foursquare
TRANSCRIPT
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Luis Andia Del Carpio
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¿ CHECK-IN ?
Airports
Restaurants
¿Geolocalization?
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2009 Web Term
2010 Web Term
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“ To notify your friends that you’re on a specific location ,
using the GPS of a mobile device ”
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Location–Based Social Networks
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What’s on your mind ?
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What’s happening ?
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Where are you ?
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What is Foursquare ?
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Location-based social network that allows registered users connect with friends and update their location through a check–in.
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Provides apps for mobile devices
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Dennis Crowley
Naveen Selvadurai
Created on March 2009
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Source: Rjmetrics (http://startupdata.rjmetrics.com/)
5 Million Users
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Source: Rjmetrics (http://startupdata.rjmetrics.com/)
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Source: http://it.wikipedia.org/wiki/Equazione_logistica
Foursquare wants more !
Dennis Crowley : “We’re focusing on growing the number on users rather than turning our attention to sales ”
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Foursquare Special Features
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Win Points !
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Unlock Badges !
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Become Mayor !
Loyalest user
Last 60 days
Special discounts to the mayor
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Tips
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To-Do’s
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Add to my Foursquare
Source : http://ny.eater.com/places/momofuku-ssam-bar
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Twitter and Facebook : Who’s using it ?
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Twitter and Facebook : Connect your accounts
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Twitter and Facebook
Check-in
Check-in
Check-in
Facebook Account :Your Wall Your Friends News Feed
Foursquare Account:Your Check-insYour Friends
Twitter Account :Your Tweets Your Followers
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Twitter and Facebook
Foursquare Friends
Twitter Followers
Facebook Friends
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How it works
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How it works
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Offers and Discounts
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Diesel’s Foursquare Event
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Event Overview
May 2010
Diesel’s “Be stupid ” Campaign
One day promotion
Diesel’s flagship store at Union Square – New York
Check-in within 3 blocks from
store
Free t-shirt
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Event Figures
44 check-ins
17 tweets
20,957 Twitter users reached from those social updates
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Event Goals
Attract new customers to the flagship store.
Encourage these customers to share their experiences at the store with all their Twitter followers , Facebook friends . ( VIRAL )
Learn how location-based marketing works .
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Event Description
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Event’s Description
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Event Photo
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Event Conclusions
What can businesses learn from this event ?
Foursquare is useful for attracting online users to “offline” stores
Foursquare is useful for building in-store user experiences
(e.g loyalty programs )
Foursquare is useful for making viral marketing
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Foursquare vs Facebook Places
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Foursquare vs Gowalla
Source :http://www.compete.com/
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Foursquare at First Place
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500-million-users Gorilla
Facebook Places
Launched on August 2010
First available only in U.S , then all around the world
Integrated in the Facebook apps for mobile devices
30 million users
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Facebook Places
Friends Checkins Checkin Nearby Places
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Facebook Places : Some Differences
No points , no badges , no mayorships.
Bing Maps , no Google Maps
Tag friends you are with when you do the check-in
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Facebook Deals
Offers and Discounts on Facebook Places
The services is free ,businesses don’t have to pay for posting their offers
Currently available only in the U.S
Easy to use , versatile .
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Facebook Deals
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Facebook Deals : Some Brands
Offering 20% off in some products
Giving blue jeans to the first 10,000 customers to claim their deal by a check-in.
Donating $1 per guest to Conservation International
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Foursquare Pros
Finds a place’s address
Updates Facebook and Twitter , not only Facebook.
Tips
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Foursquare Cons
Game features , boring after a while.
Not as many users as Facebook .
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Thanks