forms 2.0 in marketo

© Copyright 2014 Grazitti Interactive

Rachit Puri

Marketing [email protected]

www.grazitti.com

What’s new in Marketo


What’s new in Marketo?

Marketo released “Forms 2.0″ creator on January 24.

It has bundled many features into one release to boost form effectiveness.

It enables marketers to easily implement robust designs and functionality

that required JavaScript and HTML manipulation with the original editor

It creates beautiful, stable, and flexible web forms.

Forms 2.0


Forms 2.0 in Marketo


What is Forms 2.0 offering?

Advanced Progressive Forms

Create double-column forms in the editor

Conditional field display

Placeholder text

Field sets (grouping fields into their own box)

Style themes you can choose from

An area to apply your own custom CSS

Setting error languages

Ability to set locales (e.g., MM/DD/YYYY can become YYYY/MM/DD)

Ability to choose default follow-up pages

Font selection for the form

Ability to add rich text fields to the form

Light box option


Make Your Fields Conditional to Improve Visitor Experience

You can display what shows up

on a form page based on previous answers.

Hide unnecessary fields on a

page that could decrease the conversion rate, keeping the most relevant ones.


Embed Forms on Your Own Pages

You can display what shows up

on a form page based on previous answers.

Hide unnecessary fields on a

page that could decrease the conversion rate, keeping the most relevant ones.


Customize forms to Boost Response Rates

Create multiple columns of

fields. Add copy to layouts. Include images within the

form.


Customize Follow-up Pages for Content Delivery

Show targeted content on

your Thanks page Send the visitor to a specific

thank you page based on the

Country field or Industry. Increase User engagement

and pages/visit


Build Field Sets for Data Organization and Layout

Create and organize your form

fields in specific labeled groups

Shipping Address fields is a

use case for companies that send physical product. You can also make field sets

dependent on a previous choice. For instance, if the Billing Address is Different

checkbox is checked, the page could display the Billing Address field set


Enhanced Progressive Profiling

New simplified progressive

profiling process Add desired fields to the

progressive field set and those

fields will progressively display each time a form is completed.

Get High conversion rate


In-form field labels as Hints

No need of extra form field

labels Help your customers fill the

form and increase conversion

rate


Country Specific Form Error Messages

Create localized settings.

Choose one of nineteen languages and form error messages will automatically

appear in the local language. Choose the form locale and

you can set the format of date

fields to match the region.


Capture better data with Built-in Field Validation Rules

Get additional of field

validation rules Reduce form error %


Hide forms for your Known Users

Bypass the form to improve

experience of known leads Recognize existing and new

visitors

Increase User Engagement


Forms 2.0 and You


increase in form conversion with 1 less field visible.50%

67% better form conversion with error messages in local languages and format

149% more downloads with websites without a form for existing users

Why Marketers Forms 2.0?


What’s in for Marketers?


High Web Conversion Rate

Increased User Engagement

Easy Form Management

Improved Campaign ROI

Low Maintenance Cost

What’s in for Marketers?


Now user will not have to fill any new form for downloading Case Study. Also, till he waits for Webinar, he can go through a Case Study, specific to his industry.

If the user fills in the Industry field, he can be taken to a Thanks Page, which will be more Industry Specific

User sees a Mandatory Company field. After user fills that, he can be shown an option Industry field just below that.

User comes to Webinar Registration Page and is displayed a Register form

Use Case 1


Use Case 2

Case Study WebinarWhitepaper

Your Known User doesn’t have to fill all these forms. Simply with Register/Download button, he can access all these resources.


Grazitti Marketo Services


Grazitti’s Marketo certified professionals implement, deploy and manage Marketo solutions to leverage Marketo's robust platform for highly focused marketing solutions. Companies like Tidemark, Appcelerator, Cloudwords and many others trust us for their Marketo needs.

Some of Our customers:

The Grazitti Interactive team understood what we needed to improve our Marketo usage,

gave us a plan to fix it, and completed the work very quickly.

Kris Bondi,

VP, Marketing at Moka5

”“

Grazitti Marketo Services


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Services

Marketo Services Offered:


To know more about our Marketo services, write to [email protected]

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Cost effective solutions

Offshore delivery model

Expertise

Certified Marketo experts

5+ years of on-hands experience

Wide array of services

Quick turn-aroundFlexible

Why Choose Us?

mailto:[email protected]


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