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Healthy Air Campaign

November 18, 2015

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Today’s Presenter

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Jennifer Kaufer, MPPVirginia Healthy Air Coordinator

American Lung Association in Virginia571-336-7014 | jkaufer@lunginfo.org

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Presentation Highlights

Agenda:• Campaign Overview—Why we’re fighting for healthy

air and need your help to win

• The Impact of Dirty Air on Your Health

• Protecting the Air We Breathe One Story at a Time

• Advocacy Toolbox—Letters to the editor, op-eds, social media and press interviews

• Sharing Your Story—Volunteer roles and support

• Staying in Touch

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Healthy Air Campaign Goals:

1. Defend federal clean air safeguards against efforts to block, weaken and/or delay implementation.

2. Win long-overdue federal clean air safeguards to reduce air pollution including ozone, carbon, particulate matter, and mercury and air toxics.

NOTE: The American Lung Association and the Healthy Air Campaign is nonpartisan and non-electoral.

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American Lung Association: Healthy Air Campaign Overview

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Healthy Air Campaign in 2015

Goals:

1. Promote a strong Clean Power Plan in Virginia

2. Protect newly updated ozone standards

3. Defend EPA Clean Air Act Authority from attacks at the federal and state level.

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Strategy:

1. Win the narrative by framing the choice: Decision-makers either fight to protect children’s health, or fight to defend big polluters.

2. Leverage credibility of health and medical community to keep pressure on the White House, EPA and Congress – and state leadership.

3. Elevate voices and stories of health partners and volunteers whose lives are impacted by dirty air.

In 2015, reminding decision-makers of the human health impacts of air pollution is more important than ever.

American Lung Association: Healthy Air Campaign Overview

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A Trusted Coalition of Health Experts

* American Association of Cardiovascular and Pulmonary Rehabilitation * American Association of Respiratory Care * American College of Occupational

and Environmental Medicine * American College of Preventive Medicine * American Medical Association * American Nurses Association * The Cleveland Clinic * Health Care Without Harm * March of Dimes * National Assembly on

School-Based Health Care * National Association for Medical Direction of Respiratory Care National Home Oxygen Patients Association * Public Health

Institute *

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Time for a Pop Quiz!

Who isat increased riskfrom air pollution?

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Pop Quiz Answers: Who is at increased risk from air pollution?

Someone in every family!1.Infants and children

2. Older adults

3. People with asthma, COPD and other

chronic lung health problems

4.People with diabetes and cardiovascular

disease

5. Low income communities

6. People who work and exercise

outdoors

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What’s the Impact of Dirty Air on Your Health?

Ozone Pollution / Smog

1.Causes respiratory harm (e.g. worsened asthma, worsened COPD, inflammation)

2.Causes early death (both short-term and long-term exposure)

3.Likely to cause cardiovascular harm (e.g. heart attacks, strokes, heart disease, congestive heart failure)

4. May cause harm to the central nervous system

5. May cause reproductive and developmental harm

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What’s the Impact of Dirty Air on Your Health?

Particle Pollution / Soot1.Causes early death (both short-term and long- term exposure)

2.Causes cardiovascular harm (e.g. heart attacks, strokes, heart disease, congestive heart failure)

3.Causes respiratory harm (e.g. worsened asthma, worsened COPD, inflammation)

4. Causes cancer

5.May cause reproductive and developmental harm

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Protecting Lung Health is Our Number One Goal

There are countless good reasons to fight for healthy air. The Lung Association’s primary goal and concern is to protect lung health.

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Take the Survey!

ofHow would you rate the quality of your community’s air?

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State of the Air Report

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Your Role in the Fight for Healthy Air

Some things you can do:

• Understand healthy air basics• Talk with friends and neighbors• Call, email or meet with

lawmakers to share why healthy air matters

• Provide comment at public hearings

• Write and sign letters to the editor and op-eds

• Harness the power of social media

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Your Story Shapes Policies that Save Lives!

Policymakers want to hear from you!

• Your story is the strength of this campaign and puts healthy air into perspective when we’re fighting against attacks from big polluters!

• Your story is more powerful than faceless statistics.

• Your story makes a measurable difference.

• Your story is appreciated by all who needhealthy air!

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Telling Your Personal Story

Consider this:

• Do you or a loved one have asthma or another lung disease that puts you at risk on unhealthy air days?

• Are you someone who exercises outdoors and knows that poor air quality puts you at risk?

• Do you often miss work to care for a child with asthma?

• Do you notice high pollution days in your community?

• Your story helps decision makers see the connection betweendirty air and poor health.

• It’s okay to keep it simple.

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Join our Story Library: Fightingforair.org

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Take a Peak Inside Campaign Our Toolbox

Tools of the Trade: Ways to get the message out and share your story

• Letters to the Editor and to Elected Officials• Op-eds• Public Hearings• Phone Calls and Meetings with Lawmakers• Social Media and Blogs• Press Interviews—TV, Radio, Newspapers• Videos and Testimonies• Meetings and Special Events• Fighting for Air Website Story Library

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Healthy Air Campaign: Op-eds and Letters to the Editor

Short, sweet & powerful Read by key decision makers Requires rapid responseOften written to counteract a negative article or actionCan be used to praise or scold lawmaker actionsYour signature matters!

Letter to the Editor VS. Op-eds

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Positioned “Opposite the Editorial Page” Provides in depth analysis of a key policy issue Read by key decision makers and opinion leaders Requires rapid responseHarder to get published than Letters to the EditorYour signature matters!

As a respiratory therapist and asthma educator, I applaud U.S. Rep. Chelli Pingree, D-1st District, for standing up for Public health, transparency and the credibility of our scientific leaders by opposing two bills that came up for a vote last week in Congress: the Secret Science Reform Act of 2015 and the EPA Science Advisory Board Reform Act of 2015…

Portland Press Herald March 24, 2015

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Spread Healthy Air News!

Sample Hashtags:#CleanAir4Kids#Asthma#HealthyAir

Amplify campaign messages: Retweet, Like and Share @AmericanLungVA Tweets and Posts

Link information back to the Fighting for Air website: FightingforAir.org

Join Us Online: Help Us Get “Social”

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Healthy Air Campaign: Profiles of Success

Mom batt les pollution so kids can breathe betterBYLINE: Sally Voth svoth@winchesterstar.com, THE WINCHESTER STARJune 20, 2014

Dian Colman• Volunteer with ALA in Virginia• Mother of three kids with asthma• Wrote letter to President Obama

supporting carbon limits• Letter was mentioned by

President Obama during June 2 rollout event for carbon stds

• Featured in national and local media

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Healthy Campaign: Next Steps…

Let’s Stay in Touch!• Will you share your story on

FightingforAir.org?

• We want to hear your ideas, questions andconcerns.

• We’ll be sending you regular campaign updates by email.

• More training opportunities will be coming.

• Some of our volunteer asks will require rapid response from you. Know it’s okay to say no.

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Healthy Air Campaign: Questions

Your questions are always welcome!

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Our Credo

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We will breathe easier when the air in everyAmerican community is clean and healthy.

We will breathe easier when people are free from the addictive grip of tobacco and the debilitating effects of lung disease.

We will breathe easier when the air in our public spaces andworkplaces is clear of secondhand smoke.

We will breathe easier when children no longer battle airborne poisons or fear an asthma attack.

Until then, we are fighting for air.