folloze integration flow with marketo...• real time alerts – who, what, how long, when, where...
TRANSCRIPT
© 2017 Folloze. ALL RIGHTS RESERVED.
The ABM Engagement Platform
Folloze integration flow with Marketo
Folloze– TheABMEngagementPlatform
Personalization
Automation
Analytics
Sales&MarketingCollaboration
SupertargetedPersona/situationbasedonbehalfnurturing
Leadprofileused:• Name,email,company• Workload,vertical,customer
situation
Implementation:• Folloze:pullMarketo link• Marketo:Embedinemail
templates
On behalf email, sent by Marketo
Auto-personalized board/ item link, using Folloze
campaign link for Marketo
©2017Follozeproprietary
SuperpersonalizedFollozeexperience– content,messaging,CTA,chat
Auto-personalization• Sellercontactcard• Personalgreeting• Dynamiccontentbypersona
profile
Relevantcontent• Solutionbriefs• Trends/infographics• Customerstories• Bestpractices
AzureSSP,Microsoft
HiJon,Folloze
Auto-personalized to
prospect
Auto-personalized to sellers
Auto-dynamic content by
persona
Online chat to seller/ bot
©2017Follozeproprietary
Superactionable
Sellers• Realtimealerts– who,what,
howlong,when,where• Prioritizefollowup• InyourOutlook
Marketing• Integratedcampaigns• Munchkincodeonboards• Campaignattribution• Continuedscoring• Salesstageaccountability• Contentanalytics
MarketoIntegration
©2017Follozeproprietary
© 2017 Folloze. ALL RIGHTS RESERVED.
The ABM Sales Platform
Folloze integration flow with Marketo