for the people: on the utility of mobile widgets to people outside this room
DESCRIPTION
Presentation on designing mobile widgets for usability and usefulness to the end user. Delivered at Mobile Widget Camp Austin on 7 September 2008TRANSCRIPT
MobileWidgetCamp
Austin, Texas
7 September 2008
For the peopleOn the utility of widgetsto people outside this room
2
Without users, you are poor
User experience is your brand
Ask anyone trying to go up against Apple in the MP3 player market
3
Dead icons must die
I am not at Apple headquarters
It’s not 10:15
I do have 1 voicemail and 5 emails
So...
Can I trust the weather?
Can I even trust the message counts?
aa
aa
aa
4
The carry principle
New technologies demand time for themselves.
Ubiquitous devices have to conform to users’ lives.
5
Demanding apps drive churn
5
Launching Scroll to the right item
Summary weather
Found and read the forecast!
Weather as icon
Pick up the phone
Pick up the phone “Hmm... those clouds look bad.”
17 miles 20 minutes
6
Portlets and progressive disclosure
Shallow, broad content... ...becomes deeper & narrower
Portal theory is well-understood
Portal theory is well-understood
Compuserve 1983 AOL, 1993 Prodigy, 1994
7
Progressive disclosure & glanceabilityShallow, broad content... ...becomes deeper & narrower
8
Why bother?
Put contextual, relevant, individualized data on the idle screen, and customers will notice.
Automation and context can be the next global revolution.
Since you are on the way home...
...you might want to see the weather.
aa
aa
9
22-24 SeptemberLawrence, Kansas
Top mobile designers, researchers, developers
9
design4mobile.mobi
10
P.O. Box 44-2302Lawrence, KS 66044
785 838 3003
littlespringsdesign.com
10