Welcome!

Corie Kupferberg | New Media Design IV | Professor Klinkowstein | Spring 2012

Food Savior

The ability to find a grocery store which provides us with the best deals to save money

and stay healthy.

The Unmet Need

Corie Kupferberg | Food Savior

Almost every customer was peering at price tags on the shelf.

Ethnographic Group:Supermarket Shoppers

Corie Kupferberg | Food Savior

Enter in your shopping list, location, and distance you are

willing to travel.

The prices are calculated from store to store.

Application Features

Corie Kupferberg | Food Savior

Introducing Food Savior

The app that does the price comparison for you.It recommends the location with the best total deal.

Corie Kupferberg | Food Savior

Food Savior Scenario

Corie Kupferberg | Food Savior

Ally Geri Corie

Corie Kupferberg | Food Savior

Oceanside, NY New York, NY

Corie Kupferberg | Food Savior

Stop & ShopOceanside

Whole FoodsFairway

AssociatedFood CityZabar’sNew York

Too many choices!

Corie Kupferberg | Food Savior

Food is expensive in New York.

Corie Kupferberg | Food Savior

Corie Kupferberg | Food Savior

Corie Kupferberg | Food Savior

Corie Kupferberg | Food Savior

Whole Foods Market

Total Saved:

$25.78

808 Columbus Ave.NY, NY 10025

21 items

Corie Kupferberg | Food Savior

Whole Wheat Spaghetti

RonzoniBarilla

Dream FieldHodgson Mill

De CeccoWeight WatchersTrader Giotto’s

Corie Kupferberg | Food Savior

Barilla Whole Grain Thin Spaghetti

Corie Kupferberg | Food Savior

Store Layout

Corie Kupferberg | Food Savior

App Icon/Logo Development

Too crowded

Too much color

Competing gradients

Very “Web 2.0”

Clear

Understandable

Only 3 colors

No dimension

Click to hear Startup sound

Click to hear “Click” sound

Wireframe Schematics

Startup screen

Welcome screen

Shopping list entry

Map

Location and total price

Happy Shopping!

Thank you!