fmcg sector
DESCRIPTION
An Overview of FMCG SectorTRANSCRIPT
FMCGINDUSTRY
PRESENTED BY:-GAUTAM PANDA
Roll No-105
INDUSTRY OVERVIEW Introduction Evolution Key Products Key Players Contribution to the Economy in terms of GDP International Presence SWOT Analysis Future of FMCG
INTRODUCTION The Fast Moving Consumer Goods Sector is the
fourth largest sector of Indian economy with total
market size of more than 86000 crore.
It is alternatively called as CPG (Consumer packaged
goods) industry primarily deals with the production,
distribution and marketing of consumer packaged goods.
EVOLUTION
Investment was very low till 80’s.
HLL was the only MNC co. in India.
Then came Nirma - A “Value for Money Product”.
Latest innovation – “Sachet”
KEY PRODUCTSPERSONAL CARE
FOOD & BEVERAGES
HOUSEHOLD CARE
KEY PRODUCTS
CATEGORY PRODUCTS
PERSONAL CARE Oral Care, Hair Care, Skin Care, Personal Wash, Deodorants, Cosmetics.
FOOD & BEVERAGES Health Beverages, Soft Drinks, Bakery Products, Snack Food, Chocolates, Ice-Cream, Vegetables, Diary Products.
HOUSEHOLD CARE Fabric Wash, Household Cleaners.
KEY PLAYERS
KEY PLAYERS
Marico
ITC Ltd.
Britannia India Ltd.
Godrej
Dabur
Nirma Ltd.
Nestle India Ltd.
Coca Cola
PepsiCo
Cadbury India Ltd.
P&G
Colgate & Palmolive Ltd.
HUL
Domestic Players Foreign Players
CONTRIBUTION TO GDP FMCG’s contribution to India’s GDP is 2.2 % New Zealand’s GDP is 5% UK’s GDP is 19%
INTERNATIONAL PRESENCEFMCG Industry has spread widely due to theacquisitions with:
Reckitt Benckiser with Paras Pharmaceuticals
Marico with Colgate-Palmolive
Godrej Group with African Safari
SWOT ANALYSISSTRENGTHS
Low cost operations.
Strong Brands.
Established distribution networks.
WEAKNESS Low export levels.
Small scale sector reservations
OPPORTUNITIESLarge domestic market.Export potential.Increase in income levels.
THREATSImports.Tax & Regulatory Structures.
INDIAN FMCG MARKET(In US $ Billion)
FUTURE OF FMCG Rapid Growth.
Rural Market Opportunities.
CavinKare plans Rs 500 crore expansion into foods segment.
Cadbury India announced entry into the biscuit market.