four quadrants: graphic standards manual

FOURQUADRANTSM E M O R I A L H O S P I T A L

BRAND IDENTITY MANUAL

Four Quadrants Memorial Hospital© is the epitome of cutting–edge primary health care system. Located in the foothills of our nations capital, Four Quadrants provides top notch care in cancer research and clinical care on the east coast.

This book is a short overview of our guidelines, illustrating how to apply the visual components of our brand. It includes directions on how to use our signatures, colors and typefaces. As its name suggests, this book is a brief summary of the full Four Quadrants Memorial Hospital© Identity guidelines which can be found at www.fourquadrantsmemorial/brand

Each page in this guide includes a reference to the relevant section of the Four Quadrants brand. Visit the site for complete information about any topic presented here.

Digital download of Four Quadrants can be found at www.fourquadrantsmemorial/brand

For further information or to obtain artwork, please contact Four Quadrants Hospital Managment©

3800 Reservoir Rd NW,Washington, DC 20247

Telephone: (202) 444-2000Fax: (202) 257-0085Email: [email protected] site: fourquadrantsmemorial.org

CONTENTIntroduction

LogosPictorial Mark

Horizontal LogoVertical Logo

Incorrect UsagePlacement

Brand ArchitectureBrand Tagline

TypefacesPrimary Typeface

Complementary Typeface

ColorsPrimary Color Palette

Secondary Color Palette

Stationary SystemLetterhead & Envelopes

Business CardPowerpoint Presentations

Identification CardWebsite

Mobile ApplicationEmail Signatures

Design Examples Symbol SystemEntrance Sign

Main Complex SignInformation & Parking Signs

Interior Signs

Uniform StandardsNurses

Physicians & SurgeonsHelevac & EMT

Ancillary StaffSecurity

Conclusion

04.

06.07.09.10.11.13.15.19.

22. 23.24.

26.27.28.

30.31.33.35.37.39.40.41.

44.45.47.49.51.53.

56.57.59.61. 63.65.

68.

INTRODUCTIONSetting the standard.

With the launch of our brand campaign, Four Quadrants Memori-al Hospital is saying all the things that we want you to know about our hospital. We’re becoming known for how we’re changing the world of Health Care.

Because of people like you, our impact is dismantling precon-ceived notions, our campaign is becoming a movement and our brand is based on saving lives. You’re why we’re getting noticed and you’re how we can continue to build momentum.

No matter what position you hold, you have the power toprotect the Four Quadrants brand. Following these guidelines is more than a responsibility, It’s an opportunity. A chance for you to be a part of this extraordinary effort to push the perception of Four Quadrants forward – fast forward.

lOGOS 4

lOGOS 6

MAKING OUR MARK.A logo is the face and signature of the brand. It connects the brand to all forms of communication. The more consistent a logo looks and is used – the more likely it will be remembered and make an impact.

Each communication needs to be able to stand alone as a proper representation of the brand, but also gain strength as a cohesive and integrated collection of materials. These guidelines provide direction for how the Four Quadrants Memorial Hospital logo should be used to help unify materials and continue to build the brand.

Visit fourquadrantsmemorial/brand to download the approved versions of the logo.

BRAND BOOK FOURQUADRANTS

PRIMARY PICTORIAL MARK.

The primary mark for Four Quadrants Memorial Hospital rep-resents not only the location, but also a reflection of who we are. The mark is designed through the concept of a numerical four, combined with the medical cross and a connected intersection.

Four Quadrants Memorial is located inside the historical four quadrants of Washington, DC. A location enriched in historical culture and progressive advancement.

A broad, sturdy logo the pictorial mark stands out through any ap-plied use. With a longer horizontal arm (3/4 in.) to help establish the same arm length and with the additional use of a 45o angle as a nu-merical four. The mark must contain a porpotion consistant to about (3/4 in.), do not change the dimensions for the mark for any reason.

For whatever the mark size is their must be a 1/2 in. or more white space surronding the logo mark.

3/4 scaled B&W

x= 3 1/4

y=2 1/3

secondary color use

3/4 scaled 3/4 scaled

1/4 scaled 1/4 scaled 1/4 scaled

TMTM TM

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1/2 x

1/2 x

1/2 x x

lOGOS 8


HORIZONTAL LOGO

1/2 scaled

Clear Space RequirementsThe x-height of the logo is based on the height of the F in Four Quadrants. No design elements, type or photos should come any closer to the logo than ½ x. The actual distance of x will change depending on how large the logo is scaled.

ProportionThe primary mark and type should always be kept in proper proportion to maintain the integrity of the logo. Always use the approved logo files and use only vector files of the logo when printing. Never try to recreate the logos yourself, but if you need to scale the logo, always constrain proportions so the height and width are scaled together. To maintain the correct proportions of the brick logo, always hold down the shift key as you drag the corner to increase or decrease its size.

SizeThe logo should not appear smaller than 1 3/8 " in any printed mate-rial, or 100 pixels wide on screen.

The vertical logo is set up for a more applied use. The stacked version creates a more sturdier and stronger approach to the mark. Reasons for using the stacked version would included vinyl automotive wraps, uniform layouts, entrance signs and much more.

All rules regarding the horizontal logo apply also to the vertical.

lOGOS 10

1/2 scaled

1/4 x

1/4 x

x

VERTICAL LOGO


INCORRECT USAGE OF MARKS

Improper UsesImproper uses of the Horizontal Logo are listed below. •Do not change the point size in logo •Do not use a stoke on the logo. •Do not change the color’s of the type. •Do not change the orientation of the type.Improper uses of the Vertical Logo are listed below. •Do not move the primary pictorial mark. •Do not use the mark without the the pictorial mark. •Do not use a different color for the vertical mark. •Do not add a drop shadow to the mark.

ProportionThe horizontal mark and type should always be kept in proper proportion to maintain the integrity of the logo. Always use the approved logo files and use only vector files of the logo when printing. Never try to recreate the logos yourself, but if you need to scale the logo, always constrain proportions so the height and width are scaled together. To maintain the correct proportions of the vertical logo, always hold down the shift key as you drag the corner to increase or decrease its size.

lOGOS 12

TM

TM

TM TM

do not edit dimensions

do not bevel or edit the mark

do not change the color

do not blur do not add a drop-shadow or outer glow

do not move the mark in the secondary logo

do not change the bounding box for secondary

logo mark

do not rotate the mark keep a fill that matches the color phalette


PLACEMENT

LocationFor all medical complex communications, the logo should be placed in the bottom-left corner ¼” to ¾” from the edges of the page. The logo should never be placed against the edge of the page as a bleed because when the page is trimmed the logo is often cropped disproportionately violating the logo standards.

The Four Quadrants logo should always appear on the cover of any piece of communication. The Four Quadrants woodmark is allowed to be used throughout all applications. Must regulate to Woodmark personal restrictions and uses.

Contact Four Quadrants Communications at 202.444.2000 for permission to place the mark in an alternate location. The top left location is sometimes problematic for video and print advertising purposes, but should pose no problems for general collateral creation.

many hands. many hearts.

FOURQUADRANTSwe care more about what matters mostWelcome to Four Quadrants Memorial Hospital a true represen-tation of southern hospitality, a reflection of who we are. Our Hos-pital is designed to help people suffering through hard times, and reflect as place of relaxation, revival, and spiritual healing.

202.444.2000. fourquadrantsmemorial.org

enjoy the little things

lOGOS 14

Incorrect PlacementDo not place the logo anywhere other than the upper left, lower left or above title information.

Do not bleed the logo off the edges of the page.

Do not use a logo format that does not conform to the guidelines In a color application, the logos have a set color scheme.


BRAND ARCHITECTURE

From our hospitals and clinics to our academic centers and programs, each Four Quadrants entity has unique functions and responsibilities.

Our identity consists of several company signatures that retain the visual essence of Four Quadrants Memorial Hospital brand. Some consists of modifyied lines — “For Youth Memorial Hospital”. These modifiers signify a uniform standard of cohesiveness across all Four Quadrant enterprises.

lOGOS 16

SERVICE LINE BRAND SIGNATURES ACADEMIC & RESEARCH BRANDS AFFILIATED PARTNERSNO PICTORIAL MARK REQUIRED

H O M E C A R E & H O S P I C E

A F F I L I A T EM E M O R I A L U N I V E R S I T Y S Y S T E M

U N I V E R S I T Y S C H O O L O F M E D I C I N E

S C H O O L O F S P O R T S S C I E N C E

U N I V E R S I T Y S C H O O L O F N U R S I N G

M A N A G E D B Y

*Note that the sub–header for all signature brands and academic affiliates must fit in restricted space. If type does not fit between “quadrants” then size must be reduced.


A S S I S T E D L I V I N G

M E M O R I A L H O S P I T A L M E M O R I A L U R G E N T C A R E

F O R Y O U T H H O S P I T A L

lOGOS 18

H O M E C A R E & H O S P I C E H O M E C A R E & H O S P I C E

M E M O R I A L H O S P I T A L M E M O R I A L H O S P I T A L

M E M O R I A L U R G E N T C A R E M E M O R I A L U R G E N T C A R E

F O R Y O U T H H O S P I T A L F O R Y O U T H H O S P I T A L

DARK BACKGROUND VERSIONS LIGHT BACKGROUND VERSIONSPRIMARY VERSIONS

BRAND TAGLINE

Taglines are an integral part of conveying the brand image. To maxi-mize its impact and to preserve its unique status, please:

•Do not change the way that it is positioned. •Do not create your own tagline, authorized permission only. •Do not use a different color for the tagline mark. •Never recreate the combined logo and tagline art; use only authorized, original art.

NOTICE: The tagline is an addition to the Four Quadrants Memorial brand, and in way does this tagline become a placement for a logo. Users must affiliate with the horizontal or vertical logo before issuing the use of the tagline.

For authorized, original artwork please visit

www.fourquadrantsmemorial/brand/logos


1/4 x

1/4 x

x

lOGOS 20

5k Fun Runfor healthier children

5k Fun Run

FOR YOUTH TAGLINE EVENT EXAMPLE TAGLINE SAYINGFOR YOUTH TAGLINE EXAMPLE

TYPOGRAPHY

TYPOGRAPHY 22

READ WHAT WE’RE SAYING.

From way points to flyers to brochures, typefaces can help unify the look of many different types of materials. Even with pieces that may have different photos or layouts, the typeface is an obvious element that, when used consistently, can unify all the materials. A uniform typeface also gives personality to the design while conveying expertise in what’s being said and how it’s presented.


PRIMARY TYPEFACE

Gotham HTF CONDENSEDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF BOOK CONDENSEDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF BOLD CONDENSEDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF BLACK ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF BOLD ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF BOOKABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF BLACKABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF ULTRAABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF BOOK ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

GOTHAM HTF CONDENSED GOTHAM HTF

Our primary Typeface that we used for Four Quadrants is Gotham HTF. The wide variety of the family gives us a versatile, ampled type for our designs. The structure of the typeface is simple so it’s easy to read, but it maintains an elegantly modern feel that adds a level of sophistication to the design. It was designed as a full system of fonts with a range of weights for almost any typographical need.

Condensed version can be used for type that needs to be used in a preticular area, and remain legiable from a distinct size. Long form copy, however, may be harder to read in Gotham HTF Condensed. Gotham HTF may be a better option in these cases. Headlines or headings should be at least 2 points larger than body copy.

TYPOGRAPHY 24

COMPLEMENTARY TYPEFACE

Constantia RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Constantia RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Constantia BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Constantia Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Constantia

If circumstances require a serif for long form copy like an an-nual report or more formal communications like an invitation, you may consider using the complementary typeface, Con-stantia. This typeface was inspired by classical typefaces for an elegant and functional design. It should be used secondarily to Gotham HTF and not in headlines.

Body copy can be set at 9 to 14 point, but 9 point is standard for long form copy.

COLOR 26

COLORING WITHIN THE LINES.

Hospitals understand the importance of color in creating a calm and refreshing enviroment. The power of Four Quadrants purples is obvious at every clinical complex floor. Color can be just as powerful in other forms of communication as well. When used consistently, colors help make a brand more cohesive and recognizable. Colors can become as identifiable as the logo or the name, but only if they are used consistently and correctly.


PRIMARY COLOR PALETTE.

All three purples comprise the primary color palette. They should be the dominant colors used when designing all print materials. Royal Purple should appear in every piece of communication that allows color. Royal purple type, however, should not be used for long lists or lengthy copy blocks. The colors in the primary color palette should always cover more area or be used more than any other color that ap-pears in the material. CMYK colors are provided to allow for exact matching.

GOOD MORNING PURPLECMYK: 19, 39, 0, 21

MID–DAY PURPLECMYK: 19, 49, 0, 60

ROYAL PURPLECMYK: 19, 49, 0, 85

The secondary color Palette is used for when the primary palette is unusable or unsuitable for the project, and also as a complement to the primary palette. White and the two purples are the main secondary colors that should be used.

White can be used as title color or even copy color. You must have the type on a dark background if you use white type. (please follow brand architecture for correct uses) Purple on the other hand may be used for occasional uses, but only if primary colors are unsuitable.

The secondary colors for the Secondary palette are the family of tan colors. Mainly used for backgrounds, these colors are not intended for body type uses. (please follow correct and incorrect usage of using these colors.)

COLOR 28

SECONDARY COLOR PALETTE

CMYK: 0, 0, 0, 0

CMYK: 49, 88, 11, 1

CMYK: 65, 100, 29, 19

CMYK: 1, 0, 25, 0

CMYK: 11, 8, 17, 0

STATIONARY SYSTEM

STATIONARY SYSTEM 30

PIXELS & CONTINUITY

A cohesive stationery system includes letterhead, envelopes and business cards. In many cases, these materials are the first impression, so they must present a unified look. They are a key component to the brand and offer an easy way to maintain consistency across the Hospital system.

LETTERHEAD& ENVELOPES.

The letterhead design is standardized to promote consistency, yet it also offers a way for units, complexes, departments and organizations to include their contact information within the design. There should be no unit–specific logos on medical complex letterhead.

The left margin should be 1¾” and align with the word QUAD-RANTS. The right margin should be 1” and the top margin will vary according to the amount of text printed in the address sec-tion of the letterhead.

Information appearing in the top margin below the horizontal logo may occupy as many as four lines of text. It is recommended that the name and address of the unit be placed in this space. Right of the horizontal logo, units may include division, depart-ment or individual names, as well as phone numbers, fax numbers and e-mail addresses.

Unit-specific information appears in black and is added as orders are placed. All orders must be placed and produced through one of our approved convenience contract partners.

Word document templates are available for digital use only and can be downloaded at fourquaadrantsmemorial/brand.


Jeffery Ronald Jones1735 Washington WayVirgina, VA 27823

Memorial ServicesMedical Way 2341Washington D.C, VA 20247

254.515.7190254.515.7946 (fax)

Dear Jeffery,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In faucibus lacus in magna sagittis in vulpu-tate dui rhoncus. Aliquam posuere venenatis placerat. In fermentum justo quis ante eleifend dictum. Vestibulum nec nunc lectus, sit amet viverra neque. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin tellus est, convallis eu pulvinar ut, consectetur ac nibh. Aliquam erat volutpat. Cras semper nisl id erat feugiat malesuada. Donec

faucibus, nunc in gravida auctor, elit enim pretium ante, id fermentum urna felis eget tellus. Sed vi-verra lobortis venenatis. Vivamus ultrices condimentum orci, vitae mollis urna bibendum non. Aene-an pellentesque, erat id commodo congue, urna elit iaculis arcu, imperdiet convallis nibh ante vitae turpis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.Duis in urna neque, nec condimentum sem. Maecenas sed risus posuere ipsum rhoncus tincidunt. Sed quis orci

id ante venenatis dictum. Ut semper metus nec erat laoreet et gravida lacus porta. Mauris euismod-erat eget diam gravida tincidunt. Suspendisse volutpat sem et metus porta vulputate. Nam vel lectus sapien. Integer quis arcu nunc. Phasellus lorem sem, tincidunt id imperdiet sit amet, blandit a urna.Sed molestie scelerisque tristique. Donec augue leo, malesuada at faucibus non, laoreet quis nulla.

Sincerely,

Donald, Francis

32

Jeffery Ronald Jones1735 Washington WayVirgina, VA 27823


STATIONARY SYSTEM


BUSINESS CARDS.

Business cards can include up to ten lines of information (all infor-mation in a two column system, including personal information). The Four Quadrants Memorial Hospital address must be located on the card alongside the personal office address. This will help on-floor visitors and delivery people locate your office. The copy is set at 8 point with 11 point leading in Constantia. The individual’s name ap-pears in bold and all the copy aligns with the Four Quadrants logo. All cards back will have the same design. If exceptions are needed, contact Four Quadrants Communications at 254.512.2565.

All hospital system business cards must conform to this format and may not carry unit-specific logos.

To place an order, contact the Hospital Copy Center at 254.512.2566.

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TM


Afred Morrison, MD DEPARTMENT HEAD NEUROSURGERY

NEUROSURGERY FLOOROffice suite [email protected]

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front side

back side

STATIONARY SYSTEM


POWERPOINT PRESENTATIONS

Cover SlideThe cover slide introduces your presentation with a large photo-graph to help engage the audience. The photo’s width should be kept even with the bar at the top of the template and allow room under the photo for your heading. Be sure to size or crop your photograph to fit the area. The heading should be Royal Purple Gotham HTF Bold 32 point in all caps. To download all our Pow-erPoint templates and specifications, visit: http://FourQuadrants-Memorial/brand.

Body SlideThe majority of the slides in your presentation will be this body slide. It gives you the ability to customize the copy to include a heading, subhead and bullets. These slides include a gradient background to add some interest to the presentation, but ad-ditional slides with a white background are also available online. The heading should be Royal Purple Gotham HTF Bold 32 point in all caps. The subheadings are black Gotham HFT Condensed 28 point with title case capitalization. The bullets are black Constanita 24 point with sentence style capitalization. The white background should be used if you are including graphics that have a white space around them.

Presentations may contain copyrighted and confidential informa-tion of Four Quadrants Memorial Hospital and/or it subsidiaries. Those having access to these works may not copy, use or disclose the information contained within without written consent of the Four quadrants Memorial Brand. Unauthorization may be cause for results of prosecution.

36STATIONARY SYSTEM

HEADING GOES HERE IN GOTHAM HTF BOLD ALL CAPS

HEADER GOES HERE IN GOTHAM HTF BOLD ALL CAPSSUBHEADER GOES HERE IN GOTHAM HTF CONDENSED BOLD ALL CAPS

Bullet information goes here, upper & lowercaseConstantia, regular 24pt

cover slide body slide


ID CARDS.

Identification cards are used for all Four Quadrants Memorial Hospital employees. Cards are used for entrance and exit of facili-ties, currency for the FourQuads Café and for interior payment for Business charges. (ie. prints & shipping charges)

Cards will include a facial and retinal recognizing software to ensure card and facility safeties. ID number, card number and ex-piration date should be placed beneath horizontal logo 9pt type. Name, title and position will be included below to ensure position ranking and communication regulations.

Backside of the cards contains disclaimer information and both information swipe and banking electric strips. DO NOT create holes or scratch strips, doing this can damage electric strips and electronic connection.

If card is damaged please contact 202.456.7867 for any more info.

38

ALFRED MORRISON

DEPARTMENT HEAD NEUROSURGERY

MD

This card must be carried at all times and is to be shown for identification upon request of Four Quadrants Memorial security. Report loss of card immediatly to the Four Quadrants

Memorial Office of Security and Safety. A replacement fee will be charged for lost cards. For more information please call 202.456.7867

2304038884299

FOURQUADRANTSM E M O R I A L H O S P I T A L

BANKING USE ONLY

ID#: 9882–3172 Card#: 342131712332Expires: 10/11/2015

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M E M O R I A L H O S P I T A L

STATIONARY SYSTEM


WEBSITE APPICATION

User-centric designThrough every step of Web design and development, consider the needs, goals and expectations of your site’s users. Clearly define and prioritize your audiences. Then design the content, layout, organization, navigation, structure and functionality for those audiences.

Brand consistencyMake sure your users know your site is part of Four Quadrants. Design Web sites in such a way that every element of the site sup-ports the Four Quadrants brand. Use the Brand Book to guide the online creative process.

Strong contentContent is the heart and soul of every Web site. Without it, most sites wouldn’t exist. Create content that is engaging, interesting, up–to–date, accurate, on–brand and most importantly, relevant and valuable to your audiences.

UsabilityThink about what your users want from your site. Consider how they want it to work, what words and language resonate and what information is most important to them. Make every element of the site intuitive for your users (not just for the site’s designers or department heads).

Sound visual designMost people prefer attractive sites, but they must also be functional. Good design comes from thoughtful use of the Four Quadrants’s color palette, white space and typography while also positioning and leveraging existing Web conventions.

Structural markupKeep design and content separate. Write Web code that presents a site’s information in a structured, organized and intentional way, and use CSS to lay out the content.

AccessibilityLike our hospital, our users are diverse. Site content needs to be accessible and useful to all of those users. Four Quadrants Memo-rial Hospital is committed to delivering accessible Web sites.

SustainabilityKeeping sites fresh and accurate requires consistent updates, revi-sions and modifications. Sites should be built for simple, efficient management and evolution. Web management tools should be chosen based on the needs of the sites’ managers and contributors.

Web application is a pivotal necessity for the health care sys-tem. Having a unified website that is available for the public helps spread the care that our hospital performs. User interface combined with design elements position our website to be an easy access for information for all patients.

Simple layout design allows the site to be accessible for all ages. A secondary Spanish and Chinese sites are also available (with the use of a separate URL).

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About Us

Find a Doctor

LATEST NEWS

CLASSES & EVENTS

Four Quadrants Memorial Announces First Exoskeleton Technology in V.A. & D.C.

Leading exoskeleton technology opens research oppurtunites on spinal cord injuries.

Four Quadrants Memorial Hospital provides information and education designed to promote

educational, and health and wellness classes and events that promote a healthy lifestyle

Medical Services Locations Patients & Visitors Health Resources

For the Media

Search Site GO

For Health Professionals

REQUEST AN APPOINTMENT

MAKE EVERY MOMENT COUNTKnow your Health Risks

HAVE A QUESTION? Need a doctor referral? Call (255) 302–CARE

BILL

PAY BILL ONLINE

VIRTUAL TOUR360O

FIND A DOCTOR

QUICK LINKS

Careers

Classes & Events

Donate to Four Quadrants

Maps & Directions

Online Bill Pay

Contact Us

PAITENT INFORMATION

Advance Directions

Find a Doctor

Health Library

Medical Services

Patient Pre–registration

Schedule a Mammogram

ABOUT US

Leadership

Four Quadrants Hospital

Four Quadrants Physician Partners

Foundation

Sister Branch Magnolia

Search classes and events.

STATIONARY SYSTEM

The Four Quadrants Medical ™ App is aimed at giving the user a friendly and fast way to gather information on all mobile devices.

Features include:

Please Note: Some features require the app to use your location available for Apple, Android, Amazon, Samsung and Lenovo

SMART PHONEAPPLICATION.


BILL

PAY BILL ONLINE

VIRTUAL TOUR360O

FIND A DOCTOR

HAVE A QUESTION? Need a doctor referral? Call (255) 302–CARE

Verizon

•Find a location– Map hospitals, emergency rooms (ER) or urgent care centers close to your location. •Wait Times – View current ER and Urgent Care wait times•Request an Appointment – Add patient information, provider name and location and desired dates and times. •Symptom Checker – Find medical information based upon your symptoms•Social Media – Connect with the Four Quadrants via Facebook, Linke-dIn, Twitter and YouTube•Facility Addresses, directions and parking information•Doctor Finder – Search through our extensive list of medical profession-als and find co–pay. •Pay Bills Online – Pay all bills via Four Quadrants Patient confidential banking system.

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The Four Quadrants Medical personal and financial employees emails will be issued an email signature attachment. Either the “4” or the Horizontal logo will be placed in their email signature. A mandatory layout for all signatures is shown here. The name, title, and address information will be aligned with the mark or logo.

All information is set in Gotham HFT light, 9pt.

EMAIL SIGNATURES

Aldred Morrison, MDDepartment Head Neurosurgery

Washington, DC 20247 T 202. 515. 7190 F 202. 515. [email protected]

ygp

2341 Medical Way Rd NW

Aldred Morrison, MDDepartment Head Neurosurgery

Washington, DC 20247 T 202. 515. 7190 F 202. 515. [email protected]

2341 Medical Way Rd NW

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STATIONARY SYSTEM

DESIGN EXAMPLES

DESIGN EXAMPLES 44

LOOKING GOOD

Everything from symbols system to banners should be designed with a consistent look. This steadfast attention to detail across every usage of design will connect the materials in a way that further reinforces and builds the brand. Because these elements are often produced through many dif-ferent departments, it’s even more important to establish a consistent look that can be easily followed, duplicated and produced.


SYMBOL SYSTEM.

Four Quadrants Memorial Hospital contains a unique symbol sys-tem. The sole purpose of these symbols are to inform the audience in the quickest and most efficient manner possible. Many of the figures within each are made of basic rounded shapes. This is done in order for each to be easily deciphered. There is consistency within each symbol, in that they use rounded edges throughout. No potential symbol may feature sharp points of any kind, as this will break conti-nuity within the series.

46

Research Center

Male

Physician Wheelchair BoundNurse

Eye Care

Female Surgery Family PracticeClinic

OB/GYN Cardiology

X – Ray OB Clinic Pharmacy Laboratory

DESIGN EXAMPLES


ENTRANCE SIGNS.

Entrance Sign design is standardized to promote consistency. All en-trance signs are used at all the four major complex entrances. (North, South, East, & West.) The signs measure at 101/2 ft. X 51/2 ft., while the inner information sign measures 91/2 ft. X 3/4 ft.

Information appears in white and lite by a 200 watt electic bulb 24/7.

48

we care more about what matters most

NORTH ENTRANCE

51/2

101/2


NORTH ENTRANCE


NORTH ENTRANCE

north face south face

night rendition

DESIGN EXAMPLES


MAIN COMPLEX SIGNS.

Main complex sign design is standardized to promote consistency. Both Complex signs are used at complex entrances such as Hospital points after making through all main entrances. (North, South, East, & West.) The signs measure at 121/2 ft. X 81/2 ft.

Information appears in white and lighted by a 200 watt electic bulb 24/7.

50


EMERGENCY

MAIN ENTRANCE

OUTPATIENT

NORTH PARKING LOT

VISITOR PARKING

401 – 410


MAIN ENTRANCE

EMERGENCY

OUTPATIENT

NORTH PARKING LOT

VISITOR PARKING

401 – 410


EMERGENCY

MAIN ENTRANCE

OUTPATIENT

NORTH PARKING LOT

VISITOR PARKING

401 – 410

81/2

121/2

north face south face night rendition

DESIGN EXAMPLES


PARKING & INFORMATION SIGNS

Parking and exterior informations signs are found througout Four Quadrants Medical complex. Signs are created for easy flow of park-ing and locational information for visitors and employees.

Signs vary in scales but stick to a restricted structure of design to maintain the cohesivness within the brand family. Signs that are considered in this family are as followed... •Handicapped and employee parking signs. •Information Signs (varies in scale). •Street Wayfinding sign (varies in scale). •Parking Finder Sign (varies in scale). •Parking Lot Entrance Sign.

Information appears in white and lighted by a 200 watt electic bulb 24/7.

52

handicappedsign

info sign street sign parking finder sign

parking lot sign

DESIGN EXAMPLES

Reservoir Rd

Reservoir RdPedestrian and BicycleTraffic Only

Reservoir Rd

PEMERGENCY

MAIN ENTRANCE

OUTPATIENT

NORTH PARKING LOT

VISITOR PARKING

CLEARANCE 10 FEET

VISITOR PARKING

101/2

14 1/2


INTERIOR SIGNS.

Interior Signs include signs such as bathroom, room and floor sig-nage. Interior signs follow the same design layout that exterior signs do. All type upon signs are white (except bathroom signs).

Smaller interior signs must have braille and must comply with the Americans with Disabilities Act ADA.

All interior signage must be 55 inches from the ground.

54

E 153EXAM ROOM

EAST WING

PHARMACY

MAIN RECEPTION

INTENSIVE CARE

EMERGENCY ROOM

NURSE STATION

CAFE

RESTROOMS

DESIGN EXAMPLES

2 1/2

3

5 2 1/2

2 3/4

1

room sign

bathroom sign

floor sign

UNIFORM STANDARDS

56

DRESS TO IMPRESS

Uniforms not only cohesively regulate your brand into a stronger identity, but also help allow visitors and patients to understand what the different positions are within the hospital complex. Using general layouts and color schemes, a brand can be identifable by all who visit the Four Quadrants Memorial complex.

UNIFORM STANDARDS


NURSING STAFF ATTIRE.

Our nursing attire is created to extenuate the Four Quadrants brand, while creating a comfortable uniform for our nursing staff. All pieces include the vertical logo placed upon the right chest.

Men’s scrubs are a dark grey while women’s are a Four Quadrants morning purple.

Both bottoms are white, with the usage of the vertical logo placed upon the upper, right leg.

All scrubs can be ordered from the Four Quadrants retail outlet, with the usage of your medical ID number.

Visit www.fourquadrantsmemorial/login/outlet/scrubs

58UNIFORM STANDARDS


SURGICAL STAFF & PHYSICIAN ATTIRE.

For our Physician and all surgical staff we use Four Quadrants Royal purple as the scrub color of choice. Again logo placement is upon the right chest. Unlike the nurse’s scrubs, both top and bot-tom are the same color for both male and female.

The physician’s coat follows the same logo placement restrictions as scrubs do. All physicians’ jackets must be ordered from in house to ensure all brand requirements are reached.

All scrubs and coats can be ordered from the Four Quadrants retail outlet, with the usage of your medical ID number.

Visit www.fourquadrantsmemorial/login/outlet

60UNIFORM STANDARDS


HELEVAC & EMT.

Helevac and Emergency Medical Team uniform must meet all The Department of Health and Human Services (HHS) safety restrictions.

Both teams must wear state issued badges and medically trained patches at all times. Pants must always be used while tops can be either short–sleeve or long–sleeve. Jackets are also issued (just not displayed).

Helevac team members are also required to wear safety-restricted vests, equipped with FCC compliant MDC1200 two–way radio. Reflective green must be the primary choice for all vests.

All attire and equipment can be ordered from the Four Quadrants retail outlet, with the usage of your medical ID number.

Visit www.fourquadrantsmemorial/login/outlet/clothing

62UNIFORM STANDARDS


ANCILLARY STAFF.

Ancillary staff members include all custodial, factotum, and grounds team members. All team members must wear the second-ary color tan uniform for distinction. Four Quadrants wants to ensure that the all employees are tied into the same brand, while having their own connection to their specific field.



64UNIFORM STANDARDS


SECURITY.

Security Team and on–site Police task force are issued a Four Quadrants Police uniform.

All teams must wear The Royal purple commando long–sleeve, with state issued badges. Pants issued are black cargo commando.

Security teams are also issued a FCC compliant MDC1200 two–way radio. Team members with specific training and permits are permitted the use of carrying firearms or electric stun guns. (must pass restricted ATF course and file for consent)



66UNIFORM STANDARDS

CONCLUSIONLeading the Way

A great guide doesn’t just show you the way. It gives you the power to lead. Now you have the standards needed to be a part of this effort in building the Four Quadrants brand. By the time you’ve gotten to this point, you’ve probably realized that a brand isn’t a logo or a photo-graph or a color. It’s all of these things.

Just like any great resource, this guide will be continually updated to reflect the latest standards and guides, so check the Four Quadrants Communications’ Web site before beginning new projects.

For any additional information call Four Quadrants Communications at 202.515.3865. You can contact your hospital director of communica-tion for assistance. To download all of the templates mentioned here,visit fourquadrantsmemorial/brand.

For a broader band of identity uses please visit www.fourquadrants-memorial/brand. Extra brand identity guideline manuals include vehicle wraps, individual Four Quadrant brand identities and adver-tising branding guide.

CONCLUSION 68

four quadrants: graphic standards manual

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