foursquare 4 breakfast by david weiner
DESCRIPTION
The basics, benefits, business uses and analytics of Foursquare.TRANSCRIPT
for Breakfast
David Weiner, PR Newswire
The Basics
• Check-ins
• Tips
• To-Dos
• Mayorships
• Leaderboard
• Badges
The Benefits
• Location– Context with Content– Organize
• Specials– Mayor offers– Check-in specials
Why It’s Succeeding
• Game element
• Awareness– Where are your friends?– Media darling– Next big thing
• Actual business opportunities
• Exploration
Business Uses
• Draw-in new customers– Awareness– Competition
• Cultivate consumers– Attract– Reward– Retain
Case-Studies
Business Analytics
• Most recent visitors• Most frequent visitors• The time of day people check in• Total number of unique visitors• Histogram of check-ins per day• Gender breakdown of customers• Portion of foursquare check-ins broadcast to Twitter and Facebook
What’s Happening?
or Where’s Happening?