fp media kit leadership brochure

8/10/2019 FP Media Kit Leadership Brochure

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POe FP Group worldwide audience

averages between 2.5 and 3 million

unique visitors a month. 40 percent

are from outside the United States.

ey are drawn from the very top ranks

of business, finance, government and

the military worldwide. 65 percent are

top management or professionals.

Over two-thirds of our private sector

readers work for companies doing

business internationally. More than

a third are decision-makers at

companies with over 1,000 employees.

One in five business people in our

audience can be found in C-suites

worldwide.

e FP Group servesthe people who run theworld.

Foreign Policy magazine,ForeignPolicy.com andFP Events are essentialtools for those entrustedwith the worlds mostimportant decisions.

!"# %&' ()'*+#Our global audience of heads of state,

cabinet ministers, top military officers,

diplomats, finance officials, central

bankers and other government officials

is drawn from each and every one of

the worlds governments, militaries and

leading international institutions. ey

are among the most senior officials in

their governments, averaging over twelveyears of service, with about 40 percent

spending in excess of 15 years rising

through the ranks.

Approximately a quarter are from the

executive branch of government, drawn

from the top echelons of international

policydecision-makers. ese include

approximately six in ten from the foreign

policy, defense, national security and

military community and the rest spreadamong top economic and regulatory

agencies.


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In the past decade alone, e FP Group

has been nominated for eight National

Magazine Awards, winning six. It is one

of only two publications to win a digital

National Magazine Award for three years

in a row.

Foreign Policyis an essential modern

guide to global politics, economics and

ideas for people who want to know whats

really happening in an increasingly

complicated world.(National Magazine

Award citation in 2009)

INFLe FP Group not onlyreaches the worldsmost influential menand women, it

influences them.Over the course of adistinguished42-year history that hasmade it one of the mostacclaimed and respectedpublications of its kind,e FP Group and itscontributors have set a

standard for excellencethat is exceptional.

340'1 5)&&)&.

is standard for excellence has in

turn made Foreign Policythe place

where world leaders turn to express

their own views and to engage one

another. From Bill and Melinda Gates

to Israeli President Shimon Peres, from

Condoleezza Rice to Senators John

Kerry and John McCain, from Turkish

President Abdullah Gul to Chinese

dissident Ai Weiwei, the FP contributor

list reads much like the whos who

that is our audience. To choose just a

few examples of their extraordinary

engagement with FP, consider the

following recent illustrations involving

top U.S. government officials:

When the Romney and Obama

campaignsengaged in their first head-

to-head challenges to each others

international policies, they chose, inMarch 2012, to offer dueling columns to

FP. e back-and-forth made national

headlines and kicked offthe foreign

policy debate for the 2012 general

election.

(",2#& 67 /#01#'2 When General Stanley McChrystal

chose to write his first major article

following his resignation, he outlined his

views on modern warfare to the

readers of FP.

Secretary of Defense Robert Gates

announced his pending retirement in an

exclusive interview with Foreign Policy.

Secretary of State Hillary Clintonsarticle Americas Pacific Century

was seen by many as the first extensive

description of the signature strategic

shiknown now as the pivot,the

transfer of Americas focus from the

Middle East to Asia.

When a scandal enveloped the

relations between Pakistans ambassador

and the U.S. government, it was in a

November 2011 interview that the

chairman of the Joint Chiefs of Staff,Admiral Mike Mullen, revealed the

existence of a memo that led to the

resignation of Pakistans ambassador.


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ATION5,'F)&. 4)-" G2

And it will soon see a host of innovations

including new channels featuringexclusive reporting, insight, and analysis

on the critical issues cited by our readers

as being most important to them, new

events, and new content products

catering to the professional needs

of our readers in key industries and

government jobs.

But the area where much of the greatest

innovation has taken place is in the

way e FP Group is working with our

clientsadvertisers and sponsors

developing customized, unique,

comprehensive programs for reaching

and influencing some of the worlds most

elusive and vitally important individuals,

our readers.

For those companies, the fact that

we are in the business of helping the

worlds leaders meet some of their most

demanding challenges, means that no

other organization is as well positioned

as e FP Group to help them solve

their most difficult marketing and

communications problems.

Singapore Ambassador Chan Heng Chee accepts

FPs Outstanding Diplomatic Achievementaward.


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11 Dupont Circle NW, Suite 600, Washington, DC 20036 Telephone: (202) 728-7300 www.ForeignPolicy.com Email: [email protected]

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