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PRESENTATION TO HAWAII FARM BUREAUFEDERATION CONVENTION

October 31, 2012

Russell Kokubun, Director, Department of Agriculture

Jesse Souki, Director, Office of PlanningDepartment of Business, Economic Development & Tourism

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THE INCREASED FOOD SECURITY AND FOOD SELF-SUFFICIENCY STRATEGY

Office of PlanningDepartment of Business, Economic Development & TourismandHawaii State Department of Agriculture

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PRESENTATION OUTLINEBackground of the StrategyImportance of Food Self-SufficiencyPresentation of the StrategyConclusion/Contacts for Further Info

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The Office of Planning is the lead for the Hawaii Statewide CEDS

BACKGROUND TO THE STRATEGY

Governors A New Day Plan

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CEDS and New Day Plan Slide 4CEDS calls for more food self-sufficiency and food security. This project has been undertaken to implement the 2010 CEDS by developing a strategy for increased food security/self-sufficiency for Hawaii.

New Day Plan aims to: Preserve and start growing on agricultural lands.Repair irrigation systems that are underutilized or structurally unsound.Develop integrated agricultural, environmental, and cultural education programs.Lower the cost of farming for community-based entrepreneurs.Raise the supply of local food.Raise the demand for local food.Support individual participation through storm water recapture and community, school and family gardens

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State Department of Agriculture is the lead agency for agriculture in Hawaii

BACKGROUND TO THE STRATEGY cont

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The project has been conducted with the assistance of and in cooperation with the Department of Agriculture-- the lead agency for the promotion and development of agriculture in the State.

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Funded by a grant from the U.S. Economic Development Administration (EDA), U.S. Department of Commerce

Jobs

Economic Development

BACKGROUND TO THE STRATEGY cont

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JobsThe EDAs focus is on jobs and economic development. Agriculture is an important sector in Hawaiis economy.

Acknowledge Gail Fujita, Hawaii EDA representative who will be in the audience.

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Between 85% to 90% of Hawaiis food is imported

Hawaiis food supply is vulnerable to natural disasters and global events

WHY IS FOOD SELF-SUFFICIENCY IMPORTANT?7

Hawaii is located approximately 2,506 miles from the continental United States. About 85-90% of Hawaiis food is imported which makes it particularly vulnerable to natural disasters and global event that might disrupt shipping and the food supply. 7

The Ulupono Initiative and OmniTrak Group market study: Local Food Market Demand Study of Oahu Shoppers

Analyzed local food purchasing decisions

Evaluated attitudes about six local foods faced with import competition

8WHY IS FOOD SELF-SUFFICIENCY IMPORTANT?

OmniTrak is a market research and planning firm in the Asia-Pacific area. Ulupono Initiative hired Honolulu market research specialist OmniTrak to conduct a detailed study entitled Local Food Market Demand Study of Oahu Shoppers.Analyzed local food purchasing decisionsThe study determined that Hawaii residents are willing to pay more for locally grown produce but that they have difficulty in identifying such products in the market. Expansion of branding and labeling programs such as the Hawaii Seal of Quality will help to identify locally grown foods for consumers. Evaluated attitudes about six local foods faced with import competition

**Not from INCREASED FOOD SECURITY AND FOOD SELF-SUFFICIENCY STRATEGY. Taken from Ulupono study **Six foods include:Milk, eggs, bananas, tomatoes, romaine lettuce and beef (rib-eye steak). Key findings include:When asked if the amount of food grown in Hawaii is too little, about right or too much, 81% said too little, according to the report.Hawaii consumers spend only about 8% of their food budget on locally grown food, while they spend the rest on imports, (Source: 2005/2008 U.S. Department of Agriculture).Nearly 74% of consumers believe that it is very important that Hawaii grow its own local foods.Consumers across Oahu strongly believe local food is important, they dont think theres enough available; and they are willing to pay more for local food. Price is important but not the only thing. Freshness as well as trust in local businesses are also important. Being locally grown was most often the second or third most important quality that consumers mentioned. OmniTrack Group. Local Food Market Demand Study of Oahu Shoppers, December 2011.

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Economic impact of food import replacement is great

Replacing 10% of the food we import would amount to $313 million dollars in local spendingWill keep money circulating in the State

WHY IS FOOD SELF-SUFFICIENCY IMPORTANT? 9

The economic impact of food import replacement is significant. Replacing just 10% of the food we currently import would amount to approximately $313 million. Assuming a 30% farm share, $94 million would be realized at the farm-gate which would generate an economy-wide impact of an additional $188 million in sales, $47 million in earnings, $6 million in state tax revenues, and more than 2,300 jobs.

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Helps conserve energy involved in transporting foodReduces transportation costs added to food

Reduces introduction of invasive species

WHY IS FOOD SELF-SUFFICIENCY IMPORTANT?10

Locally grown foods result in a smaller carbon foot-print by reducing food miles involved in transporting foods.Reduces introduction of invasive speciesImported foods run the risk of carrying invasive species that may negatively affect Hawaiis eco-systems. The unwelcome introduction of fruit flies, miconia trees, coqui frogs, red fire ants and varroa mites have severe consequences beyond agriculture and require millions in public dollars to fund eradication or containment programs.

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HOW DOES INCREASED FOOD SELF-SUFFICIENCY BENEFIT YOU?

Fresh, healthy food will be more available and accessible

Helps Hawaiis economyIncreases local tax baseMultiplier effects create jobs and develop other economies

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Increases local tax baseAssuming a 30% farm share, $94 million would be realized at the farm-gate which would generate an economy-wide impact of an additional $188 million in sales, $47 million in earnings, $6 million in state tax revenues

Multiplier effects create jobs and develop other economiesIn addition to economic benefits, 2,300 jobs will be created.

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STRATEGIES Purpose: The State of Hawaii has prepared a Strategy to increase food security and food self-sufficiency

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The State of Hawaii has prepared a Strategy to increase food security and food self-sufficiency. This will increase food self-sufficiency which is a component of food security.

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STRATEGIES cont

Overall Goal: Increase the amount of locally grown food consumed by residents of Hawaii

The Strategy is a living document for continued dialog

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The Strategy concentrates on food self-sufficiency and does not cover agriculture in general.

The Strategy does not attempt to set a percentage goal for food self-sufficiency, but an overall direction towards increased food self-sufficiency.

The Strategy does not address how much land is needed for food self-sufficiency, but identifies actions and projects to provide more land for food commodities.

The Strategy is a living document which provides a first step for continued dialog and the initiation of actions to increase food self-sufficiency and food security in Hawaii.

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THREE STRATEGIC OBJECTIVESINCREASE DEMAND FOR AND ACCESS TO LOCALLY GROWN FOOD

INCREASE PRODUCTION OF LOCALLY GROWN FOODS

PROVIDE POLICY AND ORGANIZATIONAL SUPPORT TO MEET FOOD SELF-SUFFICIENCY NEEDS

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THREE STRATEGIC OBJECTIVES cont

Increase DemandMarketingBrandingSeal of QualityPromote Farmers MarketsIn-Store PromotionsBuy Local It MattersOBJECTIVEPOLICYACTIONSThis diagram illustrates the pathway from the Objective: Demand; to the Policy: Increased Marketing; to the Action: Support the Buy Local It Matters Marketing Program.15

Considering an emphasis on Eating Local within the Buy Local It Matters campaign.

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OVERALL ORGANIZATION OF STUDY16

Organizational Chart

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OBJECTIVE 1: INCREASE DEMAND FOR AND ACCESS TO LOCALLY GROWN FOOD

Support the Buy Local, It Matters market campaign

Expand branding and labeling programs to identify local foods

Support local marketing campaigns to publicize farmers markets

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Support the Buy Local, It Matters market campaignMarketing is critical to increasing the demand for and consumption of Hawaiis locally produced agricultural commodities and products. DOA operates the Buy Local/ It Matters campaign that encourages residents to support Hawaii farmers by buying locally grown produce. The campaign is supported by funds from the USDA specialty crop assistance program and other grants.

Buy Local It MattersAmount spent to date on the campaign = $120K cash, $60K in kind for a total of $180KAdvertisements in print, television, radio and live demos.Most Supermarkets have a Locally Grown sectionZippys also has a Buy Local, It Matters campaignSupermarket ads show the Island Fresh symbol to designate locally grown.

Expand branding and labeling programs to identify local foodsExpansion of branding and labeling programs such as the Hawaii Seal of Quality will help to identify locally grown foods for consumers.

Seals of QualityNumber of SOQ members have grown from 12 in 2006 to 57 now13.6 million labels sold as of June 20128 SOQ events completed in 2012 so far

Support local marketing campaigns to publicize farmers marketsFarmers markets are an important venue for local farmers and increases access to locally grown foods as well.

Farmers Markets are proliferating all across the state with 109 farmers markets with locations, dates, and times listed on the DOA website. http://hawaii.gov/hdoa/add/farmers-market-in-hawaii/farmers-market-listing Oahu 61Big Island 26Kauai 12Maui - 1017

OBJECTIVE 1: INCREASE DEMAND FOR AND ACCESS TO LOCALLY GROWN FOOD contEncourage public institutions to buy locally grown foods

Establish a pilot program in the charter schools

Continue the fresh fruit and vegetables program in the schools

Adopt a state policy

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Establish a pilot program in the charter schoolsThe Farm-to-School Program in Hawaii provides a new large and stable market for local produce. However, because of requirements for equitable access to food, all 256 public schools need to be equitably supplied. On the other hand, Hawaiis charter schools have flexibility and are designed to be more locally and community-based. The charter schools provide a good platform to pilot or demonstrate a Hawaii Farm to School Program.

Continue the fresh fruit and vegetables program in the schoolsThe Fresh Fruit and Vegetable Program (FFVP) is a nationwide school lunch program administered in Hawaii by the DOE to provide student access to nutritious meals in elementary schools. FFVP also provides a market for local produce. The program is funded by the Federal Food, Conservation, and Energy Act of 2008 through the U.S. Department of Agriculture (USDA). The FY11-12 operating budget for this program was $1.9 million.

School gardens are part of an effort to connect people with farms and farming. Currently, food grown in school gardens cant be used in school cafeterias because there are no food safety standards for these gardens. DOA can support school gardens by developing food safety standards for school gardens.

Adopt a state policyA general statement of State policy expressed in the Hawaii State Plan, HRS Chapter 226, will help to encourage schools, hospitals and correctional institutions as well as residents and visitors to buy local produce and support local farmers.

Amend the Hawaii State Plan to encourage schools, hospitals, and correctional institutions as well as the public to buy local

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OBJECTIVE 1: INCREASE DEMAND FOR AND ACCESS TO LOCALLY GROWN FOOD contIncrease access to markets by providing farm food safety assistance

Encourage Good Agricultural PracticesIncrease farm food safety coaching programIncrease the number of farm food safety certifiersAugment the farm food safety coaching program by providing for translation services

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Good Agricultural PracticesThere is a need to expand Hawaiis Good Agriculture Practices (GAP) programs. Many food vendors require GAP certification for market entry, yet many small-scale farms (unlike many of the larger farms in Hawaii) do not have GAP certification because they do not wish to change established farming practices.

Create a task force to discuss and create guidelines for Good Ag Practices

Increase farm food safety coaching program The College of Tropical Agriculture and Human Resources (CTAHR) at the University of Hawaii offers a free-of-charge food safety coaching program for local food production operations. The program prepares fruit and vegetable producers for GAP certification. The coaching program operates on a grant-funded annual budget of approximately $200,000 through the University of Hawaii.

Augment the farm food safety coaching program by providing for translation services

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OBJECTIVE 2: INCREASE PRODUCTION OF LOCALLY GROWN FOODS

Land, water, and distribution infrastructureComplete existing ag parks and develop new ag parksDOA actively manages 7,786 acres serving 317 tenants through its ag park and non-ag park programs.Complete the transfer of ag lands from DLNR to DOA.Integrate agricultural infrastructure in regions with state agricultural land. Important Agricultural Land designation is now protecting 89,859 acres of land.

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Land, water, and distribution infrastructureComplete existing ag parks and develop new ag parksOne of the fundamental problems affecting farmers is the lack of access to land with long-term leases. The impermanence syndrome describes the accelerated agricultural decline near urban areas due to farmers disinvestment in their farm operations in anticipation of development. One way to address this is to make more public land available for agriculture. The Agricultural Parks Program utilizes a thorough qualification process to ensure potential lessees will undertake substantial agricultural activity.

There are twelve Agricultural Parks managed by DOA and the Agribusiness Development Corporation (ADC) on Kauai, Oahu, Molokai and Hawaii. Lease rents in agricultural parks are lower than privately owned lands.

Complete the transfer of ag lands from DLNR to DOAAct 90 SLH 2003 established the non-agricultural park lands program which provides for the transfer of certain public lands from the Department of Land Natural Resources to the Department of Agriculture. The Board of Land and Natural Resources (BLNR) approved 5,186.843 acres for transfer and the transfer of 4,072.783 acres has been completed.

Anticipate 144 parcels (49,707 acres) remaining to be transferred to DOA as part of the non-ag parks program.

Integrate agricultural infrastructure in regions with state agricultural land Communication with DLNR August 31, 2012.

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OBJECTIVE 2: INCREASE PRODUCTION OF LOCALLY GROWN FOODS cont

Maintain and repair ag irrigation systems

CIP funding

AWUDP

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Capital Improvement Project (CIP) FundingThe state operates eleven irrigation systems throughout the state. By maintaining and operating these abandoned plantation irrigation systems, the state supports the development of diversified ag on former plantation lands. There is also a need to incorporate improvements, such as hydroelectric facilities, that would help reduce farm expenses.

13 contracts are actively being carried out resulting in $30.3 million in projects largely to improve the various irrigation systems vital to improving access to water for agricultural endeavors.

AWUDPAn update to the State Agriculture Water Use and Development Plan (AWUDP) is needed.

This would be led by DOA/CWRM. $1 million has been appropriated and allotted for FY12 but we are still awaiting the allotment of the FY13 appropriation also of $1 million.

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OBJECTIVE 2: INCREASE PRODUCTION OF LOCALLY GROWN FOODS cont

Develop efficient distribution systems and facilities

Such as food hubs/food incubators

Food safety and farmers markets

CSA (Community Supported Agriculture)

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Such as food hubs/food incubatorsFood hubs facilitate the aggregation, storage, processing, distribution, and/or marketing of locally/regionally produced food products. In Hawaii, a similar concept called a food incubator has been proposed. These incubators would be facilities that handle aggregation, processing, treatment and distribution. They could be located either near farms (e.g. Kunia) or near harbors or airports. Food incubators also address storage issues resulting from homeland security measures which do not allow agricultural storage sheds on piers.

Working with the private sector in the development of a veterans to farmer program. A comprehensive program that will incorporate alternative energy creation from agricultural waste, a farmer incubation program, and purchase contracts to provide a stable revenue stream with the end product being a self-sustaining 21st century agricultural economic model.

Food safety and farmers marketsFacilitate farmer participation in farmers markets by working non-profit organization such as the Farm Bureau to help farmers meet food safety requirements.

CSA (Community Supported Agriculture)Encourage and promote community-supported agriculture (CSA) by including information on CSAs in existing marketing activities.

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OBJECTIVE 2: INCREASE PRODUCTION OF LOCALLY GROWN FOODS cont

Workforce trainingProvide an adequate supply of trained labor

Create greater awareness of careers in ag and natural resource management

Encourage students at CTAHR to pursue business education

Develop more effective partnerships between industry and academia

Provide agricultural training at the secondary and post-secondary levels

Continue Green Jobs Program

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Provide an adequate supply of trained laborCreate greater awareness and improve public interest in and support of the agriculture and natural resource management career fields.Develop more effective partnerships between industry and academia, and use those partnerships to recruit and prepare more students.Improve the preparedness of students in agriculture and natural resource management programs.Provide agricultural training at the secondary and post-secondary school levels and propose improvements as needed.

Continue Green Jobs ProgramGreen Jobs Initiative provides workforce development services for the agricultural, energy, natural resources and related industries.

Workforce trainingJoint effort with DLIR to host Agricultural Skills Panel Workshops at 5 sites across the state reaching out to over 600 participants in the agricultural communityLegislative and administrative actions were recommended for both DLIR and DOA (recommendations for DOA did not really focus on ag workforce but ag issues in general and are covered in our overall proposals) including:DLIR to support agricultural education pathway programs through mentorships and On-the-Job-Training Vet to Farmer Program to serve as an exampleCatalogue of available ag related training programs developed by DLIRDOA website to serve as central hub for ag information with an update slated for January in line with efforts of State CIO

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OBJECTIVE 2: INCREASE PRODUCTION OF LOCALLY GROWN FOODS cont

Research extensionIdentify critical research and extension needs and prioritize the budgetary and academic resources required to address these needs

Generate research and disseminate information related to farmer to consumer food chain.

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Identify critical research and extension needs and prioritize the budgetary and academic resources required to address these needsWork with CTAHR to conduct more studies on local agricultural issuesCTAHRs effects on Hawaiis food security and self-sufficiency are significant and extensive. Its research and extension programs must continue to support the detection and control of invasive pests and food-borne pathogens, protection of water quality and watersheds, ensuring the safety of foods, and increasing the quantity and quality of foods produced in Hawaii.

Support for research through the barrel taxPBARC research for new disease resistant anthurium cultivarsPBARC research for algae/fungi to produce biofuels from papaya or albizia

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OBJECTIVE 2: INCREASE PRODUCTION OF LOCALLY GROWN FOODS cont

Pest managementSupport pest prevention, control, and management

Provide a stable dedicated source of funding

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Support pest prevention, control, and managementThe USDA Pacific Basin Agricultural Research Center (PBARC) in Hilo, Hawaii conducts research for the development of sustainable agricultural systems and pest management programs in support of Hawaii, the Pacific Basin, and U.S. agriculture.

Provide a state dedicated source of fundingDOAs pest control, plant quarantine and other bio-security programs work to prevent, control and manage these pests. Stable funding support is needed for their researchers, technicians and inspectors.

Pest management programs supported through the barrel tax$200,000 to go to CBB task force for research and control of CBBSupport for chemical/mechanical applications to control fireweed and little fire ant

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OBJECTIVE 3. PROVIDE POLICY AND ORGANIZATIONAL SUPPORT TO MEET FOOD SELF-SUFFICIENCY NEEDS

Have Legislation Adopted in 2013 Session to Fund and Establish the Agricultural Development and Food Security Program

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Have Legislation Adopted in 2013 Session to Fund and Establish the Agricultural Development and Food Security ProgramDOA is the lead/assisting organization. Evaluate the feasibility of alternative sources of funding, such as the Environmental Response, Energy and Food Security Tax (Barrel Tax). Total budget estimate for FY13-14 is $3.17 million. Total budget estimate for FY14-15 is $4.0 million.

Agricultural Development and Food Security Special Fund is DOAs portion of barrel tax26

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OBJECTIVE 3. PROVIDE POLICY AND ORGANIZATIONAL SUPPORT TO MEET FOOD SELF-SUFFICIENCY NEEDS

OBJECTIVE 3. PROVIDE POLICY AND ORGANIZATIONAL SUPPORT TO MEET FOOD SELF-SUFFICIENCY NEEDS cont

Restore Market Research, Information and Statistics Programs to Track Progress Toward Food Self-SufficiencyCollect data and conduct market researchPublish ag statistical data

Provide Policy, Legislative and Advocacy Support for Agriculture

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Collect data and provide market researchThe Market Analysis and News (MAN) Branch of the DOA conducted economic, market, and business feasibility research on fruits, vegetables, and shell egg shipments, as well as supply and wholesale prices. In 2009 all positions in the Market Analysis and News (MAN) Branch of the DOA were eliminated. MAN published over 500 Hawaii Agricultural Market and News Reports annually. Funds of $179,164 annually are required in FB 2013 2015 for three new support positions and needed equipment to perform the required market research and reports.

Food Security Metrics System in partnership with Ulupono Initiative.

Looking to restructure MAN to have a clear vision and direction and use potential vacant positions to restart the division. Publish ag statistical dataThe Statistics of Hawaii Agriculture publication compiles data on a broader variety of agricultural commodities for the State of Hawaii than the Hawaii Agricultural Market and News Report. The Statistics of Hawaii Agriculture publication was eliminated in 2009 and reinstated in 2010. Funds of $400,815 are required in FB 2013 2015 for six new support positions and equipment to perform the required data gathering.

Provide Policy, Legislative and Advocacy Support for AgricultureFor example, the UDSA specialty crop assistance program under the U.S. Farm Bill has provided funding of approximately $250,000 per year for five years to increase the competitiveness of specialty crops such as papaya and lilikoi in Hawaii.

Communication with Federal agencies and policy makers will help to insure the continuation of programs that benefit Hawaii agriculture.

The USDA Pacific Basin Agricultural Research Center (PBARC) in Hilo, Hawaii conducts research for the development of sustainable agricultural systems and pest management programs in support of Hawaii, the Pacific Basin, and U.S. agriculture.

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OBJECTIVE 3. PROVIDE POLICY AND ORGANIZATIONAL SUPPORT TO MEET FOOD SELF-SUFFICIENCY NEEDS cont

Develop Partnerships to Support Food Self-Sufficiency

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Partnerships can help support all aspects of the local food system. Opportunities to develop and expand public-private partnerships exist in many areas including but not limited to the following: Rehabilitation and ongoing maintenance and management of irrigation systems;Acquisition and management of agricultural lands; Distribution facilities; Marketing of local food products; Internships and training; andDiscussion of metrics to measure Hawaii food self-sufficiency. IAL designation

Livestock Feed Feasibility Pilot Project partner with Oceanic Institute and other partners to build a pilot feed mill on Big Island. - Initial workshop was held on August 15, 2012 bringing together ranchers, farmers, biofuels producers, academia, etc.

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CONCLUSIONComments to: Food.SelfSufficiency.Strategy@dbedt.hawaii.govImplementation by DOA:Legislative and Administrative ActionParticipate in Developing Food MetricsAccessibility to InformationWebsite developmentFAQs30

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FOR FURTHER INFORMATIONThe Increased Food Security and Food Self-Sufficiency Strategy may be found at http://hawaii.gov/dbedt/op/special_plans.htm This report is a summary of Volume I of a three part report. Volume II is entitled A History of Agriculture in Hawaii and Volume III is entitled Assessment of Irrigation Systems in Hawaii

Office of PlanningDepartment of Business, Economic Development & TourismAnd Department of AgricultureState of Hawaii

Funded by U.S. Department of Commerce Economic Development Administration Award Number 07 69 06658

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