Franchise business is not only here to stay but grow and lead. Franchisors have their sleeves rolled up and are set to adapt, improvise and grow bigger. Economic uncertainties might pull down anyone’s zeal, but not franchisors as they are prepared to fight through.

Franchises have generated nearly 20% of the new job growth in 2012 alone.

Governments across countries until today have flagged the importance of self employment through entrepreneurship and are now shifting their confidence on franchise business due to its potential demonstrated in recent years.

Franchises have the potential to create jobs, provide access to products and services, empower youth, minorities and enable gender development.

Most franchises have recorded growth during the uncertainties and have achieved revenue growth at the same time. IFA (International Franchise Association) has pronounced and vouched for operational excellence of franchise business model and its contribution to economy.

Adopting the latest marketing strategies Having a ‘buyer facilitator’ role of salesmanship rather than controlled

sales Making everything in reach by strategising location of master franchises

and franchises Possessing healthy attributes of franchisor Creating transparency and visibility through online medium like website Understanding franchisees and customers Effective use of online marketing tools Increase in number of aspiring entrepreneurs wanting to invest in

franchise

One of the key reasons for franchise business success, as per IFA, is the effective marketing strategies that franchises are adopting ensuring that any individual has access to all the required information he or she needs about the respective franchises - just a click away. Huge investments are also being made on web content, SEO and social media marketing rather than just the operations and production.

Good and faster Return on Investment Maintaining a corporate structure that is highly efficient Quality, which is the most important output Good franchises in almost every sector

According to Franchise Business Economic Outlook for 2013 released by the International Franchise Association, in 2012, franchise businesses contributed about 4.6% ($454 billion) to the gross domestic product (GDP) of the United States (U.S.), generated about $769 billion in sales output, and created about 8,100 million jobs in the U.S. Alone.

 Even though there is a strong debate on, if franchises are better or own businesses, the increase in the number of franchises to the number of small businesses shutting down says it all. Many retail businesses are switching to franchises to gain stability during economic uncertainties and face competition from big brands.

The most advantageous factor of franchise industry is that franchises are available in all shapes and sizes and in all sorts of business lines, products and services. There are even franchises such as Indian Institute of Hardware and Technology (IIHT) that can customise the size of the franchise depending on the region and franchisee capacity. Franchises in Education Industry especially are available at all sizes from a single man shop to a centre with hundreds of employees.

The options available in franchise industry is enormous and added to it is the most popular features such as proven system or formula of business, support and training, faster and higher returns on investment to name a few.

Many countries are adopting franchise business taking the success in US as a predominant example of successful business model. Countries like China, India and many similar countries with high rate of GDP growth proliferate this business model to achieve higher productivity and stability.IIHT Technologies being able to gauge the opportunities involved in franchising over a decade ago, adopted franchising almost immediately and has grown exponentially over the years, increasing the number of franchises to over 300 across the world, enveloping countries in Asia, Africa and Middle East.

The most popular industries however are the food chains and the retail chains. In fact among top 100 lists of franchises on Forbes; 5 of the top 10 are the food franchises. However most of these franchises are very expensive especially for the countries other than United States due to currency exchange rates. On the top list are also education and auto services franchises.

For many reasons franchise has become a better option for entrepreneurship. It has also become one of the favourite business models among businesses for growth and expansion. Huge growth in the industry is projected by many nations.

Corporate Headquarters#15,Sri Lakshmi Complex, 4th Floor, St. Marks Road, Bangalore - 560 001. India

Tel: 91 80 6160 4545 e-mail: franchise@iihttechnologies.com web: www.iihttechnologies.com/