fndm power point december 2009 v5.4
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ETFs TO FUND YOUR NEST EGGETFs TO FUND YOUR NEST EGG
Fund.comFund.com
Corporate OverviewCorporate Overview
December 15, 2009
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Forward Looking StatementsForward Looking Statements
The statements contained in this presentation that are not historical are forward-looking statements within themeaning of Section 27A of the Securities Act of 1933, as amended (the Securities Act), and Section 21E ofthe Securities Exchange Act of 1934, as amended (the Exchange Act), including statements, withoutlimitation, regarding the Companys expectations, beliefs, intentions or strategies regarding the future. Suchforward-looking statements relate to, among other things: (1) the Companys proposed exploration and drillingoperations on its various properties and targeted properties, (2) the expected production and revenue from itsvarious properties and targeted properties, (3) estimates regarding the reserve potential of its variousproperties and targeted properties and (4) the expected production and revenue from the Companysanticipate acquisitions. These statements are qualified by important factors that could cause the Companysactual results to differ materially from those reflected by the forward-looking statements. Such factors includebut are not limited to: (1) the Companys ability to finance the continued exploration and drilling operations onits various properties and targeted properties, (2) positive confirmation of the reserves, production andoperating expenses associated with its various properties and targeted properties; and (3) the general risksassociated with oil and gas exploration and development, including those risks and factors described from timeto time in the Companys reports and registration statements filed with the Securities and ExchangeCommission, including but not limited to the Companys Current Report on Form 8-K filed on September 21,2009, November 13, 2009, November 23, 2009, December 2, 2009 and December 9, 2009 and on Form 10Qfiled on November 26, 2009. The Company cautions readers not to place undue reliance on any forward-
looking statements. The Company does not undertake, and specifically disclaims any obligation, to update orrevise such statements to reflect new circumstances or unanticipated events as they occur.
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Our Business
We are a non-bank technology-enabled asset managementfirm
We have patents pending on our ETF systems
We have over $1.0 billion in assets under management*
The SEC granted us permission to offer unique activelymanaged ETFs
Our AdvisorShares ETF Platform is used by asset managersand major banks to launch ETFs
We own financial websites offered at www.fund.com andwww.accreditedinvestor.com, designed to help sell our ETFproducts
We combine content and lead generation to create a
distribution platform, distributing ETF products we manufacture
We earn fees on assets under management
*post Weston Capital closing - Jan 1
Our affiliates:
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AdvisorShares was approved in 2009 bythe SEC to offeractively managedETFs, anew asset class in the ETF sector
AdvisorShares is making its SEC approvalavailable to select professional investmentadvisors managing discretionary assets
AdvisorShares makes available a fullyturn-key product manufacturing platformcalled OpenPlatformsm
Investment Advisors use OpenPlatform topackage their own investment strategy intoan ETF that can be purchased by any
investor with access to a brokerage account
Active ETFs: New FinancialTechnology in the Hands of Advisors
OpenPlatform is a proprietary tool designed for over 10,500 InvestmentAdvisors and 7,500 hedge fund managers to achieve distribution efficiencyand breakdown institutional platform barriers
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The Funds [AdvisorShares] may invest in
exchange traded products that invest primarily in
commodities or currency, but otherwise operate in
a manner similar to exchange traded products
registered under the Act. In addition, the Funds
may also invest in equity securities or fixed income
securities traded in a U.S. or non-U.S. markets, as
well as futures contracts, options on such futurescontracts, swaps, forward contracts or other
derivatives, and shares of money market mutual
funds or other investment companies, all in
accordance with their investment objectives. The
Funds may also invest in equity securities or fixed
income securities traded in international markets
or in a combination of equity, fixed income and
U.S. money market securities and/or non-U.S.
money market securities.
http://sec.gov/rules/ic/2008/ic-28568.pdf
Excerpt from SEC OrderRegarding AdvisorShares
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AdvisorShares OpenPlatform is Validated
First OpenPlatform partner IPO on New York StockExchange - September 15, 2009
Now ranked as largest actively managed ETF in themarket
Second launch partner for OpenPlatform is one of the
largest banks in the world - Bank of New York Mellon
IPO in January - SEC already declared registrationstatement effective
Some smaller players, including Grail Advisors and AdvisorShares
Investments, have launched stock-picking versions this year. It's possible these
funds could one day rival those of Fidelity Investments or American Funds
This week, one interesting ETF in this group did make it to market: the Dent
Tactical ETF, which began trading yesterday. The DENT ETF has attracted
surprisingly heavy volume for its first two days of trading.. Bob Pisani
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1,500% growth in ETF Assetsover just last 10 Years
ETFs account for over 35% of alltrading volume in the United States
71% of financial professionals
used ETFs in 2008, up from just25% in 2003
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Source: Barclays Global Investors (BGI)
Unprecedented Historic Opportunity
Financial crisis has created unprecedented opportunity for non-bank financialproduct providers
Bulge Bracket banks no longer have presumed automatic credibility - evenviewed with skepticism now
Plus, financial products must now be LIQUID and TRANSPARENT - like ETFs
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InvestorswarmtothesafetyofanindustryontheupByDavidOakley
Theriseofexchangetradedfundshasbeenoneofthekeydevelopmentsinthe
investmentworldduringthelast10years.Itisapopularitythathasgainedfurther
impetussincethecollapseofLehmanBrothers.ETFsareseenassaferandmorecost
efficientthantheiractivelymanagedrivals.ETFshavegrowndramaticallysince1999fromassetstotaling$39bnto$593.3bn
inFebruarythisyear-a15-foldincrease,accordingtoBarclaysGlobalInvestors(BGI).
ETFsnowaccountfor25percentofalltradinginUSmarketscomparedwith15percent
ayearago,accordingtoCreditSuisse.
Source:TheFinancialTimesLimited30April2009
Billions of Dollars in ETF Net Inflows
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The Dent Tactical ETF
AdvisorShares launched Dent Tactical (NYSE Arca: DENT) on September 15 th, 2009 Kellogg is lead specialist with Goldman Sachs, Credit Suisse registered as Authorized Participants Over $24 million has already been invested in this fund both due to its ease of access as well as thecredibility of its manager, Harry S. Dent. Bearish investment bias. Dent has previously raised and managed a $1.7 billion dollar mutual fund He is New York Times best selling financial author Dent estimates that this the Dent Tactical ETF will surpass his previous fund in size A conservative increase to just $1 billion in assets (42% less than previous mutual fund) wouldgenerate gross income to Fund.com of approximately $15 million and net fee income of $4.5 million -
approximately $400,000 a month with no marketing or infrastructure cost
The investment objective of the Dent Tactical ETF is long term growth of capital DENT seeks to achieve its investment objective by identifying, through proprietary economic and demographic analysis,
the overall trend of the U.S. and global economies and how consumer spending patterns may change based on thisanalysis.
Then, the portfolio manager implements an investment strategy using ETFs (exchange traded funds) across severalasset classes such as domestic and foreign equities, domestic or foreign fixed income or commodities.
The portfolio manager systematicallyselects some of the strongest performing
asset classes and invests in the specificETFs that gains exposure to the targetallocation.
The portfolio is monitored daily givenmarket changes and the portfolio can bereallocated at any time using a selldiscipline designed to mitigate risk.
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Calculated Strategic Investments
Designed to Grow Assets UnderManagement
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Our Investments are Strategically Synergistic -
Designed to Grow Assets
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Online marketing
401k and defined
contribution plans
HNW and InstitutionalSales Force
Product Platform Distribution Platform
Instantaneous globalinvestor accessibility toall Fund.com ETFproducts
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Financial Education Benefits FundProviders Like Us and Benefits Investors
Fund.com seeks to educate by providing straightforwardinteractive online tools and research database access
The National Council on Economic Education reported that thirty-three percent (33%) of employees increased their contributions totheir retirement savings plan after having received financial education
Simply putFinancial education sells more ETF product
Fund.com, The Institute of Modern Economy and Vensure exist toexpand the ETF platform and expand assets under management
OurWhyte Lyon (d/b/a The Institute of Modern Economy)subsidiary is a development stage online provider of financial literacycontent delivered over the Internet - sometimes referred to asdistance learning
The Institute of Modern Economy was co-owned by Credit.com, aprolific high trafficked financial website - credit.com has joint venturedto manage the fund.com website
Vensure has licensed Fund.com and The Institute of Modern
Economy content in order to educate its employees about retirement Vensure has a revenue participation in additional products sold toemployees for their 401k plans
Vensure employs 4,500 employees and projects 35,000 employeesin 36 months
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Vensures target client market is composed of small and medium sizedbusinesses in the U.S. geographic market
Vensure assumes role of outsourced legal employer of record
There are approximately 9.4 million employers in the U.S. geographic market
Of those, over 99% of employers have fewer than 100 employees, whichemployers are Vensures primary target customers
The $51 billion PEO industry is highly fragmented and is rapidly growingmarket
According to The Harvard Business Review, the PEO industry was the fastestgrowing business service in the United States during the 1990s
There is an increasing retirement savings deficit for retirees from the U.S.workforce that require employer-sponsored pension oriented products
As employer of record, Vensure is in a unique position to provide thesepension products - like ETFs - to many thousands of employees
AdvisorShares acquires access to a unique distribution channel for its ETFs
401k Contributions Have Powered the
$11 Trillion Mutual Fund Revolution
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Acquisition of highly credible established manager $1.0 billion of AUM - puts us in the billion dollar club
15 experienced fund sales professionals that have sold billions of fund product
Synergies between ETF Platform and Weston
Distribution Expertise. Weston sales force will sell AdvisorShares ETFproducts Business Development. As a fund of funds manager, Weston has wideaccess to managers that would be suited to serve as investment manager tonew ETFs Risk Management. Weston has a highly successful incubation platform thathas already seeded over a dozen funds Speed to Market. Weston fund of funds will feed allocations to ETFs createdby AdvisorShares Credibility. In November, Weston has also completed the formation of a jointventure with Zurich-based Harcourt Investment Consulting AG, a $4 billionleading global provider of alternative investment solutions owned by $65 billionVontobel. This partnership will further add to AdvisorShares footprint worldwideas Harcourt will help promote and expand the use of its family of activelymanaged ETFs Enhanced Profitability. An added benefit Westons incubation platform is thatin-house ETFs are 300% more profitable for AdvisorShares - no sharing withETF partners results in capturing a total of 150 basis points per year, comparedto the 40 net bps received when another high profile or celebrity managerseeds and manages the fund
Weston and ETF Platform: Seed and Feed
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Noah Hamman, CEO, AdvisorShares - Former Head of ProductDevelopment at Rydex Investments, which sold to SecurityBenefits for $776 million. Former Fidelity managing director.Launched 40 ETFs.
Greg Webster, CEO - Former CEO HSBC Securities and Directorof HSBC Wealth Management. $32 billion assets undermanagement. 5,000 registered reps. Former COO of New York
Life Securities.
Joe Bianco, Chairman - Chairman and CEO of NYSE listedAlliance. 22 acquisitions. Revenue of $800 million. Sold toWasserstein Perrella. Bought sports car company Lotus and soldto General Motors. Yale Law professor.
Albert Hallac, Founder and CEO, Weston Capital - Establishedin 1993. Grew to $2.8 billion AUM by 2008. 40 years of hands-on
experience in money management, trading, and marketing.Formerly Chief Executive Officer of Hallac Associates, a privateinvestment advisory firm that he founded in 1969.
Who are we?
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Management Has Done This Before
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Raul Biancardi, Independent Director
Currently Chief Operating Officer, NCB Capital, Jeddah, Saudi Arabia
NCB is 100% owned by the Saudi Crown
Former Head of Asset Management, Lehman Brothers International, London
Former Head of Emerging Markets, Morgan Stanley International, London
Ivar Eilertsen,Independent Director
Founding Partner of Harbor Capital Technologies LLC, a financial technology company
Formerly Managing Director and Senior Vice President, Global Accounts for Thomson Financial(now Thompson Reuters), the largest financial information provider in the world
Formerly CEO Americas, ADP Brokerage Services Group (now Broadridge) and GeneralManager, ADP Wilco.
Keith Laslop, Independent Director
A chartered accountant and Chartered Financial Analyst (CFA)
Formerly President of Prolexic Technologies, Inc, a managed digital security service provider
Formerly Chief Financial Officer and Business Development Director of Elixir Studios Ltd., a
London-based interactive entertainment software developer Formerly Director of Business Development EMEA at Inktomi, a public Internet infrastructuresoftware company
Formerly five years in the mergers and acquisitions group of PricewaterhouseCoopers inLondon, England and Toronto, Canada.
Corporate Governance
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Revenue and Expense Model
Recurring fee income from ETFs
Average 1.4% of assets under management
We share 50/50 with our product partners However, costs to acquire assets under managementnot born by us - all fund marketing born by partner firm
Extremely high margin - 40 basis point net net net
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OpenPlatform seeks rapid growth by partnering with managers with existing assetsthat can rapidly be allocated to the ETFs
Entirely avoids retail marketing cost and time - major differentiator from ProShares,iShares, PowerShares, WisdomTree or State Street
Bank of New York Mellon marketing agreements represent a totally unique distribution
opportunity - 16,000 institutional and UHNW accounts across $21 trillion in assets - noother bank like it in the world
Harcourt/Vontobel manage over $65 billion and represents another advantageousdistribution opportunity for ETFs
ETF Wholesale Platform ModelAccelerates Growth in Assets
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We manage $1.0 billion today - and had $2.8 billion before financial crisis
To date all accredited investors - now with ETFs we expand market by a factor of 15x
We expect to manage $20 billion in three to five years - still small in mutual fund terms
$20 billion represents just 2% market penetration into RIA channel
40 basis point net generates $80 million in net fee income per annum
OUR DISTRIBUTION ADVANTAGES
OUR ASSETS UNDER MANAGEMENT
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Valuation Comp
Morningstar, Inc. (NASDAQ: MORN)
$2.35 billion market capitalization
Founded by Joe Mansueto in 1984 from his one-bedroom Chicagoapartment with an initial investment of US$80,000
July 1999 Softbank invested US$91 million Morningstar's initial public offering occurred on May 3, 2005, with 7,612,500shares at $18.50 each.
Historically a mutual fund data provider and rating service
Today also directly manages assets via Morningstar Investment Services(MIS), a registered investment advisor and wholly owned subsidiary
Morningstar is also a magazine publisher - business titles Inc. and FastCompany
p/e multiple of 27.2 times earnings (as of December 18, 2009)
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Precedent for Highly Successful
Online Financial Media Exits
Vertically focused lead generation websites are a proven businessmodel
By specializing exclusively in the fund market, Fund.com presents morein-depth and structured information on the fund industry than otherfinancial sites
An online-enabled financial business with recurring fee income attributesof the ETF business is a desirable unit for a larger bank or mutual fundcomplex to acquire
Vertical networks are
emerging as one of the
most important innovations
in online advertising.
-Nicole RousseauVice President of Retail
Marketing at HSBC
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Acquired byRH Donnelleyfor $345 Million
Acquired byBarry Diller/IACfor $745 Million
Acquired byAustin Venturesfor $134 Million
Acquired byBy Apax
for $571 Million
Market Cap$2.35 BillionP/E 27.4
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Summary
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Right place,
right time
The financial crisis demands liquidity and transparency in all
financial products
Rightproduct
Proprietaryplatform
Barriersto entry
Management has built and managed large businesses
ETFs are the fastest growing financial product of all time andmost significant innovation since the money market fund
Patent pending systems and trade secrets in launchingactively managed ETFs
(i) Regulatory compliance of 40 Act virtually eliminates all non-financialentrepreneurial firms (ii) SEC approval stalls large industry players (iii) legacy corebusinesses dissuade other fund providers that need to protect existing franchises
ProvenManagement
Compellingeconomics
Wholesaleplatform model
Harness the growth engine of existing managers with existingassets
No inventory, no advertising, no receivables, together withhigh-quality recurring fee income
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Thank you