football meeting point

FootballMeetingPoint.ch

Association of Non professional Football Players


Association of Non professional Football Players

What?Egor Sammler GmbH, 2010

Football Meeting Point© is a project for those who get a kick out of playing the most popular sport in the world, founded by people who love the game. The name of the project says it all.

We wanted to create a platform for the benefit of football enthusiasts everywhere, so we came up with one.

Why?Egor Sammler GmbH, 2010

Large potential audienceFootball is a most popular sport in the World. In Russia football is played by ca. 8.5M (6% of total population).

Few clubs and schools, which are mainly run by volunteers and poorly paid trainers, are therefore faced with an ever-increasing number of football-mad people.

Unique and viable service beyond competitionPermitting creation of one’s own football team, searching for opponents and managing one’s own football life

There are a lot of Internet sources, providing football fans oriented information, but NO communication network for unprofessional football players.

Just on timeIn line with UEFA Grassroots Charter (http://www.uefagrassrootsday.com). Russia became it’s member in 2007.

2010 World Cup Championship - Interest to the game will increase dramatically.

High commercial attractivenessTarget audience is clearly defined. Direct connection to the most popular sport. Online and offline monetization opportunities.

Social mission

Opportunity for financial support from public bodies.

This project fully complies with FIFA, UEFA, Russian Football Union philosophy:

available for everyone, irrespective of size, shape, colour or faith.

offers educational values, health benefits, social opportunities and sporting worth.

ensures the game's grassroots remain healthy as they provide the platform for football at its elite level.

serves as a significant tool for interpersonal relationship development.

Customer needsEgor Sammler GmbH, 2010

Who wants to play football with me?People who like to play football are active ant spend their efforts to search partners, opponents and fields.

We have not enough players in our team. Who wants to join our team? A lot of teams have the same problem: looking for players for their teams.

Our team is looking for an opponent! Let’s compete!Diversification: it’s boring to play the same team every week - people are looking for fun.

Other needs you’ll find bellow.

Customer needsEgor Sammler GmbH, 2010

Show me the money!

Unique combination: existing online networking in conjunction with real life activities by Association of unprofessional football players (AUFP)

Typical money attraction schemes for football associations are available for Online project now.

Online football uniform shop with high potential for market leadership.Target is to be the cheapest Online shop with high quality products range for the Russian market. Unique proposal of mass uniform customization.

Unique tool for organizing commercial football tournaments.Existing football network is a good environment for tournaments. Commercial football tournaments is an Offline monetization feature of the project.

Egor Sammler GmbH, 2010

Organization structure

Managing Director

Customer Relationship manager

Internal journalist


Board of Directors

Sponsor Relationship manager

IT Development manager

Internal photographer

Job descriptionsEgor Sammler GmbH, 2009

Position/descriptionManaging Director

Project development.

Strategy planning and

implementation. Operations

management.

Customer Relationship

managerProject promotion

and customer attraction. CRM development. Fields owner relationship.

Sponsor Relationship

managerSponsor attraction.

Creation of new sponsorship possibilities.

IT Development manager

Relationship with software and

hosting providers. IT administration

and Database services providing.

In-house journalistMaking and publishing

reports about users’ matches.

In-house photographerMaking and publishing

reports about users’ matches.

Sponsorship packagesEgor Sammler GmbH, 2009

Package/description Platinum (CHF 250’000)Project’s name combine with

Sponsor’s name. United logo.

Project’s design in Sponsor’s

corporate style. Placement on

official website. Placement on all promo materials

and uniforms. Reference in all

advertisements and officials documents.

Equipment (CHF 100’000)

Official equipment supplier of the

project. Placement on official website

like element of design. Placement

on all promo materials and

uniforms. Reference in all

advertisements and officials documents.

Golden x3 (CHF 20’000)Placement on

official website. Placement on all promo materials. Reference in all

advertisements.

Silver x5 (CHF 10’000)Placement on

official website. Placement on all

promo materials.

Official carrier (10% discount for project members)

Placement on official website. Placement on all

promo materials.

Information Sponsor

(Publishing of project’s

information)Placement on

official website. Placement on all

promo materials.

Revenues & EarningsEgor Sammler GmbH, 2009

Promotion model


Online promotion (Google ad’words and banners)

Local promotion on football fields (Flyers and posters).

Promo campaign in mass media (PR and advertising).


football meeting point

Sports