Yeomans, Leeds Metropolitan University, Publisher: Financial Times Press, 2009, ISBN-10: 0273715941,

Course code: MAN352 Course title: BUSINESS COMMUNICATION Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 (3+2) Total number of hours: 75 1. AIM OF THE COURSE Objectives of this course are to:

1. Explain concepts of communication process and ways of efficient communication in an organization

2. Develop communication skills in the context of modern business environment 3. Provide students with the possibility to demonstrate communication skills that

modern organization need 4. Develop interpersonal and team skills necessary for students' personal and

professional growth 1.1. Basic thematic units 1. Introduction to effective business communication

2. Team communication and non-verbal communication 3. Application of technology for improving company's business

communication 4. Communication in the era of globalization 5. Planning, creating and completing business messages 6. Writing positive and negative messages and persuasive messages 7. Planning and writing reports and suggestions 8. Creation and performance of oral and on-line presentations 9. Improvement of presentations with slides and other visual means 10. Curriculum vitae (CV) writing, employment application forms and job

interview 1.2. Learning outcomes Through this course students will:

1. Acquire necessary knowledge about significance and ways of successful communication in organization

2. Develop and improve communication skills 2. TEACHING METHODS


2. Individual presentations and tasks 3. Group presentations 4. Projects and reports

1. 30% 2. 30% 3. 20% 4. 20%


2. Final exam 3. Individual activities 4. Group presentations 5. Projects

1. 25% 2. 25% 3. 20% 4. 15% 5. 15%

3. TEXTBOOK Thill, J., Bovee, C., "Excellence in Business Communication", Prentice Hall, 9th edition, 2010, ISBN-13: 978-0136103769

Course code: MAN353 Course title: RELATIONSHIP MARKETING AND (E)CRM Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The aim of the course is to introduce students to specific aspects of

relationship marketing, that is ever more present in modern practice, and to help them with customer relationship management. It is necessary to make certain changes in marketing strategy creation and marketing concept application to apply this concept, and to develop information basis for CRM concept development.

1.1. Basic thematic units 1. Marketing relations 2. Economic relations 3. Transactional marketing vs. Relationship marketing 4. Key elements of relationship development 5. Partnership with customers 6. Internal partnership and partnership with suppliers 8. External partnership 9. Information technology as a foundation for partnership development 10. Customer Relationship Management 11. Information technology for customer relationship management 12. Relationship marketing in service 13. Relationship marketing for customer market 14. Information technology: its role in building, keeping and strengthening the relationship 15. Organization elements and CRM

1.2. Learning outcomes Upon passing the exam, students will be able to develop and implement marketing strategies aimed at winning and keeping service users and to create a concept that will enable them to keep track of the effects of the relationships established between a firm and service consumer. Based on profitability of those relationships and data from database, it will be possible to create foundation for customer relationship management.


2.1. Pedagogical technologies 1. Workshops 2. Discussions 3. Presentations

Inclusion of certain elements depends on thematic unit. Lectures are organized in a way that offers

maximum student participation in every way.


2. Project 3. Case study 4. Mid-term and final exam or integral exam

1. 10% 2. 20% 3. 20% 4. 50%

3. TEXTBOOK Egan, J., Relationship Marketing Prentice Hall 2004 and Buttle, F., Customer Relationship Management, Elsevier 2009

Course code: MAN354 Course title: FOREIGN MARKETS ENTRY STRATEGIES Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 (3+2) Total number of hours: 75 1. AIM OF THE COURSE Basic objective of the course is to acquire necessary knowledge and skills that

will help students create strategies for entering foreign markets. One of the key success factors is selection of international marketing strategies for entering foreign markets. The way a company enters targeted foreign markets is a strategically important question because it is a decision related to contingency approach along with continuous dynamics of internal and external environment, and requires a long-term resource commitment.

1.1. Basic thematic units 1. Theoretical basis for creating strategies for entering foreign markets 2. Classification of strategies for entering 3. Factors that have impact on the choice of strategies for entering 4. Dynamics of decision making on strategies for entering 5. Decision making process for penetration strategy 6. Strategic dimensions of international marketing 7. Concepts of international marketing 8. Significance of companies' internationalization 9. Strategies for penetrating foreign markets 10. Export strategies for penetrating foreign markets 11. Contract strategies for foreign markets penetration 12. Global strategic unions and alliances 13. Direct investment in foreign markets as a strategy

1.2. Learning outcomes Upon passing the exam, students will be able to understand the role and significance of creating strategies for entering foreign markets, factors that have impact on modelling strategies for entering foreign markets and implications to basic performances of company's business and thereby the success of national economics.


2.1. Pedagogical technologies 1. Lecturing 2. Discussions 3. Presentation 4. Guest lecturers 5. Case studies

1. 40% 2. 10% 3. 20% 4. 10% 5. 20%

Weights (%) 2.2. Assessment methods 1. Mid-term

2. Final exam 3. Presentations 4. Case studies 5. Quizzes

1. 35% 2. 35% 3. 10% 4. 10% 5. 10%

3. TEXTBOOK Hollensen, Svend (2004), Global Marketing, a decision-oriented approach, third edition, Prentice Hall, Financial Times

Course code: MAN355 Course title: STRATEGIC BRAND MANAGEMENT Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE 1. Students will understand the role of a brand in company's strategic

marketing management 2. Students will acquire knowledge about brand elements, ways of their

creation and brand value measurement for the purpose of achieving competitive advantage and company's value growth

1.1. Basic thematic units 1. Brand concept 2. Brand significance 3. Brand elements 4. Brand identity 5. Private brands 6. Legal protection of a brand 7. Strategic brand management 8. Brand positioning 9. Brand support in marketing mix elements 10. Brand value measurement

1.2. Learning outcomes Upon passing the exam, students will be able to understand the significance and role of brand in creating company's competitive advantages. They will know what basic strategic decisions are important for successful brand management and the way brand value is built and measured.

2. TEACHING METHODS Activity description

2.1. Pedagogical technologies 1. Lecturing 2. Presentations 3. Guest lecturers 4. Project

1. 40% 2. 20% 3. 20% 4. 20%

Weights (%) 2.2. Assessment methods 1. Mid-term and final exam

2. Presentation 3. Project

1. 40% 2. 20% 3. 40%

3. TEXTBOOK Kevin Lane Keller, Tony Aperia, Mats Georgson, Strategic Brand Management: A European Perspective, Financial Times Press, 2011-2012 or 2008

Course code: MAN356 Course title: INTERNATIONAL BUSINESS Level: I cycle Year: III Semester: VI ECTS credits: 5 Status: Elective Number of hours per week: 5 Total number of hours: 75 1. AIM OF THE COURSE The course provides a background for understanding the international

business environment and its contemporary management at a company level. It gives insights to global business trends and companies'' internationalisation. Major part of the course focuses on providing knowledge about organization, export practice and management techniques, as well as ways of financing foreign trade transactions.

The aim of the course is to get students familiarized with basic concepts and tools of international business through presentations of practical examples, constructions of international trade engagements and their financing.

1.1. Basic thematic units 1. Term, role and significance of international business for national economics

2. Enterprise issues in international business 3. Market entry modes and ways of doing business 4. Intermediaries in international trade 5. Performance of production companies in international business 6. Role of stock market 7. Processing international business operations 8. Terms of delivery 9. Incoterms 10. Export management and techniques 11. Import management and techniques 12. Bank guarantees 13. Leasing, factoring i forfeiting 14. Terms and forms of payment 15. Specific ways of financing international trade transactions

1.2. Learning outcomes - Acquire knowledge about the role of international business on global market - Define business risks in international environment - Provide knowledge about export/import practice and management techniques - Efficiently do various types of business with foreign partners - Choose appropriate techniques of financing international trade transactions


2.1. Pedagogical technologies 1. Lecturing 2. Discussions 3. Presentations 4. Guest lecturers 5. Case study

1. 25% 2. 25% 3. 25% 4. 5% 5. 20%

Weights (%) 2.2. Assessment methods 1. Mid-term and final exam

3. Written assignment 4. Presentation 5. Case study

2. 70% 3. 10% 4. 5% 5. 15%

3. TEXTBOOK Tamer Cavusgil, Gary Knight, and John Riesenberger (2008). International Business: Strategy, Management, and the New Realities. Prentice Hall

fm & mm course catalogue - ekonomski fakultet u … i mm/0fmmm course_catalogue...11.definite...

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