founders drinks: generating roi with digital marketing (by techsailor)
DESCRIPTION
For August 2013's Founders Drinks, we saw Singapore-based digital marketing agency Techsailor's Leon Leong share about how digital campaigns can generate ROIs for startups and companies.TRANSCRIPT
Generating ROI with
Digital Marketing 28 August 2013
Leon CK Leong Business Relations Director
[email protected] sg.linkedin.com/in/leonck/ Singapore – Malaysia – China
Connect with me on Email or LinkedIn
Techsailor Group
Leading Digital Marketing Agency
serving more than 100 clients to date
Techsailor Group
“NTUC Membership Facebook Page TOPS
in Page Engagement” says CampaignAsia
Techsailor Group
Recent Agency Acquisition
Digital Marketing Facts and Statistics
Asia’s Digital Advertising spend is
the fastest growing in the world” - eMarketer
“
Singaporeans spend the
most time on Facebook
Almost 40 minutes per session
Americans spend 21 minutes
- Experian Hitwise
World #1
Facebook:80% Newspaper:34%
Reach across Singaporeans aged 25 to 34
vs
- Maxus
90% of
Singapore
owns a smart
phone”
- Mobile Marketing Association
“ World #1
36% of Asia’s technology savvy markets
use mobile-location services to find
restaurants and entertainment
venues nearby”
- TNS (Mobile Life study)
“
3 Case Studies on Digital Marketing (by others)
Lacta’s digital campaign builds critical
mass and drives huge brand awareness
Innovative Endless Racing iPhone game
puts VrijVerzekerd.nl in the limelight
GranataPet drives sales creatively via a
“check-in” location-based campaign
3 Case Studies on Digital Marketing (Techsailor)
NTUC Membership (Singapore)
NTUC Membership (Singapore)
Online NTUC Membership Sales
50% 42% Month 1 Month 2
22,000
FB Page LIKEs
2,000 user votes
Intelligence Generated
50% Online Sales Growth
OCBC Cycle Singapore
OCBC Cycle Singapore
10,000
FB Page LIKEs
2,300 user pledges
10% Y-O-Y sales growth
20% Savings on call center
Unilever Comfort (Malaysia)
Unilever Comfort (Malaysia)
63,000
FB Page LIKEs
30,000 Participants
320% M-O-M sales growth
30% Increase in engagement
3 tips on generating ROI
for your Digital Marketing
Tip #1: Define ROI and metrics
#1: Define ROI and metrics
“ What are your objectives, who
are your target audiences and
what are your KPIs?”
- Techsailor
Don’t measure what you can, measure
what you should”
- Philip Sheldrake
“
#1: Define ROI and metrics
Tip #2: Integrate and Synergize
#2: Integrate and Synergize
Technology silos make it impossible to
understand both the impact of campaigns,
and the behaviour of customers, across
multiple channels”
- Forrester
“
Integrated Digital Marketing involves all
platforms and channels interoperating in a
synergized ecosystem” - Techsailor
“
#2: Integrate and Synergize
Tip #3: Influence Purchase Decision
#3: Influence Purchase Decision
We don’t do advertising anymore. We
just do cool stuff… We need to become
part of people’s lives and digital allows
us to do that.”
- Simon Pestridge, Marketing Director, Nike UK
“
Map your customer journey; what are
the touch points and causal relationships
leading up to a conversion?”
“
#3: Influence Purchase Decision
3 tips
Define ROI and metrics
Integrate and Synergize
Influence Purchase Decision
DO NOT venture into Digital Marketing until
you’ve figured out how to…
Facebook.com/SoLoMoThursday (Tomorrow with Keith Ng, 7:30 PM at “TheCo”)
Learn about Gamification!
Leon CK Leong Business Relations Director
Techsailor Group
www.techsailor.com
www.fb.me/techsailor
Thank You!
Email me [email protected] OR
Link me in sg.linkedin.com/in/leonck/
If you would like a copy of the slides