for beginners: how to plan for a successful online branding campaign? -summarized edition-
TRANSCRIPT
BEFORE WE START
DON’T USE TEMPLATES
DON’T SEND PRESENTATIONS
OVER EMAIL –MEET THE
CLIENT/MANAGER
ALLIGN WITH THE BRIEF/ VISION
CREATE AWARENESS INFLUENCE CONSIDERATION
GROW LOYALTY & RETENTION DRIVE SALES
DIGITAL MARKETING STRATEGIES
CREATE AWARENESS INFLUENCE CONSIDERATION
GROW LOYALTY & RETENTION DRIVE SALES
DIGITAL MARKETING STRATEGIES
SITUATION ANALYSIS TARGETED AUDIENCE CAMPAIGN OBJECTIVES
CAMPAIGN STRATEGY CAMPAIGN TACTICS CAMPAIGN EVALUATION &MEASUREMENT
INVESTMENT QUOTATION
PLAN BUILDING BLOCKS
COMPETITIVE ANALYSIS
LOCALIZATIONCUT IT SHORTTOOLS VS MANUAL ANALYSIS
VISUALIZETRACK USERS BEHAVIOUR
TALK NUMBERS
TOTAL ENGAGEMENT ON USER POSTSTOTAL ENGAGEMENT ON USER POSTS
of total engagement on your page
8.0%
98 interactions
MOST ENGAGING USER POSTMOST ENGAGING USER POST
"huawei ascend d1 quad ???? ????? ?? ??? ????? ??????? ??????"
by Ayman Mohamed (6 interactions)
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Tota
l En
gage
men
t
Use
r P
ost
s
Engagement on User Posts
User Posts Engagement on User Posts
(The users whose posts on your wall have received the most engagement)
(The users who have posted most frequently on your wall)
(The users who have commented most frequently on your wall posts)
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5
????????? ????
Mohamed Zizo
Hamila Mohamed
Ayman Mohamed
Sara Shabara
Hassan Aboelhamd
Ahmed Ali Emara
Maher Moustafa
Masaoud Elnabwy
???? ??????
Top Users by # of Comments
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Omar Yasser…
Ayman Mohamed
Mohamed A.…
Habiby Megahed
Mohammed Saeed
Osama Taha
Ashraf Magdy
M.m. Noshy
Mido Mosad
Maher Moustafa
Top Posters by Total Engagement
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3
2
2
2
2
1
1
1
1
Mohamed Elzayat
Omar Yasser Ahmed
??? ?????
Ashraf Magdy
M.m. Noshy
Mohammed Saeed
Abdeaal Ahmed
Rami Agha
?tl?k ??ml?k Bl?ck
???? ???? ?????
Top Users by # of Posts
EXAMPLES
START FROM THE ONLINESS STATEMENT
KEEP IT SIMPLE
WHAT CUSTOMERS WILL FEEL/THINK/ ACT
USE FACTS
USE DETAILS
HEAD TO HEAD VS. HEAD TO TAIL
GET INSPIRED FROM OTHERS’ WORKS
BRANDING
• CREATING BUZZ
• ALL MEDIA CHANNELS
• BIG BUDGET
POSITIONING
• COMMUNICATING DIFFERENTIATION
• OPTIMIZED MEDIA CHANNELS
• CUSTOMIZED BUDGET
ENGAGEMENT
• BRAND TOP OF MIND RECALL
• SELECTIVE MEDIA CHANNELS
• CUSTOMIZED BUDGET
MEDIA PLANNING
EXAMPLES
SCREENS SHOTS FROM A KEY PERFORMANCE INDICATORS SLIDE:
KEY PERFORMANCE INDICATORS
OPTIMIZATIION