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TOOLKIT FOR SUCCESSWITHIN THESE PAGES OF THE

FRANCHISE TOOLKIT FOR SUCCESS YOU WILL RECEIVE VALUABLE INFORMATION ABOUT THE ZOO HEALTH CLUB FRANCHISE.

www.zoogym.com

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FRANCHISE OPPORTUNITY

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About Us

WHAT MAKES THE ZOO HEALTH CLUB DIFFERENT AND WHY SHOULD YOU CONSIDER A ZOO HEALTH CLUB FRANCHISE?

The Zoo fitness franchise business model is successful by keeping the size of the clubs in the small to medium range and keeping expenses low. The size of the clubs will range from 7,000 to 14,000 sq. feet. Amenities include: Top of the line equipment, a wide variety of cardio, weights and strength training equipment, a vast assortment of group exercise classes, certified personal trainers to help you achieve your fitness goals, TRX® Suspension training and dedicated stretching space. The Zoo fitness franchise business model operates in secondary shopping centers that are close-to-home convenient and family-friendly and when combined with low monthly dues is a business model that gives you the competitive edge!

Whatever the definition of success is to you, more time with your family or the freedom of being in control of your own time and destiny. The Zoo Health club franchise offers that to you.

Opening a business is a high-risk undertaking. These risks can be minimized, however, by purchasing a time tested franchise. Rather than operating alone and unassisted, a fitness franchise owner gains access to a proven business formula, existing operating policies and procedures along with collective marketing, promotion, and management support.

By owning a Zoo Health Club fitness franchise you will be in business for yourself, but not by yourself. You will be able to efficiently open & operate your fitness franchise without guesswork or the mistakes of trial and error.

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THE ROAD TO SUCCESS WILL BE MUCH EASIER OWNING A ZOO HEALTH FRANCHISE.

The fitness franchise industry continues to flourish. The IHRSA (International Health, Racquet, and Sports club Association) reported in 2014, 18.2% of the US population, were members of a health club.Being successful in the health club industry may- be easier than owning a fast food business or a business needing a lot of inventory. We are in the

people business with no worry about inventory and food spoilage. We have a proven system in place and the closer you follow it the more you enhance the chances of your success. There are three keys to follow in operating your club on a daily basis.

THREE KEYS TO YOUR SUCCESS

First Key: Marketing and Advertising, you must maintain exposure of your health club to the consumer. Never become complacent, keep using Lead boxes, flyers and post card advertising which is both simple and cost effective.

Second Key: Sell memberships, this is a business of continuing to add new members to your dues base which increases your monthly draft. Third Key: Service the members with a purpose to build a referral system. A good referral system can bring 70% of your new memberships.

Some of the questions our future franchise owners ask are:

HOW MUCH IS THE FRANCHISE FEE?

The cost for one franchise unit is only $14,999

DO I NEED PRIOR BUSINESS EXPERIENCE IN ORDER TO OPEN A ZOO FITNESS FRANCHISE?

Business experience is a plus, but not a requirement. The Zoo franchise system provides you with the training, tools, and support necessary to efficiently open and operate your club, without guesswork or the mistakes of trial and error. Your vision, dedication, and hard work, combined with our proven systems and years of experience, will maximize your chances of obtaining the financial rewards associated with business ownership.

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FRANCHISEES WANT TO KNOWDO I NEED PRIOR SALES EXPERIENCE TO OPEN A ZOO FITNESS FRANCHISE?

Again, sales experience is a plus, but it is not essential. Most important will be a genuine interest in helping your members become more healthy and fit. Your honest belief in the benefits of a Zoo membership will help overcome a potential new member’s initial doubts or skepticism. People

invariably wish to feel good about themselves and leading a healthy lifestyle is vital to such well-being. The caring, guidance, and support you offer each of your members will be your most valuable asset.

DO I NEED PRIOR EXPERIENCE IN THE FITNESS FRANCHISE INDUSTRY?

Such experience will shorten your learning curve; however, it is not necessary for success. The Zoo’s founders and leaders have much experience in the fitness franchising industry. The sum of their experience spans over 100 years and is available to new franchise owners through a comprehensive,

one-week training program aptly named Zoo University combined with ongoing support.

WILL I HAVE TO PAY EXTRA FOR TRAINING WHEN I BUY A ZOO FITNESS FRANCHISE?

Never! And you will continue to receive support for the term of your franchise.

IS HELP AVAILABLE TO SELECT A LOCATION AND OPEN MY CLUB?

Absolutely. When you purchase a Zoo fitness franchise, our continued success becomes dependent upon your success. Our knowledge, expertise, experience, and resources-combined with The Zoo’s established systems and procedures-will be available to help you successfully negotiate these

important initial hurdles

HOW MUCH TIME WILL I NEED TO SPEND WORKING AT MY ZOO FITNESS FRANCHISE HEALTH CLUB?

Each individual must determine the time commitment they wish to make to their business. Some franchisees maintain other full-time jobs by hiring and overseeing a club manager. Others choose to manage their clubs full time themselves.

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YOU ARE NOW A FRANCHISEE:

FINDING A SITEOnce you have moved forward as a franchisee the first thing we do is find a site.Most people have never had to deal with building owners and leasing agents. Lease negotiations can be overwhelming. Let our experts help you with proper negotiations while getting the best possible rate and seeing that the lease agreement is structured properly.We negotiate the best lease terms and conditions requesting TI money (tenant improvement) along with 4-6 months free rent. We also negotiate a free space to pre-sell memberships during construction. There is no additional cost for finding and negotiating your site.

ZOO UNIVERSITY

Once we start the process of finding a site you will come to Fort Lauderdale and attend Zoo University. School is for 3 days and you may have a Choice of either Monday-Tuesday-Wednesday or Wednesday-Thursday- Friday from 9am to 5pm.

TRAINING

Marketing and advertising, Pre-opening strategies, Businessoperating procedure, effective development of revenue sources, membership promotion and sales, new member prospecting tools and resources, equipment operation and safety.

PRE-SALE:

An important part of the success formula sell as many memberships as we can before the clubs opening day. Once the club opens you will enjoy receiving cash flow from your membership dues.

REVENUE:The main source of revenue will come from both enrollment fees and monthly dues. The Zoo fitness franchise has a low monthly dues program and helps create membership sales which increases sales volume for the franchisee. Your dues may vary based on demographics and services at your facility. Other revenue will come from• One-on-one and group personal training• Weight loss programs, Nutrition and weight loss products • Smoothies, protein shakes and bars.• Tanning• Retail/Sportswear• Home equipment sales/cardio bikes

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YOU ARE A FRANCHISEE. NOW WHAT?

MEMBERSHIP RATES:

At the Zoo Health Club we believe everyone should be able to afford a fitness membership. You will find the membership rates affordable just for you or your entire family. The Zoo Health Club is truly the home of Affordable Fitness. Enrollment fees are between $29 and $99 and monthly dues are between $10.00 and $29 per month. We also offer family memberships at discounted and affordable rates.

BRING IN A FRIEND:

Refer a friend that joins and receive discounted membership dues. Rate discounts will vary per location.We hope you found within these pages some valuable information and that you want to learn more about the Zoo Health Club Franchise.

EXPENSE CONTROL:

Controlling your overhead goes hand in hand with revenue and having a balanced financial statement. Net profit is what it’s all about. Our system will show you how to keep your expenses down while increasing your revenue.

EQUIPMENT LEASE:

Our experts will work with you on selecting the best equipment for thesize of your Zoo Health Club and your budget. Leasing is a good choice and our experts will put you in touch with the helpful leasing companies that specialize in the health and fitness industry.You will need about 20% down and will pay your lease monthly for either 3 or 4 years. At the end of the term you pay $1.00 and you own the equipment.

CLUB INSURANCE:

We will recommend the finest and least expensive companies for your insurance needs. Your club liability insurance cost is very reasonable and runs around $200 per month.

ENROLLMENTS:

Membership enrollment fees will vary based on time of year, promotions and area.

NEXT STEPS

Fill out the franchise application to receive your FDD (Franchise Disclosure Document) Fax or e-mail your application to the attention of your franchise counselor. Within the FDD you will find all the information about our franchise including all the costs to start a Zoo Franchise. Once you review the FDD you will

have many questions and one of our franchise counselors will be happy to answer those questions for you.

You will be invited to Fort Lauderdale to attend a full day at Corporate Headquarters for a Discovery Day. Discovery days are 2-3 days each week of the month, check with your counselor for the days and dates of the discovery days for the month you want to attend.

Book your flights and enjoy 1 FREE night of hotel stay. Discovery day starts at 9am and ends at 5pm. If you are leaving that evening you will not want to miss any of the Discovery Day presentation leave no earlier than 6 pm.

You will be picked up at your hotel on the morning of discovery day and have a tour of one of our Zoo Health Club locations. Next stop, corporate headquarters and meet the corporate support team. Your day will be full and you can expect to learn what it’s like to be a Zoo Health Club franchise owner.

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QUESTIONS AND ANSWERS

We would like to offer you an opportunity to have your questions answered and will be calling you soon.

You can also contact Judy Scott via email: judy@zoogym.com or call 954 449-4709