forum no. 2 2006
DESCRIPTION
Claude Mandil, International Energy Agency: no 02 2006 > Offshore cooperation across borders > Aker Yards preferred for innovation > Underground storage of CO2 Also inside:TRANSCRIPT
no 02 2006
Claude Mandil, International Energy Agency:
Towards a clean, clever and competitiveenergy future
DNV Forum
Also inside:> Offshore cooperation across borders
> Aker Yards preferred for innovation
> Underground storage of CO2
0802 20
01 Editorial
02 Director of the International Energy Agency Claude Mandil:Towards a clean, clever and competitive energy future
08 Nuclear energy: Farewell… and welcome back
12 Offshore cooperation across borders
14 Aker Yards´ CEO Karl Erik Kjelstad: Preferred for innovationPresident of Aker Yards in Finland Yrjö Julin: The Formula 1 of shipbuilding
20 President of Höegh Fleet Services, Yngvil Åsheim: At the forefront of shipping
24 Americans go for underground storage of CO2
26 COSCO forges ahead
28 GlobalSantaFe and BHP Billiton Petroleum:Partnering for excellence
30 Automotive leadership excellence
34 News
36 Last word
contents
30
1
Global energy consumption levels are accelerating.
With no major changes to the present energy policy,
the world’s CO2 emissions will have increased by a
factor of 2.5 by 2050. Politicians and executives are
realising the threatening scenarios this increase
entails. However, as the director of the International
Energy Agency, Claude Mandil, underlines in this
edition of DNV Forum: there is no single solution
for a sustainable energy future. A broad approach and
portfolio are needed and diversification is the key.
To meet the surging world demand for energy, compa-
nies are striving to bring to life innovative ways of
developing new oil and gas fields. Alternative sources,
renewable energies and energy efficiency are topics
high on the agenda. Pioneering projects are exploring
new technologies across the energy spectrum with the
aim of obtaining a sustainable energy mix.
In this demanding business environment, companies
with a superior ability to source and deploy new tech-
nology will have a competitive edge. To achieve such
a position, risk management is paramount. In DNV,
we are experiencing an industry-wide increased need
for a deeper understanding of critical risk factors and
subsequently a growing demand for risk management
services. Zero tolerance for failure and increased focus
on Corporate Social Responsibility are societal expec-
tations adding to the complexity.
To help the whole energy spectrum to manage risk,
DNV has now established a new business area – DNV
Energy – which combines the energy expertise to be
found throughout our organisation. We have supported
the oil and gas industry since the very beginning of
the oil exploration in the North Sea. We believe the
industry appreciates long-term involvement, ensuring
experience and documentation beyond what short-
term subcontractors can provide.
By drawing on our combined forces and our under-
standing of a rapidly changing market, we hope to
make a difference by helping our customers in the
global energy market to succeed.
A deeper understanding
of risk
“THERE IS NO SINGLE SOLUTION FOR A SUSTAINABLE ENERGY FUTURE. A BROAD APPROACH ARE NEEDED ANDDIVERSIFICATION IS THE KEY.”
HENRIK O. MADSEN
President and Chief Executive Officer
4 DNV Forum no 02 2006
Acting as energy policy advisor for its 26
member countries in their efforts to
ensure reliable, affordable and clean ener-
gy for their citizens, the International
Energy Agency, IEA, was founded during
the oil crisis of 1973-74. While its initial
role was to coordinate measures in times
of oil supply emergencies, the energy mar-
kets have changed and so has the IEA.
Executive director Claude Mandil has
widened the focus of the agency – which is
part of the OECD family – to well beyond
oil crisis management. Today the agency
works on broad energy issues, including
climate-change policies, market reforms,
energy-technology collaboration and out-
reach to the rest of the world.
90-DAY OIL STOCKS
IEA member countries today hold oil stocks
equivalent to at least 90 days of net oil
imports.
“Our members stand ready to take cooper-
ative measures to meet any oil supply emer-
gency, and the IEA will then coordinate
those measures,” explains Claude Mandil.
He was appointed Managing Director of
Gaz de France in 1998 and then Chairman
and CEO of the Institut Français du
Pétrole in 2000 prior to being asked to
lead the IEA in 2003. The measures he
refers to include, for example, stock draw,
demands for energy consumption restraint,
fuel switching and surge production.
“Although the world has changed since
we were founded more than 30 years ago,
we still have an important role to play,” he
emphasises, pointing at recent examples
such as when hurricanes struck the US
Gulf of Mexico in September 2005, damag-
ing refineries and disrupting supply sys-
tems. Another ‘worst case’ scenario is one
in which Iran stops its oil exports of 2.7
million barrels a day.
“We are well prepared for such events. If
we weren’t, the world could soon be facing
a major catastrophe. The IEA has devel-
oped a safety net based on cooperation
and international solidarity. This is only
possible as long as the countries are pre-
pared and willing to cooperate with us,”
he says, mentioning the situation that
occurred in 2003 when Venezuela experi-
enced strikes and unrest and the US start-
ed its military operations in Iraq. The
world was facing a situation involving insuf-
ficient oil production. OPEC was contacted
and Saudi Arabia was asked if it was willing
to increase its production, which it did.
“The strategic stocks are only supposed
to be a last way out,” explains Claude
Mandil.
THE THREE ES
The IEA today has a staff of around 170,
mainly energy experts and statisticians
from the member countries. However,
as the world has changed since the IEA’s
foundation, the agency’s current work is
based on the three Es; Energy supply secu-
rity, Economic growth and Environmental
protection.
Aiming for a sustainable
energy future“There is no single solution for a sustainable energy future. A broad portfolio is needed
and diversification is the key word. We must not put all the eggs into one basket,” says
energy deep thinker and managing director of the International Energy Agency, Claude
Mandil. TEXT: EVA HALVORSEN PHOTO: NINA EIRIN RANGØY
“In the current lighting environment there are enormous sources of waste. Light is routinely supplied to spaces where no one is present. Over-lighting occurs frequently and there are vast differences in the efficiency of competing lighting sources and in the way systems are designed to deliver light to where it is needed. While the problem is global, we have the means to address this waste now,” says Claude Mandil.
6 DNV Forum no 02 2006
“As far as energy policy is concerned, all
countries need to stand on these three
legs. If not, the whole energy policy will
suffer and energy poverty cannot be avoid-
ed,” states Claude Mandil. He is ashamed
of the present situation, in which 25% of
the world’s population – 1.5 billion people
– have no access to electricity and are
totally untouched by progress.
“However, this is not mainly an econom-
ic or technical problem. A key issue is poor
governance, which results in little interest
in investing in these countries,” he says.
At the other end of the scale he refers
to Norway as a good example. The IEA last
year commended the Norwegian energy
policy for its exemplary management of
Norway’s resources.
“Norway’s transparent and forward-
looking management of its petroleum
resources provides a good example to
other countries. The skilful development
of Norway’s large oil and gas resources has
made the country Europe’s largest
exporter of oil and gas and a significant
contributor to Europe’s security of supply.
But Norway is now facing challenges as the
growth in energy consumption is outpac-
ing that of onshore production and real
difficulties must be overcome if the Kyoto
target is to be met without compromising
security of supply,” he says.
The IEA aims to help governments
worldwide to understand the nature of a
good energy policy.
“A sound energy policy is good for all
the three Es at the same time. And all the
three Es are equally important. Any gov-
ernment failing to realise this is running
the risk of collapsing its energy policy,”
claims Claude Mandil continuing: “The
world needs more investments in all the
three Es.”
CHINESE POWER SECTOR REFORM
The IEA also pays attention to non-mem-
ber countries to help them improve their
energy policy. The three giants – India,
China and Russia – are on its list, as are
Indonesia, South Africa, Brazil and
Mexico, among others, all of which are
facing difficult situations.
“Take China, for instance. Every two
years, China adds as much power-genera-
tion capacity as the total energy produc-
tion in France or Canada. The country is
now the biggest electricity consumer in the
world after the US and its needs are still
growing. With its rapid rate of expansion,
China’s power sector is unique. At the
same time, it shares many challenges that
other countries have long grappled with:
How to reflect the full costs of generating
electricity in prices to consumers while
increasing access to this essential commod-
ity? How to provide stable and secure
power economically? How to reduce the
environmental burdens of generating
power? Taking on these challenges,
Chinese policy will have implications for
energy markets and for pollution that
affect all of us,” says Claude Mandil.
Two years ago, the IEA and Chinese
officials agreed that applying the lessons of
liberalisation from other countries to
China’s specific circumstances could help
to refocus and re-energise this country’s
power-sector reforms. An IEA study pub-
lished this summer was the result of that
effort, and it came at a time when the
country is deliberating on a new compre-
hensive energy law as well as on revisions
to its electricity law. Since China first
embarked on an effort to gradually liber-
alise its power sector, great progress has
been made, according to Claude Mandil.
“China should be congratulated for this,”
he says, stressing, however, that “important
challenges remain. Too much electricity is
wasted by consumers and by networks, so
too many power plants are being built to
meet this demand. Too much fuel is wasted
in generating power, and too much pollu-
tion is released as a result.”
ENERGY EFFICIENCY IS VITAL
And this brings us over to the next topic
which is very close to Claude Mandil’s
heart: Energy efficiency.
“Large amounts of energy savings are
available at a low cost,” he claims, strongly
urging governments to increase their ener-
gy efficiency efforts. “If today’s policy con-
tinues, the world’s CO2 emissions will be
increased by a factor of 2.5 by 2050.
However, if we radically change our energy
use by utilising the technology available
today, the emissions in 2050 will only have
increased by 6%,” he says.
At the G8 meeting in Gleneagles,
Scotland, last summer the IEA was asked
to play a major role in delivering the sum-
mit’s Plan of Action. Six key priorities were
identified, and energy efficiency was one
of these. Among other things, energy effi-
ciency best practice studies were called for,
and an IEA study on lighting was recently
published.
“Without rapid action, the amount of
energy used for lighting will be 80% high-
er in 2030 than today. However, if we sim-
ply make better use of today’s efficient
lighting technologies and techniques,
global lighting energy demand need be no
greater at that time,” Claude Mandil says,
adding: “This important work shows that
the potential for energy savings in lighting
is simply enormous and can be achieved
using technologies that are not only readi-
“Improved energy efficiency is an indispensable component of any policy mix and is available immediately,” says Claude Mandil.
“ENERGY EFFICIENCY HAS A KEY ROLE TO PLAY AND IS AVAILABLE IN THE SHORT TERM.”
7DNV Forum no 02 2006
ly available in the market but also econom-
ically competitive during the product’s life
cycle. Moreover, more efficient lighting
also results in lower CO2 emissions.”
He also mentions a range of other
efforts we all could – and should – make,
such as checking energy consumption
levels when we buy new appliances: limit-
ing the standby consumption to 1 Watt for
electrical appliances would reduce the
peak electricity load by 20GW, the equiva-
lent of approximately twenty large power
plants. Furthermore, the IEA recommends
the adoption of more energy-efficient
lighting and regular monitoring of the tyre
pressure in our cars to ensure a far more
efficient use of energy. “We need diversifi-
cation, and we need a lot more research
into and development of renewable energy
sources. A sustainable energy future is pos-
sible, but only if we act urgently and deci-
sively to promote, develop and deploy a
full mix of energy technologies,” concludes
Claude Mandil.
and welcome back Chapelcross power station was Scotland’s first commercial nuclear facility. The station
opened in 1959 and became the mainstay of electricity production in South West
Scotland. After 45 years of successful operation the reactors were switched off in 2004.
During 2007, the four cooling towers will be explosively demolished, removing a
significant feature of the Dumfriesshire skyline. TEXT: HARALD BRÅTHEN PHOTO: NINA EIRIN RANGØY
10 DNV Forum no 02 2006
The decommissioning of Chapelcross will
be an important milestone in the closure
of more than 20 elderly nuclear power sta-
tions in Britain. Nuclear energy provides
19% of the country’s electricity which will
fall to 6% as old plants cease generation.
But this is not the end of the nuclear story.
In a 216-page review called The Energy
Challenge published on 11 July, the British
Government has introduced a range of
measures to cope with the forecast energy
crisis. So what are the British going to
focus on? They propose a mixed approach
to energy saving and supply including the
building of new nuclear stations.
RETURN TO GREEN FIELDS
Standing in the middle of a cooling tower is
a strange experience. A huge cavern, 85-
metres high and made of solid concrete,
with a giant circular opening at the top.
Like the Pantheon in Rome, you can only
see the sky above. And where there were
previously huge clouds of steam from the
cooling process, there is now emptiness.
From being a power generating unit with
a capacity of 200 MW, the nuclear power
station at Chapelcross is now a complex
demolition project whose end goal is to
return the site to green fields. Chapelcross
is a major employer in the region and local
people value its contribution to the commu-
nity. The cooling towers have been an icon-
ic landmark on the horizon for nearly 50
years and many will be sad to see them go.
SAFE DECOMMISSIONING
Although nuclear power is experiencing a
renaissance, it is critical that the decom-
missioning of older power stations is car-
ried out safely – both for the community
and for more than 400 production workers
that are being retrained as project employ-
ees and decommissioning specialists.
Mike Travis, has been the site manager
at the Chapelcross power station since it
ceased generation in 2004: “The closure
and decommissioning of a nuclear power
station is very demanding and involves
numerous challenges. Safety is a very
strong and natural part of our culture so
we are ready for the challenges ahead.
Radioactivity is still a hazard but there are
now many new ‘dangers’ we have to look
out for. We’re now a building site in
reverse. Instead of building a power station
we are going to demolish one – and that
may be more dangerous than either build-
ing or operating such a station.”
PROUD OF OUR PERFORMANCE
DNV has been hired to assess the safety,
environmental and business performance
at 11 British Nuclear Group facilities. The
assessments use isrs7 – DNV’s world lead-
ing system for measuring, improving and
demonstrating management system per-
formance. British Nuclear Group,
Chapelcross is the first site in the world
to have an isrs7 award level assessment.
“We’re all proud and pleased to be
awarded a Level 7, in the first level assess-
ment that has been performed with this
new version of ISRS,” says Andy Feltham,
the environment, health, safety and quality
manager at the Chapelcross power station.
“An important challenge for us is to simpli-
fy our work processes without compromis-
ing safety. The isrs7 assessment has been
helpful in exploring how this can be
achieved, with its thorough process involv-
ing more than 50 site personnel. The DNV
team helped us identify our strengths and
highlight areas for improvement.”
99% WILL BE REUSED
The team at Chapelcross gives priority to
major hazards first. This means the removal
of 400 tonnes of spent nuclear fuel that is
still contained in the four nuclear reactors.
This spent nuclear fuel will be transported
to the Sellafield nuclear facility a few miles
over the border in England. The nuclear
fuel will be recycled there – and 99% will
be reused, while the last 1% will be isolated
and stored securely for several centuries.
This work is expected to be completed in
2009. In just over 20 years, the entire power
station area will then be decommissioned
in accordance with the strategy of the
Nuclear Decommissioning Authority, the
organisation responsible for managing
this process across the UK.
Chapelcross will conduct another isrs7
assessment once the defuelling has been
completed, to help them prepare for
decomissioning. In the meantime, Mike
Travis and his team will use DNV to help
develop systems for managing business
risk. “What can hurt us as a unit? What
can stop us? What commercial risks are we
running? We need a methodical, high level
look at what can hurt us in the future,”
says Mike Travis, who is in charge of the
annual budget of GBP 70 million.
SAFER AND MORE EFFICIENT
The Chapelcross power station has come
to the end of its operational life, but the
world needs more and more energy.
Nuclear power is experiencing renewed
popularity throughout most of the world.
New power stations are going to be built.
They will be built to the highest safety
standards, more efficient and ten times as
productive as the first power stations built
in the 1950s.
British Nuclear Group's Andy Feltham (left),Walter Kennedy and Mike Travis with theirisrs7 Award.
11DNV Forum no 02 2006
n Climate change must be tackled while
ensuring secure energy supplies
n Replace existing nuclear power stations with
new stations
n Provide incentives for large organisations
such as supermarkets and hotels to cut
carbon emissions
n Boost investment in renewable energy
n Drive low efficiency domestic electronic
goods out of the market
! The Energy Challenge
The main proposals in “The Energy Challenge”, published by the British Government in July 2006:
Like the Pantheon in Rome, you can only see the sky above,
when inside one of the 85 metres high cooling towers. Here, Site Manager Mike Travis.
12 DNV Forum no 02 2006
“Hydro has delivered projects worth more
than NOK 100 billion – without exceeding
any deadlines or overrunning any budgets.
This is something that is noticed,” says
Hydro’s Senior Vice President Bengt Lie
Hansen.
Hydro wants to take its experience
of carrying out huge, complex projects
on the Norwegian shelf with it to Russia.
MAJOR CHALLENGES
The Shtokman field lies 600 km offshore.
The challenges involved in bringing the
gas safely ashore are innumerable. Key
words such as winter, ice, cold, the lack of
light, winterised rigs, 30-35 minus degrees,
icebergs, reservoir assistance using com-
pression, logistics, language – are all some
of the heavy challenges.
Hydro’s management looks on the dis-
tance from the shore as being among the
greatest technical challenges involved in
the development. The company has spent
a lot of time and used a lot of its resources
to solve this together with the Russians –
most recently with Gazprom.
“We’ve looked at technical solutions
and mapped the reservoir,” says Technical
Director Per Kjærnes.
Now, Deep Sea Delta, a rig on Hydro
contract, is assisting Gazprom’s drilling
company, Gazflot, on Well 7 on the
Shtokman field.
“The drilling cooperation with the
Russians is of great value for all parties. We
hope this work will pave the way for a fruit-
ful cooperation in future development
stages of Shtokman,” says Per Kjærnes.
A BLUEPRINT OF THE ORMEN LANGE
DEVELOPMENT
Bengt Lie Hansen and Per Kjærnes choose
to look at the Hydro operated Ormen
Lange development as the most relevant
reference project looking towards a devel-
opment of Shtokman.
“The challenges involved are much the
same,” says Per Kjærnes, who has dealt
with the Ormen Lange field since 1996.
Together with Bengt Lie Hansen he points
out several factors from the Ormen Lange
development:
n The technological challenges involved
in putting in place one of the world’s
largest subsea facilities – and then
bringing the gas ashore subsea through
120 km of pipeline.
n The ability to carry out and complete
the project within the time limits and
costs stated in the project schedule.
Start: 1 October 2007.
Cost: NOK 66 billion.
n The social responsibility, with the
emphasis on creating local and regional
effects through deliveries from the local
environment. 75% of the deliveries to
The Norwegian oil and offshore industry has an impressive project history. Hydro’s Senior
Vice President Bengt Lie Hansen and Technical Director Per Kjærnes mention Ormen
Lange, T0GI, Troll A and C and Oseberg on the Norwegian continental shelf. And Statoil
can undoubtedly add its many billion krone projects to this list. Both these two oil majors
are currently currying favour and hoping to be chosen as partners of the gigantic Shtokman
development in the Russian part of Barents Sea. TEXT: HARALD BRÅTHEN PHOTO: KNUT VADSETH
Offshore cooperation
across borders
13DNV Forum no 02 2006
the onshore facility come from Norwegian
industry. This is the largest percentage
during the Norwegian oil industry’s 35-
year history.
“We believe the Shtokman field can bene-
fit from our experience from the Ormen
Lange development,” says Bengt Lie
Hansen, continuing; “We have shown that
it’s possible to implement a solution that
involves bringing the gas ashore via a sub-
sea facility and pipelines.”
SUPPLIER PROGRAMME IN RUSSIA
Hydro has already been in Russia for more
than 50 years and has carried out various
tasks in connection with the Shtokman
field for 17 years. The company has devel-
oped a climate of trust and cooperation
throughout these years.
“We want to forge links with good sup-
pliers and are clever at understanding the
interaction with these suppliers, in which
the division of labour, responsibilities and
tasks has to be crystal clear,” says Bengt Lie
Hansen.
Having carried out a supplier pro-
gramme in north-west Russia since 2002,
Hydro tries to help Russian industry
improve in order to meet the require-
ments of the offshore industry.
A result of the supplier programme is
the collaboration between the Murmansk
Shipyard and Reinertsen in Trondheim.
This has already resulted in several module
deliveries to Norway.
COMPETITIVE NORWEGIAN INDUSTRIAL
CLUSTER
“In developing the Ormen Lange field,
the Norwegian industrial cluster has
demonstrated the competitive ability of
Norwegian industry,” says Bengt Lie
Hansen. “DNV’s efforts on the Bluestream
pipeline under the Black Sea have also
been valuable.”
This applies not least to the collabora-
tion on DNV’s pipeline rules. The further
development of these rules will be impor-
tant when the Shtokman field is to be
developed.
n The Shtokman field, which lies east of
Murmansk, was discovered in 1988.
n The field contains approximately 3,600
billion standard cubic metres of gas – more
than three times the volume of gas in the
North Sea’s Troll field.
n The distance to land is approximately
600 km.
n The field’s water depth is 350 metres. By
comparison, the water depth in the Ormen
Lange field is 850-1,100 metres.
n Five foreign companies are competing to
become partners in the licence. These
include Hydro and Statoil.
! The Shtokman field
“We believe the Shtokman field can benefit from Hydro’s experience from the Ormen Lange field development off the Norwegiancoast,” say Technical Director Per Kjærnes and Hydro’s Senior Vice President Bengt Lie Hansen.
15DNV Forum no 02 2006
Aker Yards is one of Europe’s largest, and
among the world’s five largest ship-
builders. Building complex and sophisti-
cated vessels, it virtually sets new standards
with almost every ship. With a history last-
ing for three centuries, the company’s
product range today includes cruise ships,
ferries and merchant vessels as well as off-
shore and specialised vessels.
The world’s biggest cruise ship so far,
the Freedom of the Seas was delivered recently.
This ship was built by Aker Yards at Turku
in Finland.
“This is an excellent example of contin-
uous innovation and a good customer rela-
tionship,” says Karl Erik Kjelstad, who has
been Aker Yard’s CEO since 2003.
GROWING TOGETHER
“We have cooperated with Royal Caribbean
Cruiselines (RCL) for more than 35 years.
Our collaboration started with the Song
of Norway in 1970, and since then we’ve
been constantly developing new concepts
together that have been trend-setters in
the cruise segment. We try to listen to our
customers; what they want and what their
ideas are. In this way, our customers have
grown together with us,” he says.
However, the Freedom of the Seas’ world
record will soon be broken. Aker Yards will
shortly start to build an even larger ship
for RCL, Genesis, and Karl Erik Kjelstad has
great faith in future growth in the cruise-
ship industry. This is why Aker Yards
acquired Alstom’s Chantiers de l’Atlantique
yard in France recently. They had been
looking for a good shipyard with expertise
and experience in building large cruise
ships.
“It took 2 million engineer hours to
develop the prototype of the Freedom of the
Seas, which represents a peak for our engi-
neering resources. With the acquisition
in France, we’ll have more resources for
coping with such peaks,” he explains.
INCREASED ARCTIC EXPERTISE
The company is also a specialist in ships
operating in Arctic areas. In 2003, it
realised that more and more projects
required Arctic expertise.
“Having operated an ice lab in Finland
since 1970, three years ago we wanted to
extend our activity in this segment and
built a new, larger ice lab. We’ve also estab-
lished a separate company in Helsinki
together with ABB Wärtsilä and Aker
Kvaerner. Aker Yards now have excellent
expertise in ice and are perceived as an
interesting supplier. We have actually built
65% of all the icebreakers in the world,”
he states.
The company has just delivered the
Norilsk Nickel which is a specialised contain-
er ship that can go both forwards and
backwards, a so-called “double acting ship”
with full ice class. This summer, Norilsk
Nickel signed a contract for building
another four vessels. The company has
also delivered a ship with a similar solution
which now operates as a coast guard vessel
at Svalbard, and the latter is classed by DNV.
“We intend to work with DNV in the
future, too,” says Karl Erik Kjelstad.
ADVANCED TECHNOLOGY FOR THE
OFFSHORE SECTOR
Another core area for Aker Yards is the
offshore sector, for which it has developed
new designs and concepts.
“The customers define their wants and
needs and we contribute our own thoughts
and ideas. Our technological development
takes place through projects and good
relationships with our customers,” he
explains.
Lately, the company has taken part in
developing a concept using concrete in
a ship hull, and a prototype is now being
built in Germany. They have also devel-
oped an LNG concept involving a new
containment system that is both safe and
production-friendly. DNV has been the
technology partner in the development
of both these projects.
Thanks to its business model and flexible cost base, Europe based Aker Yards manages to
be competitive. “Several yards may be involved when we build a vessel,” explains CEO of
the 17-yard group Karl Erik Kjelstad.
TEXT: EVA HALVORSEN PHOTO: NINA EIRIN RANGØY
“The customers define their wants and needs and we contribute our own thoughts and ideas. Our technological development takes place through projects and good relationships with our customers,” says CEO of Aker Yards Karl Erik Kjelstad.
16
“DNV has wide ranging expertise and
a long tradition of running innovation
projects. This has been useful for us in
our continuous struggle to be pioneering,”
he explains.
SUCCESS IN HIGH-COST COUNTRIES
Aker Yards has managed to find a balance
and be successful in building ships in high-
cost countries over the past few years. It
has done so by finding niches to which it
delivers special ships with a high technical
content. The ships’ hulls are built in
Romania and Ukraine.
“Precise planning and innovative devel-
opment are crucial to achieving design
and construction solutions for specialised
vessels. Typically, our customers present
their framework requirements, challenging
our ability to identify and solve their prob-
lems. Unconventional and innovative
thinking and a wealth of experience along
with modern project planning shorten our
delivery times. In total, this means that we
are an interesting supplier,” explains Karl
Erik Kjelstad.
The company has prepared a thorough
strategy for what it is to manufacture itself
and what is to be outsourced. A lot of the
equipment with a high-tech content is
currently manufactured by the maritime
cluster in Norway.
“There has never been so much mar-
itime activity along the Norwegian coast
as there is today,” he states.
HANDS-ON MANAGEMENT
Another important criterion for success
is to develop a company culture that sup-
ports the goals which have been set. Karl
Erik Kjelstad has great faith in a hands-on
management philosophy. This entails to
be available to customers 24/7, a dedicat-
ed staff with a high level of expertise, and
placing emphasis on building long-term
relationships. Secondly, a successful
company manages to keep its staff:
“We make conditions suitable for a life-
time career in Aker Yards,” he concludes.
In Finland, the ship yard industry has a
long history, stretching back hundreds of
years. The last few decades have seen the
once booming industry falter and slowly
build itself up again. Amidst mergers and
restructuring, Aker Yards has emerged as
a leader.
“It has been a tough period, but it has
been absolutely necessary. Without it,
there would be no growth or the develop-
ments and increased productivity that we
see today,” says Yrjö Julin.
Before the mergers the number of
workers employed in Finnish shipyards
was many times higher, he explains, but
new production methods have changed
the industry completely. “We have seen
a trend of non-core activities being out-
sourced, so that today we talk about an
assembly yard philosophy. We manage
the projects, and the conceptual and basic
design of the ships, but otherwise we use
more than 600 companies, both from the
Finnish maritime cluster and outside. In
this way Aker Yards in Finland can build
some of the most complex ships in the
world with an in-house staff of less than
4,000 people,” says Yrjö Julin.
Aker Yards is however trying to reduce
the number of companies in their supply
chain.
“We are giving bigger and bigger vol-
umes to turn-key companies and sub-con-
tractors. Instead of trying to do everything
ourselves, we are trying to share out larger
and therefore more attractive volumes to
our co-players,” explain Yrjö Julin.
Aker Yards builds the biggest cruise ships in the world;
the most valuable commercial ships ever constructed.
They are world leading in ferries, with ice-technology that
few (if any) can match. “We have secured know-how and
technology to stay in the Formula 1 of shipbuilding for
decades,” says Yrjö Julin, president of Aker Yards Yards
business area Cruise & Ferries, and responsible for the
operations in Finland. TEXT: ANDERS ØVREBERG PHOTO: JOUNI SAARISTO
President of Aker Yards in Finland.
YRJÖ JULIN
RCCL's the Freedom of the Seas underconstruction at Turku ship yard in Finland.The ship is the largest cruise ship everbuilt, and measures 339 meters and160.000 grosse tonnes.
The Formula 1 of shipbuilding
18
STAYING IN THE RACE
At present, the Finnish maritime cluster,
which is mainly industrial and manufactur-
ing, including harbours and shipping com-
panies – total some 50,000 workers with a
turn-over of 11 billion euro of annual sales.
“40 years ago, Sweden was the second
biggest ship builder in the world. Their
strategy was to build tankers and container
ships using a high level of automation.
Today the Swedish shipbuilding industry
doesn’t exist. In Finland we chose another
strategy; to go for the most difficult and
demanding ships to build – cruise and
passenger ships,” says Yrjö Julin.
That strategy has paid off. Since June
2004 the Aker Yard stock has increased
almost four times over. Aker Yards’ funda-
mental competitive advantage has been
and is this focus on sophisticated ships
with high technology content.
“There are probably around 1,200 ship
yards in the world, but only four compa-
nies are able to build the big cruise ships
of today: Fincantieri, Meyer Werft,
Mitsubishi Heavy Industries and Aker Yards.
And we have secured know-how and tech-
nology to stay in what we call the Formula
1 race of shipbuilding for decades,” says
Yrjö Julin.
THE FRENCH CONNECTION
In June, the Chantiers de l’Atlantique yard
in France became part of the Aker Yards
group. Yrjö Julin has been tasked with lead-
ing the integration process of the yard into
the group’s family of 17 yards.
“The French yard will be an integrated
part of the Aker Yards Cruise & Ferries
business area, which I lead, and I’m look-
ing forward to benchmarking between
Aker Yards, Finland and the coming Aker
Yards, France. Not just on prices, but also
on how we are working,” he explains, and
underlines the importance of drawing
benefits of this large-scale organisation.
“We have spent the last years merging
and trying to get synergies out of this
Finnish system. We have also been able to
benefit from the other Aker yards units,
and have utilised the capacity across bor-
ders. For example, sections of floating
hulls come to Finland from Aker Yards,
Germany. And the next challenge is to
do the same by combining the cruise and
ferry know-how between the Finnish and
the French yards.”
The goal is to lift the level of competi-
tiveness of the whole company, and not
merely copy what the others are doing.
A third level, he calls it, and with rapid
developments in the cruise industry, sharp-
ening the competitive edge is crucial.
FLOATING CITIES
Aker Yards has built icons such as SS
France, Queen Mary 2, and RCCL’s Voyager
class. Last, but certainly not least, Aker
Yards did recently deliver the world’s
largest cruise-ship to date, RCCL’s Freedom
of the Seas.
“If you think about it a cruise ship is
like a floating city. They have, cinemas,
hospitals, hairdressers, skating rinks, shops
“WE NEED TO HAVE AN ALMOST EXPONENTIAL
INCREASE OF CAPACITY AND CAPABILITY
TO KEEP UP WITH THE DEVELOPMENTS”
19
and more. Then on top of that, you have
water purification, propulsion, navigation
and all the technology to keep it moving
around the world. It’s an immensely com-
plicated system, and every time we build a
new class of cruise ship – it’s a prototype.
After just a few sea trails, off you go to take
on and entertain several thousand people
onboard. It’s a miracle really, but we make
it work,” says Yrjö Julin.
The development of the cruise market
is a continuing success story and the ships
get bigger and bigger. The Song of Norway,
the first purpose built cruise ship, was
18,000 gross tonnes. The new Genesis
class, under construction for RCCL is
220,000 gross tonnes, even larger than the
existing Freedom class.
“We need to have an almost exponen-
tial capability to keep up with the develop-
ments. Building the hull is nothing for us,
but creating the rest of the ship is where it
gets difficult and that’s where the money
is. We don’t have ready-made models, as
everything is custom made. Even every
piece of furniture is created for the ship.
There is no way a ship yard can do this
alone,” says Yrjö Julin.
With 17 yards in the Aker Yards group,
there should be plenty of helping hands.
“Building the hull is nothing for us, but creating the rest of the ship is where it gets difficult and that’s where the money is,” says YrjöJulin, president of Aker Yards in Finland. Everything is custom made, even every lamp and every piece of furniture.
22 DNV Forum no 02 2006
As president of Höegh Fleet Services, naval
architect and former DNV manager Yngvil
Åsheim is responsible for Höegh’s techni-
cal management and crewing.
“We believe that having in-house expert-
ise makes us a better supplier,” she states.
Emphasising competence development
as a vital part of her management philoso-
phy, she works systematically to further
develop her staff. By expertise she means
both technical expertise and softer areas
such as attitudes, communication skills,
cultural awareness and management style.
Reports say that she succeeds very well in
implementing her philosophy. She knows
her technical area very well, and by placing
emphasis on the soft areas she has taken
the company one step further. Doing
things her own way, always with a smile
and a ‘personal touch’, she has managed
to become a popular leader with a high
standing within the company.
Höegh has strategically decided to focus
on two business segments. About 80% of
its total turnover comes from Höegh Auto-
liners, while the remaining 10% comes
from Höegh LNG (liquefied natural gas).
Höegh Autoliners operates a fleet of about
50 vessels in global trade and is one of the
world’s largest transporters of vehicles and
heavy rolling cargo. Höegh LNG has five
vessels in operation, and two of these will
serve the Snøhvit natural gas field in the
North Norwegian Sea, transporting LNG
to the US and Spain.
Yngvil Åsheim is also responsible for the
planning and supervision of all of Höegh’s
newbuilding projects. In order to meet the
growing demand, the company has imple-
mented a programme to build 20 new car
carriers and two new LNG vessels. Once
a newbuilding contract is signed, Yngvil
Åsheim assumes responsibility. She is
currently managing newbuildings in the
Philippines, Korea and Croatia. The two
new LNG vessels built in Japan have just
been launched.
“We are now going to build two
advanced LNG vessels – shuttle regasifica-
tion vessels (SRV) – for regasification
onboard. These vessels will serve a deepwa-
ter terminal off Boston and will be deliv-
ered by Samsung, Korea, in 2009,” she
explains. “The concept was developed as a
joint industry project, and DNV conducted
an evaluation of it at an early stage.”
ALWAYS NEW EXCITING PROJECTS
In order to be at the technological fore-
front of shipping, Höegh makes sure to
always have new exciting development
projects going on.
One of the projects currently going on
is an interesting one regarding a ballast
water handling installation.
“Ballast water is defined as one of four
environmental threats to the world’s
oceans, and we are now testing a prototype
developed by a small Norwegian company
called Oceansaver in close cooperation
with the Norwegian maritime cluster. The
prototype is showing promising results,”
she explains. DNV has also taken part in
this project.
Taking its environmental responsibilities
seriously, the company has allocated con-
siderable resources to this work. Höegh was
among the first shipowners to be certified
according to the ISO 14000 environmental
standard, and it has now initiated a project
focusing on exhaust scrubbers.
Transporting more than 1.6 million cars every year, Höegh Autoliners sees to that all the
cars get safely home to the next phase of their lives. Keeping the company at the fore-
front of shipping, President of Höegh Fleet Services, Yngvil Åsheim, always has innovative
projects going on: ranging from technological developments to cultural awareness.
TEXT: EVA HALVORSEN PHOTO: NINA EIRIN RANGØY
“WE ARE NOW GOING TO BUILD TWO ADVANCEDLNG VESSELS – SHUTTLE REGASIFICATION VESSELS –FOR REGASIFICATION ONBOARD.”
23DNV Forum no 02 2006
ALL ONBOARD
Representing the more soft areas, the ‘All
onboard’ programme was implemented
this year. Following the unfortunate inci-
dent involving Höegh’s vessel Minerva off
the US coast in 2003, when bilge water was
discharged directly to the sea, the compa-
ny realised that it had to establish a new
business-culture platform to avoid such
occurrences in the future.
“We understood that it was necessary
for us to allocate considerable resources in
order to develop the right attitudes among
our people. But we didn’t believe in a one-
off campaign. That’s why we launched All
onboard. However, we realised that we
needed more competence about cultural
differences, both to develop the pro-
gramme and to make sure we reached
everyone we wanted. It was also important
for us to ensure that all those that were to
travel around and present the material
understood these challenges,” explains
Yngvil Åsheim, and it is easy to observe
that she is enthusiastic about this initiative.
Established in 1927, Höegh had a lot of
good values from its history to build on in
order to bring the company into the
future. One aspect that needed improve-
ment, however, was the reporting routines
to allow the flow of crucial information,
i.e. regarding operational deviations and
environmental breaches. It was important
to get the message across that the company
valued the reporting of such information.
REACHING ACROSS CULTURES
“We developed the material and, assisted
by DNV’s cultural awareness expert
Pellegrino Riccardi, we succeeded in
reaching superintendents and crew man-
agers so that they got better equipped to
communicate the programme to the sea-
farers. Four key messages were chosen:
Live our values, think consequences, speak
out, and take responsibility,” says Yngvil
Åsheim proudly.
All onboard has received positive feed-
back and Höegh has experienced a formi-
dable increase in reported cases. Other
shipowners are already looking into the
concept.
“We took action and can see great
results. Realising that this is a new kind
of knowledge necessary to operate in the
new risk reality, we are now planning the
next stage; ‘All onboard 2007’, which will
build on our good experience and ensure
the development we want,” concludes
Yngvil Åsheim.
“We realised that we needed a better understanding of interpersonalbehaviour, and DNV’s cultural awareness expertise took us one stepfurther in getting our ‘All onboard’ concept implemented in the Höeghorganisation,” says Yngvil Åsheim, President of Höegh Fleet Services.
Höegh Autoliners named General
Motors´ “Supplier of the Year”
Höegh Autoliners has been named as a
General Motors’ “Supplier of the Year”
for the past three years in a row.
In competition with several thousand
other suppliers Höegh Autoliners won
for its business performance in providing
GM with world-class services.
! Facts
24 DNV Forum no 02 2006
Although the USA does not participate in
the Kyoto Protocol, it has initiated a num-
ber of measures to combat the problem of
CO2 emissions. Established in 2003, WEST-
CARB (West Coast Regional Carbon
Sequestration Partnership) is one of seven
research partnerships co-funded by the
U.S. Department of Energy to explore
regional carbon sequestration opportuni-
ties and conduct pilot-scale validation tests.
Having identified the major sources of
man-made CO2 in its territory, WESTCARB
planned a number of storage demonstration
pilots last year which they now are putting
into action.
“We will explore opportunities for
removing CO2 from the atmosphere,” says
project manager Dr. Larry Myer, who is
employed at the Lawrence Berkeley
Laboratory. “This will be done by enhanc-
ing natural processes and by capturing the
CO2 at industrial facilities before it is emit-
ted, both of which will help slow the
atmospheric build up of this greenhouse
gas and its associated climatic effects,” he
explains.
The WESTCARB research partnership
has over 70 partners, and this year DNV
will join as an active research partner,
sponsored by the Norwegian Research
Council. The goal is to arrive at systematics
that enables verification of emission reduc-
tions so that these can be included in CO2
accounts. Such systematics will also form a
basis for calculating emission credits that
companies can invest in, just like the Kyoto
Protocol makes arrangements for.
MULTIPLE SOLUTIONS REQUIRED
“Slowing and ultimately reducing man-
made CO2 emissions is a complex chal-
lenge that will require multiple solutions,
including more efficient energy use, alter-
native fuels, electric-drive transportation,
electricity from non-CO2-emitting energy
sources, and carbon sequestration,” states
Larry Myer.
DNV will contribute on aspects of stor-
age of CO2 in underground reservoirs.
The collaboration will cover large-scale
testing, modelling, data gathering and risk
assessments. Among other things, DNV
will develop a method for calculating how
much CO2 is actually permanently abated.
Thus a confirmed value can be obtained
regarding the actual prevented emissions
Geological storage of CO2 is by professionals recognised as one of the best solutions to
limit the climate change problem. The WESTCARB partnership is developing storage sites
in six US states for removing CO2 from the atmosphere. DNV will develop new verification
systematics. TEXT AND PHOTO: EVA HALVORSEN
Project manager WESTCARB
LARRY MYER
Americans go for
underground storage of CO
25DNV Forum no 02 2006
when for example natural gas is being
burnt in power stations where the separat-
ed CO2 from the combustion process is
pumped down into underground reser-
voirs again.
VERIFICATION STATEMENT
“In particular, DNV will look more closely
at verification systematics for the whole
chain of capture, transportation, storage
and post-storage of CO2. Loss occurrences
will take place in all links, and it will be
of vital importance to be able to quantify
these. At the end of the day we want to
issue a ‘verification statement’ to all emis-
sion reduction projects where the CO2 is
stored underground,” he states.
Using current technology, an emission
volume equivalent to very many times the
world’s annual emissions can be stored in
reservoirs for thousands of years. However,
many pieces of the jigsaw puzzle have to be
put in place before such a solution can
be implemented.
WIDE EXPERIENCE
Over the past seven years, DNV has been
involved in various projects and pro-
grammes concerning all aspects of the
climate change gas issue.
“We have high hopes for this collabora-
tion,” concludes Larry Myer.
underground storage of CO2
CARBON SEQUESTRATION:The ‘capture’ of CO2 for further long-term storage away from the atmosphere.
CO2 can be captured in two basic ways –by enhancing natural processes thatremove it from the air and by applyingindustrial processes that remove it fromfuel gas or exhaust gas at major ‘pointsources’, such as power plants, oil refiner-ies, and cement plants.
26 DNV Forum no 02 2006
China Ocean Shipping Company (COSCO)
is one of the flagship enterprises in China
and the second largest shipping company
in the world. Currently, COSCO owns and
operates a merchant fleet of some 600 ves-
sels with a total carrying capacity of up to
35 million dwt. Specialising in shipping
and modern logistics, COSCO acts as a
shipping agency, providing services relat-
ing to freight forwarding, shipbuilding,
ship repair, terminal operation, trade,
financing, real estate and the IT industry.
In addition, it aims to play a leading role
in each of these areas.
INNOVATIVE MANAGEMENT SYSTEM
President and CEO Captain Wei and his
senior management team are dedicated to
the building of an innovative management
system and are keen to implement new
concepts to take an international lead
within shipping.
Describing DNV’s role in COSCO’s suc-
cess in building an innovative management
system, Captain Wei comments, “The exter-
nal audits are one of the most important
contributing factors to COSCO’s success.”
“COSCO’s senior management puts
great emphasis on management innova-
tion and expects DNV to provide value-
added services that go beyond traditional
compliance audits based on certification
standards,” Sangem Hsu, DNV’s country
manager in China explains.
DNV’s Risk Based Certification approach
provides audits tailor made for a particular
company. Before each audit, the audit
team carries out organisational surveys to
identify the relevant business risk and the
focus areas of COSCO. Based on the
results of the survey, the relevant criteria
from Baldridge National Quality Award,
COSO ERM, Global Compact, and Global
COSCO has had its modern enterprise management system certified by DNV and credits
external audits as being an important contributing factor to its success.
TEXT: CATHY ZHANG PHOTO: MAGNE RØE
DNV’s country manager in China.
SANGEM HSU
COSCO forges ahead
27DNV Forum no 02 2006
Reporting Initiative key focus areas for
COSCO are identified and audited along-
side the ISO standard requirements.
MANAGEMENT COMMITMENT IS KEY
TO SUCCESS
Says Sangem Hsu: “COSCO’s senior man-
agement’s commitment is key to the suc-
cess. DNV’s certification services help
COSCO in building a management frame-
work which integrates enterprise risk
management and sustainable development
into the ISO-based management system.”
Sangem Hsu continues: “It’s impressive
that President and CEO Captain Wei and
his senior management are present at each
opening and closing of audit meetings.
They are at the forefront of advanced
management science and always show
great interest in the new management
practices and concepts.”
SUSTAINABILITY IS THE WAY AHEAD
Earlier this year, DNV also signed an
agreement with COSCO to support its
sustainable development under the
United Nations Global Compact.
Captain Wei has set his company’s vision
for establishing a social responsible culture
across the entire company. The pro-
gramme will cover the ten core principles
of the United Nations Global Compact
initiative, which was established by UN
Secretary-General Kofi Annan in 1999.
The Global Compact is supported by over
a thousand companies and international
labour and civil society organizations
around the world.
DNV’s cooperation with COSCO dates
back to 1999, when DNV began providing
certification services to its headquarters.
In 2001, COSCO received certificates
according to three standards: ISO 9001:
2000 for quality-, ISO 14000 for environ-
mental-, and OHSAS18000 occupational
health and safety management systems.
This made the company the first state-
owned enterprise in China to receive all
three certificates at the same time, indicat-
ing that a comprehensive management sys-
tem had been built within the company.
“This was a milestone for COSCO to
compete in the international market-
place,” says Sangem Hsu. In 2006, the
COSCO took it one step further by achiev-
ing integrated certification according to
the three management system standards.
As part of its push to go global, COSCO has established an integrated quality-, environment- and safety-management system. “The external audits are one of the most important contributing factors to COSCO’s success,” said President and CEO Captain Wei, left,when COSCO was awarded the certificate at the ceremony in Beijing this spring. DNV’s CEO Henrik O. Madsen to the right.
COSCO forges ahead
29DNV Forum no 02 2006
The ultra-deepwater rig, working in the US
Gulf of Mexico for BHP Billiton Petroleum,
has been awarded the US Department of
the Interior’s Mineral Management Service
(MMS) Safety Award for Excellence for the
outstanding manner in which it conducted
its contract drilling operations in the
Houma district in the Gulf of Mexico
throughout 2005. The GSF C.R. Luigs
underwent nine MMS inspections during
2005 without a single non-compliance and
had no lost-time accidents during the year.
In addition to the MMS award, the rig
was honoured as GlobalSantaFe’s “Rig of
the Year 2005” for the floater category.
This internal award recognises outstanding
safety, environmental, and operational per-
formance.
DEDICATED EMPLOYEES
GlobalSantaFe leaders recognise the com-
mitment and energy it has required to
achieve these awards.
“The success of the GSF C.R. Luigs is a
direct result of the hard work of our dedi-
cated employees, and consistent positive
interaction with a great customer, BHP
Billiton,” says GlobalSantaFe Vice President
of Operations, Marion Woolie.
The partnership between GlobalSantaFe
and BHP Billiton continues with the new
Neptune development in the US Gulf of
Mexico. BHP Billiton is building on the
achievements of GSF C.R. Luigs for the
GlobalSantaFe rig, the GSF Development
Driller I.
John Stobart, World Wide Drilling Man-
ager says: “Through our partnership with
GlobalSantaFe, BHP Billiton benefits not
only from good safety practices but also
exceptional drilling performance. Safety is
the way we do our business. At BHP Billiton
it’s called zero harm. It means that all BHP
Billiton, contractor and service company
management drive an identical message
of care to our crews. It means crews and
managers share a zero tolerance approach
to unsafe acts and conditions. It means we
are aware of and aggressively look out for
hazards and manage all risks. It means no
one has to prove it is unsafe to stop work,
but we all have to prove it is safe to start.
Finally, it means our best-in-class rigs are
safe and happy homes to loyal crews who
line up to come back.”
HSE CULTURE DRIVES BUSINESS
PERFORMANCE
DNV has worked with both rigs conducting
assessments against the requirements of
BHP Billiton’s World Wide Drilling HSE
and Community Management System and
assisting both organisations in their pursuit
of excellence. DNV staff visited Houston
and offshore Gulf of Mexico to conduct
these assessments and were hugely
impressed by the outstanding cooperation
and joint leadership displayed by Global-
SantaFe and BHP Billiton. It was evident
that both GlobalSantaFe and BHP Billiton
use their health, safety and environmental
culture and activities to drive their business
performance.
When two high performing organisations such as GlobalSantaFe and BHP Billiton
Petroleum partner, it is probably not surprising when the result is excellent performance,
but the achievements of the GlobalSantaFe drillship GSF C.R. Luigs have surpassed all
expectations. TEXT: NICK JACKSON PHOTO: BHP BILLITON/DREW DONOVAN
Partnering
for excellence
GlobalSantaFe´s drillship GSF C.R. Luigs.
World Wide Drilling Manager,BHP Billiton
JOHN STOBART
motive BILL FORD WAS ASKED ABOUT HIS FAVORITE FORD AUTOMOBILE. “THAT’SEASY,” HE SAID. “THE MUSTANG EXCITES ME THE MOST. IT ALWAYS HAS AND IT ALWAYS WILL, AND THE DAY THAT IT DOESN’T IS THEDAY THAT SOMEBODY HAS TO LOOK FOR ANOTHER JOB.”
32 DNV Forum no 02 2006
Throughout the 42 years of Automotive
Industry Executive of the Year Award’s
existence, it has given recognition to indi-
viduals who embody the innovative think-
ing necessary to lead the automotive indus-
try where it needs to go and the courage
to say so when the industry needs a new
direction. Since 2005 DNV has sponsored
this award, where past winners include
names such as Dieter Zetsche, Rick
Wagoner, Jac Nasser, Robert Eaton,
Thomas Stallkamp, Roger Smith, Lee
Iacocca, Bob Lund and Henry Ford II.
Bill Ford accepted the award at a recep-
tion in Detroit this spring in front of 225 of
the industry’s leading chairmen, CEOs and
presidents. A number of the invited guests
represented Ford’s own supply chain, and
they got to experience something or rather
someone out of the ordinary.
ALL THE TITANS
Instead of the customary monologue, Bill
Ford made his remarks short and quickly
placed himself in the hot seat, opening up
for questions from the audience. But in his
remarks, Bill Ford opened by noting how
humbled he was to join the list of past win-
ners “who are virtually all the titans in our
industry.” One of the titans, Henry Ford II,
was his uncle.
He continued to address the current
global automotive climate and spoke open-
ly about what the CEOs in the room must
do if they want a future for their compa-
nies in the automotive industry.
“Great opportunities exist for compa-
nies who are willing to change quickly,”
Bill Ford said. “But we have to be willing to
do it at a fundamental level. Incremental
improvements are not enough anymore.
In a word, we need to capture innovation.
Cost cuts alone are not going to lead us to
victory.”
Bill Ford said that while Ford Motor
Company made about $1 billion last year
in its global operations, the North
American business needed a lot of atten-
tion. The most important strategy he will
use to return his company to profitability
in North America? “We’re getting honesty
on the table,” he said. “That means hon-
esty about our competitive position, the
strength or lack thereof of our products,
and the robustness or lack thereof of our
processes.”
“We must be brutally honest,” he told
the audience. “Where do we have vulnera-
bilities? And how do we go about fixing it?
This process is quite energizing to people.
One thing I’ve said is I can deal with any-
thing – except the lack of truth. If I don’t
get good input, I can guarantee you I’m
going to make a lousy decision.”
DRIVING ENVIRONMENTAL CONCERN
Bill Ford said that continual assessment
in several key areas is also crucial to Ford
Motor Company. “In 1998 Ford became
the first automaker to get ISO 14001
certification in all our facilities around
the world,” he pointed out, “and we’ve
enjoyed big cost savings from this. I’m
proud to say that all our Q1 suppliers
around the world have also achieved ISO
14001 certification and have seen similar
bottom-line benefits.”
Building automobiles in an environ-
mentally friendly way has long been a pri-
ority for Bill Ford. “I always felt that if I
was ever in a position to do something
What it takes to have afuture in the automotiveindustryRecognizing excellence in automotive leadership, the Automotive Industry Executive of
the Year Award has a rich history spanning 42 years. This year chairman and CEO of Ford
Motor Company William Clay Ford, Jr. was awarded the prize. At the following reception
he spoke openly about what the CEOs must do if they want a future for their companies
in the automotive industry. TEXT: CARLA KALOGERIDIS PHOTO: FORD
33DNV Forum no 02 2006
about making automotive manufacturing
better for the environment, I would.
Today, our Ford Rouge Plant in Dearborn,
Michigan is a model of our efforts in this
area, and I think it will become the stan-
dard for automotive manufacturing in the
near future.”
IMPROVING HUMAN WORKING CONDITIONS
Another area where Bill Ford looks to
assessments for feedback is in human
working conditions. In 2003, Ford Motor
Company adopted a code of Basic Working
Conditions for all its employees worldwide.
The code is aligned with international
standards and includes training and third-
party assessments. Bill Ford said he
believes it’s “the farthest-reaching code in
the automotive industry.” Last year, Ford
Motor Company extended the code to all
its suppliers as part of contract conditions.
Bill Ford said suppliers have shown strong
support for the programme.
“We’re holding our suppliers account-
able to a human rights standard and assess-
ing them on it the same way we assess for
quality standards,” he said.
IN THE HOT SEAT
During the question and answer session,
Bill Ford was asked about a range of topics
– from how he plans to battle rising health
care costs to building a winning corporate
culture to publicly admitting his favorite
Ford automobile. Invited media were most
interested in the question of bankruptcy.
When asked if bankruptcy was inevitable
for his company, he answered:
“Bankruptcy is not an option. We have
tremendous liquidity. We made money
last year, and I think it was Yogi Berra who
said, ‘Nobody ever went broke making a
profit.’ We’re acutely aware of the state of
our industry, and we’re working very hard
on the fundamentals of our business to
restore Ford Motor Company’s North
American operations to profitability. If you
look at Ford Motor Company, our busi-
nesses around the world look pretty good.
We’ve got one big problem and that’s the
U.S. auto market – and we’re going to fix
that.”
In concluding his comments, Bill Ford
said, “We’re in a fight with companies that
have different legacy costs, different levels
of government support and different cost
structures. But we can’t worry about that.
We have to attack our own problems.”
Past winners include among others:
n Dieter Zetsche, DaimlerChrysler
n Rick Wagoner, GM
n Carlos Ghosen, Renault/Nissan
n Jac Nasser, Ford
n Robert Eaton, DaimlerChrysler
n Thomas Stallkamp, DaimlerChrysler
n Roger Smith, GM
n Lee Iacocca, Ford
n Bob Lund, GM
n Henry Ford II, Ford
n John DeLorean, GM
n Nobuhike Kawamoto, Honda
! The Automotive industry executive of the year award
“Great opportunities exist for companieswho are willing to change quickly,” saidchairman and CEO of Ford Motor Company,William Clay Ford, Jr.
34 DNV Forum no 02 2006
> > news
Certification scheme for
earth observations
Echelon Consulting Ltd, one of the leading independent Information
security and safety consultancies in the UK has been acquired by DNV.
This move is part of DNV’s IT risk management growth strategy and
follows the recent acquisitions of Utrecht based consulting and educa-
tion company, CIBIT, and Hamburg based IT Management company,
Tireno.
DNV offers a broad range of risk management services, including
IT risk management. More than 500 employees work with IT-related
services in DNV.
Echelon has a service portfolio of information security consultancy,
safety assessment and managed security operations centres (SOC).
Echelon is particularly strong in the UK central government, law
enforcement and military sectors, but is also active in sectors such
as telecommunications, media, banking, finance, transportation and
utilities. The company was established in 1993, is located in Fleet,
Hampshire, and operates with 22 perma-
nent staff, complemented by contractor
support.
DNV acquires Echelon
Earth observation services worth Euro 600 million will be sold in 2006.
Estimated growth is 20% annually. The European Space Agency (ESA)
has asked DNV to help define a possible certification regime.
”Certification can play a role in improving product quality and
thereby getting users to trust the products and services,” states Narve
Mjøs, head of space activity in DNV, who is project responsible of this
project.
DNV has previously carried out several projects to help the space
industry define safety, quality and certification regimes, including
Galileo, Europe’s parallel to GPS.
SOX assistance to Frontline
DNV´s Nina Hesby and Narve Mjøs are ready to help the spaceindustry develop a certification regime for earth observations.
DNV assisted Frontline in the establishment of a new internal control
regime, based on the requirements from the Sarbanes-Oxley Act.
The project included scoping, documentation of processes, risks,
controls, test plans, tests, procedures, checklists, implementation of
control environment and IT-general controls.
The Sarbanes-Oxley Act requires a very formal and strict approach
to internal control over financial reporting which introduced many
challenges for a dynamic organisation like Frontline. DNV contributed
with its experience within risk management and process design to
assist Frontline to establish a sustainable control system.
COO of DNV IT risk management, Annie Combelles.
Red Cross and DNV:
Clean Water project in China
The Norwegian Red Cross and DNV have collaborated in a project to
improve the quality of water for villagers in Jilin province in North
Eastern China.
Clean water has arrived in the Jilin province with the help of the
Red Cross and DNV. At the recent ceremony marking the arrival of
tap water, the Norwegian ambassador to China, Tor Christian Hildan,
commended the Norwegian and Chinese Red Cross and DNV for their
efforts to help the local villagers.
“It is very encouraging that projects like this are helping to improve
the health and wellbeing of the people here,” said ambassador Hildan.
The Norwegian ambassador toChina, Tor Christian Hildan, seenhere opening the tap water at therecent ceremony marking the closeof the clean water project in ChengDong Village in Jilin Province.
35DNV Forum no 02 2006
First ever Hardware In the Loop test
certificate
“Many shipowners can reduce their fuel cost by 10%. Emissions
to air can then be reduced correspondingly and the shipowner’s
bottom line will be improved – both achieved by a systematic
focus on fuel efficiency,” says Tor E. Svensen, Chief Operating
Officer of DNV Maritime.
Through studies, testing and a systematic approach, DNV and
Norwegian shipowner Stolt-Nielsen have initiated these results –
a win-win situation for both the shipowner and the environment.
A 10% saving on fuel will reduce the shipowner’s costs and increase
its bottom-line figures.
For example, a 10% reduction
in NOX emission of one single
VLCC will reduce the ship’s NOX
emissions by 400 tonnes a year
– the same amount as that
emitted by 10,000 cars.
COO of DNV Maritime Tor E Svensen.
Reduced emissions and improved
bottom line
The diving and construction support ship Acergy Osprey was in June
issued the first ever Hardware In the Loop test certificate following
successful tests of the dynamic positioning system onboard.
The safe operation of a vessel is more and more depending on com-
plex and critical onboard control systems, such as dynamic positioning.
Because of this, those who charter the ships (e.g. major oil companies)
are requesting improved performance and verification of the safety of
the vessels.
Since 2003, DNV has in cooperation with the Norwegian company
Marine Cybernetics been developing a new test and certification regime
called Hardware In the Loop (HIL) testing. HIL testing is a test method
which can be utilized to assist in the verification of adequate perform-
ance and safety levels of the complex onboard systems. The CyberSea
HIL simulator provided by Marine Cybernetics enables a wide range of
detailed testing of control systems both at the factory, during commis-
sioning, and in the sailing phase.
Hybrid riser for Technip
The Acergy Osprey is a 100 mclass, diving support, construc-tion ship. The ship is designedto perform various subseawork tasks, and is equippedwith diesel electric propulsionand a Class III dynamic posi-tioning system.
Technip was contracted by Petrobras to carry out the engineering,
procurement, construction and installation of the export riser
linking the DNV-classed P-52 semi-submersible floating production
unit (FPU) with PRA-1, a fixed platform. Technip appointed DNV
for third-party verification of the detailed design and pre-commis-
sioning certification, according to Brazilian regulations, of the
riser and the flowline.
P-52 is located at a water depth of 1,800 m in the Roncador field in
the Campos Basin, off the coast of Brazil, and is linked to a fixed plat-
form, PRA-1, located at a water depth of 100 m. The export riser is a
free-standing hybrid riser which will connect P-52 to the 18-inch,
approximately 56-km-long subsea oil export pipeline system.
The riser consists of a vertical steel pipe tensioned by near-surface
buoyancy with a flexible jumper connecting the top of the riser to the
FPU. Using a novel concept, this is an important and challenging task
for DNV, which always aims to be ahead of its competitors in the
development of new technology.
CCS and DNV tighten cooperation
Nauticus software for ship design is to be used at the Rules andResearch Institute in Shanghai.
Amongst a range of mutual exchanges between the two classification
societies, the recent purchase of the Nauticus software is further indi-
cation of China’s technological advance.
China Classification Society is a member of IACS and a central play-
er in the fast growing Chinese shipbuilding and shipping industries.
CCS will use the Nauticus software at the Rules and Research Institute
in Shanghai.
news < <
36 DNV Forum no 02 2006
The Norwegian Parliament approved the
management plan that opened up the
Barents Sea for petroleum development in
June 2006. In 2007, the Snøhvit-LNG plant
will come into operation and it is expected
that the Goliat oilfield will be declared
commercial and that a decision will be
made to start on Snøhvit’s second con-
struction stage.
On the Russian side, the development
of the Shtokman field is likely to dominate
the overall situation. This field develop-
ment is scheduled to have a more or less
continuous construction period of 20-25
years when realising the three develop-
ment stages that will result in both LNG
and pipeline gas for Europe.
Only a very few wells have so far been
drilled on the eastern part of the
Norwegian shelf. Major discoveries are,
however, expected, and field developments
and shore-based processing plants are
likely to follow within the next 10-15 years.
A possible situation in 2020 might be as
shown on the map.
Norway is now preparing for a situation
when there will be spare capacity in the
North Sea gas grid. This situation calls for
more gas to be put into the Norwegian
pipeline system farther north in order to
secure the future gas supply to Germany
and Great Britain. The map shows a pro-
posed extension of the Norwegian pipe-
line system to the Barents Sea called the
Western Arctic Pipeline. This will be in
addition to the Russian plans to connect
the Barents Sea by a gas pipeline to the
Baltic Sea pipeline. A system like this con-
tains the necessary flexibility that the con-
sumer nations are aiming for and allows
last word!
The Barents Sea:
Key to the security of energy supplySo far, not enough attention has been paid to the logistics challenges
involved in constructing and operating processing facilities in the
Barents Sea.
Norway to optimise the utilisation of its
gas grid in the south.
VERY LONG PIPELINES
The major challenge from a development
point of view might be the distance to
shore. Processing facilities and year-round
shipping terminals cannot be established
on Svalbard, so very long pipelines have
to be built to the mainland. This situation
calls for a new kind of cooperation among
the oil companies (and countries) when
possible “far distant fields” are to be devel-
oped in the most cost-effective manner.
So far, not enough attention has been
paid to the logistics challenges involved in
constructing and operating processing
facilities in the Barents Sea. Construction
work has to take place all year round and
in accordance with a very tight time sched-
ule, taking into account weather condi-
tions, etc. The Snøhvit development,
which took place in a sheltered area, has
shown us that when developments take
place in more exposed areas and involve
construction materials having to be deliv-
ered all year round, a lot of attention has
to be paid to the maritime transport sys-
tem and related logistics back-up system.
OTHER IMPORTANT ELEMENTS
In that respect, the ongoing discussions
about Shtokman have had too much focus
on “who will be the winners”, based on the
companies’ experiences in warmer climates.
A realistic time schedule and proper atten-
tion to the logistics challenges might be
just as important elements as experience
in constructing shore-based processing
facilities elsewhere.
JOHAN PETTERBARLINDHAUG
The Western Arctic Pipeline is a proposed extension of the Norwegian pipeline system tothe Barents Sea. This will come in addition to the Russian plans to connect the BarentsSea by a gas pipeline to the Baltic Sea pipeline.
PUBLISHED BYDNV Corporate CommunicationsNO-1322 Høvik, NorwayTel: +47 67 57 99 00Fax: +47 67 57 91 60
EDITOREva HalvorsenTel: +47 67 57 97 [email protected]
DESIGNCoor Graphic [email protected]
PRINTGAN Grafisk, Oslo
COVER PHOTO© Nina Eirin Rangøy
© Det Norske Veritas 2006
DNV is a global provider of services for managing risk.Established in 1864, DNV is anindependent foundation withthe objective of safeguardinglife, property and the environ-ment. DNV comprises 300 officesin 100 countries, with 6,100employees.
WWW.DNV.COM
DNV Forumcorporate magazine
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