fmcg sector in india

FMCG SECTOR FAST MOVING CONSUMER GOODS

What is FMCG ? FMCG goods are popularly known as consumer

packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpastes having products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods.

SIGNIFICANCE OF FMCG SECTOR

• Strong MNC presence.• Intense competition between organized and

unorganized players.• Easy availability of important raw materials.• Cheaper labor cost.• Large market.

FMCG MARKET SEGMENTATION

TRENDS• Foreign Direct Investment- Foreign investments in this sector

have grown gradually to reach the current size • Economic progress- is favorably influencing the FMCG sector.

Growth in FMCG sector majorly depends upon the performance of the economy

• Rising advertising by FMCG companies- FMCG companies in India have increased their expenditure on advertisement and sales promotion by about 10% in 2014-2015 on account of growing competition and in an effort to reach out to a wider target audience

• Growing contribution from rural markets – The rural contribution to overall FMCG revenue has gone up from 30% five years ago to 33% now, on the back of increased government focus and support to the rural segment in the form of investments in rural infrastructure

TOP FMCG COMPANIES

MARKET SHARE OF COMPANIES

GROWTH DRIVERS OF INDIA’S FMCG SECTOR

ANALYSIS OF THE FMCG INDUSTRY

PROSPECTS

• As per the Boston Consulting Group (BCG), the Indian FMCG market is valued at about US$ 185 billion or about Rs 12.4 trillion. It has grown annually at about 12% per annum over the past decade

• India's organized FMCG space is expected to grow at a pace of 14% YoY per annum for the next decade to the size of US$ 220 billion to 240 billion.

EXPORT POTENTIAL• India is recognized a cost-effective quality

manufacturing base in the world market.• As Indian companies are going global, they are

focussing more on overseas markets such as the US, the UK, the UAE, Sri Lanka, Bangladesh, Thailand, Afghanistan, South Africa and Mauritius either through exports or the establishment of their own foreign subsidiaries.

KEY POINTS

• Supply: Abundant supply through a distribution network of over 8 m stores across the country. Distribution networks are being strengthened in the rural areas.

• Competition: Domestic unorganized players pose competition. Domestic players also feel the competitive pressures from large well established MNCs.

SCOPE OF THE SECTOR

• Continuous growth in sales and profit lead to right future

• Growth will be positive because of recent development in technology.

• GST motivates FMCG sector and export as well INDUSTRY.

TOTAL SALES TURNOVER

NAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12 MARICO LTD 4954.5 4689.45 3689.18 3409.9 2966.71 DABUR INDIA LTD 8543.13 7906.37 7134.75 6222.48 5347.07 HINDUSTAN UNILEVER LTD 35637.45 33903.14 30797.15 28487.26 24506.4 GODREJ CONSUMER PRODUCTS LTD 9274.03 8549.5 7822.94 6624.41 4986.61 PROCTER AND GAMBLE 2555.37 2359.9 2067.3 1698.58 1303.84

TOTAL 60964.48 57408.36 51511.32 46442.63 39110.63IN CRORES OF RUPEES

GRAPHICAL REPRESENTATION OF TOTAL SALES

Jan/12 Jan/13 Jan/14 Jan/15 Jan/160

20000

40000

60000

80000

100000

120000

140000

TOTALPROCTER AND GAMBLEGODREJ CONSUMER PRODUCTS LTDHINDUSTAN UNILEVER LTDDABUR INDIA LTDMARICO LTD

IN CRORES OF RUPEES

CURRENT ASSETS

NAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12 MARICO LTD 1,094.20 1,019.11 941.36 854.86 663.34 DABUR INDIA LTD 1,090.41 1,013.33 1,178.79 1,074.46 1,014.03 HINDUSTAN UNILEVER LTD 7,048.48 6,549.46 6,486.95 5,603.21 5,520.54

GODREJ CONSUMER PRODUCTS LTD 982.34 1,127.81 838.09 1,119.05 896.94 PROCTER AND GAMBLE 1,351.97 851.59 473.65 365.8 322.79


GRAPHICAL REPRESENTATION OF CURRENT ASSETS

Jan/12 Jan/13 Jan/14 Jan/15 Jan/160.00

5,000.00

10,000.00

15,000.00

20,000.00

25,000.00

TOTALPROCTER AND GAMBLEGODREJ CONSUMER PRODUCTS LTDHINDUSTAN UNILEVER LTDDABUR INDIA LTDMARICO LTD

IN CRORES OF RUPEES

TOTAL ASSETS

NAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12 MARICO LTD 2454.7 2275 2079.53 2899.96 1995.27 DABUR INDIA LTD 5023.82 4152.07 3420.9 3307.56 2993.96 HINDUSTAN UNILEVER LTD 5630.24 5263.91 4874.39 4103.31 4705.35 GODREJ CONSUMER PRODUCTS LTD 8107.75 7216.32 6402.74 6006.17 4798.52 PROCTER AND GAMBLE 1514.78 1232.01 1005.84 808.11 699.6


CURRENT LIABILITIES

NAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12 MARICO LTD 2454.7 791.81 835.72 733.82 565.75 DABUR INDIA LTD 1796.06 1726.39 1647.21 1209 1036.54 HINDUSTAN UNILEVER LTD 6904.1 6735.52 7032.36 6217.99 5605.68 GODREJ CONSUMER PRODUCTS LTD 2011.59 1869.34 1887.23 1652.32 1165.34 PROCTER AND GAMBLE 437.67 471.43 304.04 300.5 320.27


TOTAL TAX PAID

NAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12 MARICO LTD 2454.7 236.77 190.48 146.19 78.25 DABUR INDIA LTD 301.79 250.89 219.08 182.63 146.38 HINDUSTAN UNILEVER LTD 1852.48 1944 1259.44 1226.66 821.54 GODREJ CONSUMER PRODUCTS LTD 317.1 272.29 210.37 179.18 226.05 PROCTER AND GAMBLE 213.36 154.67 158.3 82.98 41.73


PROFIT AFTER TAXNAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12

MARICO LTD 2454.7 584.88 504.1 405.69 322.06 DABUR INDIA LTD 1255.45 1068.47 916.45 765.79 644.11 HINDUSTAN UNILEVER LTD 4094.08 4375.51 3955.74 3839.37 2800.14 GODREJ CONSUMER PRODUCTS LTD 1158.89 976.43 819.3 845.43 751.24 PROCTER AND GAMBLE 423.18 346.14 302.02 203.22 181.29


TOTAL EXPENSES

NAME OF COMPANY Jun-16 Jun-15 Jun-14 Jun-13 Jun-12 MARICO LTD 4068.04 4114.11 3099.76 3017.7 2597.91 DABUR INDIA LTD 4675.02 4525.03 4056.77 3569.14 3160.11 HINDUSTAN UNILEVER LTD 26170.14 25539.1 23710.25 21837.59 18696.3 GODREJ CONSUMER PRODUCTS LTD 7546.94 7101.98 6641.32 5579.51 4141.03 PROCTER AND GAMBLE 1890.4 1850.61 1625.37 1469.61 1113.87


fmcg sector in india

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