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Focal Point JULY 2010 1 Northern California Professional Photographers

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Monthly newsletter for Northern California Professional Photographers

TRANSCRIPT

Page 1: Focal Point Jul-10

Focal Point JU

LY 2010

1 N

orthern California Professional Photographers

Focal Point JULY 2010

2 Northern California Professional Photographers

Northern California Professional Photographers Officers Committee Chairs

and Coordinators Miscellaneous

President Wayne Miller 925-330-8737 presidentncpponlineorg

Website Tom OrsquoConnor 925-586-2745 webmasterncpponlineorg

NCPP Sustaining Members receive a 40 discount on advertising rates and a complimentary link on our NCPP website in addition to other special benefits

1st Vice President Programs Denny Weigand 925-336-7994 1stvpncpponlineorg

Newsletter - Focal Point Editor Tom OrsquoConnor 925-586-2745 newsletterncpponlineorg FP Copy Editor Denny Weigand 925-336-7994 newsletterncpponlineorg

Send Newsletter information to Tom OConnor newsletterncpponlineorg Deadline for submission of articles and ad copy is the 24th of each month Information received after the deadline cannot be guaranteed publication

2nd Vice President Print Competition Tom OConnor 925-586-2745 2ndvpncpponlineorg

3rd Vice President Membership Stacey Flurscheim 925-330-7130 3rdvpncpponlineorg

Hospitality Lisa Duncan 925-284-3878 hospitalityncpponlineorg

Treasurer Malcolm Slight 925-330-8737 treasurerncpponlineorg

Membership Stacey Flurscheim 925-330-7130 3rdvpncpponlineorg

Secretary Kevallyn Paskos 925-766-3121 secretaryncpponlineorg

Apprentice Membership Ann Gordon 510-222-4115 appmembershipncpponlineorg

Night School

Focal Point is published by Northern California Professional Photographers Articles and comments are invited publication is subject to space available and editorial approval Note Articles are the opinion of the author and do not necessarily represent the position of NCPP Ads and flyers may or may not have the endorsement of NCPP or its Board of Directors

Focal Point JULY 2010

3 Northern California Professional Photographers

Presidents Message 4 - 5 July Program - the becker Creating Remarkable Experiences Program Pitch 6 Visit and meet our Sustaining Members and NCPP Sponsors 6 May Print Competition 8 Best of Show - June PPA Style 9 Images from June Meeting 10 - 11 PPA Merit Print Winners 12 Marketing Sales and Business by Tod Gomes 13 Making it Work by Cheryl Bigman 14 - 15 Whats Lightroom Got To Do With It by Denny Weigand 16 Membership Information 17 Coming in August - Jules Bianchi Lets be Friends 18 NCPP Sustaining Members New Members - Photoflex and Wintec Industries 19 - 25 Our Neighboring Affiliates 26 Calendar - Important Dates 28 - 29 Sunset Chart 30

NCPP meeting this month

TUESDAY JULY 13th 2010

600 PM Start Time

Table of Contents

Focal Point JULY 2010

4 Northern California Professional Photographers

As I change hats from 1st VP to that of President of NCPPhellip I reflect over what a great and fun year it was First I want to thank all of the NCPP board Randy Cazinha President Denny Weigand 2nd3rd VP Tom OrsquoConnor Webmaster Focal Point Editor Malcolm Slight Treasurer Michael McNamara Secretary Lisa Duncan Hospitality and Laura Cottril sitting in as Past President Tod Gomes Social Media and those who pitched in at the last minute to help Plus Ken Johnson and Charles Anderson had to bow out before the final curtain My goal as your President is to inspire mentor and help NCPP grow You might have noticed that some of the above names have more than one board position next to them Denny took over for 3rd VP membership and Tom is doing Webmaster and FP Editor When we ask for volunteers the room goes silent Why this might be because people do not know what the position entails and how much time they have to give I will shed a little light on the time commitment for each position (you might be surprised) All board members are expected to attend monthly a board meeting of 1frac12 hours before each general meeting President 4-8 hours per month 1st VP (SpeakersProgramsEducation) 8 hours per month 2ndVP (Print Competition) 2-hours month 3rd VP (Membership) 2-4 hours per month Secretary 2-6 hours per month Treasurer and other chair positions 2-4 hours per month I know some spend more time As 1st VP I put in 8-16 hours a month So giving back to NCPP will put you back (1frac12 officers meeting 2-4 average) for a total of 5-6 hours a month So when one individual has to do two positions they are giving 10-12 hours of their time for YOU as a member of NCPP Why should I give my time to NCPP one might ask

bull Make a difference in your organization bull Enhance the value of the organization by giving back to your organization bull Gain satisfaction of doing something useful and contributing to the greater good bull Broaden your skills knowledge and horizon working with others bull Network building skills working with other photographers and community bull Impact your organization business community at the local state and national level

You can make a difference serving on your board

There is a lot going on behind the scenes to run this great organization Be a part of it

Presidents Message - Wayne Miller (aka PdTG guy)

Focal Point JULY 2010

5 Northern California Professional Photographers

What is on the horizon for the rest of 2010 I like to set goals As a matter of fact I am a ldquoheat seeking missilerdquo when it comes to goals My goals as your President of NCPP and I need all of you to help to make it happen

bull Membership Build the organization up to 80 Active Professionals 8 Apprentices bull Meetings Fill the room (we have room for 60 so show up please) bull Education 2 to 3 full day workshops a year as NCPP fundraisers bull CPP and Masters Programs 6-8 new CPPrsquos in the next 12 months bull Focal Point content I need you to contribute content to build it to 40-pages bull SocializeNetwork Utilize the meeting room from 6-7pm to visit with other members bull Board and Chairs Reduce time commitment to 2-4 hours a month

So there it is fellow Professional Photographers My goal list for NCPP as your President NCPP

S

NCPP Mission Statement The Northern California Professional Photographers is an organization dedicated to advancing the business of professional photography Our purpose is to create an environment amongst professional photographers that will inspire each of us and to help one another grow as business professionals and artists

Presidents Message - Wayne Miller (aka PdTG guy)

July 13th in Walnut Creek CA NCPP is proud to present ldquothe beckerrdquo in ldquoCreating Remarkable Experiences Program pitchrdquo

Program title Creating Remarkable Experiences Program pitch In this program Becker will share his process for creating remarkable experiences for his clients which turn them into raving fans Hersquoll demonstrate actual case studies about his exclusive cliental teach you how to get more word of mouth referrals and hersquoll show how his studio delivers outstanding customer service without fail Bio Becker is a wedding photographer from Southern California who specializes in capturing relaxed portraits amazing details and real moments He has built one of the most recognizable brands in the wedding industry and regularly shoots exclusive weddings for cool couples all over the globe Known for his remarkable branding and consistent style he has become one of the most sought after and respected photographers in the business He also has a passion for helping photographers become more successful and is co‐founder thebschoolcom a social network designed to help photographers help each other Becker is a leader within the photographic communities and was voted the most influential living photographer in a recent PDNonlinecom readers poll

Marriott Hotel at 2355 North Main Street in Walnut Creek CA in the Contra Costa Room lower level Socialize and meet vendors 6‐7pm Meeting 700pm sharp new officers sworn in 915 print competition 925pm

Socialize 6‐7pm meet with other photographers vendors and enjoy hors doeuvres Meeting 700pm the becker

New Officers sworn in at 915pm Come and show your support for the new NCPP officers

PPA Style print competition 925pm NCPP members may enter up to two PPA style prints The images are judged by a panel of 5 judges whom score and comment on the prints

NCPP members are free Guest fee is $20 in advance (Click here Early Bird $2000 PayPal) or $30 at the door the day of the event Order early this event will sell out

Canvas on Demand httpwwwcanvasondemandcom BorrowLensescom httpwwwborrowlensescom The Art of Picture Framing httpstoresapfwholesalecomStoreFrontbok BayPhoto httpwwwbayphotocom Burrell Colour Imaging httpwwwburrellcolourimagingcom SmugMug httpwwwsmugmugcom Camera West httpwwwcamerawestcom Photoflex httpwwwphotoflexcom Wintecind httpwwwwintecindcom Sponsors for donations and raffle for OVER $2000 in prizes at this event Wintec will provide one 16GB S‐Professional CF card to the first 50 NCPP attendees 1 card per attendee

Focal Point JULY 2010

7 Northern California Professional Photographers

July meeting starts at 6PM

Dont be late

2009 - 2010 NCPP Board Members will be installed at this meeting

President Wayne Miller 1st VP Denny Weigand 2nd VP Tom OConnor 3rd VP Stacey Flurscheim Secretary Kevallyn Paskos Treasurer Malcolm Sleight Hospitality Lisa Duncan

Welcome to the new Board

Focal Point JULY 2010

8 Northern California Professional Photographers

This month we are having PPA style print competition Bring your images and register them with Tom OConnor You may enter up to two images There will be a total of only 20 images allowed in the competition They need to be registered before 658pm Images entered after that time will not be allowed Good luck to all If you are interested in volunteering with print comp please contact Tom OConnor at 925-586-2745 or Email Tom toconnorphotographyastoundnet

CONGRATULATIONS

June 2010 Print Comp Winners

1st Place - Wayne Miller Portland at Dusk 2nd Place - Richard Stahlberg Evening Glow

3rd Place - Mack McNamara Diamond Day on Frisco Bay

Print Competition PPA Style

Focal Point JULY 2010

9 Northern California Professional Photographers

On a recent road trip to Portland to visit family I captured this image It rained almost every day and there was a break in the weather (I got lucky) This image was an HDR (High Dynamic Range) capture of 21 images Set-up was on a tripod leveled body in portrait position (my Custom HDR setting on C3) Canon 5d Mk2 ISO 100 AV Bracketed 0 +2 -2 custom white balance continuous drive mode exposure averaging mirror lock up Using a cable release I fired off 7 bracketed images (7x3=21) I always love to shoot HDR at twilight time when the sun has just dropped in the horizon and the city lights are on Trouble is it was 855pm when I captured this and a lot of the office light were off except a few (must be NCPP board) burning the midnight oil After getting back to the desktop I uploaded into Lightroom 2 and did my review pick delete work flow I then export directly out of LR to Photomatix with the new LR plug ithellipsweet With a Pano I usually do the middle sequence first as it is a good average and then I process the balance as the same exact settings After Photomatix Tone mapping they are imported back into Photoshop I then select the 7 HDR processed images in LR and use the drop down edit in PS Merge to Panorama in Photoshop Most of the times I pick the auto alignblend button and let PS Pano do its magic After the merge to Pano it takes a few seconds or minutes depending on your processor I then do the final touches in Photoshop touch up clone out dust spots etc The actual Pano is 40x120 inches but I cropped it down to 18x36 for this print (still have the 120 one) I sent the file off to my favorite lab Bay Photo and had if printed on metallic paper spray coated and mounted on gator board Because it is an 18x36 Pano and not a standard 16x20 competition print I toned it down 15 for the competition lights BTW if you send an image to Bay Photo as a competition print they print it down 15-20 to allow for the bright comp lights Tip the comp print should be viewed with a spot light or out in direct sunlight to simulate print comp lights My print ldquoPortland at duskrdquo will need to be displayed with a spotlight otherwise in normal room light it will look too dark

I really feel honored that my image was chosen for Best of Show thank you

Best of Show by Wayne Miller

Focal Point JULY 2010

10 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

11 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

12 Northern California Professional Photographers

Congratulations to those who have merited prints at the 2010 PPA International print competition The work that went into submitting these images should be recognized for what it is A lot of time toil and expense to submit agonizing over finding the right image and putting all the pieces together to make it work Sometimes an image we didnt expect to meritmerits and vice versa The scariest is the first submission the doubts the turmoil the emotions are all frayed One gives a big sigh of relief as the package gets into the mail The next submission gets easier because you know the ropes The joy at receiving a merit for even one print makes it all worthwhile The agony of no merits fades quickly and makes you more determined to do it better next time A Master of Photography degree is not easily won but is so worth it in the end New or old submitterswe salute you Laura Cottril Walnut Creek CA HUCK FINN G Laura Cottril Walnut Creek CA NEW KIDS ON THE BLOCK G Laura Cottril Walnut Creek CA BABY TALK G Lisa Duncan Moraga CA PERFECT DAY ANY WHICH W G Michael McNamara El Sobrante CA SHASTAS GHOST G Richard Stahlberg Martinez CA CAPTURING JENNYS RADIANCE G Past president D Brent Walton Palmyra NY AFTER SCHOOL DETENTION G Some of these photographers are very close to receiving their Masterrsquos Degree others having just started the journey Hopefully this will inspire a few to collaborate on a NCPP Future Masters Group

NCPP 2010 PPA Merit Pint Winners

Focal Point JULY 2010

13 Northern California Professional Photographers

ldquoALWAYS MARKETINGrdquo

Whenever I am out and about I ALWAYS have an eye out and an ear open for my next opportunity to make a contact Whether you are in line at the grocery store at your favorite restaurant having dinner or waiting at the doctorrsquos office you need to be on your toes to take advantage of any opportunity that may come up

A personal example of mine was when my wife was in the labor and delivery room last month (active labor) at John Muir Hospital I handed out two cards to the nurses in the room Conversations started I mentioned that I am a photographer and the next thing you know they were asking me for my card While we were in the Intensive Care Nursery Unit (ICNU) I handed out 2 more cards Now one of them was for a wedding and her ldquocoworkerrsquos husband is a photographerrdquo but she still took my card and said lsquoIrsquoll keep you in mindrdquo (she didnrsquot sound to confident about her current choice)

Just by ALWAYS having my marketingnetworking cap on I made 4 contacts just by having everyday conversation with the people I have come across in my everyday routine (Ok my scenario is not quite ldquoeverydayrdquo but it IS to the extreme when it comes to ldquoAlways Marketingrdquo and always keeping an eareye out)

Something to remember when ldquoAlways Marketingrdquo you NEED to ALWAYS have business cards with you How many times have you looked in your walletpurse and said ldquosorry I am all outrdquo Every time you say this it is a missed opportunity Business cards do not cost much and if you have them on file they donrsquot take long to order either Sometimes itrsquos the little things that make the difference

Marketing Sales and Business by Tod Gomes CPP

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

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31

32

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38

39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

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26

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29

30

31

32

33

34

35

36

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38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 2: Focal Point Jul-10

Focal Point JULY 2010

2 Northern California Professional Photographers

Northern California Professional Photographers Officers Committee Chairs

and Coordinators Miscellaneous

President Wayne Miller 925-330-8737 presidentncpponlineorg

Website Tom OrsquoConnor 925-586-2745 webmasterncpponlineorg

NCPP Sustaining Members receive a 40 discount on advertising rates and a complimentary link on our NCPP website in addition to other special benefits

1st Vice President Programs Denny Weigand 925-336-7994 1stvpncpponlineorg

Newsletter - Focal Point Editor Tom OrsquoConnor 925-586-2745 newsletterncpponlineorg FP Copy Editor Denny Weigand 925-336-7994 newsletterncpponlineorg

Send Newsletter information to Tom OConnor newsletterncpponlineorg Deadline for submission of articles and ad copy is the 24th of each month Information received after the deadline cannot be guaranteed publication

2nd Vice President Print Competition Tom OConnor 925-586-2745 2ndvpncpponlineorg

3rd Vice President Membership Stacey Flurscheim 925-330-7130 3rdvpncpponlineorg

Hospitality Lisa Duncan 925-284-3878 hospitalityncpponlineorg

Treasurer Malcolm Slight 925-330-8737 treasurerncpponlineorg

Membership Stacey Flurscheim 925-330-7130 3rdvpncpponlineorg

Secretary Kevallyn Paskos 925-766-3121 secretaryncpponlineorg

Apprentice Membership Ann Gordon 510-222-4115 appmembershipncpponlineorg

Night School

Focal Point is published by Northern California Professional Photographers Articles and comments are invited publication is subject to space available and editorial approval Note Articles are the opinion of the author and do not necessarily represent the position of NCPP Ads and flyers may or may not have the endorsement of NCPP or its Board of Directors

Focal Point JULY 2010

3 Northern California Professional Photographers

Presidents Message 4 - 5 July Program - the becker Creating Remarkable Experiences Program Pitch 6 Visit and meet our Sustaining Members and NCPP Sponsors 6 May Print Competition 8 Best of Show - June PPA Style 9 Images from June Meeting 10 - 11 PPA Merit Print Winners 12 Marketing Sales and Business by Tod Gomes 13 Making it Work by Cheryl Bigman 14 - 15 Whats Lightroom Got To Do With It by Denny Weigand 16 Membership Information 17 Coming in August - Jules Bianchi Lets be Friends 18 NCPP Sustaining Members New Members - Photoflex and Wintec Industries 19 - 25 Our Neighboring Affiliates 26 Calendar - Important Dates 28 - 29 Sunset Chart 30

NCPP meeting this month

TUESDAY JULY 13th 2010

600 PM Start Time

Table of Contents

Focal Point JULY 2010

4 Northern California Professional Photographers

As I change hats from 1st VP to that of President of NCPPhellip I reflect over what a great and fun year it was First I want to thank all of the NCPP board Randy Cazinha President Denny Weigand 2nd3rd VP Tom OrsquoConnor Webmaster Focal Point Editor Malcolm Slight Treasurer Michael McNamara Secretary Lisa Duncan Hospitality and Laura Cottril sitting in as Past President Tod Gomes Social Media and those who pitched in at the last minute to help Plus Ken Johnson and Charles Anderson had to bow out before the final curtain My goal as your President is to inspire mentor and help NCPP grow You might have noticed that some of the above names have more than one board position next to them Denny took over for 3rd VP membership and Tom is doing Webmaster and FP Editor When we ask for volunteers the room goes silent Why this might be because people do not know what the position entails and how much time they have to give I will shed a little light on the time commitment for each position (you might be surprised) All board members are expected to attend monthly a board meeting of 1frac12 hours before each general meeting President 4-8 hours per month 1st VP (SpeakersProgramsEducation) 8 hours per month 2ndVP (Print Competition) 2-hours month 3rd VP (Membership) 2-4 hours per month Secretary 2-6 hours per month Treasurer and other chair positions 2-4 hours per month I know some spend more time As 1st VP I put in 8-16 hours a month So giving back to NCPP will put you back (1frac12 officers meeting 2-4 average) for a total of 5-6 hours a month So when one individual has to do two positions they are giving 10-12 hours of their time for YOU as a member of NCPP Why should I give my time to NCPP one might ask

bull Make a difference in your organization bull Enhance the value of the organization by giving back to your organization bull Gain satisfaction of doing something useful and contributing to the greater good bull Broaden your skills knowledge and horizon working with others bull Network building skills working with other photographers and community bull Impact your organization business community at the local state and national level

You can make a difference serving on your board

There is a lot going on behind the scenes to run this great organization Be a part of it

Presidents Message - Wayne Miller (aka PdTG guy)

Focal Point JULY 2010

5 Northern California Professional Photographers

What is on the horizon for the rest of 2010 I like to set goals As a matter of fact I am a ldquoheat seeking missilerdquo when it comes to goals My goals as your President of NCPP and I need all of you to help to make it happen

bull Membership Build the organization up to 80 Active Professionals 8 Apprentices bull Meetings Fill the room (we have room for 60 so show up please) bull Education 2 to 3 full day workshops a year as NCPP fundraisers bull CPP and Masters Programs 6-8 new CPPrsquos in the next 12 months bull Focal Point content I need you to contribute content to build it to 40-pages bull SocializeNetwork Utilize the meeting room from 6-7pm to visit with other members bull Board and Chairs Reduce time commitment to 2-4 hours a month

So there it is fellow Professional Photographers My goal list for NCPP as your President NCPP

S

NCPP Mission Statement The Northern California Professional Photographers is an organization dedicated to advancing the business of professional photography Our purpose is to create an environment amongst professional photographers that will inspire each of us and to help one another grow as business professionals and artists

Presidents Message - Wayne Miller (aka PdTG guy)

July 13th in Walnut Creek CA NCPP is proud to present ldquothe beckerrdquo in ldquoCreating Remarkable Experiences Program pitchrdquo

Program title Creating Remarkable Experiences Program pitch In this program Becker will share his process for creating remarkable experiences for his clients which turn them into raving fans Hersquoll demonstrate actual case studies about his exclusive cliental teach you how to get more word of mouth referrals and hersquoll show how his studio delivers outstanding customer service without fail Bio Becker is a wedding photographer from Southern California who specializes in capturing relaxed portraits amazing details and real moments He has built one of the most recognizable brands in the wedding industry and regularly shoots exclusive weddings for cool couples all over the globe Known for his remarkable branding and consistent style he has become one of the most sought after and respected photographers in the business He also has a passion for helping photographers become more successful and is co‐founder thebschoolcom a social network designed to help photographers help each other Becker is a leader within the photographic communities and was voted the most influential living photographer in a recent PDNonlinecom readers poll

Marriott Hotel at 2355 North Main Street in Walnut Creek CA in the Contra Costa Room lower level Socialize and meet vendors 6‐7pm Meeting 700pm sharp new officers sworn in 915 print competition 925pm

Socialize 6‐7pm meet with other photographers vendors and enjoy hors doeuvres Meeting 700pm the becker

New Officers sworn in at 915pm Come and show your support for the new NCPP officers

PPA Style print competition 925pm NCPP members may enter up to two PPA style prints The images are judged by a panel of 5 judges whom score and comment on the prints

NCPP members are free Guest fee is $20 in advance (Click here Early Bird $2000 PayPal) or $30 at the door the day of the event Order early this event will sell out

Canvas on Demand httpwwwcanvasondemandcom BorrowLensescom httpwwwborrowlensescom The Art of Picture Framing httpstoresapfwholesalecomStoreFrontbok BayPhoto httpwwwbayphotocom Burrell Colour Imaging httpwwwburrellcolourimagingcom SmugMug httpwwwsmugmugcom Camera West httpwwwcamerawestcom Photoflex httpwwwphotoflexcom Wintecind httpwwwwintecindcom Sponsors for donations and raffle for OVER $2000 in prizes at this event Wintec will provide one 16GB S‐Professional CF card to the first 50 NCPP attendees 1 card per attendee

Focal Point JULY 2010

7 Northern California Professional Photographers

July meeting starts at 6PM

Dont be late

2009 - 2010 NCPP Board Members will be installed at this meeting

President Wayne Miller 1st VP Denny Weigand 2nd VP Tom OConnor 3rd VP Stacey Flurscheim Secretary Kevallyn Paskos Treasurer Malcolm Sleight Hospitality Lisa Duncan

Welcome to the new Board

Focal Point JULY 2010

8 Northern California Professional Photographers

This month we are having PPA style print competition Bring your images and register them with Tom OConnor You may enter up to two images There will be a total of only 20 images allowed in the competition They need to be registered before 658pm Images entered after that time will not be allowed Good luck to all If you are interested in volunteering with print comp please contact Tom OConnor at 925-586-2745 or Email Tom toconnorphotographyastoundnet

CONGRATULATIONS

June 2010 Print Comp Winners

1st Place - Wayne Miller Portland at Dusk 2nd Place - Richard Stahlberg Evening Glow

3rd Place - Mack McNamara Diamond Day on Frisco Bay

Print Competition PPA Style

Focal Point JULY 2010

9 Northern California Professional Photographers

On a recent road trip to Portland to visit family I captured this image It rained almost every day and there was a break in the weather (I got lucky) This image was an HDR (High Dynamic Range) capture of 21 images Set-up was on a tripod leveled body in portrait position (my Custom HDR setting on C3) Canon 5d Mk2 ISO 100 AV Bracketed 0 +2 -2 custom white balance continuous drive mode exposure averaging mirror lock up Using a cable release I fired off 7 bracketed images (7x3=21) I always love to shoot HDR at twilight time when the sun has just dropped in the horizon and the city lights are on Trouble is it was 855pm when I captured this and a lot of the office light were off except a few (must be NCPP board) burning the midnight oil After getting back to the desktop I uploaded into Lightroom 2 and did my review pick delete work flow I then export directly out of LR to Photomatix with the new LR plug ithellipsweet With a Pano I usually do the middle sequence first as it is a good average and then I process the balance as the same exact settings After Photomatix Tone mapping they are imported back into Photoshop I then select the 7 HDR processed images in LR and use the drop down edit in PS Merge to Panorama in Photoshop Most of the times I pick the auto alignblend button and let PS Pano do its magic After the merge to Pano it takes a few seconds or minutes depending on your processor I then do the final touches in Photoshop touch up clone out dust spots etc The actual Pano is 40x120 inches but I cropped it down to 18x36 for this print (still have the 120 one) I sent the file off to my favorite lab Bay Photo and had if printed on metallic paper spray coated and mounted on gator board Because it is an 18x36 Pano and not a standard 16x20 competition print I toned it down 15 for the competition lights BTW if you send an image to Bay Photo as a competition print they print it down 15-20 to allow for the bright comp lights Tip the comp print should be viewed with a spot light or out in direct sunlight to simulate print comp lights My print ldquoPortland at duskrdquo will need to be displayed with a spotlight otherwise in normal room light it will look too dark

I really feel honored that my image was chosen for Best of Show thank you

Best of Show by Wayne Miller

Focal Point JULY 2010

10 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

11 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

12 Northern California Professional Photographers

Congratulations to those who have merited prints at the 2010 PPA International print competition The work that went into submitting these images should be recognized for what it is A lot of time toil and expense to submit agonizing over finding the right image and putting all the pieces together to make it work Sometimes an image we didnt expect to meritmerits and vice versa The scariest is the first submission the doubts the turmoil the emotions are all frayed One gives a big sigh of relief as the package gets into the mail The next submission gets easier because you know the ropes The joy at receiving a merit for even one print makes it all worthwhile The agony of no merits fades quickly and makes you more determined to do it better next time A Master of Photography degree is not easily won but is so worth it in the end New or old submitterswe salute you Laura Cottril Walnut Creek CA HUCK FINN G Laura Cottril Walnut Creek CA NEW KIDS ON THE BLOCK G Laura Cottril Walnut Creek CA BABY TALK G Lisa Duncan Moraga CA PERFECT DAY ANY WHICH W G Michael McNamara El Sobrante CA SHASTAS GHOST G Richard Stahlberg Martinez CA CAPTURING JENNYS RADIANCE G Past president D Brent Walton Palmyra NY AFTER SCHOOL DETENTION G Some of these photographers are very close to receiving their Masterrsquos Degree others having just started the journey Hopefully this will inspire a few to collaborate on a NCPP Future Masters Group

NCPP 2010 PPA Merit Pint Winners

Focal Point JULY 2010

13 Northern California Professional Photographers

ldquoALWAYS MARKETINGrdquo

Whenever I am out and about I ALWAYS have an eye out and an ear open for my next opportunity to make a contact Whether you are in line at the grocery store at your favorite restaurant having dinner or waiting at the doctorrsquos office you need to be on your toes to take advantage of any opportunity that may come up

A personal example of mine was when my wife was in the labor and delivery room last month (active labor) at John Muir Hospital I handed out two cards to the nurses in the room Conversations started I mentioned that I am a photographer and the next thing you know they were asking me for my card While we were in the Intensive Care Nursery Unit (ICNU) I handed out 2 more cards Now one of them was for a wedding and her ldquocoworkerrsquos husband is a photographerrdquo but she still took my card and said lsquoIrsquoll keep you in mindrdquo (she didnrsquot sound to confident about her current choice)

Just by ALWAYS having my marketingnetworking cap on I made 4 contacts just by having everyday conversation with the people I have come across in my everyday routine (Ok my scenario is not quite ldquoeverydayrdquo but it IS to the extreme when it comes to ldquoAlways Marketingrdquo and always keeping an eareye out)

Something to remember when ldquoAlways Marketingrdquo you NEED to ALWAYS have business cards with you How many times have you looked in your walletpurse and said ldquosorry I am all outrdquo Every time you say this it is a missed opportunity Business cards do not cost much and if you have them on file they donrsquot take long to order either Sometimes itrsquos the little things that make the difference

Marketing Sales and Business by Tod Gomes CPP

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 3: Focal Point Jul-10

Focal Point JULY 2010

3 Northern California Professional Photographers

Presidents Message 4 - 5 July Program - the becker Creating Remarkable Experiences Program Pitch 6 Visit and meet our Sustaining Members and NCPP Sponsors 6 May Print Competition 8 Best of Show - June PPA Style 9 Images from June Meeting 10 - 11 PPA Merit Print Winners 12 Marketing Sales and Business by Tod Gomes 13 Making it Work by Cheryl Bigman 14 - 15 Whats Lightroom Got To Do With It by Denny Weigand 16 Membership Information 17 Coming in August - Jules Bianchi Lets be Friends 18 NCPP Sustaining Members New Members - Photoflex and Wintec Industries 19 - 25 Our Neighboring Affiliates 26 Calendar - Important Dates 28 - 29 Sunset Chart 30

NCPP meeting this month

TUESDAY JULY 13th 2010

600 PM Start Time

Table of Contents

Focal Point JULY 2010

4 Northern California Professional Photographers

As I change hats from 1st VP to that of President of NCPPhellip I reflect over what a great and fun year it was First I want to thank all of the NCPP board Randy Cazinha President Denny Weigand 2nd3rd VP Tom OrsquoConnor Webmaster Focal Point Editor Malcolm Slight Treasurer Michael McNamara Secretary Lisa Duncan Hospitality and Laura Cottril sitting in as Past President Tod Gomes Social Media and those who pitched in at the last minute to help Plus Ken Johnson and Charles Anderson had to bow out before the final curtain My goal as your President is to inspire mentor and help NCPP grow You might have noticed that some of the above names have more than one board position next to them Denny took over for 3rd VP membership and Tom is doing Webmaster and FP Editor When we ask for volunteers the room goes silent Why this might be because people do not know what the position entails and how much time they have to give I will shed a little light on the time commitment for each position (you might be surprised) All board members are expected to attend monthly a board meeting of 1frac12 hours before each general meeting President 4-8 hours per month 1st VP (SpeakersProgramsEducation) 8 hours per month 2ndVP (Print Competition) 2-hours month 3rd VP (Membership) 2-4 hours per month Secretary 2-6 hours per month Treasurer and other chair positions 2-4 hours per month I know some spend more time As 1st VP I put in 8-16 hours a month So giving back to NCPP will put you back (1frac12 officers meeting 2-4 average) for a total of 5-6 hours a month So when one individual has to do two positions they are giving 10-12 hours of their time for YOU as a member of NCPP Why should I give my time to NCPP one might ask

bull Make a difference in your organization bull Enhance the value of the organization by giving back to your organization bull Gain satisfaction of doing something useful and contributing to the greater good bull Broaden your skills knowledge and horizon working with others bull Network building skills working with other photographers and community bull Impact your organization business community at the local state and national level

You can make a difference serving on your board

There is a lot going on behind the scenes to run this great organization Be a part of it

Presidents Message - Wayne Miller (aka PdTG guy)

Focal Point JULY 2010

5 Northern California Professional Photographers

What is on the horizon for the rest of 2010 I like to set goals As a matter of fact I am a ldquoheat seeking missilerdquo when it comes to goals My goals as your President of NCPP and I need all of you to help to make it happen

bull Membership Build the organization up to 80 Active Professionals 8 Apprentices bull Meetings Fill the room (we have room for 60 so show up please) bull Education 2 to 3 full day workshops a year as NCPP fundraisers bull CPP and Masters Programs 6-8 new CPPrsquos in the next 12 months bull Focal Point content I need you to contribute content to build it to 40-pages bull SocializeNetwork Utilize the meeting room from 6-7pm to visit with other members bull Board and Chairs Reduce time commitment to 2-4 hours a month

So there it is fellow Professional Photographers My goal list for NCPP as your President NCPP

S

NCPP Mission Statement The Northern California Professional Photographers is an organization dedicated to advancing the business of professional photography Our purpose is to create an environment amongst professional photographers that will inspire each of us and to help one another grow as business professionals and artists

Presidents Message - Wayne Miller (aka PdTG guy)

July 13th in Walnut Creek CA NCPP is proud to present ldquothe beckerrdquo in ldquoCreating Remarkable Experiences Program pitchrdquo

Program title Creating Remarkable Experiences Program pitch In this program Becker will share his process for creating remarkable experiences for his clients which turn them into raving fans Hersquoll demonstrate actual case studies about his exclusive cliental teach you how to get more word of mouth referrals and hersquoll show how his studio delivers outstanding customer service without fail Bio Becker is a wedding photographer from Southern California who specializes in capturing relaxed portraits amazing details and real moments He has built one of the most recognizable brands in the wedding industry and regularly shoots exclusive weddings for cool couples all over the globe Known for his remarkable branding and consistent style he has become one of the most sought after and respected photographers in the business He also has a passion for helping photographers become more successful and is co‐founder thebschoolcom a social network designed to help photographers help each other Becker is a leader within the photographic communities and was voted the most influential living photographer in a recent PDNonlinecom readers poll

Marriott Hotel at 2355 North Main Street in Walnut Creek CA in the Contra Costa Room lower level Socialize and meet vendors 6‐7pm Meeting 700pm sharp new officers sworn in 915 print competition 925pm

Socialize 6‐7pm meet with other photographers vendors and enjoy hors doeuvres Meeting 700pm the becker

New Officers sworn in at 915pm Come and show your support for the new NCPP officers

PPA Style print competition 925pm NCPP members may enter up to two PPA style prints The images are judged by a panel of 5 judges whom score and comment on the prints

NCPP members are free Guest fee is $20 in advance (Click here Early Bird $2000 PayPal) or $30 at the door the day of the event Order early this event will sell out

Canvas on Demand httpwwwcanvasondemandcom BorrowLensescom httpwwwborrowlensescom The Art of Picture Framing httpstoresapfwholesalecomStoreFrontbok BayPhoto httpwwwbayphotocom Burrell Colour Imaging httpwwwburrellcolourimagingcom SmugMug httpwwwsmugmugcom Camera West httpwwwcamerawestcom Photoflex httpwwwphotoflexcom Wintecind httpwwwwintecindcom Sponsors for donations and raffle for OVER $2000 in prizes at this event Wintec will provide one 16GB S‐Professional CF card to the first 50 NCPP attendees 1 card per attendee

Focal Point JULY 2010

7 Northern California Professional Photographers

July meeting starts at 6PM

Dont be late

2009 - 2010 NCPP Board Members will be installed at this meeting

President Wayne Miller 1st VP Denny Weigand 2nd VP Tom OConnor 3rd VP Stacey Flurscheim Secretary Kevallyn Paskos Treasurer Malcolm Sleight Hospitality Lisa Duncan

Welcome to the new Board

Focal Point JULY 2010

8 Northern California Professional Photographers

This month we are having PPA style print competition Bring your images and register them with Tom OConnor You may enter up to two images There will be a total of only 20 images allowed in the competition They need to be registered before 658pm Images entered after that time will not be allowed Good luck to all If you are interested in volunteering with print comp please contact Tom OConnor at 925-586-2745 or Email Tom toconnorphotographyastoundnet

CONGRATULATIONS

June 2010 Print Comp Winners

1st Place - Wayne Miller Portland at Dusk 2nd Place - Richard Stahlberg Evening Glow

3rd Place - Mack McNamara Diamond Day on Frisco Bay

Print Competition PPA Style

Focal Point JULY 2010

9 Northern California Professional Photographers

On a recent road trip to Portland to visit family I captured this image It rained almost every day and there was a break in the weather (I got lucky) This image was an HDR (High Dynamic Range) capture of 21 images Set-up was on a tripod leveled body in portrait position (my Custom HDR setting on C3) Canon 5d Mk2 ISO 100 AV Bracketed 0 +2 -2 custom white balance continuous drive mode exposure averaging mirror lock up Using a cable release I fired off 7 bracketed images (7x3=21) I always love to shoot HDR at twilight time when the sun has just dropped in the horizon and the city lights are on Trouble is it was 855pm when I captured this and a lot of the office light were off except a few (must be NCPP board) burning the midnight oil After getting back to the desktop I uploaded into Lightroom 2 and did my review pick delete work flow I then export directly out of LR to Photomatix with the new LR plug ithellipsweet With a Pano I usually do the middle sequence first as it is a good average and then I process the balance as the same exact settings After Photomatix Tone mapping they are imported back into Photoshop I then select the 7 HDR processed images in LR and use the drop down edit in PS Merge to Panorama in Photoshop Most of the times I pick the auto alignblend button and let PS Pano do its magic After the merge to Pano it takes a few seconds or minutes depending on your processor I then do the final touches in Photoshop touch up clone out dust spots etc The actual Pano is 40x120 inches but I cropped it down to 18x36 for this print (still have the 120 one) I sent the file off to my favorite lab Bay Photo and had if printed on metallic paper spray coated and mounted on gator board Because it is an 18x36 Pano and not a standard 16x20 competition print I toned it down 15 for the competition lights BTW if you send an image to Bay Photo as a competition print they print it down 15-20 to allow for the bright comp lights Tip the comp print should be viewed with a spot light or out in direct sunlight to simulate print comp lights My print ldquoPortland at duskrdquo will need to be displayed with a spotlight otherwise in normal room light it will look too dark

I really feel honored that my image was chosen for Best of Show thank you

Best of Show by Wayne Miller

Focal Point JULY 2010

10 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

11 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

12 Northern California Professional Photographers

Congratulations to those who have merited prints at the 2010 PPA International print competition The work that went into submitting these images should be recognized for what it is A lot of time toil and expense to submit agonizing over finding the right image and putting all the pieces together to make it work Sometimes an image we didnt expect to meritmerits and vice versa The scariest is the first submission the doubts the turmoil the emotions are all frayed One gives a big sigh of relief as the package gets into the mail The next submission gets easier because you know the ropes The joy at receiving a merit for even one print makes it all worthwhile The agony of no merits fades quickly and makes you more determined to do it better next time A Master of Photography degree is not easily won but is so worth it in the end New or old submitterswe salute you Laura Cottril Walnut Creek CA HUCK FINN G Laura Cottril Walnut Creek CA NEW KIDS ON THE BLOCK G Laura Cottril Walnut Creek CA BABY TALK G Lisa Duncan Moraga CA PERFECT DAY ANY WHICH W G Michael McNamara El Sobrante CA SHASTAS GHOST G Richard Stahlberg Martinez CA CAPTURING JENNYS RADIANCE G Past president D Brent Walton Palmyra NY AFTER SCHOOL DETENTION G Some of these photographers are very close to receiving their Masterrsquos Degree others having just started the journey Hopefully this will inspire a few to collaborate on a NCPP Future Masters Group

NCPP 2010 PPA Merit Pint Winners

Focal Point JULY 2010

13 Northern California Professional Photographers

ldquoALWAYS MARKETINGrdquo

Whenever I am out and about I ALWAYS have an eye out and an ear open for my next opportunity to make a contact Whether you are in line at the grocery store at your favorite restaurant having dinner or waiting at the doctorrsquos office you need to be on your toes to take advantage of any opportunity that may come up

A personal example of mine was when my wife was in the labor and delivery room last month (active labor) at John Muir Hospital I handed out two cards to the nurses in the room Conversations started I mentioned that I am a photographer and the next thing you know they were asking me for my card While we were in the Intensive Care Nursery Unit (ICNU) I handed out 2 more cards Now one of them was for a wedding and her ldquocoworkerrsquos husband is a photographerrdquo but she still took my card and said lsquoIrsquoll keep you in mindrdquo (she didnrsquot sound to confident about her current choice)

Just by ALWAYS having my marketingnetworking cap on I made 4 contacts just by having everyday conversation with the people I have come across in my everyday routine (Ok my scenario is not quite ldquoeverydayrdquo but it IS to the extreme when it comes to ldquoAlways Marketingrdquo and always keeping an eareye out)

Something to remember when ldquoAlways Marketingrdquo you NEED to ALWAYS have business cards with you How many times have you looked in your walletpurse and said ldquosorry I am all outrdquo Every time you say this it is a missed opportunity Business cards do not cost much and if you have them on file they donrsquot take long to order either Sometimes itrsquos the little things that make the difference

Marketing Sales and Business by Tod Gomes CPP

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

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7

8

9

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18

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39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

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24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 4: Focal Point Jul-10

Focal Point JULY 2010

4 Northern California Professional Photographers

As I change hats from 1st VP to that of President of NCPPhellip I reflect over what a great and fun year it was First I want to thank all of the NCPP board Randy Cazinha President Denny Weigand 2nd3rd VP Tom OrsquoConnor Webmaster Focal Point Editor Malcolm Slight Treasurer Michael McNamara Secretary Lisa Duncan Hospitality and Laura Cottril sitting in as Past President Tod Gomes Social Media and those who pitched in at the last minute to help Plus Ken Johnson and Charles Anderson had to bow out before the final curtain My goal as your President is to inspire mentor and help NCPP grow You might have noticed that some of the above names have more than one board position next to them Denny took over for 3rd VP membership and Tom is doing Webmaster and FP Editor When we ask for volunteers the room goes silent Why this might be because people do not know what the position entails and how much time they have to give I will shed a little light on the time commitment for each position (you might be surprised) All board members are expected to attend monthly a board meeting of 1frac12 hours before each general meeting President 4-8 hours per month 1st VP (SpeakersProgramsEducation) 8 hours per month 2ndVP (Print Competition) 2-hours month 3rd VP (Membership) 2-4 hours per month Secretary 2-6 hours per month Treasurer and other chair positions 2-4 hours per month I know some spend more time As 1st VP I put in 8-16 hours a month So giving back to NCPP will put you back (1frac12 officers meeting 2-4 average) for a total of 5-6 hours a month So when one individual has to do two positions they are giving 10-12 hours of their time for YOU as a member of NCPP Why should I give my time to NCPP one might ask

bull Make a difference in your organization bull Enhance the value of the organization by giving back to your organization bull Gain satisfaction of doing something useful and contributing to the greater good bull Broaden your skills knowledge and horizon working with others bull Network building skills working with other photographers and community bull Impact your organization business community at the local state and national level

You can make a difference serving on your board

There is a lot going on behind the scenes to run this great organization Be a part of it

Presidents Message - Wayne Miller (aka PdTG guy)

Focal Point JULY 2010

5 Northern California Professional Photographers

What is on the horizon for the rest of 2010 I like to set goals As a matter of fact I am a ldquoheat seeking missilerdquo when it comes to goals My goals as your President of NCPP and I need all of you to help to make it happen

bull Membership Build the organization up to 80 Active Professionals 8 Apprentices bull Meetings Fill the room (we have room for 60 so show up please) bull Education 2 to 3 full day workshops a year as NCPP fundraisers bull CPP and Masters Programs 6-8 new CPPrsquos in the next 12 months bull Focal Point content I need you to contribute content to build it to 40-pages bull SocializeNetwork Utilize the meeting room from 6-7pm to visit with other members bull Board and Chairs Reduce time commitment to 2-4 hours a month

So there it is fellow Professional Photographers My goal list for NCPP as your President NCPP

S

NCPP Mission Statement The Northern California Professional Photographers is an organization dedicated to advancing the business of professional photography Our purpose is to create an environment amongst professional photographers that will inspire each of us and to help one another grow as business professionals and artists

Presidents Message - Wayne Miller (aka PdTG guy)

July 13th in Walnut Creek CA NCPP is proud to present ldquothe beckerrdquo in ldquoCreating Remarkable Experiences Program pitchrdquo

Program title Creating Remarkable Experiences Program pitch In this program Becker will share his process for creating remarkable experiences for his clients which turn them into raving fans Hersquoll demonstrate actual case studies about his exclusive cliental teach you how to get more word of mouth referrals and hersquoll show how his studio delivers outstanding customer service without fail Bio Becker is a wedding photographer from Southern California who specializes in capturing relaxed portraits amazing details and real moments He has built one of the most recognizable brands in the wedding industry and regularly shoots exclusive weddings for cool couples all over the globe Known for his remarkable branding and consistent style he has become one of the most sought after and respected photographers in the business He also has a passion for helping photographers become more successful and is co‐founder thebschoolcom a social network designed to help photographers help each other Becker is a leader within the photographic communities and was voted the most influential living photographer in a recent PDNonlinecom readers poll

Marriott Hotel at 2355 North Main Street in Walnut Creek CA in the Contra Costa Room lower level Socialize and meet vendors 6‐7pm Meeting 700pm sharp new officers sworn in 915 print competition 925pm

Socialize 6‐7pm meet with other photographers vendors and enjoy hors doeuvres Meeting 700pm the becker

New Officers sworn in at 915pm Come and show your support for the new NCPP officers

PPA Style print competition 925pm NCPP members may enter up to two PPA style prints The images are judged by a panel of 5 judges whom score and comment on the prints

NCPP members are free Guest fee is $20 in advance (Click here Early Bird $2000 PayPal) or $30 at the door the day of the event Order early this event will sell out

Canvas on Demand httpwwwcanvasondemandcom BorrowLensescom httpwwwborrowlensescom The Art of Picture Framing httpstoresapfwholesalecomStoreFrontbok BayPhoto httpwwwbayphotocom Burrell Colour Imaging httpwwwburrellcolourimagingcom SmugMug httpwwwsmugmugcom Camera West httpwwwcamerawestcom Photoflex httpwwwphotoflexcom Wintecind httpwwwwintecindcom Sponsors for donations and raffle for OVER $2000 in prizes at this event Wintec will provide one 16GB S‐Professional CF card to the first 50 NCPP attendees 1 card per attendee

Focal Point JULY 2010

7 Northern California Professional Photographers

July meeting starts at 6PM

Dont be late

2009 - 2010 NCPP Board Members will be installed at this meeting

President Wayne Miller 1st VP Denny Weigand 2nd VP Tom OConnor 3rd VP Stacey Flurscheim Secretary Kevallyn Paskos Treasurer Malcolm Sleight Hospitality Lisa Duncan

Welcome to the new Board

Focal Point JULY 2010

8 Northern California Professional Photographers

This month we are having PPA style print competition Bring your images and register them with Tom OConnor You may enter up to two images There will be a total of only 20 images allowed in the competition They need to be registered before 658pm Images entered after that time will not be allowed Good luck to all If you are interested in volunteering with print comp please contact Tom OConnor at 925-586-2745 or Email Tom toconnorphotographyastoundnet

CONGRATULATIONS

June 2010 Print Comp Winners

1st Place - Wayne Miller Portland at Dusk 2nd Place - Richard Stahlberg Evening Glow

3rd Place - Mack McNamara Diamond Day on Frisco Bay

Print Competition PPA Style

Focal Point JULY 2010

9 Northern California Professional Photographers

On a recent road trip to Portland to visit family I captured this image It rained almost every day and there was a break in the weather (I got lucky) This image was an HDR (High Dynamic Range) capture of 21 images Set-up was on a tripod leveled body in portrait position (my Custom HDR setting on C3) Canon 5d Mk2 ISO 100 AV Bracketed 0 +2 -2 custom white balance continuous drive mode exposure averaging mirror lock up Using a cable release I fired off 7 bracketed images (7x3=21) I always love to shoot HDR at twilight time when the sun has just dropped in the horizon and the city lights are on Trouble is it was 855pm when I captured this and a lot of the office light were off except a few (must be NCPP board) burning the midnight oil After getting back to the desktop I uploaded into Lightroom 2 and did my review pick delete work flow I then export directly out of LR to Photomatix with the new LR plug ithellipsweet With a Pano I usually do the middle sequence first as it is a good average and then I process the balance as the same exact settings After Photomatix Tone mapping they are imported back into Photoshop I then select the 7 HDR processed images in LR and use the drop down edit in PS Merge to Panorama in Photoshop Most of the times I pick the auto alignblend button and let PS Pano do its magic After the merge to Pano it takes a few seconds or minutes depending on your processor I then do the final touches in Photoshop touch up clone out dust spots etc The actual Pano is 40x120 inches but I cropped it down to 18x36 for this print (still have the 120 one) I sent the file off to my favorite lab Bay Photo and had if printed on metallic paper spray coated and mounted on gator board Because it is an 18x36 Pano and not a standard 16x20 competition print I toned it down 15 for the competition lights BTW if you send an image to Bay Photo as a competition print they print it down 15-20 to allow for the bright comp lights Tip the comp print should be viewed with a spot light or out in direct sunlight to simulate print comp lights My print ldquoPortland at duskrdquo will need to be displayed with a spotlight otherwise in normal room light it will look too dark

I really feel honored that my image was chosen for Best of Show thank you

Best of Show by Wayne Miller

Focal Point JULY 2010

10 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

11 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

12 Northern California Professional Photographers

Congratulations to those who have merited prints at the 2010 PPA International print competition The work that went into submitting these images should be recognized for what it is A lot of time toil and expense to submit agonizing over finding the right image and putting all the pieces together to make it work Sometimes an image we didnt expect to meritmerits and vice versa The scariest is the first submission the doubts the turmoil the emotions are all frayed One gives a big sigh of relief as the package gets into the mail The next submission gets easier because you know the ropes The joy at receiving a merit for even one print makes it all worthwhile The agony of no merits fades quickly and makes you more determined to do it better next time A Master of Photography degree is not easily won but is so worth it in the end New or old submitterswe salute you Laura Cottril Walnut Creek CA HUCK FINN G Laura Cottril Walnut Creek CA NEW KIDS ON THE BLOCK G Laura Cottril Walnut Creek CA BABY TALK G Lisa Duncan Moraga CA PERFECT DAY ANY WHICH W G Michael McNamara El Sobrante CA SHASTAS GHOST G Richard Stahlberg Martinez CA CAPTURING JENNYS RADIANCE G Past president D Brent Walton Palmyra NY AFTER SCHOOL DETENTION G Some of these photographers are very close to receiving their Masterrsquos Degree others having just started the journey Hopefully this will inspire a few to collaborate on a NCPP Future Masters Group

NCPP 2010 PPA Merit Pint Winners

Focal Point JULY 2010

13 Northern California Professional Photographers

ldquoALWAYS MARKETINGrdquo

Whenever I am out and about I ALWAYS have an eye out and an ear open for my next opportunity to make a contact Whether you are in line at the grocery store at your favorite restaurant having dinner or waiting at the doctorrsquos office you need to be on your toes to take advantage of any opportunity that may come up

A personal example of mine was when my wife was in the labor and delivery room last month (active labor) at John Muir Hospital I handed out two cards to the nurses in the room Conversations started I mentioned that I am a photographer and the next thing you know they were asking me for my card While we were in the Intensive Care Nursery Unit (ICNU) I handed out 2 more cards Now one of them was for a wedding and her ldquocoworkerrsquos husband is a photographerrdquo but she still took my card and said lsquoIrsquoll keep you in mindrdquo (she didnrsquot sound to confident about her current choice)

Just by ALWAYS having my marketingnetworking cap on I made 4 contacts just by having everyday conversation with the people I have come across in my everyday routine (Ok my scenario is not quite ldquoeverydayrdquo but it IS to the extreme when it comes to ldquoAlways Marketingrdquo and always keeping an eareye out)

Something to remember when ldquoAlways Marketingrdquo you NEED to ALWAYS have business cards with you How many times have you looked in your walletpurse and said ldquosorry I am all outrdquo Every time you say this it is a missed opportunity Business cards do not cost much and if you have them on file they donrsquot take long to order either Sometimes itrsquos the little things that make the difference

Marketing Sales and Business by Tod Gomes CPP

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

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A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

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8

9

10

11

12

13

14

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16

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39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 5: Focal Point Jul-10

Focal Point JULY 2010

5 Northern California Professional Photographers

What is on the horizon for the rest of 2010 I like to set goals As a matter of fact I am a ldquoheat seeking missilerdquo when it comes to goals My goals as your President of NCPP and I need all of you to help to make it happen

bull Membership Build the organization up to 80 Active Professionals 8 Apprentices bull Meetings Fill the room (we have room for 60 so show up please) bull Education 2 to 3 full day workshops a year as NCPP fundraisers bull CPP and Masters Programs 6-8 new CPPrsquos in the next 12 months bull Focal Point content I need you to contribute content to build it to 40-pages bull SocializeNetwork Utilize the meeting room from 6-7pm to visit with other members bull Board and Chairs Reduce time commitment to 2-4 hours a month

So there it is fellow Professional Photographers My goal list for NCPP as your President NCPP

S

NCPP Mission Statement The Northern California Professional Photographers is an organization dedicated to advancing the business of professional photography Our purpose is to create an environment amongst professional photographers that will inspire each of us and to help one another grow as business professionals and artists

Presidents Message - Wayne Miller (aka PdTG guy)

July 13th in Walnut Creek CA NCPP is proud to present ldquothe beckerrdquo in ldquoCreating Remarkable Experiences Program pitchrdquo

Program title Creating Remarkable Experiences Program pitch In this program Becker will share his process for creating remarkable experiences for his clients which turn them into raving fans Hersquoll demonstrate actual case studies about his exclusive cliental teach you how to get more word of mouth referrals and hersquoll show how his studio delivers outstanding customer service without fail Bio Becker is a wedding photographer from Southern California who specializes in capturing relaxed portraits amazing details and real moments He has built one of the most recognizable brands in the wedding industry and regularly shoots exclusive weddings for cool couples all over the globe Known for his remarkable branding and consistent style he has become one of the most sought after and respected photographers in the business He also has a passion for helping photographers become more successful and is co‐founder thebschoolcom a social network designed to help photographers help each other Becker is a leader within the photographic communities and was voted the most influential living photographer in a recent PDNonlinecom readers poll

Marriott Hotel at 2355 North Main Street in Walnut Creek CA in the Contra Costa Room lower level Socialize and meet vendors 6‐7pm Meeting 700pm sharp new officers sworn in 915 print competition 925pm

Socialize 6‐7pm meet with other photographers vendors and enjoy hors doeuvres Meeting 700pm the becker

New Officers sworn in at 915pm Come and show your support for the new NCPP officers

PPA Style print competition 925pm NCPP members may enter up to two PPA style prints The images are judged by a panel of 5 judges whom score and comment on the prints

NCPP members are free Guest fee is $20 in advance (Click here Early Bird $2000 PayPal) or $30 at the door the day of the event Order early this event will sell out

Canvas on Demand httpwwwcanvasondemandcom BorrowLensescom httpwwwborrowlensescom The Art of Picture Framing httpstoresapfwholesalecomStoreFrontbok BayPhoto httpwwwbayphotocom Burrell Colour Imaging httpwwwburrellcolourimagingcom SmugMug httpwwwsmugmugcom Camera West httpwwwcamerawestcom Photoflex httpwwwphotoflexcom Wintecind httpwwwwintecindcom Sponsors for donations and raffle for OVER $2000 in prizes at this event Wintec will provide one 16GB S‐Professional CF card to the first 50 NCPP attendees 1 card per attendee

Focal Point JULY 2010

7 Northern California Professional Photographers

July meeting starts at 6PM

Dont be late

2009 - 2010 NCPP Board Members will be installed at this meeting

President Wayne Miller 1st VP Denny Weigand 2nd VP Tom OConnor 3rd VP Stacey Flurscheim Secretary Kevallyn Paskos Treasurer Malcolm Sleight Hospitality Lisa Duncan

Welcome to the new Board

Focal Point JULY 2010

8 Northern California Professional Photographers

This month we are having PPA style print competition Bring your images and register them with Tom OConnor You may enter up to two images There will be a total of only 20 images allowed in the competition They need to be registered before 658pm Images entered after that time will not be allowed Good luck to all If you are interested in volunteering with print comp please contact Tom OConnor at 925-586-2745 or Email Tom toconnorphotographyastoundnet

CONGRATULATIONS

June 2010 Print Comp Winners

1st Place - Wayne Miller Portland at Dusk 2nd Place - Richard Stahlberg Evening Glow

3rd Place - Mack McNamara Diamond Day on Frisco Bay

Print Competition PPA Style

Focal Point JULY 2010

9 Northern California Professional Photographers

On a recent road trip to Portland to visit family I captured this image It rained almost every day and there was a break in the weather (I got lucky) This image was an HDR (High Dynamic Range) capture of 21 images Set-up was on a tripod leveled body in portrait position (my Custom HDR setting on C3) Canon 5d Mk2 ISO 100 AV Bracketed 0 +2 -2 custom white balance continuous drive mode exposure averaging mirror lock up Using a cable release I fired off 7 bracketed images (7x3=21) I always love to shoot HDR at twilight time when the sun has just dropped in the horizon and the city lights are on Trouble is it was 855pm when I captured this and a lot of the office light were off except a few (must be NCPP board) burning the midnight oil After getting back to the desktop I uploaded into Lightroom 2 and did my review pick delete work flow I then export directly out of LR to Photomatix with the new LR plug ithellipsweet With a Pano I usually do the middle sequence first as it is a good average and then I process the balance as the same exact settings After Photomatix Tone mapping they are imported back into Photoshop I then select the 7 HDR processed images in LR and use the drop down edit in PS Merge to Panorama in Photoshop Most of the times I pick the auto alignblend button and let PS Pano do its magic After the merge to Pano it takes a few seconds or minutes depending on your processor I then do the final touches in Photoshop touch up clone out dust spots etc The actual Pano is 40x120 inches but I cropped it down to 18x36 for this print (still have the 120 one) I sent the file off to my favorite lab Bay Photo and had if printed on metallic paper spray coated and mounted on gator board Because it is an 18x36 Pano and not a standard 16x20 competition print I toned it down 15 for the competition lights BTW if you send an image to Bay Photo as a competition print they print it down 15-20 to allow for the bright comp lights Tip the comp print should be viewed with a spot light or out in direct sunlight to simulate print comp lights My print ldquoPortland at duskrdquo will need to be displayed with a spotlight otherwise in normal room light it will look too dark

I really feel honored that my image was chosen for Best of Show thank you

Best of Show by Wayne Miller

Focal Point JULY 2010

10 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

11 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

12 Northern California Professional Photographers

Congratulations to those who have merited prints at the 2010 PPA International print competition The work that went into submitting these images should be recognized for what it is A lot of time toil and expense to submit agonizing over finding the right image and putting all the pieces together to make it work Sometimes an image we didnt expect to meritmerits and vice versa The scariest is the first submission the doubts the turmoil the emotions are all frayed One gives a big sigh of relief as the package gets into the mail The next submission gets easier because you know the ropes The joy at receiving a merit for even one print makes it all worthwhile The agony of no merits fades quickly and makes you more determined to do it better next time A Master of Photography degree is not easily won but is so worth it in the end New or old submitterswe salute you Laura Cottril Walnut Creek CA HUCK FINN G Laura Cottril Walnut Creek CA NEW KIDS ON THE BLOCK G Laura Cottril Walnut Creek CA BABY TALK G Lisa Duncan Moraga CA PERFECT DAY ANY WHICH W G Michael McNamara El Sobrante CA SHASTAS GHOST G Richard Stahlberg Martinez CA CAPTURING JENNYS RADIANCE G Past president D Brent Walton Palmyra NY AFTER SCHOOL DETENTION G Some of these photographers are very close to receiving their Masterrsquos Degree others having just started the journey Hopefully this will inspire a few to collaborate on a NCPP Future Masters Group

NCPP 2010 PPA Merit Pint Winners

Focal Point JULY 2010

13 Northern California Professional Photographers

ldquoALWAYS MARKETINGrdquo

Whenever I am out and about I ALWAYS have an eye out and an ear open for my next opportunity to make a contact Whether you are in line at the grocery store at your favorite restaurant having dinner or waiting at the doctorrsquos office you need to be on your toes to take advantage of any opportunity that may come up

A personal example of mine was when my wife was in the labor and delivery room last month (active labor) at John Muir Hospital I handed out two cards to the nurses in the room Conversations started I mentioned that I am a photographer and the next thing you know they were asking me for my card While we were in the Intensive Care Nursery Unit (ICNU) I handed out 2 more cards Now one of them was for a wedding and her ldquocoworkerrsquos husband is a photographerrdquo but she still took my card and said lsquoIrsquoll keep you in mindrdquo (she didnrsquot sound to confident about her current choice)

Just by ALWAYS having my marketingnetworking cap on I made 4 contacts just by having everyday conversation with the people I have come across in my everyday routine (Ok my scenario is not quite ldquoeverydayrdquo but it IS to the extreme when it comes to ldquoAlways Marketingrdquo and always keeping an eareye out)

Something to remember when ldquoAlways Marketingrdquo you NEED to ALWAYS have business cards with you How many times have you looked in your walletpurse and said ldquosorry I am all outrdquo Every time you say this it is a missed opportunity Business cards do not cost much and if you have them on file they donrsquot take long to order either Sometimes itrsquos the little things that make the difference

Marketing Sales and Business by Tod Gomes CPP

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

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A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

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N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 6: Focal Point Jul-10

July 13th in Walnut Creek CA NCPP is proud to present ldquothe beckerrdquo in ldquoCreating Remarkable Experiences Program pitchrdquo

Program title Creating Remarkable Experiences Program pitch In this program Becker will share his process for creating remarkable experiences for his clients which turn them into raving fans Hersquoll demonstrate actual case studies about his exclusive cliental teach you how to get more word of mouth referrals and hersquoll show how his studio delivers outstanding customer service without fail Bio Becker is a wedding photographer from Southern California who specializes in capturing relaxed portraits amazing details and real moments He has built one of the most recognizable brands in the wedding industry and regularly shoots exclusive weddings for cool couples all over the globe Known for his remarkable branding and consistent style he has become one of the most sought after and respected photographers in the business He also has a passion for helping photographers become more successful and is co‐founder thebschoolcom a social network designed to help photographers help each other Becker is a leader within the photographic communities and was voted the most influential living photographer in a recent PDNonlinecom readers poll

Marriott Hotel at 2355 North Main Street in Walnut Creek CA in the Contra Costa Room lower level Socialize and meet vendors 6‐7pm Meeting 700pm sharp new officers sworn in 915 print competition 925pm

Socialize 6‐7pm meet with other photographers vendors and enjoy hors doeuvres Meeting 700pm the becker

New Officers sworn in at 915pm Come and show your support for the new NCPP officers

PPA Style print competition 925pm NCPP members may enter up to two PPA style prints The images are judged by a panel of 5 judges whom score and comment on the prints

NCPP members are free Guest fee is $20 in advance (Click here Early Bird $2000 PayPal) or $30 at the door the day of the event Order early this event will sell out

Canvas on Demand httpwwwcanvasondemandcom BorrowLensescom httpwwwborrowlensescom The Art of Picture Framing httpstoresapfwholesalecomStoreFrontbok BayPhoto httpwwwbayphotocom Burrell Colour Imaging httpwwwburrellcolourimagingcom SmugMug httpwwwsmugmugcom Camera West httpwwwcamerawestcom Photoflex httpwwwphotoflexcom Wintecind httpwwwwintecindcom Sponsors for donations and raffle for OVER $2000 in prizes at this event Wintec will provide one 16GB S‐Professional CF card to the first 50 NCPP attendees 1 card per attendee

Focal Point JULY 2010

7 Northern California Professional Photographers

July meeting starts at 6PM

Dont be late

2009 - 2010 NCPP Board Members will be installed at this meeting

President Wayne Miller 1st VP Denny Weigand 2nd VP Tom OConnor 3rd VP Stacey Flurscheim Secretary Kevallyn Paskos Treasurer Malcolm Sleight Hospitality Lisa Duncan

Welcome to the new Board

Focal Point JULY 2010

8 Northern California Professional Photographers

This month we are having PPA style print competition Bring your images and register them with Tom OConnor You may enter up to two images There will be a total of only 20 images allowed in the competition They need to be registered before 658pm Images entered after that time will not be allowed Good luck to all If you are interested in volunteering with print comp please contact Tom OConnor at 925-586-2745 or Email Tom toconnorphotographyastoundnet

CONGRATULATIONS

June 2010 Print Comp Winners

1st Place - Wayne Miller Portland at Dusk 2nd Place - Richard Stahlberg Evening Glow

3rd Place - Mack McNamara Diamond Day on Frisco Bay

Print Competition PPA Style

Focal Point JULY 2010

9 Northern California Professional Photographers

On a recent road trip to Portland to visit family I captured this image It rained almost every day and there was a break in the weather (I got lucky) This image was an HDR (High Dynamic Range) capture of 21 images Set-up was on a tripod leveled body in portrait position (my Custom HDR setting on C3) Canon 5d Mk2 ISO 100 AV Bracketed 0 +2 -2 custom white balance continuous drive mode exposure averaging mirror lock up Using a cable release I fired off 7 bracketed images (7x3=21) I always love to shoot HDR at twilight time when the sun has just dropped in the horizon and the city lights are on Trouble is it was 855pm when I captured this and a lot of the office light were off except a few (must be NCPP board) burning the midnight oil After getting back to the desktop I uploaded into Lightroom 2 and did my review pick delete work flow I then export directly out of LR to Photomatix with the new LR plug ithellipsweet With a Pano I usually do the middle sequence first as it is a good average and then I process the balance as the same exact settings After Photomatix Tone mapping they are imported back into Photoshop I then select the 7 HDR processed images in LR and use the drop down edit in PS Merge to Panorama in Photoshop Most of the times I pick the auto alignblend button and let PS Pano do its magic After the merge to Pano it takes a few seconds or minutes depending on your processor I then do the final touches in Photoshop touch up clone out dust spots etc The actual Pano is 40x120 inches but I cropped it down to 18x36 for this print (still have the 120 one) I sent the file off to my favorite lab Bay Photo and had if printed on metallic paper spray coated and mounted on gator board Because it is an 18x36 Pano and not a standard 16x20 competition print I toned it down 15 for the competition lights BTW if you send an image to Bay Photo as a competition print they print it down 15-20 to allow for the bright comp lights Tip the comp print should be viewed with a spot light or out in direct sunlight to simulate print comp lights My print ldquoPortland at duskrdquo will need to be displayed with a spotlight otherwise in normal room light it will look too dark

I really feel honored that my image was chosen for Best of Show thank you

Best of Show by Wayne Miller

Focal Point JULY 2010

10 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

11 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

12 Northern California Professional Photographers

Congratulations to those who have merited prints at the 2010 PPA International print competition The work that went into submitting these images should be recognized for what it is A lot of time toil and expense to submit agonizing over finding the right image and putting all the pieces together to make it work Sometimes an image we didnt expect to meritmerits and vice versa The scariest is the first submission the doubts the turmoil the emotions are all frayed One gives a big sigh of relief as the package gets into the mail The next submission gets easier because you know the ropes The joy at receiving a merit for even one print makes it all worthwhile The agony of no merits fades quickly and makes you more determined to do it better next time A Master of Photography degree is not easily won but is so worth it in the end New or old submitterswe salute you Laura Cottril Walnut Creek CA HUCK FINN G Laura Cottril Walnut Creek CA NEW KIDS ON THE BLOCK G Laura Cottril Walnut Creek CA BABY TALK G Lisa Duncan Moraga CA PERFECT DAY ANY WHICH W G Michael McNamara El Sobrante CA SHASTAS GHOST G Richard Stahlberg Martinez CA CAPTURING JENNYS RADIANCE G Past president D Brent Walton Palmyra NY AFTER SCHOOL DETENTION G Some of these photographers are very close to receiving their Masterrsquos Degree others having just started the journey Hopefully this will inspire a few to collaborate on a NCPP Future Masters Group

NCPP 2010 PPA Merit Pint Winners

Focal Point JULY 2010

13 Northern California Professional Photographers

ldquoALWAYS MARKETINGrdquo

Whenever I am out and about I ALWAYS have an eye out and an ear open for my next opportunity to make a contact Whether you are in line at the grocery store at your favorite restaurant having dinner or waiting at the doctorrsquos office you need to be on your toes to take advantage of any opportunity that may come up

A personal example of mine was when my wife was in the labor and delivery room last month (active labor) at John Muir Hospital I handed out two cards to the nurses in the room Conversations started I mentioned that I am a photographer and the next thing you know they were asking me for my card While we were in the Intensive Care Nursery Unit (ICNU) I handed out 2 more cards Now one of them was for a wedding and her ldquocoworkerrsquos husband is a photographerrdquo but she still took my card and said lsquoIrsquoll keep you in mindrdquo (she didnrsquot sound to confident about her current choice)

Just by ALWAYS having my marketingnetworking cap on I made 4 contacts just by having everyday conversation with the people I have come across in my everyday routine (Ok my scenario is not quite ldquoeverydayrdquo but it IS to the extreme when it comes to ldquoAlways Marketingrdquo and always keeping an eareye out)

Something to remember when ldquoAlways Marketingrdquo you NEED to ALWAYS have business cards with you How many times have you looked in your walletpurse and said ldquosorry I am all outrdquo Every time you say this it is a missed opportunity Business cards do not cost much and if you have them on file they donrsquot take long to order either Sometimes itrsquos the little things that make the difference

Marketing Sales and Business by Tod Gomes CPP

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

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7

8

9

10

11

12

13

14

15

16

17

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39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

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39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 7: Focal Point Jul-10

Focal Point JULY 2010

7 Northern California Professional Photographers

July meeting starts at 6PM

Dont be late

2009 - 2010 NCPP Board Members will be installed at this meeting

President Wayne Miller 1st VP Denny Weigand 2nd VP Tom OConnor 3rd VP Stacey Flurscheim Secretary Kevallyn Paskos Treasurer Malcolm Sleight Hospitality Lisa Duncan

Welcome to the new Board

Focal Point JULY 2010

8 Northern California Professional Photographers

This month we are having PPA style print competition Bring your images and register them with Tom OConnor You may enter up to two images There will be a total of only 20 images allowed in the competition They need to be registered before 658pm Images entered after that time will not be allowed Good luck to all If you are interested in volunteering with print comp please contact Tom OConnor at 925-586-2745 or Email Tom toconnorphotographyastoundnet

CONGRATULATIONS

June 2010 Print Comp Winners

1st Place - Wayne Miller Portland at Dusk 2nd Place - Richard Stahlberg Evening Glow

3rd Place - Mack McNamara Diamond Day on Frisco Bay

Print Competition PPA Style

Focal Point JULY 2010

9 Northern California Professional Photographers

On a recent road trip to Portland to visit family I captured this image It rained almost every day and there was a break in the weather (I got lucky) This image was an HDR (High Dynamic Range) capture of 21 images Set-up was on a tripod leveled body in portrait position (my Custom HDR setting on C3) Canon 5d Mk2 ISO 100 AV Bracketed 0 +2 -2 custom white balance continuous drive mode exposure averaging mirror lock up Using a cable release I fired off 7 bracketed images (7x3=21) I always love to shoot HDR at twilight time when the sun has just dropped in the horizon and the city lights are on Trouble is it was 855pm when I captured this and a lot of the office light were off except a few (must be NCPP board) burning the midnight oil After getting back to the desktop I uploaded into Lightroom 2 and did my review pick delete work flow I then export directly out of LR to Photomatix with the new LR plug ithellipsweet With a Pano I usually do the middle sequence first as it is a good average and then I process the balance as the same exact settings After Photomatix Tone mapping they are imported back into Photoshop I then select the 7 HDR processed images in LR and use the drop down edit in PS Merge to Panorama in Photoshop Most of the times I pick the auto alignblend button and let PS Pano do its magic After the merge to Pano it takes a few seconds or minutes depending on your processor I then do the final touches in Photoshop touch up clone out dust spots etc The actual Pano is 40x120 inches but I cropped it down to 18x36 for this print (still have the 120 one) I sent the file off to my favorite lab Bay Photo and had if printed on metallic paper spray coated and mounted on gator board Because it is an 18x36 Pano and not a standard 16x20 competition print I toned it down 15 for the competition lights BTW if you send an image to Bay Photo as a competition print they print it down 15-20 to allow for the bright comp lights Tip the comp print should be viewed with a spot light or out in direct sunlight to simulate print comp lights My print ldquoPortland at duskrdquo will need to be displayed with a spotlight otherwise in normal room light it will look too dark

I really feel honored that my image was chosen for Best of Show thank you

Best of Show by Wayne Miller

Focal Point JULY 2010

10 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

11 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

12 Northern California Professional Photographers

Congratulations to those who have merited prints at the 2010 PPA International print competition The work that went into submitting these images should be recognized for what it is A lot of time toil and expense to submit agonizing over finding the right image and putting all the pieces together to make it work Sometimes an image we didnt expect to meritmerits and vice versa The scariest is the first submission the doubts the turmoil the emotions are all frayed One gives a big sigh of relief as the package gets into the mail The next submission gets easier because you know the ropes The joy at receiving a merit for even one print makes it all worthwhile The agony of no merits fades quickly and makes you more determined to do it better next time A Master of Photography degree is not easily won but is so worth it in the end New or old submitterswe salute you Laura Cottril Walnut Creek CA HUCK FINN G Laura Cottril Walnut Creek CA NEW KIDS ON THE BLOCK G Laura Cottril Walnut Creek CA BABY TALK G Lisa Duncan Moraga CA PERFECT DAY ANY WHICH W G Michael McNamara El Sobrante CA SHASTAS GHOST G Richard Stahlberg Martinez CA CAPTURING JENNYS RADIANCE G Past president D Brent Walton Palmyra NY AFTER SCHOOL DETENTION G Some of these photographers are very close to receiving their Masterrsquos Degree others having just started the journey Hopefully this will inspire a few to collaborate on a NCPP Future Masters Group

NCPP 2010 PPA Merit Pint Winners

Focal Point JULY 2010

13 Northern California Professional Photographers

ldquoALWAYS MARKETINGrdquo

Whenever I am out and about I ALWAYS have an eye out and an ear open for my next opportunity to make a contact Whether you are in line at the grocery store at your favorite restaurant having dinner or waiting at the doctorrsquos office you need to be on your toes to take advantage of any opportunity that may come up

A personal example of mine was when my wife was in the labor and delivery room last month (active labor) at John Muir Hospital I handed out two cards to the nurses in the room Conversations started I mentioned that I am a photographer and the next thing you know they were asking me for my card While we were in the Intensive Care Nursery Unit (ICNU) I handed out 2 more cards Now one of them was for a wedding and her ldquocoworkerrsquos husband is a photographerrdquo but she still took my card and said lsquoIrsquoll keep you in mindrdquo (she didnrsquot sound to confident about her current choice)

Just by ALWAYS having my marketingnetworking cap on I made 4 contacts just by having everyday conversation with the people I have come across in my everyday routine (Ok my scenario is not quite ldquoeverydayrdquo but it IS to the extreme when it comes to ldquoAlways Marketingrdquo and always keeping an eareye out)

Something to remember when ldquoAlways Marketingrdquo you NEED to ALWAYS have business cards with you How many times have you looked in your walletpurse and said ldquosorry I am all outrdquo Every time you say this it is a missed opportunity Business cards do not cost much and if you have them on file they donrsquot take long to order either Sometimes itrsquos the little things that make the difference

Marketing Sales and Business by Tod Gomes CPP

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

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39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

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20

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32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 8: Focal Point Jul-10

Focal Point JULY 2010

8 Northern California Professional Photographers

This month we are having PPA style print competition Bring your images and register them with Tom OConnor You may enter up to two images There will be a total of only 20 images allowed in the competition They need to be registered before 658pm Images entered after that time will not be allowed Good luck to all If you are interested in volunteering with print comp please contact Tom OConnor at 925-586-2745 or Email Tom toconnorphotographyastoundnet

CONGRATULATIONS

June 2010 Print Comp Winners

1st Place - Wayne Miller Portland at Dusk 2nd Place - Richard Stahlberg Evening Glow

3rd Place - Mack McNamara Diamond Day on Frisco Bay

Print Competition PPA Style

Focal Point JULY 2010

9 Northern California Professional Photographers

On a recent road trip to Portland to visit family I captured this image It rained almost every day and there was a break in the weather (I got lucky) This image was an HDR (High Dynamic Range) capture of 21 images Set-up was on a tripod leveled body in portrait position (my Custom HDR setting on C3) Canon 5d Mk2 ISO 100 AV Bracketed 0 +2 -2 custom white balance continuous drive mode exposure averaging mirror lock up Using a cable release I fired off 7 bracketed images (7x3=21) I always love to shoot HDR at twilight time when the sun has just dropped in the horizon and the city lights are on Trouble is it was 855pm when I captured this and a lot of the office light were off except a few (must be NCPP board) burning the midnight oil After getting back to the desktop I uploaded into Lightroom 2 and did my review pick delete work flow I then export directly out of LR to Photomatix with the new LR plug ithellipsweet With a Pano I usually do the middle sequence first as it is a good average and then I process the balance as the same exact settings After Photomatix Tone mapping they are imported back into Photoshop I then select the 7 HDR processed images in LR and use the drop down edit in PS Merge to Panorama in Photoshop Most of the times I pick the auto alignblend button and let PS Pano do its magic After the merge to Pano it takes a few seconds or minutes depending on your processor I then do the final touches in Photoshop touch up clone out dust spots etc The actual Pano is 40x120 inches but I cropped it down to 18x36 for this print (still have the 120 one) I sent the file off to my favorite lab Bay Photo and had if printed on metallic paper spray coated and mounted on gator board Because it is an 18x36 Pano and not a standard 16x20 competition print I toned it down 15 for the competition lights BTW if you send an image to Bay Photo as a competition print they print it down 15-20 to allow for the bright comp lights Tip the comp print should be viewed with a spot light or out in direct sunlight to simulate print comp lights My print ldquoPortland at duskrdquo will need to be displayed with a spotlight otherwise in normal room light it will look too dark

I really feel honored that my image was chosen for Best of Show thank you

Best of Show by Wayne Miller

Focal Point JULY 2010

10 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

11 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

12 Northern California Professional Photographers

Congratulations to those who have merited prints at the 2010 PPA International print competition The work that went into submitting these images should be recognized for what it is A lot of time toil and expense to submit agonizing over finding the right image and putting all the pieces together to make it work Sometimes an image we didnt expect to meritmerits and vice versa The scariest is the first submission the doubts the turmoil the emotions are all frayed One gives a big sigh of relief as the package gets into the mail The next submission gets easier because you know the ropes The joy at receiving a merit for even one print makes it all worthwhile The agony of no merits fades quickly and makes you more determined to do it better next time A Master of Photography degree is not easily won but is so worth it in the end New or old submitterswe salute you Laura Cottril Walnut Creek CA HUCK FINN G Laura Cottril Walnut Creek CA NEW KIDS ON THE BLOCK G Laura Cottril Walnut Creek CA BABY TALK G Lisa Duncan Moraga CA PERFECT DAY ANY WHICH W G Michael McNamara El Sobrante CA SHASTAS GHOST G Richard Stahlberg Martinez CA CAPTURING JENNYS RADIANCE G Past president D Brent Walton Palmyra NY AFTER SCHOOL DETENTION G Some of these photographers are very close to receiving their Masterrsquos Degree others having just started the journey Hopefully this will inspire a few to collaborate on a NCPP Future Masters Group

NCPP 2010 PPA Merit Pint Winners

Focal Point JULY 2010

13 Northern California Professional Photographers

ldquoALWAYS MARKETINGrdquo

Whenever I am out and about I ALWAYS have an eye out and an ear open for my next opportunity to make a contact Whether you are in line at the grocery store at your favorite restaurant having dinner or waiting at the doctorrsquos office you need to be on your toes to take advantage of any opportunity that may come up

A personal example of mine was when my wife was in the labor and delivery room last month (active labor) at John Muir Hospital I handed out two cards to the nurses in the room Conversations started I mentioned that I am a photographer and the next thing you know they were asking me for my card While we were in the Intensive Care Nursery Unit (ICNU) I handed out 2 more cards Now one of them was for a wedding and her ldquocoworkerrsquos husband is a photographerrdquo but she still took my card and said lsquoIrsquoll keep you in mindrdquo (she didnrsquot sound to confident about her current choice)

Just by ALWAYS having my marketingnetworking cap on I made 4 contacts just by having everyday conversation with the people I have come across in my everyday routine (Ok my scenario is not quite ldquoeverydayrdquo but it IS to the extreme when it comes to ldquoAlways Marketingrdquo and always keeping an eareye out)

Something to remember when ldquoAlways Marketingrdquo you NEED to ALWAYS have business cards with you How many times have you looked in your walletpurse and said ldquosorry I am all outrdquo Every time you say this it is a missed opportunity Business cards do not cost much and if you have them on file they donrsquot take long to order either Sometimes itrsquos the little things that make the difference

Marketing Sales and Business by Tod Gomes CPP

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

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14

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18

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39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 9: Focal Point Jul-10

Focal Point JULY 2010

9 Northern California Professional Photographers

On a recent road trip to Portland to visit family I captured this image It rained almost every day and there was a break in the weather (I got lucky) This image was an HDR (High Dynamic Range) capture of 21 images Set-up was on a tripod leveled body in portrait position (my Custom HDR setting on C3) Canon 5d Mk2 ISO 100 AV Bracketed 0 +2 -2 custom white balance continuous drive mode exposure averaging mirror lock up Using a cable release I fired off 7 bracketed images (7x3=21) I always love to shoot HDR at twilight time when the sun has just dropped in the horizon and the city lights are on Trouble is it was 855pm when I captured this and a lot of the office light were off except a few (must be NCPP board) burning the midnight oil After getting back to the desktop I uploaded into Lightroom 2 and did my review pick delete work flow I then export directly out of LR to Photomatix with the new LR plug ithellipsweet With a Pano I usually do the middle sequence first as it is a good average and then I process the balance as the same exact settings After Photomatix Tone mapping they are imported back into Photoshop I then select the 7 HDR processed images in LR and use the drop down edit in PS Merge to Panorama in Photoshop Most of the times I pick the auto alignblend button and let PS Pano do its magic After the merge to Pano it takes a few seconds or minutes depending on your processor I then do the final touches in Photoshop touch up clone out dust spots etc The actual Pano is 40x120 inches but I cropped it down to 18x36 for this print (still have the 120 one) I sent the file off to my favorite lab Bay Photo and had if printed on metallic paper spray coated and mounted on gator board Because it is an 18x36 Pano and not a standard 16x20 competition print I toned it down 15 for the competition lights BTW if you send an image to Bay Photo as a competition print they print it down 15-20 to allow for the bright comp lights Tip the comp print should be viewed with a spot light or out in direct sunlight to simulate print comp lights My print ldquoPortland at duskrdquo will need to be displayed with a spotlight otherwise in normal room light it will look too dark

I really feel honored that my image was chosen for Best of Show thank you

Best of Show by Wayne Miller

Focal Point JULY 2010

10 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

11 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

12 Northern California Professional Photographers

Congratulations to those who have merited prints at the 2010 PPA International print competition The work that went into submitting these images should be recognized for what it is A lot of time toil and expense to submit agonizing over finding the right image and putting all the pieces together to make it work Sometimes an image we didnt expect to meritmerits and vice versa The scariest is the first submission the doubts the turmoil the emotions are all frayed One gives a big sigh of relief as the package gets into the mail The next submission gets easier because you know the ropes The joy at receiving a merit for even one print makes it all worthwhile The agony of no merits fades quickly and makes you more determined to do it better next time A Master of Photography degree is not easily won but is so worth it in the end New or old submitterswe salute you Laura Cottril Walnut Creek CA HUCK FINN G Laura Cottril Walnut Creek CA NEW KIDS ON THE BLOCK G Laura Cottril Walnut Creek CA BABY TALK G Lisa Duncan Moraga CA PERFECT DAY ANY WHICH W G Michael McNamara El Sobrante CA SHASTAS GHOST G Richard Stahlberg Martinez CA CAPTURING JENNYS RADIANCE G Past president D Brent Walton Palmyra NY AFTER SCHOOL DETENTION G Some of these photographers are very close to receiving their Masterrsquos Degree others having just started the journey Hopefully this will inspire a few to collaborate on a NCPP Future Masters Group

NCPP 2010 PPA Merit Pint Winners

Focal Point JULY 2010

13 Northern California Professional Photographers

ldquoALWAYS MARKETINGrdquo

Whenever I am out and about I ALWAYS have an eye out and an ear open for my next opportunity to make a contact Whether you are in line at the grocery store at your favorite restaurant having dinner or waiting at the doctorrsquos office you need to be on your toes to take advantage of any opportunity that may come up

A personal example of mine was when my wife was in the labor and delivery room last month (active labor) at John Muir Hospital I handed out two cards to the nurses in the room Conversations started I mentioned that I am a photographer and the next thing you know they were asking me for my card While we were in the Intensive Care Nursery Unit (ICNU) I handed out 2 more cards Now one of them was for a wedding and her ldquocoworkerrsquos husband is a photographerrdquo but she still took my card and said lsquoIrsquoll keep you in mindrdquo (she didnrsquot sound to confident about her current choice)

Just by ALWAYS having my marketingnetworking cap on I made 4 contacts just by having everyday conversation with the people I have come across in my everyday routine (Ok my scenario is not quite ldquoeverydayrdquo but it IS to the extreme when it comes to ldquoAlways Marketingrdquo and always keeping an eareye out)

Something to remember when ldquoAlways Marketingrdquo you NEED to ALWAYS have business cards with you How many times have you looked in your walletpurse and said ldquosorry I am all outrdquo Every time you say this it is a missed opportunity Business cards do not cost much and if you have them on file they donrsquot take long to order either Sometimes itrsquos the little things that make the difference

Marketing Sales and Business by Tod Gomes CPP

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

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2

3

4

5

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7

8

9

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39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

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27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 10: Focal Point Jul-10

Focal Point JULY 2010

10 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

11 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

12 Northern California Professional Photographers

Congratulations to those who have merited prints at the 2010 PPA International print competition The work that went into submitting these images should be recognized for what it is A lot of time toil and expense to submit agonizing over finding the right image and putting all the pieces together to make it work Sometimes an image we didnt expect to meritmerits and vice versa The scariest is the first submission the doubts the turmoil the emotions are all frayed One gives a big sigh of relief as the package gets into the mail The next submission gets easier because you know the ropes The joy at receiving a merit for even one print makes it all worthwhile The agony of no merits fades quickly and makes you more determined to do it better next time A Master of Photography degree is not easily won but is so worth it in the end New or old submitterswe salute you Laura Cottril Walnut Creek CA HUCK FINN G Laura Cottril Walnut Creek CA NEW KIDS ON THE BLOCK G Laura Cottril Walnut Creek CA BABY TALK G Lisa Duncan Moraga CA PERFECT DAY ANY WHICH W G Michael McNamara El Sobrante CA SHASTAS GHOST G Richard Stahlberg Martinez CA CAPTURING JENNYS RADIANCE G Past president D Brent Walton Palmyra NY AFTER SCHOOL DETENTION G Some of these photographers are very close to receiving their Masterrsquos Degree others having just started the journey Hopefully this will inspire a few to collaborate on a NCPP Future Masters Group

NCPP 2010 PPA Merit Pint Winners

Focal Point JULY 2010

13 Northern California Professional Photographers

ldquoALWAYS MARKETINGrdquo

Whenever I am out and about I ALWAYS have an eye out and an ear open for my next opportunity to make a contact Whether you are in line at the grocery store at your favorite restaurant having dinner or waiting at the doctorrsquos office you need to be on your toes to take advantage of any opportunity that may come up

A personal example of mine was when my wife was in the labor and delivery room last month (active labor) at John Muir Hospital I handed out two cards to the nurses in the room Conversations started I mentioned that I am a photographer and the next thing you know they were asking me for my card While we were in the Intensive Care Nursery Unit (ICNU) I handed out 2 more cards Now one of them was for a wedding and her ldquocoworkerrsquos husband is a photographerrdquo but she still took my card and said lsquoIrsquoll keep you in mindrdquo (she didnrsquot sound to confident about her current choice)

Just by ALWAYS having my marketingnetworking cap on I made 4 contacts just by having everyday conversation with the people I have come across in my everyday routine (Ok my scenario is not quite ldquoeverydayrdquo but it IS to the extreme when it comes to ldquoAlways Marketingrdquo and always keeping an eareye out)

Something to remember when ldquoAlways Marketingrdquo you NEED to ALWAYS have business cards with you How many times have you looked in your walletpurse and said ldquosorry I am all outrdquo Every time you say this it is a missed opportunity Business cards do not cost much and if you have them on file they donrsquot take long to order either Sometimes itrsquos the little things that make the difference

Marketing Sales and Business by Tod Gomes CPP

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

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9

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39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

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11

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N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 11: Focal Point Jul-10

Focal Point JULY 2010

11 Northern California Professional Photographers

Images from July Meeting

June Meeting Images

Focal Point JULY 2010

12 Northern California Professional Photographers

Congratulations to those who have merited prints at the 2010 PPA International print competition The work that went into submitting these images should be recognized for what it is A lot of time toil and expense to submit agonizing over finding the right image and putting all the pieces together to make it work Sometimes an image we didnt expect to meritmerits and vice versa The scariest is the first submission the doubts the turmoil the emotions are all frayed One gives a big sigh of relief as the package gets into the mail The next submission gets easier because you know the ropes The joy at receiving a merit for even one print makes it all worthwhile The agony of no merits fades quickly and makes you more determined to do it better next time A Master of Photography degree is not easily won but is so worth it in the end New or old submitterswe salute you Laura Cottril Walnut Creek CA HUCK FINN G Laura Cottril Walnut Creek CA NEW KIDS ON THE BLOCK G Laura Cottril Walnut Creek CA BABY TALK G Lisa Duncan Moraga CA PERFECT DAY ANY WHICH W G Michael McNamara El Sobrante CA SHASTAS GHOST G Richard Stahlberg Martinez CA CAPTURING JENNYS RADIANCE G Past president D Brent Walton Palmyra NY AFTER SCHOOL DETENTION G Some of these photographers are very close to receiving their Masterrsquos Degree others having just started the journey Hopefully this will inspire a few to collaborate on a NCPP Future Masters Group

NCPP 2010 PPA Merit Pint Winners

Focal Point JULY 2010

13 Northern California Professional Photographers

ldquoALWAYS MARKETINGrdquo

Whenever I am out and about I ALWAYS have an eye out and an ear open for my next opportunity to make a contact Whether you are in line at the grocery store at your favorite restaurant having dinner or waiting at the doctorrsquos office you need to be on your toes to take advantage of any opportunity that may come up

A personal example of mine was when my wife was in the labor and delivery room last month (active labor) at John Muir Hospital I handed out two cards to the nurses in the room Conversations started I mentioned that I am a photographer and the next thing you know they were asking me for my card While we were in the Intensive Care Nursery Unit (ICNU) I handed out 2 more cards Now one of them was for a wedding and her ldquocoworkerrsquos husband is a photographerrdquo but she still took my card and said lsquoIrsquoll keep you in mindrdquo (she didnrsquot sound to confident about her current choice)

Just by ALWAYS having my marketingnetworking cap on I made 4 contacts just by having everyday conversation with the people I have come across in my everyday routine (Ok my scenario is not quite ldquoeverydayrdquo but it IS to the extreme when it comes to ldquoAlways Marketingrdquo and always keeping an eareye out)

Something to remember when ldquoAlways Marketingrdquo you NEED to ALWAYS have business cards with you How many times have you looked in your walletpurse and said ldquosorry I am all outrdquo Every time you say this it is a missed opportunity Business cards do not cost much and if you have them on file they donrsquot take long to order either Sometimes itrsquos the little things that make the difference

Marketing Sales and Business by Tod Gomes CPP

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

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A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 12: Focal Point Jul-10

Focal Point JULY 2010

12 Northern California Professional Photographers

Congratulations to those who have merited prints at the 2010 PPA International print competition The work that went into submitting these images should be recognized for what it is A lot of time toil and expense to submit agonizing over finding the right image and putting all the pieces together to make it work Sometimes an image we didnt expect to meritmerits and vice versa The scariest is the first submission the doubts the turmoil the emotions are all frayed One gives a big sigh of relief as the package gets into the mail The next submission gets easier because you know the ropes The joy at receiving a merit for even one print makes it all worthwhile The agony of no merits fades quickly and makes you more determined to do it better next time A Master of Photography degree is not easily won but is so worth it in the end New or old submitterswe salute you Laura Cottril Walnut Creek CA HUCK FINN G Laura Cottril Walnut Creek CA NEW KIDS ON THE BLOCK G Laura Cottril Walnut Creek CA BABY TALK G Lisa Duncan Moraga CA PERFECT DAY ANY WHICH W G Michael McNamara El Sobrante CA SHASTAS GHOST G Richard Stahlberg Martinez CA CAPTURING JENNYS RADIANCE G Past president D Brent Walton Palmyra NY AFTER SCHOOL DETENTION G Some of these photographers are very close to receiving their Masterrsquos Degree others having just started the journey Hopefully this will inspire a few to collaborate on a NCPP Future Masters Group

NCPP 2010 PPA Merit Pint Winners

Focal Point JULY 2010

13 Northern California Professional Photographers

ldquoALWAYS MARKETINGrdquo

Whenever I am out and about I ALWAYS have an eye out and an ear open for my next opportunity to make a contact Whether you are in line at the grocery store at your favorite restaurant having dinner or waiting at the doctorrsquos office you need to be on your toes to take advantage of any opportunity that may come up

A personal example of mine was when my wife was in the labor and delivery room last month (active labor) at John Muir Hospital I handed out two cards to the nurses in the room Conversations started I mentioned that I am a photographer and the next thing you know they were asking me for my card While we were in the Intensive Care Nursery Unit (ICNU) I handed out 2 more cards Now one of them was for a wedding and her ldquocoworkerrsquos husband is a photographerrdquo but she still took my card and said lsquoIrsquoll keep you in mindrdquo (she didnrsquot sound to confident about her current choice)

Just by ALWAYS having my marketingnetworking cap on I made 4 contacts just by having everyday conversation with the people I have come across in my everyday routine (Ok my scenario is not quite ldquoeverydayrdquo but it IS to the extreme when it comes to ldquoAlways Marketingrdquo and always keeping an eareye out)

Something to remember when ldquoAlways Marketingrdquo you NEED to ALWAYS have business cards with you How many times have you looked in your walletpurse and said ldquosorry I am all outrdquo Every time you say this it is a missed opportunity Business cards do not cost much and if you have them on file they donrsquot take long to order either Sometimes itrsquos the little things that make the difference

Marketing Sales and Business by Tod Gomes CPP

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

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21

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26

27

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29

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31

32

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34

35

36

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38

39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 13: Focal Point Jul-10

Focal Point JULY 2010

13 Northern California Professional Photographers

ldquoALWAYS MARKETINGrdquo

Whenever I am out and about I ALWAYS have an eye out and an ear open for my next opportunity to make a contact Whether you are in line at the grocery store at your favorite restaurant having dinner or waiting at the doctorrsquos office you need to be on your toes to take advantage of any opportunity that may come up

A personal example of mine was when my wife was in the labor and delivery room last month (active labor) at John Muir Hospital I handed out two cards to the nurses in the room Conversations started I mentioned that I am a photographer and the next thing you know they were asking me for my card While we were in the Intensive Care Nursery Unit (ICNU) I handed out 2 more cards Now one of them was for a wedding and her ldquocoworkerrsquos husband is a photographerrdquo but she still took my card and said lsquoIrsquoll keep you in mindrdquo (she didnrsquot sound to confident about her current choice)

Just by ALWAYS having my marketingnetworking cap on I made 4 contacts just by having everyday conversation with the people I have come across in my everyday routine (Ok my scenario is not quite ldquoeverydayrdquo but it IS to the extreme when it comes to ldquoAlways Marketingrdquo and always keeping an eareye out)

Something to remember when ldquoAlways Marketingrdquo you NEED to ALWAYS have business cards with you How many times have you looked in your walletpurse and said ldquosorry I am all outrdquo Every time you say this it is a missed opportunity Business cards do not cost much and if you have them on file they donrsquot take long to order either Sometimes itrsquos the little things that make the difference

Marketing Sales and Business by Tod Gomes CPP

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

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38

39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 14: Focal Point Jul-10

Focal Point JULY 2010

14 Northern California Professional Photographers

How does a single parent with limited time and limited funds make her dreams of becoming a professional photographer come true That was the question I asked myself 5 years ago Irsquoll never forget my first NCPP meeting To me it looked like everyone there had their act together but me (yes Irsquom talkinrsquo about you guys) I was SO excited to be mingling with people who were passionate about their jobs and knew much more than I did about photography But when I got home and faced the realities of my situation I melted into a puddle of tears How was I ever going to make this work Could I actually make a living as a photographer or was I destined to go back to the cubicle life at a corporate job I hated After 40+++ years I knew in my heart the only way I was going to be happy was to follow my dreams I was determined (as Tim Gunn says on Project Runway) to ldquomake it workrdquo First I made a list of priorities ndash top of which was learning Photoshop I am a self-taught photographer and knew I had to find a way to learn Photoshop on my own as well Enter Lyndacom What a fantastic site filled with how-to videos on anything you could possibly want to learn (thank you Denny) I approached PS on a ldquoneed-to-knowrdquo basis A stain needed to be removed from a carpet thatrsquos the video I watched A face needed wrinkle-removal I found a video on that Soon I was creating my own actions based on the techniques I learned and still use them today I always had my eye out for sales and ldquofreebierdquo templatesactions from various vendors and took full advantage of them Am I now an expert in Photoshop Not by a long shot ndash but I know how to get the job done Webinars Webinars Webinars I would not be where I am today without them There are more free or very reasonably priced webinars now than ever before If your time is limited like mine you canrsquot be traveling all over the place for workshops Webinars are the perfect solution Many are recorded so you can watch them at your convenience Irsquove started following my favorite resources on Twitter and Facebook as thatrsquos the best place to hear about upcoming webinars (and free giveaways too) Herersquos a few great resources offering awesome webinars Photography Schoolhouse CreativeLIVE (new from Dane Sanders) Marathon Press PPA Sarah Pettyrsquos The Joy of Marketing Many vendors also offer free how-to webinars on their products YouTube Once Irsquod saved some money I did attend a few key out-of-town workshops I was extremely selective making sure the workshops focused on the things I needed to know I studied the PPA Benchmark Surveys and came up with a 5-Year Business Plan with annual financial goals and a strategy to get there I made the decision to remain a home-based studio based on the Benchmark findings and created a cozy projection area in my family room The feedback from clients has always been positive (especially when they smell the fresh-baked cookies as they walk in) So in case yoursquore wondering how Irsquom doinghellip I just had my biggest portrait sale ever - $5000 Howrsquod I make THAT work you ask 3 Steps

1 Planning Consultation at clientsrsquo home ndash looked at their wall spaces showed them samples of canvas portraits and albums listened to their vision and had them tell me what they wanted Gave them a basic portrait price list (no surprises)

Making it Work by Cheryl Bigman

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

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A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

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N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 15: Focal Point Jul-10

Focal Point JULY 2010

15 Northern California Professional Photographers

2 Portrait Session ndash Had fun Shot images based on what they told me they wanted at the Planning Consultation

3 Ordering Appointment ndash Prior to emailed a confirmation telling them what to expect (allow 2

hours Irsquoll place your order shortly after the appointment payment is due in full etchellip) and sent a more detailed price list of the wall canvas collections I offer since thatrsquos what THEY told me they wanted (again ndash no surprises) FYI used Michael Corsentinorsquos strategy of showing both ldquothe pricerdquo and ldquothe valuerdquo so they felt like they were saving money

Projected Images via ProSelect ndash used Simply Canvasrsquos cluster templates for ProSelect Chose a layout and the images to go in it Easy for me easy for the client Focused on Wall Portraits They can order gift prints from my online proofing gallery and send the link to extended family and friends (another Michael Corsentino tip)

What I sold ndash (2) Gallery Wrap Canvas Clusters (1) Gallery Wrap Canvas 20x24 (1) Session Album = $5000 not including gift prints I was motivated to write this article to inspire anyone who might be struggling or just getting started in the world of pro photography You donrsquot need a fancy studio and you donrsquot need to spend thousands traveling to workshops Itrsquos not easy but if yoursquore tenacious and strategic yoursquoll find a way to make it work

Making it Work by Cheryl Bigman

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

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A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

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N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 16: Focal Point Jul-10

Focal Point JULY 2010

16 Northern California Professional Photographers

I had the pleasure of going to West Coast School for the past week This is a school put on by PPC (Professional Photographers of California) in San Diego You choose a principal instructor whom you stay with for the week and immerse yourself in the subject chosen I chose Jack Davis a true genius in Lightroom and Photoshop a Photoshop Hall of Fame guru with 30 years experience in design Now you all may know my insistence that Lightroom is the only way to go to process images and Lightroom 3 the newest release is the ldquocatrsquos meowrdquo of image processing Irsquom going to try to pass on a few of the new tidbits in my upcoming messages but they are too many to mention here There are things like the Graduated Filter and the Adjustment Brush which will truly amaze you

when correcting foreground and background imbalances Ever had noise that Noise Ninja could not eliminate The Luminance slider in Lightroom is a WOW slider that eliminates the noise Want to put a ray of sunlight (any color) illuminating your subject I will show you how Therersquos probably room here to encourage you to consider joining PPC They do an awful lot of good statewide I happen to be the Membership Chair so Irsquom bent in this direction NCPP is an affiliate of PPC They hold image regional print reviews for those of you going for your Masters in which you can have a print ldquosealedrdquo and automatically approved by PPA for an exhibit merit We also need to be cognizant of our print comp going digital PPA will be accepting digital images in their national competition starting in 2011 Some Regions have already started the process and have indicated at the Judges Conference at Imaging USA that submissions have doubled and tripled because of the low cost to the photographer I had occasion to witness this process first hand at Imaging USA and it really excited me with the possibilities (and the savings) for photographers NCPP needs to adapt to these changes in Print Comp to keep up with what is happening around them More on this later as details become available Irsquom sorry I will miss ldquothe beckerrdquo as I am in Alaska for all of July shooting (photographing) bears a wedding an event and the images of myself (on timer) drinking and having a great time on the Inland Passage

Whats Lightroom Got To Do With It by Denny Weigand

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

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7

8

9

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A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

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13

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17

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39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 17: Focal Point Jul-10

Focal Point JULY 2010

17 Northern California Professional Photographers

Contact Stacey Flurscheim with for any Membership Information

Stacey Flurscheim 925-330-7130

APPRENTICE NEWS

Contact Ann Gordon 510-222-4115

Membership Information

If you have comments or information regarding new applicants please send them to Stacey Flursheim NCPP Membership Chair membershipncpponlineorg

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

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17

18

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A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 18: Focal Point Jul-10

Focal Point JULY 2010

18 Northern California Professional Photographers

Title Lets be Friends ndash Jules Bianchi OUTLINE Lets be friends How much information is too much Learn how using social media can move you forward in your business boost your SEO position amp ultimately help you find the right clients for you Well talk about Facebook Twitter Blogging Wordpress and how all those things can work together to enhance your business and how to utilize them effectively BIO Jules studied film at UCSB which lended itself to her cinematic storytelling photographic style After working in the film industry for seven years she decided she needed to do more valuable work so she started shooting weddings Since then shes been honored to have her work published in People Los Angeles Weddings Destination I Do Todays Bride The Knot Bride amp Bloom Ceremony amp Your Wedding Day magazines and featured in professional samples from Leather Craftsmen Willowbooks Livebooks Kolo and Pictage Besides shooting she also loves teaching She has been mentoring photographers for a few years now as well as teaching her own seminars and speaking for associations such as Pictagersquos Partnercon the Professional Photographers of the Greater Bay Area the Professional Photographers of Channel Islands and Kevin Kubotarsquos Digital Bootcamp Jules Cafe (httpwwwjulescafecom) came about as a way for her to more easily share with photographers around the world wwwjulesbianchicom 3234286402

NCPP members are free Guest fee is $20 in advance PayPal by 89 or $30 at the door Guests click here to use PayPal online for an Early Bird rate of $20

NCPP Proudly Presents on August 10th - Jules Bianchi

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

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A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

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N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 19: Focal Point Jul-10

Focal Point JULY 2010

19 Northern California Professional Photographers

Sustaining Members are companies that manufacture or distribute photographic equipment laboratories publishers or firms providing services to photographers These Sustaining Members also contribute to the welfare of NCPP with monetary and technical support Sustaining Members may participate in all NCPP events however they may not vote or hold office We encourage our NCPP members to support our Sustaining Members If you are interested in becoming a Sustaining Member contact Denny Weigand 925-336-7994 or E-mail digitalwhimscomcastnet -Listed Alphabetically- THE ART OF PICTURE FRAMING APF is a full-service wholesale custom framing facility We work closely with Fine Art and Framing Galleries Interior Designers Professional Photographers Art Consultants Retailers and others in need of custom framing at wholesale prices APF specializes in creating custom programs or packages to your individual business or market needs We offer superior quality with flexible pricing to fit your individual needs Contact Mike Moretti 1084 Shary Circle B Concord CA 94518 (Located behind Costco) E-mail apfwholesalesbcglobalnet 925-689-5177 web httpstoresapfwholesalecomStoreFrontbok

NCPP Sustaining Members

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

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A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 20: Focal Point Jul-10

Focal Point JULY 2010

20 Northern California Professional Photographers

BAY PHOTO LAB Contact Debbie Thomas E-mail debbiebayphotocom 510-585-7049 web httpwwwbayphotocom 2161 Delaware Ave Santa Cruz CA 95060 800-435-6686 fax 931-475-5257

NCPP Sustaining Members

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 21: Focal Point Jul-10

Focal Point JULY 2010

21 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 22: Focal Point Jul-10

Focal Point JULY 2010

22 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 23: Focal Point Jul-10

Focal Point JULY 2010

23 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 24: Focal Point Jul-10

Focal Point JULY 2010

24 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 25: Focal Point Jul-10

Focal Point JULY 2010

25 Northern California Professional Photographers

NCPP Sustaining Members

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 26: Focal Point Jul-10

Focal Point JULY 2010

26 Northern California Professional Photographers

SUPPORT OUR

SUSTAINING

MEMBERS

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 27: Focal Point Jul-10

Focal Point JULY 2010

27 Northern California Professional Photographers

PPC Professional Photographers of California Affiliates

Company Name City Phone Web Site

All Valley Professional Photographers - AVPP

La Canada Flintridge

(818) 262-7903

Associated Image Makers - AIM Fairfield 1-888-442-6606

Central Valley Professional Photographers - CVPP Fresno 559 266-0305

Channel Islands Professional Photographers Association - CIPPA Camarillo (805) 573-7637

Gold Coast Professional Photographers Association - GCPPA Pismo Beach 805 733-5197

Inland Empire Professional Photographers amp Videographers - IEPPV Riverside 951-737-7310

Northern California Professional Photographers - NCPP Walnut Creek 925 330-8737

Professional Photographers of California Escondido

Professional Photographers of Los Angeles County - PPLAC Culver city (818) 344-0671

Professional Photographers of North Valley - PPNV Redding 530-241-2191

Professional Photographers of Orange County - PPOC Mission Viejo 9499162471

Professional Photographers of Sacramento Valley - PPSV Sacramento 530 363-0138

Professional Photographers of San Diego County - PPSDC San Diego (858) 695-9563

Professional Photographers of Santa Barbara County - PPSBC Santa Barbara (805) 403-6556

Professional Photographers of Santa Clara Valley - PPSCV San Jose 408 244-2293

Professional Photographers of the Greater Bay Area - PPGBA

So San Francisco

530 574-6033

Professional Photographers of the Redwood Empire - PPRE Santa Rosa 707 548-1181

Stanislaus Professional Photographers - SPP Modesto 209 847-0540

Our Neighboring Affiliates

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

37

38

39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 28: Focal Point Jul-10

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

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28

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A H I J K L M

2010 JUL AUG SEP OCT NOV DEC

SAT

SUN 1

MON 2 1

TUE 3 2

WED 4 1 3 1

THUR 1 5 2 4 2

FRI 2 6 3 1 5 3

SAT 3 7 4 2 MASTERS Night 6 4

SUN 4 8 5 Committee 7 5

MON 5 9 6 4 8 People Choice 6

TUE 6 10-Jules Bianchi 7 5 9-NCPP Members N7

WED 7 11 8 6 10-Michael Van Auken8

THUR 8 12 9 7 11 9

FRI 9 13-PPC SF Expo 10 8 12 10

SAT 10 14-So SF Conv Cent11 9 13 11 End Year Print Com

SUN 11 15 12 10 14 12

MON 12 16 13- People Choice 11 15 13

TUE 13-The Becker 17 14-Roger Daines 12-Marc Benjamin 16 14

WED 18 15 (25 hr program) 13 NCPP Board Meet 15

THUR 15 19 16 14 18 16

FRI 16 20 17 15 19 17

SAT 17 21 18 16 20 18

SUN 18-PPC Quartly 22 19 17 21 19

MON 19-Board Meeting 23 20 18 PPC Retreat 22 20

TUE 20 24 21 19 23 21

WED 21- 25-FP Due 22 20 24 22

THUR 22 26 23 21 25-FP Due 23

FRI 23 27 24 22 26 24

SAT 24 28 25-FP Due 23 27 25 Christmas

SUN 25-FP Due 29 26 24 28 26

MON 26 30-FP Pub 27 25-FP Due 29 27

TUE 27 31 28 26 30-FP Pub 28

WED 28 29 27 29

THUR 29 30-FP Pub 28 30 NO FP

FRI 30-FP Pub 29 31

SAT 31 30-FP Pub

SUN 31

2010 JUL AUG SEP OCT NOV DEC

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

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23

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31

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N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 29: Focal Point Jul-10

NCPP 2010‐2011

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

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26

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30

31

32

33

34

35

36

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39

N O P Q R S T U

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 2011

1 SAT

2 1 SUN

3 2 MON

4 1 1 3 TUE

5 2 2 4 1 WED

6 3 3 5 2 THUR

7 4 4 1 6 3 1 FRI

8 5 5 2 7 4 2 SAT

9 6 6 3 8 5 3 SUN

10 7 7 4 9 6 4 MON

11 NCPPMasters 8 8 5 10 7 5 TUE

12 BIG ROOM 9 9 6 11 8 6 WED

13 10 10 7 12 9 7 THUR

14 PPA 11 11 8 13 10 8 FRI

15 IMAGING USA 12 12-NCPP Pot Luck 9 14 11 9 SAT

16 13 13 10 15 12 10 SUN

17 14 14 11 16 13 11 MON

18 15 15 12 17 14 12 TUE

19 16 16 13 NCPP Board Meet 15 13 WED

20 17-WPPI 17 14 19 16 14 THUR

21 18- Las Vegas 18 15 20 17 15 FRI

22 19 19 16 21 18 16 SAT

23 20 20 17 22 19 17 SUN

24 21 21 18 23 20 18 MON

25 FP DUE 22 22 19 24 21 19 TUE

26 23 23 20 25-FP Due 22 20 WED

27 24 24 21 26 23 21 THUR

28 25-FP Due 25-FP Due 22 27 24 22 FRI

29 26 26 23 28 25-FP Due 23 SAT

30 FP Pub 27 27 24 29 26 24 SUN

31 28-FP Pub 28 25-FP Due 30-Fp Pub 27 25-FP Due MON

29 26 31 28 26 TUE

30-FP Pub 27 29 27 WED

28 30-FP Pub 28 THUR

29 31 29 FRI

30-FP Pub 30-FP Pub SAT

31 31 SUN

JAN FEB MAR APR MAY JUNE APR 2011

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table

Page 30: Focal Point Jul-10

Focal Point JULY 2010

30 Northern California Professional Photographers

This information is for Walnut Creek You can obtain sunset times for other locations at httpwwwsunrisesunsetcom

Sunset Table