foursquare 的服務設計TH Schee

2010.4.10 @ WhereCamp Taipei

Four Square

Source: http://en.wikipedia.org/wiki/Four_square

課題一：如何把實境體驗變成遊戲？

Nike Plus

Nike Running

Nike Running 獎盃

Pac-Manhattan is a large-scale urban game that utilizes the New York City grid to recreate the 1980's video game sensation Pac-Man.

social / online game

課題二：如何透過軟體服務來改變人們的生活習慣？（並且讓他們更願意冒險）

dodgeball

Source: http://www.slideshare.net/momoams/dennis-crowley-foursquare

Source: http://www.slideshare.net/momoams/dennis-crowley-foursquare

Source: http://www.slideshare.net/momoams/dennis-crowley-foursquare

friend findersocial city guide

課題三：服務讓人迷惘，所以軟體要從情境知覺的角度來設計

gps locatorto do listsgeographic availabilitycity guidegame incentives & awardsdesign & usabilityin-game competitiondevice supportreal-life perksfriend management

Source: http://mashable.com/2009/12/25/foursquare-gowalla/

API

課題五：店家有什麼好處？

promotionsSource: http://www.slideshare.net/momoams/dennis-crowley-foursquare

analytics and crmSource: http://www.slideshare.net/momoams/dennis-crowley-foursquare

brand page

sponsored badgesSource: http://www.slideshare.net/momoams/dennis-crowley-foursquare

leadered boardSource: http://www.slideshare.net/momoams/dennis-crowley-foursquare

advertising

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