2443 Maryland AvenueBaltimore, MD 21218

Phone 410 262 4951 Fax 410 675 2922majid@shawjelveh.com

© 2008 MAJID JELVEH

ANTHONY HAINES and CYRUS ETEMAD-MOGHADAM have owned, designed or worked directly for MSV/Hughes, OPTUS, Telespazia, MSH Technologies, Ciena, Raytheon, AlliedSignal, SafeNet, Harris, Elecrophotonics, Kimberlite, Novx Systems, NovaCATV, Pharad, Axiometric, Corp Ten International, and Mistral Engineering among others. Mr.Hainespossessessignificantelectricalengineeringexperienceand has developed mobile satellite communication products for major international customers. He has provided engineering and product development direction leading to the production phase of operation for an Australian company and has held various engineering positions with Westinghouse Electric Corporation over the course of 17 years culminating as Vice President of Technical Operations. Mr. Etemad-Moghadam provides over 15 years of mechanical engineering experience in product development with an emphasis on complex electronic and optical component, sub-system and system development for defense, telecom and commercial applications. He has served as Project Engineer at a major defense contractor where he led a $2.3 million development effort and worked as lead engineer on various high level projects. He has also provided

consulting expertise to clients such as Harris, NovaCATV, Kimberlite, Pharad, Axiomoetric with his extensive thermal design experience.

Award-winning architect MAJID JELVEH, AIA, has over 25 years of professional experience in product design, architecture, urban design and project management. He has managed the construction of a variety of high quality building programs: hospitals at Rockefeller University and the University of Maryland Medical Center, a pedestrian bridge and outdoor plaza at Rockefeller University, the SUNY School of Optometry inNYC,andnumerousoffice,academicandresidentialbuildingsinthe New York and Baltimore-Washington metropolitan regions.

MARYBETH SHAW, principal of Baltimore-based Shaw-Jelveh Design,guidesherfirminthecreationofaward-winninggraphicdesign,advertising, product development and architecture. Clients included the U.S. Green Building Council, McGraw-Hill, Knoll Textiles and several commercial interior product manufacturers. Her experience spans 19yearsatfirmssuchasWolf-GordonWallcoverings,Ehrenkrantz,Eckstut & Kuhn Architects, Richard Meier & Partners, Architects, Formica Corporation and the Architectural League of New York.

FOUR DESIGN & ENGINEERING PROFESSIONALS HAVE COLLABORATED ON FONEBOX™

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COVER PLATE

AC PLUG (FROM PHONE)

COVER FRAME

HORIZONTAL DIVIDER

DSL FILTER

AC OUTLET

JUNCTION BOX

FONEBOX — TELEPHONE/ELECTRIC COMBINATION JUNCTION BOX

All wireless telephones, answering machines or combinations thereof require both a telephone line and a transformer to convert AC current from an outlet to DC current used by the devices. These connections create an unsightly mess on the wall of every highly designed environment, where appliances such as TVs, refrigerators, etc. (even the coffee maker) is “built-in”.Furthermore,installingaphoneontypicalwalloutletsisusuallydifficult,andtheDSLfiltercreatesextrabulkthatcanturnanyexpensivetelephonesystemintoaneyesore.This simple device provides all required items and functions such as the AC outlet, DSL filter,coverplate,andspaceforthetelephone’sACplugandcablewithinaregularsizeelectrical junction box Typical wall construction with regularly-spaced 2x4 studs and gypsum board creates a 3.5” hollow space in the walls, allowing the Wire Wrangler to be easily installed during new construction or as a simple alteration inserted into existing drywalls.

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CERTIFICATION PHASE- Developaqualificationplan

- Testpartsincertifiedlab

- ObtainULcertifications

- File utility patent application

4 WEEKS / $15,000

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TINDUSTRIALIZATION PHASE- Incorporate customer input into design features

- Update detail design and documentation

- Finalize pricing

- Develop suppliers agreements

- Design tools for mass production

- Evaluatefirstpiecedesign

- Verify design

- Update tools as needed

8-10 WEEKS / $70,000

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PROTOTYPING PHASE- Detail design

- Investigate patents for strain relief designs

- Prototype up to two concepts

- Test prototype

- Refinedesign

- Estimate production costs

- EngageULtoreviewcertificationreqs.

- Develop detailed documentation

- Small production run using soft tools

- Engage potential customers

6 WEEKS / $15,000

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CONCEPTUAL DESIGN PHASE- Reviewandfinalizedesign

requirements

- Research components suppliers

- Develop up to four concepts

- Develop a high level unit cost estimate

- Review design and select up to two prototyping candidate(s)

- File provisional patent application

- Begin marketing

6 WEEKS / $5,000

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OVERHEAD

OVERHEAD+EXPENSES

PRICING / COSTS

100,000 PIECES

qUANTITY PER UNIT TOTAL

200,000 PIECES

RESEARCH & DEVELOPMENT SCHEDULE

$ 10K5K 15K 20K 25K 30K 35K 40K 45K 50K 55K 60K 65K 70K 75K 80K 85K 90K 95K 100K 105K

Estimated new home construction starts in year 2007 1,868,00 $209,000.00 $390,412,000,000.00

3% of new homes 56,040 $209,000.00 $11,712,360,00.00

5% of new homes 93,400 $209,000.00 $19,520.600,000.00

Remodeling expenditures in 2005 $860,800,000,000.00

Research and Development $105,000.00

Legal Fees $24,000.00

Marketing $40,000.00

Insurance $6,000.00

Contingencies $24,000.00

TOTAL FIRST YEAR EXPENSES $199,000.00

Interest on loan for the expenses at 20% 0.20 $199,000.00 $39,800.00

Rent 12 $1,000.00 $12,000.00

Travel expenses 12 $5,000.00 $60,000.00

Salaries 4 $75,000.00 $300,000.00

Contingencies 12 $1,000.00 $12,000.00

TOTAL FIRST YEAR OVERHEAD $423,800.00

TOTAL FIRST YEAR OVERHEAD AND EXPENSES $622,800.00

Estimated retail price per piece $20.00

Estimated cost of production per piece $10.00

Income at 3% of the new house market 56,040 $10.00 $560,400.00

ESTIMATED PROFIT/LOSS AFTER EXPENSES $62,400.00

Production per week 1,078

Income at 100,000 pieces 100,000 $10.50 $1,050,000.00

ESTIMATED PROFIT AFTER EXPENSES AND 30% TAX $299,040.00

Production per week 1,923

Income at 100,000 pieces 200,000 $11.00 $2,200,000.00

ESTIMATED PROFIT AFTER EXPENSES AND 30% TAX $1,104,040.00

Production per week 3,846

1ST YEAR EXPENSES

3% OF THE NEWHOME MARKET

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