f on t

fontfontfontfontfontfontfontfontissue one

intro4

contents

2

3

5 6 7color black

order

space

dots

disorder

lines

9

11

8

10

ScSsSpSaScSe

SsSpSc SsSpSaSc

SeSs

SpSc Ss

SpSaScSe

SsSp

4

introI am convinced that ab-stract form, imagery, col-

or, texture, and material convey meaning equalto or greater than words

Katherine Mckoygraphic designer Design is the method

of putting form andcontent together. De-

sign, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s whyit is so complicated

graphic designer

Paul Rand

.

.

ScSsSpSaScSe

SsSpSc SsSpSaSc

SeSs

SpSc Ss

SpSaScSe

SsSps

5

space

For the wise

man looks into

space and he

knows there

is no limiteddimensions

Lao Tzuphilosopher

.

6

color

.

I was for years in the yellow period, you know.

Josef Albersvisual theorist

Josef Albers

visual theorist

As basic rules of a language must be practiced continually, and therefore are never fixed, so exercises toward distinct color effects never are done or over. New and different cases will bediscovered time and again

7

black

oooooooooooooooooo

oooooo Without black, no color has any depth. But if you mix black with everything, suddenly there’s shadow - no, not just shadow, but fullness. You’ve got to be willing to mix black into your palette ifyou want to create something that’s real

Amy Grantmusician

oooooooooooooooooo

oooooo

.

8

order

........................................................

........................................................ ................................................................................................................

There is no logical way to the discovery of these elemental laws. There is only the way of intuition, which is helped by a feeling for the order lyingbehind the appearance

Albert Einstein

theoretical physicist

.

9

disorder

I’m interested in anything about revolt

disorder chaos especially activity that appers to

have no meaning. It seems to me to be the road

toward freedom

Jim Morrison

musician

.

10

........................................................

........................................................

................................................................................................................

................................................................................................................

........................................................

........................................................

................................................................................................................

........................................................

........................................................

................................................................................................................

........................................................

........................................................

................................................................................................................

........................................................

dots

A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design wewill have

Steve Jobs

entrepreneur E v e r y t h i n g ' s intentional. It's justfilling in the dots

David Byrne

musician

........................................................

.

.

11

lines A drawing is simply a line going for awalk

Paul Klee

painter Life and death are one thread, the same line viewed from differentsides

Lao Tzuphilosopher Art, like morality,

consists in drawing the linesomewhere

Gilbert K. Chesterton

writer

.

.

.

fontfontfontfontfontfontfontfontfontfontfontfontc myk