Cristina Cordovahabits.stanford.eduwww.cristinajcordova.com

Getting women 18-22To exercise 4+ times per weekIn preparation for a half or full marathonUsing social gaming triggers on mobile devices

Getting women 18-22To exercise 4+ times per weekIn preparation for a half or full marathonUsing social gaming triggers on mobile devices

Can the same be done to form fitness habits (which may be entirely new)?

Can the same be done to form fitness habits (which may be entirely new)?

YES!

Green Span Behavior Teach someone to perform behavior and

repeat itPurple Span Behavior

Increase the intensity of a behavior for a period of time

Blue Span Behavior Motivate someone to perform a behavior

they have done before

I don’t want to exercise I don’t need to run a marathon/half-

marathon I don’t care about my health

BLAH BLAH BLAHBLAH BLAH BLAH

I want to do this for my health I want to lose weight I want to raise money for a charity

People will form a long term fitness habit!People will form a long term fitness habit!

Offered incentive Getting healthy, weight loss, fitness Raising funds for good cause

Required public statement of commitment on social networks “I’ve signed up for the SF Marathon!”

Enabled participants to track and view their progress at anytime, any place

Shows progress: leveling up, experience points, coins, credits, songs downloaded

Offer free service: Tap Tap Revenge 3

Offer consumption of product in new way

… and more

Anyone with any type of phone could participate in some version of the service with social triggers Web apps for smart phones Texting for any cell phone

Training only requires an hour a day While less than other plans, it’s still a lot

of time

Add app to more devices

Lower prices on paid apps

Users were triggered by text multiple times a day Triggered to exercise Triggered to receive results of exercise Triggered to share the experience with

friends Triggered to help friends

Push notifications Challenges Friend requests Inbox messages Chat

Using social gaming, people can form fitness habits in ways that they haven’t before

Harnessing social gaming to promote health leads to positive benefits for all

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