UCFBFootball Business

Geared Towards Service Science

Diego Borras Moreno, MBA, PMP

Lecturer in Sports Management

Agenda

• About UCFB

• Why the Football Industry?

• UCFB & Service Science

• Q&A

About UCFB

• UCFB is an educational institution focused on delivering top level higher education

• The core competencies developed are comparable to any other degrees in Business, Marketing, Media, etc… offered by other institutions

• UCFB’s added value is its focus on the Football Industry

Focus on the Football Industry

UCFB students will see the big picture

UCFB’s Structure – The Campuses

BURNLEY WEMBLEY

Why Football/Soccer?

• Multi-billion industry with great potential for growth

• Important geographic hot spots

• Increasing demands in Football Industry

• Need for more and better professionals

• Great potential due to the advent of the Post-commercialisation stage

Football/Soccer – The Potential

• Football is a sport, but mainly a service

• Core Revenues (Deloitte, 2012)• Match day

• Broadcasting

• Commercialization

• Application of SS principles for growth analysis and service optimization

UCFB – The Principles

• UCFB’s graduates will have a T-shaped profile, even a Π-shaped one

• Run-Transform-Innovate

• Co-creation is encouraged and facilitated

• UCFB is Global, Social and Mobile

• KPI’s

UCFB’s Potential

• Booklets

• Service Thinking & Innovation Certification

• Any other Ideas or Propositions?

Any Questions?

Thank you!

d.borras@ucfb.com