fmcg branding
DESCRIPTION
Examples of brand turnaround and development for FMCG brands.TRANSCRIPT
ABOUTTAYBURN
We believe your brand and reputation are the most valuable assets you own. Our job is to help you maximise the value of those assets by changing the way the world thinks and talks about you.
Work with us and you’ll be working with a straight-talking, fresh-thinking, hard-working agency committed to making your brand and reputation something worth talking about.
OUR BELIEF
6TH IN THE UK FOR EFFECTIVENESSDesign Business Association league table
7TH IN THE UK FOR CREATIVITYDesign Week league table for brand and packaging
OUR OWN REPUTATION
BRANDS & REPUTATIONSWE ARE CURRENTLY SHAPING
BUT THEY AREN’T BUILT OVER NIGHT
Heineken UK 23 years
Aggreko 14 years
Princes 11 years
RBS 8 years
University of Edinburgh 7 years
Scottish Water 7 years
Standard Life 4 years
OUR WORK WITH CHEWITS
BEFORE…
… AFTER
NPD FOR YOUTH AUDIENCE
OUR WORK WITH CROSSE & BLACKWELL
PROPOSITION
BRAND DEVELOPMENT
Mood boards
Photography Brief
CONCEPTUAL DEVELOPMENT
CORE RANGE
CONSUMER CAMPAIGNS
CONSUMER CAMPAIGNS
THANK YOU
[email protected] 475 226www.tayburn.co.uk