fmcg / cpg consumer trends 2015 - product innovations of the year
TRANSCRIPT
FMCG Trends 2015The voting patterns of 10,000 consumers in the 2015 Product Innovation
of the Year awards reveal 9 big trends shaping the future of FMCG
Forward Thinking from Brand Genetics
FMCG Trends 2015
1.#ConvenienceRules - The mega-trend of 2015 and the future; consumers want it quicker and easier from brands that buy us time and save us effort
2.#OnTheGo - A variation on the ConvenienceRules mega-trend, busy consumers look to enjoy brands on the move as they speed through our fast culture
3.#HealthMatters - With the rise of health-tech and medical self-care, consumers increasingly look to products offering health benefits
4.#VirtuousPleasures - As consumers become evermore health-aware, they look to switch to good-for-you indulgence
5.#OwnLabelLove - Increasingly seen as offering the same quality for less, consumer love for own label options is becoming a critical issue for brands
6.#MadeForMe - Consumers are looking for products specially designed to fit their own unique profiles, needs and lifestyles. One size no longer fits all
7.#PremiumPull - Consumers increasingly expect a premium experience, even from mass market brands
8.#FruitTastic - AAs refined sugar comes to stand for all things evil, the consumers sweet tooth is increasingly satisfied with fruit
9.#TechTime - It’s tech time for FMCG as digital natives embrace and expect tech-enhanced experiences everywhere
#ConvenienceRules
One toothpaste does it all with winning innovation in the Toothpaste Category for Aquafresh Complete Care from GlaxoSmithKline
Innovative discrete convenience with Feminine Care Liner Category winner Always Dailies Folded &
Wrapped Pantyliners, by Procter & GambleConvenient multi-benefit innovation from Shampoo Category winner Clairol 5 in 1 Camomile Shampoo
from Procter & GambleConvenient ‘Roll. Press. Go’ disposal innovation by Feminine Care Pad Category winner Bodyform Ultra
Towels from SCA Hygiene Products Ltd
The mega-trend of 2015 and the future; consumers want it quick and easy from brands that buy us time and save us effort
#ConvenienceRules
A quick and easy between-wash innovation wins best Dry Shampoo Category for Batiste Dry
Shampoo, Church & Dwight UK Ltd
Convenient 8 in 1 multicooker innovation that does it all with GoChef from JML wins best Kitchen Appliance
Category
The mega-trend of 2015 and the future; consumers want it quick and easy from brands that buy us time and save us effort
Convenient cough mixture in tablet form wins Benylin Chesty Cough & Cold Tablets from Johnson & Johnson
best innovation in Cough & Cold Products Category
#ConvenienceRules
Instant Flash Magic Eraser wins best innovation in Household Cleaning Product Category for Procter &
Gamble
First ever 3 compartment detergent makes effective laundry more convenient, winning Ariel best innovation
in Laundry Detergent Category for 3 in 1 Ariel Pods
Just add mess-free sheet to laundry for convenient whitening, winning Spotless Punch Ltd best innovation in Laundry Additives, Whitening & Stain
Removal Category for Dylon White’n’Bright inspired by Colour Catcher
The mega-trend of 2015 and the future; consumers want it quick and easy from brands that buy us time and save us effort
#ConvenienceRules
Quick and easy flavour wins best innovation in Sauce & Seasoning Category for Knorr Flavour Pots
by Unilever
No mess, no fuss convenience with Butcher's Selection Roast Beef in tray innovation, winning the Convenience
Products Category for Asda Stores Ltd
Roast in the bag simplicity with Butcher's Selection Food Chicken in bag wins Asda Stores Ltd best
innovation in the Food Category
The mega-trend of 2015 and the future; consumers want it quick and easy from brands that buy us time and save us effort
#OnTheGoA variation on the ConvenienceRules mega-trend, busy consumers are looking to enjoy brands on the move as they speed through our fast culture
Human fuel on-the-go wins the bet innovation in Cereal Category for Weetabix
Ltd with Weetabix On The Go Breakfast Drink
Portable liquid refreshment wins the Drinks and Beverages innovation of the year for
Britvic Plc with Robinsons SQUASH'D
Need to keep going? No problem with new Sudafed Congestion & Headache Relief designed to help you stay alert and active. Winning innovation of the General Healthcare Category for Johnson & Johnson
#HealthMattersWith the rise of health-tech and medical self-care, consumers increasingly look to products offering health benefits
Detox, cleanse and shape up with Bootea 14 Day TeaTox, winning innovation in the best Slimming
Product Category from Eighty Twenty Ventures Ltd
Lipid lowering Benecol innovation gets a Vitamin B1 boost to win in the best Nutritional Supplement
Category for Johnson & Johnson Ltd
#VirtuousPleasuresAs consumers become evermore health-aware, they look to switch to good-for-you indulgence
Rich buttery taste with the goodness of olive oil innovation wins in the Spreads Category
with Bertolli with Butter from Unilever
Creamy taste but no fat wins best innovation in the Healthy Yoghurt Category for Müllerlight Greek
Style Fruitopolis by Müller Dairy UK Ltd
White bread with wholemeal bread goodness is innovation winner in the Bakery Products Category
with Kingsmill Great White for Allied Bakeries
#VirtuousPleasuresAs consumers become evermore health-aware, they look to switch to good-for-you indulgence
Delicious cereal bars with wholegrain goodness wins best innovation in the Kids’ Snacks Category with Harvest
Cheweee Cereal Bars from Halo Foods Ltd
Smaller packs mean better-for-you smaller servings and win Mars best innovation in the Dessert Category
for Mars Variety Mix Mini Ice Cream
#OwnLabelLoveIncreasingly seen as offering the same quality for less, consumer love for own label options is becoming a critical issue for brands
Tesco own-label innovation assault on premium beautycare, winning in four innovation of the year Categories - Skincare Products, Facial Moisturiser, Women's Hair Removal Products and Beauty Products with Pro Formula Radiance Micellar Water, Pro Formula Q10 Anti-Age Day Cream, Pro Formula Satin Smooth Ladies Razor, and BD Trade Secrets Dreamshine Highlighter
#MadeForMeConsumers look for products specially designed to fit their own unique profiles, needs and lifestyles. One size no longer fits all
Personalised to a major need in an ageing population, Listerine Advanced Defence Gum Treatment wins best
innovation in Oral Care Category for Johnson & Johnson Ltd
Strict dietary requirements? No problem with gluten-free, wheat-free and now dairy-free innovation Newburn Bakehouse Seeded Wraps
winner of the Free From Product Category by Warburtons Ltd
#MadeForMeConsumers look for products specially designed to fit their own unique profiles, needs and lifestyles. One size no longer fits all
Designed for new born infants, Johnson's Baby First Touch Range is the winning innovation in the Baby Care Category
Designed specifically for babies with nappy rash, Sudocrem Care & Protect innovation
from Actavis Plc wins Nappy Cream Category
Adapting to the size and movement of the infant, Pampers new Active Fit range from Procter &
Gamble wins in the Nappies innovation category
#PremiumPullConsumers increasingly expect a premium experience, even from mass market brands
Exotic seed oil innovation for a luxury experience is Hair Care Category winner for Dove Advanced Hair Series Pure Care Dry
Oil by Unilever
Innovative combination scents from premiumised Comfort with Comfort Creations Honeysuckle &
Sandlewood from Unilever wins best innovation in the Laundry Care & Softener Category
Premium Febreze air freshener from Procter & Gamble wins best innovation in the
General Household Products Category
#PremiumPullConsumers increasingly expect a premium experience, even from mass market brands
Premiumised cat food with toppings wins innovation of the year in the Petcare Category for Felix Sensations Crunchy Crumbles for Nestlé Purina PetCare UK
‘Ultimate’ premium crisps innovation for men wins innovation of the year for KP Snacks with
McCoy's Ultimate,
#FruitTasticAs refined sugar comes to stand for all things evil, the consumers sweet tooth is increasingly satisfied with fruit
Fruity and crisp wins Molson Coors Brewing Company wins innovation of the year in the
Cider Categry for CarlingCrabbie's Fruits from Halewood International
Ltd wins best innovation Alcoholic Drinks Category
Yes, banana is a fruit, and it wins Weetabix Banana best innovation of the yea in the
Cereal Category for Weetabix
#TechTimeIt’s tech time for FMCG as digital natives embrace and expect tech-enhanced experiences everywhere
A sign of the times. For the first time, product innovation of the year includes a tech category,
won by post-PC budget tablet Acer Iconia One 7
Tech for good, tobacco-free blu e-cigarettes, from blu e-Cigs wins best innovation in the new e-
Cgiatettes Category for blu e-Cigs
Kitchen gadget for on-demand fizz with SodaStream Play wins innovation of the year in the Drinks System
Category for SodaStream
Award Winners9 trends, 43 innovation awards across 43 categories
Category Winner#ConvenienceRules Toothpaste Aquafresh® Complete Care Toothpaste, GlaxoSmithKline
Shampoo Clairol 5 in 1 Camomile Shampoo, Procter & GambleDry Shampoo Batiste Dry Shampoo, Church & Dwight UK LtdFeminine Care Pad Bodyform® Roll. Press. Go. Ultra Towels, SCA Hygiene Products Ltd Feminine Care Liner Always Dailies Folded & Wrapped Pantyliners, Procter & GambleCough & Cold Products Benylin Chesty Cough & Cold Tablets, Johnson & Johnson LtdKitchen Appliances GoChef, JMLLaundry Detergents Ariel 3 in 1 Pods, Procter & GambleLaundry Additives, Whitening & Stain Removal
DYLON® White’n’Bright™ inspired by Colour Catcher®, Spotless Punch Ltd
Household Cleaning Products Flash Magic Eraser, Procter & GambleConvenience Products Butcher's Selection Roast Beef in tray, Asda Stores LtdFood Butcher's Selection Chicken in bag, Asda Stores LtdSauce & Seasoning Knorr® Flavour Pots, Unilever
#OnTheGo Breakfast Weetabix® On The Go Breakfast Drink, Weetabix Ltd Crisps Drinks and Beverages Robinsons® SQUASH'D, Britvic Plc
General Healthcare Sudafed Congestion & Headache Relief, Johnson & Johnson Ltd
Award Winners9 trends, 43 innovation awards across 43 categories
Category Winner#HealthMatters Slimming Products Bootea 14 Day TeaTox, Eighty Twenty Ventures Ltd
Nutritional Supplement Benecol® Plus Yogurt Drinks, Johnson & Johnson Ltd#VirtuousPleasures Spreads Bertolli with Butter, Unilever
Healthy Yogurt Müllerlight® Greek Style Fruitopolis, Müller Dairy UK LtdDessert Mars® Variety Mix Mini Ice Cream, Mars Chocolate UK LtdBakery Products Kingsmill Great White, Allied BakeriesKids’ Snacks Harvest Cheweee® Cereal Bars, Halo Foods Ltd
#MadeForMe Oral Care Newburn Bakehouse Seeded Wraps, Warburtons LtdFree From Products Weetabix® On The Go Breakfast Drink, Weetabix LtdNappy Cream Sudocrem Care & Protect, Actavis PlcBaby Care Johnson's® Baby FIRST TOUCH Range, Johnson & Johnson LtdNappies Pampers® Active Fit, Procter & Gamble
#OwnLabelLove Skincare Products Pro Formula Radiance Micellar Water, Tesco Stores LtdFacial Moisturiser Pro Formula Q10 Anti-Age Day Cream, Tesco Stores Ltd
Women's Hair Removal Products Pro Formula Satin Smooth Ladies Razor, Tesco Stores LtdBeauty Products BD Trade Secrets Dreamshine Highlighter, Tesco Stores Ltd
Award Winners9 trends, 43 innovation awards across 43 categories
Category Winner
#PremiumPull Hair Care Dove® Advanced Hair Series Pure Care Dry Oil, Unilever
Laundry Care & Softener Comfort Creations Honeysuckle & Sandlewood, Unilever
General Household Products Febreze Sleep Serenity, Procter & Gamble
Crisps McCoy's® Ultimate, KP Snacks
Pet Care Felix® Sensations Crunchy Crumbles, Nestlé Purina PetCare UK
#FruitTastic Alcoholic Drinks Crabbie's Fruits, Halewood International Ltd
Cider Carling British Cider, Molson Coors Brewing Company
Cereal Weetabix® Banana, Weetabix Ltd
#TechTime Technology Acer Iconia One 7, Acer
E-Cigarette blu e-cigarettes, blu e-Cigs (UK)
Drinks System SodaStream Play, SodaStream
Forward Thinking from Brand Genetics
Andrew Christophers [email protected] +44 (0) 7967 175 623
Tom Ellis [email protected] +44 (0) 7815 896 09