FoodLov' OAPFinally a social network dedicated for FOOD

The Problem

● Eating and cooking is a day to day problem

● It is easy to fall into a Food routine

● How to stay creative in the kitchen

The Fact

● Lot of people are connected to social network○ To post messages related to their life○ To browse what is happening in their friends life

● More and more people use mobile devices○ people can connect to their social network from

everywhere

The IdeaCreate a Social Network dedicated for food

● Browse / create / share recipe in a minute from your Kitchen

● Create your cookbooks

● Follow your Friend Chefs

● Post pictures of dish which make you proud

The prototype (1/5)

The prototype (2/5)

The prototype (3/5)

The prototype (4/5)

The prototype (5/5)

Market Size (1/2)

● Within 24 months of activity○ around 10 millions of users○ similar to Pinterest

● Average visit per user○ once a week

● Average time spent per month per user○ 60 minutes

Market Size (2/2)

● Male / Female ratio will be 30% / 70 %

● User worth median price of $40

● estimated market size of $400M

Survey Results (1/2)● Half of the potential customers were female

with an average age of 33

● 83% like cooking and trying new recipes

● 60% like sharing recipes with their friends

● 10% use their cookbooks

● 63% have already watched a recipe on YouTube

● 70% have already posted a picture of their own dish on a social network

Survey Results (2/2)

● People use Internet rather than cookbooks

● People do not often publish their recipe online○ it takes too long to write

● Among 40 customers, 15 said they buy groceries to local producers

● 80% would like to be informed of the seasonal products

Face to face interview (1/3)

Positive Points● People do often the same recipes and are

keen on trying new recipes

● People do not have their own cookbook

● People want to be informed on seasonal products and fresh food

Face to face interview (2/3)

Negative points● Some people do not like sharing their recipe

○ We already thought about the privacy of the recipe. By default the recipes will be private

● Hard and time consuming to write recipe○ We need to find a solution to make the process of

creating/editing recipe very simple and easy.

Face to face interview (3/3)

● Users need to browse and consult existing recipe○ It is a requirement for FoodLov’ to have a large

database of sharable recipes. A solution could be to create partnership with cooking websites via the system of “apps”.

● Some peole do not like to use their computer or tablet when they are cooking○ Customers could order a cookbook online that

includes the recipes they chose and they will receive it by mail.

What we learnt (1/4)

● Confirmation of a space for a social network dedicated for the food○ In addition to this, we want to add that the success

of LinkedIn which is a social network with a purpose (versus generic) is to our view the way to move forward into the future of social networks.

What we learnt (2/4)

● Potential Customer Feedback has helped us to identify some issues that we are able to address by adding some functionalities

○ system to create or import recipes quickly (mandatory for the viability of the network)

○ we understand the need for this social network to have the one focus on Food and Cooking and not expand to derived activities (restaurants, dieticians...).

What we learnt (3/4)

○ We understand the need for this network to be extremely user friendly.

○ option for printing the cookbooks that can also generate additional revenue (for example selling folders and the individual accounts could print series of recipes cards to insert in the folders)

○ a private section and shared section (with your network) and a public section (more for companies)

What we learnt (4/4)

● Confirmation that the customer segments will be a target for Local Producers, Seasonal Product interest which will help us to sell advertising space and partner with them