foursquare identity guideline

Brand Guidelines

Table of Contents Foursquare Identity Guideline

The BrandIdentityTypographySecondary GraphicsDesign Applications

0509202328

The Brand IntroductionMission Statement

Introduction Foursquare Identity Guideline

Foursquare, stylized as foursquare, is a location-based social networking website for mobile devices, such as smartphones. The service was created in 2009 by Dennis Crowley and Naveen Selvadurai. Crowley had previously founded the similar project Dodgeball as his graduate thesis project in the In-teractive Telecommunications Program (ITP) at New York University. Google bought Dodgeball in 2005 and shut it down in 2009, replacing it with Google Latitude. Foursquare is the second iteration of the same idea, that people can use mobile devices to interact with their environment. As of April 2012, the company reported it had 20 million registered users. Male and female users are equally represented and also 50 percent of users are outside the US. In June, Foursquare released a new version of its mobile app available on iPhone and Android. It supports 10 other languages than English.

Identity OverviewLogo VariationsClear SpaceSizingColor PaletteImproper Usage

Primary LogoThe Foursquare logo is comprised of the visual mark, which is the “4” symbol, plus the geometric outline coupled with the wordmark, which is a customized typeface. The entired Foursquare logo re-sults when the two elements are strategically locked up or organized together like the stacked lock up shown here.

x

10

x

Horizontal LogoThis is the secondary choice for the logo format. It should be used when there is not enough vertical space to prop-erly read the stacked logo.

Primary LogoThe Foursquare logo is comprised of the visual mark, which is the “4” symbol, plus the geometric outline coupled with the wordmark, which is a customized typeface. The entired Foursquare logo re-sults when the two elements are strategically locked up or organized together like the stacked lock up shown here.

x

Overview Foursquare Identity Guideline 10

x

Horizontal LogoThis is the secondary choice for the logo format. It should be used when there is not enough vertical space to prop-erly read the stacked logo.

Sometimes production con-straints will force the logo to be displayed in different ways. To the right are the only acceptable variations of the logo that ensure brand consistency.

Logo Variations Foursquare Identity Guideline 11

Grayscale Logo White Logo on BlackThis version should be used only when there are production limits such as using standard black and white copier.

This version should be used only when the logo is placed on a dark background with production limitations.

Full Color Logo White Logo on BlueThis version should be used in all cases when being placed over a light back-ground

This version should be used in composi-tions highlighting the primary color blue.

Sometimes production con-straints will force the logo to be displayed in different ways. To the right are the only acceptable variations of the logo that ensure brand consistency.

Logo Variations Foursquare Identity Guideline 11

Grayscale Logo White Logo on BlackThis version should be used only when there are production limits such as using standard black and white copier.

This version should be used only when the logo is placed on a dark background with production limitations.

Full Color Logo White Logo on BlueThis version should be used in all cases when being placed over a light back-ground

This version should be used in composi-tions highlighting the primary color blue.

Clear Space (Veritcal Logo) Foursquare Identity Guideline 12

Vertical

The Difference in Clear Space

To help ensure that the logo always looks its best and does not get cluttered, please use the spacing guideline provided here for both verti-cal and horizontal communi-cation.

There is less clear space in the online format than in the print format of the logo. This is due to certain circumstanc-es where the online format will have layout constraints due to programming needs.

However, more clear space is generally preferred.

x

x

x

x

x

x

x

x

x

x

x = the height of the letter x in the words

Sizing (Vertical Logo) Foursquare Identity Guideline 13

Standard Size

Minimum Size Online

Minimum Size PrintIf you need to make the logo smaller than the minimum size requirements shown here, please contact the Foursquare brand team be-fore you proceed.

1 in

.474 in

72 px

34 px

Clear Space (Horizontal Logo) Foursquare Identity Guideline 14

Horizontal

The Difference in Clear Space

To help ensure that the logo always looks its best and does not get cluttered, please use the spacing guideline provided here for both vertical and horizontal communication.

There is less clear space in the online format than in the print format of the logo. This is due to certain circumstanc-es where the online format will have layout constraints due to programming needs.

However, more clear space is generally preferred.

x

.5x

.5x

.5x

.5x

.5x

x

.5x

x = the height of the letter x in the words

x

x

Sizing (Horizontal Logo) Foursquare Identity Guideline 15

Standard Size

Minimum Size Online

Minimum Size PrintIf you need to make the logo smaller than the minimum size requirements shown here, please contact the Foursquare brand team be-fore you proceed.

1 in

.38 in

72 px

27 px

Alternative Logos Foursquare Identity Guideline 16

Logotype Usage (without symbol)For use in email marketing and stationery

Horizontal LogoQuia vitia volorporit labo. Do-lorat emquae. Igenimod quae numqui dolum, sequaecum quam dem et volorehendi temquae volupta eperspe cullabo repersp elique pore quam

Color Specifications Foursquare Identity Guideline 17

Color Palette

Supportive Colors

The Foursquare color palette is bold and expressive with a deep, engaging texture.

To ensure immediate recogni-tion and overall differentiation for the Foursquare brand, it is important to note the full saturation of colors. There are no screen values. As such, the color palette, with its bright blue tones and expressive grays, is flexible enought for any medium.

The Foursquare color palette is bold and expressive with a deep, engaging texture.

To ensure immediate recogni-tion and overall differentiation for the Foursquare brand, it is important to note the full saturation of colors. There are no screen values. As such, the color palette, with its bright blue tones and expressive grays, is flexible enought for any medium.

C= 0M= 0Y= 0K= 35

C= 0M= 0Y= 0K= 45

C= 1M= 10Y= 84K= 0

Improper Usage Foursquare Identity Guideline 18

Distortions of any forms Not RightDo not change the scaling of the logo eihter vertically or horizontally.

Do not rotate the logo.

Not Outstanding Not CoolDo not add embellishments like drop shadows embossings etc. to the symbol.

Do not use this logo on a busy back-ground or in an area of image that does not provide enought contrast for the logo.

Don’tsThe treatments and layouts shown here are examples of techniques that should never be applied to the visual mark under any circumstances.

Improper Usage Foursquare Identity Guideline 19

Outline OutlineDo not place the logo in any containing shapes

Do not outline the logo.

Glowing is distracting

Not Cool

Avoid adding an unecessary hipnotic glow.

Do not use the logo on any colors that do not provide adequate contrast.

Don’tsThe treatments and layouts shown here are examples of techniques that should never be applied to the visual mark under any circumstances.

Typography Primary TypefaceTypographical Hierachy

Typography (Primary typeface) Foursquare Identity Guideline 22

Primary Typeface

Supporting Typeface

Clan OT Bold

Helvetica Neue Regular

Clan OT Bold Italic

Aa

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopurstuvwxyz1234567890!@#$%^&*()?/:+=

ABCDEFGHIJKLMNOPQRSTU-VWXYZabcdefghijklmnopurstuvwxyz1234567890!@#$%^&*()?/:+=

Helvetica Neue Bold

AaAa

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopurstuvwxyz1234567890!@#$%^&*()?/:+=

ABCDEFGHIJKLMNOPQRSTU-VWXYZabcdefghijklmnopurstuvwxyz1234567890!@#$%^&*()?/:+=

Foursquare Identity Guideline 23

Display Copy

Body Copy

While there are always ex-ceptions and variations, the general rule for typographic hierachy is to use Helvetica Neue Bold for large head-lines.

Ideally headlines are about 3-4X the size of body copy.

Use Helvetica Neue Regular for subheads and body copy. Type is preferably set flush left and ragged right, upper and lower case.

Foursquare should be in Initial caps when it is outside of the logo lockup.

Display copy: Heletica Neue Bold—size 28pt, leading 33pt, tracking 20.

Foursquare help you and your friends make the most of where you are.

Body copy: Heletica Neue Regular—size10pt, leading 14pt, tracking 45.

With over 10 million members all over the world, foursquare has a hugely global community. People have checked in to every single country on the planet, so we feel the least we can do is make a first-class Foursquare experience available to everyone. That’s why we have versions of our application for all different types of phones, and why, back in February, we launched five translations of our app – in French, German, Italian, Japanese, and Spanish. Since then, our in-country use has exploded, with tons of people, local businesses, and brands hopping on.

Typography Hierachy

Secondary Graphics Foursquare Identity Guideline 24

OverviewBeyond the corporate identity, color palette and typography, the Foursquare visual brand is built on three devices, the symbol, the icon and the pat-tern. The primary visual asset of the brand is the symbol screen back. The supporting visual assets should be used to ass a future element of contrast.

Icons Foursquare Identity Guideline 26

IconsSingle color:C=62M=0Y=14K=0

Two colors:C=62M=0Y=14K=0

C=1M=10Y=84K=0

Reversed

Patterns Foursquare Identity Guideline 27

Pattern UasgePattern is created for back-ground use only. All graphic elements need to be con-tained in an area and should not be used as stand alone item.

Design Application

Foursquare Identity Guideline 30Design Applications

Website


Street Flag


Twitter Page


Facebook Page


Bus / Bus Stop


Billboards


Taxi Advertisment


Web Banner: 90px X 728px


Web Banner: 160px X 600px


T-Shirt


CD / DVD


Mobile App


iPhone Case


iPad Interface

568 Broadway, NY 10012Make the most of where you are

Save Like 1 Like

foursquare identity guideline

Documents